18. Segment your visitors based on…
• Traffic Source
• Browsing History
• Onsite Behaviour
• Pages visited
• Time spent on site
• Time spent on page
• Exit intent
• Etc.
37. Summary
1. Segmentation also works in list building
2. Have different landing pages for each visitor
segment
3. Send cold traffic to list building landing pages
4. Use onsite retargeting for secondary
message
5. Use dynamic text replacement to personalize
your messages