The exploding API economy, combined with an advanced analytics market projected to reach $30 billion by 2019, is driving a market demand to expose more data from APIs. Business analysts, data engineers, and data scientists have been getting left behind in existing API strategies. This is because many APIs are designed to integrate with applications to extend functionality, however these data workers are looking for APIs that facilitate direct data access to support analytics. Data APIs are specifically designed to provide that frictionless data access experience to support analytics across standard interoperable interfaces such as OData (REST) or ODBC/JDBC (SQL). Consider expanding your API strategy to service the developers in this $30 billion market.

1. Data APIs Don’t
Discriminate
API World 2017
Sumit Sarkar, Chief Data Evangelist
@ProgressSW
@SAsInSumit

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The advanced analytics market will be
worth close to 30 billion by 2019
Source: Markets and Markets

3. Infographic by DataCamp
Increasing demand for data access for advanced analytics

4. Stir in a pinch of exploding data
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2013 2014 2015 2016 2017 2018 2019 2020 2021
IoT Data (ZettaBytes)

5. …and an expanding API Economy

6. The surface areas of APIs are
shrinking
Databases are being locked
behind firewalls
Data engineers, scientists and
analysts are unable to get data
https://www.theodysseyonline.com/on-the-topic-of-climate-change-education

7. Just give them the data…

8. How?

9. Provision Data APIs as part of
your API strategy to provide
open data access to detailed
data through rich query
capabilities.

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What can Data APIs do
 Self-Service
Analytics for
Partners
 Modernize
Analytics and Data
Management
Infrastructure
 Provision APIs for
Data Engineers,
Data Scientists
and Business
Analysts

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We’re Almost Never Solving for One Problem with Analytics
Reporting Analytics
Summarized
Data
Segmented
Data
Detail
Data
We can’t just aggregate / We can’t not aggregate
Dashboarding
Campaign
Optimization
Customer
Drill-down Attribution, CLTV,
Experience,
Personalization
Targeting
Forecasting

12. Our passion for Data API
standards

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Progress’ Rich Heritage with interoperable Data APIs
ODBC
1.0 in 1992
3.8 in 2009
Co-founders of
ODBC
JDBC
1.0 in 1997
4.2 in 2014
Key member of
JDBC Expert
Group
ADO.NET
1.0 in 2002
4.6 in 2015
OData
ISO/IEC standard
in February 2017
First to join
OData technical
committee

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Data APIs at World Hackathon 2017

15. Just use our REST API

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Many Data Developers still need SQL
SQL Clients?

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REST is great, BUT from an analytics and data
management perspective...
It’s a style – not a standard
Limited querying capabilities
Metadata support?

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OData is an open standard Data API
First member to join
OData Technical
Committee
An open protocol to allow the creation and
consumption of queryable and interoperable
RESTful APIs in a simple and standard way.
OASIS Standard REST API (“SQL for the web”)
• Approved for release by ISO/IEC on February, 2017
• Ratified as an OASIS standard February, 2014
• Operations built on REST principles
• Uniform URL conventions
• Surface metadata in standard way

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URL Query Conventions
$SELECT /Products?$select=*,Category/Name
/Suppliers?$filter=Address/City eq 'Redmond’
/Products?$orderby=ReleaseDate asc, Rating desc
/Products?$select=*,Category/Name&$expand=Categor
y
$FILTER
$ORDERBY
$EXPAND
/Products?$top=5&$skip=2$TOP $SKIP

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Broad Adoption for Data APIs
GOVERNMENT ENTERPRISE SOFTWARE CLOUD APPS AND SERVICES

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JOIN THE DATA API MOVEMENT
www.progress.com/dapis