APIs enable multispeed IT, foster digital interactions with partners and supply chain business networks, and enable omnichannel customer experiences. Given the importance of APIs in the enterprises, a systematic API strategy, architecture, and design are necessary in order to benefit from the enormous potential of APIs. In this Q&A and discussion session, we will explain how you can craft and execute your API strategy.

1. Dr. Harsh Jegadeesan
Head of Product Management, Digital Transformation Services
SAP Cloud Platform
Crafting and Executing your Enterprise API Strategy
with SAP Cloud Platform

2. 2© 2017 SAP SE or an SAP affiliate company. All rights reserved.
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the
permission of SAP. This presentation is not subject to your license agreement or any other service or subscription
agreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any
related presentation, or to develop or release any functionality mentioned therein. This document, or any related
presentation and SAP's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The
information in this document is not a commitment, promise or legal obligation to deliver any material, code or
functionality. This document is provided without a warranty of any kind, either express or implied, including but not
limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. This
document is for informational purposes and may not be incorporated into a contract. SAP assumes no responsibility
for errors or omissions in this document, except if such damages were caused by SAP´s willful misconduct or gross
negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
Legal disclaimer

3. Digital businesses deliver
simple connected digital experiences
to customers, partners and employees
contextual real-time
digitalinteractions
newbusiness
models

4. IT landscapes are more
heterogenous,
complexity is all-time high
Multi-clouds Devices
BusinessNetworks

5. 5© 2017 SAP SE or an SAP affiliate company. All rights reserved.
APIs support simple digital experiences
by hiding complexity
unlock your data empower users
with self-service
connect and
innovate
APIs = building blocks
for digital businesses APIs
Apps Integration

6. 6© 2017 SAP SE or an SAP affiliate company. All rights reserved.
How can you craft a winning API Strategy and execute it
successfully?
Align
enterprise
API
strategy to
organizatio
nal strategy
to gain
business
benefits
#1
Setup an API
Program with
executive
sponsorship
to execute
successfully
on API
Strategy
#2
Understand
and engage
your
ecosystems
to grow
partnerships
#3
Create an API
Makers
community to
have high
quality APIs
#4
Use a full-
lifecycle
API
Manageme
nt solution,
on a cloud
platform to
reduce time
to win
#5

7. 7© 2017 SAP SE or an SAP affiliate company. All rights reserved.
we are talking about
Web APIs (over HTTP)
SOAP/WSDLODATA
(Hypermedia)
REST
Open API Specification
(OAS) fka. Swagger
RAML

8. 8© 2017 SAP SE or an SAP affiliate company. All rights reserved.
#1
Align enterprise API strategy to
organizational strategy to gain business
benefits

9. 9© 2017 SAP SE or an SAP affiliate company. All rights reserved.
APIs = omni-channel access and
“single source of truth”

10. 10© 2017 SAP SE or an SAP affiliate company. All rights reserved.
APIs = business collaboration
and open integrations

11. 11© 2017 SAP SE or an SAP affiliate company. All rights reserved.
APIs = new channels and
revenue streams

12. 12© 2017 SAP SE or an SAP affiliate company. All rights reserved.
APIs = agility, multi-modal IT
and innovation

13. 13© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Businesses and platforms = APIs
communications
payments
logistics

14. 14© 2017 SAP SE or an SAP affiliate company. All rights reserved.
APIfication at SAP
Predictive
Services
Data Quality
Services
SAP Banking
API
Business Services
for YaaS
Workflow Internet
Of Things
SAP Leonardo
Machine Learning

15. 15© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP S4HANA, ERP
APIs to enable 2-speed IT
• S4HANA as the digital core will offer
APIs (web APIs, RFC-based APIs) for
integration and development of new
applications
• Use the SAP Cloud Platform as the
bi-modal agility layer for faster
integrations and development of
extensions and innovations.

16. 16© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP SuccessFactors
APIs as single source of truth and open integrations
Exposing hypermedia APIs based on OData as single
source of truth for integration, application
development and extensions
• Safely expose business APIs from various
SuccessFactors solutions (Employee Central,
Workforce Analytics, Learning)
• Unification of API exposure and API consumption across
the solutions. Unification of OData exposure and
Authentication handling.
• Pro-active API management through throttling, spike
arrests and analytical insights about consumption.

17. 17© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Concur
building a travel ecosystem and open integration with APIs
• Quickly discover and try APIs for
Expense, Itinerary, Travel Profile and others
• Tap into $1.3T business travel market* and deliver solutions
to 25M business travelers and 23,000 enterprises worldwide
• Companies like Uber and Airbnb are using Concur’s APIs

18. 18© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP Ariba
Open APIs for integrations and new applications
• Open APIs will empower partners to build new apps
and integrate with other solutions
• Enable cloud-to-cloud integration with other
innovative cloud services

19. 19© 2017 SAP SE or an SAP affiliate company. All rights reserved.
#2
Setup an API Program with executive
sponsorship to execute successfully on API
Strategy

20. 20© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP´s API Strategy and API Program
API Makers
Community
to share best practices in
API design across internal
developers
API Fabric
an easy to use API
experience layer on top of
SAP
API Program
API Business
Hub
single place to list all SAP
and selected partner APIs
API
Management
best practices to develop
and manage full API
lifecycle

21. 21© 2017 SAP SE or an SAP affiliate company. All rights reserved.
#3
if you build, they won´t come!
Understand and engage your ecosystems
to grow partnerships

22. 22© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Understand your ecosystems
Public/Customers
Data-aa-S for customers
Data Sharing for transparency
Marketplace/Supply Chain integration
Partners
Integrations with partners
Collaboration across organizations
Marketplace/Supply Chain integration
Internal
Developers from other departments
Collaboration across departments
Governance for data access
Innovation initiatives
Citizen Developers/Integrators

23. 23© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Understand trends in application development and integration
open integrations
vs. point-to-
point/mediated
integrations
Open
Integrations
application
development is
composing APIs
together
Application
Composition
developers are
composers,
working in agile
environments
and composing
apps using APIs
Composers

24. 24© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Search, discover, experience and consume to right APIs from SAP and select partners for your
digital transformation projects
SAP API Business Hub
Accelarator for Digital Transformation
Central Place for APIs
from SAP and its
Partners
Catalog
One click-test experience for
developers via API Sandbox
API Sandbox
Integration packages
to integrate APIs
Pre-packaged
accelarators
Easy Consumption
Integration with Developer
IDE and Code Generations

25. 25© 2017 SAP SE or an SAP affiliate company. All rights reserved.
#4
Create an API Makers community
and engage API teams with best practices
to have high quality APIs

26. 26© 2017 SAP SE or an SAP affiliate company. All rights reserved.
#5
Use a full-lifecycle API Management
solution, on a cloud platform to reduce
time to win

27. 27© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP API Management
Offerings
Hybrid
Q1/2017
• Supports flexibility in
deployment of APIs
(cloud, private data
centers)
• API Management on
cloud, API Gateway
(end-points) on-
premise/private data
center
On-premise
Q4/2014
• Supports on-
premise/private
data centers
• Core-based
licensing
• Focus Scenarios:
regulated
industries, Banking,
Telecom
Public Cloud
on SAP Cloud Platform
Q3/2015
• Fully managed public
cloud service
• Priced on #API Calls
• Focus Scenarios:
Open Integration,
Business
Collaboration, Mobile
Managed Cloud
on SAP HANA Enterprise Cloud
Q3/2015
• Managed Cloud
offering
• Focus Scenarios:
Customers with
S4/business suite,
HANA on HANA
Enterprise Cloud

28. 28© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Content
Publishers
API
Team
Design Implement Manage
Meter and
Monetize
Engage
App
Developers
API Designer
Design easy to
use APIs
API Portal
Secure, govern, document and publish APIs
Analyze and gain insights
App Services
Integration
Service
Persistence
Services
Messaging
Service
Implement highly scalable APIs and
microservices using platform services
Developer Portal
Search, discover, test and subscribe to
the right APIs
API Business HubMarketplace for enterprise
APIs
Apps
Business
Networks
Social
Devices
and
Things
Apps and digital interactions
powered by APIs
Marketplaces
Data
Devices and
Things
Processes
On-premise | SaaS apps | PaaS
APIs as digital
building blocks
API Gateway
On-premise
middleware
Mobile
Services
Full lifecycle API Management with SAP
API Developer
API Product Manager
App Developers
WebIDE
Cloud
Connector

29. 29© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP Cloud Platform
Comprehensive API/microservices Development Platform
API DeveloperAPI Product Manager
App Developers
mobile apps marketplaces partners
HCI
Secure, managed and Open APIs
HTTP | REST | ODATA
Security MediationTraffic
Management
AnalyticsNotificationCaching Developer
Engagement
Design Monetize
API
Management
API Implementation SAP Cloud Platform
API Providers
DevOps
API
Development
API Design

30. 30© 2017 SAP SE or an SAP affiliate company. All rights reserved.
SAP Cloud Platform
Leverage Capabilities of the platform for developing APIs
SAP Cloud Platform
Business Services Commerce
Localization/
Tax
Data Quality
Platform Services Integration Analytics Mobile IoT
(Big) Data Services:
SAP HANA
SAP ASE Redis
PostgreSQL MongoDB
Data & Storage
Services Altiscale/Hadoop
SAP Vora2
1) BETA , 2) planned innovations / future direction
Collaboration Security UX
Machine
Learning
…
SAP Web IDE /
SAP API Business Hub
Cockpit Marketplace
Development Operations Commerce
Virtual
Machines
Dev / Ops
Programming
models
HTML5
XSJS/XSA
Java
Node.js
Python
Community
buildpacks
1 2

31. 31© 2017 SAP SE or an SAP affiliate company. All rights reserved.
Crafting and Executing your
Enterprise API Strategy
Business and
Ecosystem
API Program
API
Management
• Understand your audience
(internal, partners, public)
• Why do I need APIs?
Unlock | integration | monetize | channels
• Understand regulations and
standards
• How can I develop APIs, offer them to my
ecosystem and achieve my strategy?
• How can I manage the full-lifecycle of
my APIs?
• Develop an API mindset
• Define API Best Practices
• Drive partnerships and ecosystem
engagement

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The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its distributors contain proprietary software components
of other software vendors. National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP or its affiliated
companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP or SAP affiliate company products and services are those that are
set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release
any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products,
and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The
information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various
risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,
and they should not be relied upon in making purchasing decisions.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company)
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© 2017 SAP SE or an SAP affiliate company. All rights reserved.