BusinessOnline's Thad Kahlow keynote address "Winning with Big Data: Drive Marketing ROI across all Channels and Campaigns" presented at eMA conference #eM14
Thad Kahlow of BusinessOnline speaking at the 2014 Content Marketing Retreat, Langley, WA
"Be an ROI Guy (or Gal)"
Welcome to the alchemy of reporting returns, from dashboards and social signals, direct attribution and indirect attribution, bar graphs and pie charts to, yes, good ol' "did we make more money?" In this presentation, best practices in generating reports on content marketing activities will be share.
The document provides an introduction to data warehousing and business reporting. It discusses dimensional modeling, extract transform load (ETL) processes, and data transformation. The presentation covers business reporting basics, dimensional modeling basics, data transformation, Oracle specifics, and leaves time for discussion. Dimensional modeling involves identifying facts and dimensions from user requirements, prototyping reports, refining the model, and verifying the model can support reporting needs. ETL tools are used to transform source data into the dimensional schema in the data warehouse.
Search Engine UnOptimization - eMarketing Association San Francisco 2014Grant Simmons
Grant Simmons discusses the concept of "unoptimization" as an approach to future-proof search marketing. Unoptimization involves three main considerations: user experience, avoiding over-optimization that could trigger Google algorithm updates, and testing approaches. Simmons provides tips for improving user experience through personalization and segmentation. He also warns against overly optimized linking, content production at scale rather than quality, and recommends testing budgeting and specific testing tools.
BusinessOnline on Big Data at SES Chicago 2013BusinessOnline
Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior
You may not know it yet, but your greatest asset is not your product; it's your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to foster lasting connections with consumers and truly quantify the ROI of your initiatives.
To use big data effectively, you must combine the science of data analysis with the art of relationships. This session will help you get started and show you which approach is right for your company. It will examine:
THE SCIENCE
How to use big data to close the loop and track awareness, engagement, and conversion all the way through to sale. The top three marketing attribution models and how to identify the best one for you. How to unite many interactions and data systems to uncover real value.
THE ART
Deep-channel optimization.
Getting to company-level attribution by identifying unknown visitors and creating opportunities and success metrics based on companies, not individuals.
THE DATA
-When to use your own data versus when to use third-party data for customer segmentation, personalized messaging, and media targeting.
B2B Marketing Metrics and Attribution That WorksBusinessOnline
BusinessOnline, Docusign, and Bizo address how Marketers everywhere are being challenged to assess ROI for each and every one of their marketing investments. They know last-click attribution doesn’t work: It doesn’t account for how display, email, search, social and other digital tactics all work together to drive prospects through the marketing funnel. So what is working?
Leverage social media to achieve better seo results oms2013 omiBusinessOnline
How Social Media Affects SEO including: Social Search, Local Search Impact, Direct Impact on Ranking, and Links. Recommendations for Social Networks and Blogging, based on extensive Bing and Google research.
BusinessOnline - Automating PPT with Tableau Dashboards Eric Ramos
Tableau Dashboards Are Not Enough!
Automating PowerPoint with Tableau Visualizations to Layer in Actionable Insights.
Although our team has been able to scale out tableau dashboard reporting for 40+ clients by leveraging the same data schema with flexible customization, we found that some clients who have access to Tableau Server don’t login and prefer a human to present them with the actionable insights along with the context of the data.
Humans are the catalyst in connecting the dots and driving actionable recommendations. For that necessity, we have been experimenting with the Tableau Server Command Scripts to save images of Dashboards to a central directory where Programs like PowerPoint, Excel, and Word can inherit those images.
Thad Kahlow of BusinessOnline speaking at the 2014 Content Marketing Retreat, Langley, WA
"Be an ROI Guy (or Gal)"
Welcome to the alchemy of reporting returns, from dashboards and social signals, direct attribution and indirect attribution, bar graphs and pie charts to, yes, good ol' "did we make more money?" In this presentation, best practices in generating reports on content marketing activities will be share.
The document provides an introduction to data warehousing and business reporting. It discusses dimensional modeling, extract transform load (ETL) processes, and data transformation. The presentation covers business reporting basics, dimensional modeling basics, data transformation, Oracle specifics, and leaves time for discussion. Dimensional modeling involves identifying facts and dimensions from user requirements, prototyping reports, refining the model, and verifying the model can support reporting needs. ETL tools are used to transform source data into the dimensional schema in the data warehouse.
Search Engine UnOptimization - eMarketing Association San Francisco 2014Grant Simmons
Grant Simmons discusses the concept of "unoptimization" as an approach to future-proof search marketing. Unoptimization involves three main considerations: user experience, avoiding over-optimization that could trigger Google algorithm updates, and testing approaches. Simmons provides tips for improving user experience through personalization and segmentation. He also warns against overly optimized linking, content production at scale rather than quality, and recommends testing budgeting and specific testing tools.
BusinessOnline on Big Data at SES Chicago 2013BusinessOnline
Big Data Uncovered: How to Gather, Analyze, and React to New Customer Behavior
You may not know it yet, but your greatest asset is not your product; it's your customer relationships. Your data is what offers insight in the minds of your customers. As a marketer, you need to foster lasting connections with consumers and truly quantify the ROI of your initiatives.
To use big data effectively, you must combine the science of data analysis with the art of relationships. This session will help you get started and show you which approach is right for your company. It will examine:
THE SCIENCE
How to use big data to close the loop and track awareness, engagement, and conversion all the way through to sale. The top three marketing attribution models and how to identify the best one for you. How to unite many interactions and data systems to uncover real value.
THE ART
Deep-channel optimization.
Getting to company-level attribution by identifying unknown visitors and creating opportunities and success metrics based on companies, not individuals.
THE DATA
-When to use your own data versus when to use third-party data for customer segmentation, personalized messaging, and media targeting.
B2B Marketing Metrics and Attribution That WorksBusinessOnline
BusinessOnline, Docusign, and Bizo address how Marketers everywhere are being challenged to assess ROI for each and every one of their marketing investments. They know last-click attribution doesn’t work: It doesn’t account for how display, email, search, social and other digital tactics all work together to drive prospects through the marketing funnel. So what is working?
Leverage social media to achieve better seo results oms2013 omiBusinessOnline
How Social Media Affects SEO including: Social Search, Local Search Impact, Direct Impact on Ranking, and Links. Recommendations for Social Networks and Blogging, based on extensive Bing and Google research.
BusinessOnline - Automating PPT with Tableau Dashboards Eric Ramos
Tableau Dashboards Are Not Enough!
Automating PowerPoint with Tableau Visualizations to Layer in Actionable Insights.
Although our team has been able to scale out tableau dashboard reporting for 40+ clients by leveraging the same data schema with flexible customization, we found that some clients who have access to Tableau Server don’t login and prefer a human to present them with the actionable insights along with the context of the data.
Humans are the catalyst in connecting the dots and driving actionable recommendations. For that necessity, we have been experimenting with the Tableau Server Command Scripts to save images of Dashboards to a central directory where Programs like PowerPoint, Excel, and Word can inherit those images.
Big Data That Drives Marketing ROI Across All Channels & Campaigns-A Case Stu...Vivastream
Workday is a leading HR and financial software company that faces challenges in its complex and long B2B sales cycles. To improve its digital marketing performance and close more business faster, Workday started measuring marketing programs holistically by closing the loop between channels, content, and sales. This allowed the company to attribute success more accurately and focus efforts on the most effective programs. Workday implemented a validated engagement scoring system to quantify individual and company engagement throughout the customer journey. This personalized outreach and helped optimize campaigns, leading to improved marketing ROI and increased sales.
Business models in Connected Health and for RPM (Remote Patient Monitoring)
The global challenges in Healthcare
IoMT Case: Connected Therapies
IoMT Case: Consumer Engagement
IoMT Case: Prevention by Insurers
...
How Workday went from Good...to Great!: Winning with Big DataVivastream
This document discusses how to use big data and close the loop on customer relationships to improve marketing performance. It emphasizes using multiple data sources and analytics tools to track customers throughout their entire journey and attribute success to specific programs and channels. This allows marketers to identify the most effective programs that generate high-quality leads and increase sales. It also discusses using a validated engagement scoring system to measure individual and company engagement over time in order to personalize experiences and improve conversion rates. The overall message is that integrating customer data and closing the loop on performance metrics provides valuable insights for optimizing marketing programs and sales processes.
Big data that drives marketing roi across all channels & campaignsKun Le
This document discusses how to use big data and close the loop on customer relationships to improve marketing performance. It emphasizes using multiple data sources and analytics tools to track customers throughout their entire journey and attribute success to specific programs and channels. This allows marketers to identify the most effective programs that generate high-quality leads and sales. It also discusses using a validated engagement scoring system to measure individual and company engagement over time in order to personalize experiences and more effectively target prospects.
Big Data That Drives Marketing ROI Across All Channels & CampaignsVivastream
This document discusses how to use big data and close the loop on customer relationships to improve marketing performance. It emphasizes using multiple data sources and analytics tools to track customers throughout their entire journey and attribute success to specific programs and channels. This allows marketers to identify the most effective programs that generate high-quality leads and sales. It also discusses using a validated engagement scoring system to measure individual and company engagement over time in order to personalize experiences and more effectively target prospects.
Big Data That Drives Marketing ROI Across All Channels & Campaigns-A Case Stu...Vivastream
The document discusses how Workday, a leading HR and financial software company, improved their digital marketing performance through closing the loop on data and attribution modeling.
Workday faced challenges with their complex B2B sales cycle that involved multiple decision makers over long periods of time. They sought to improve lead generation, close more business faster, and measure ROI.
The strategy started with closing the data loop to attribute the success of different marketing programs from awareness to engagement to conversion and sales. Analytics tools were connected to business tools like CRM to analyze multi-source data and gain insights to optimize performance.
Attribution modeling helped understand what was happening with the customer journey, why, and what actions to take as a
Leveraging Customer Intelligence and Dashboards to Analyze, Optimize and Grow...BusinessOnline
Companies that use customer intelligence to create meaningful one-to-one conversations at scale will win. See how pioneering integrated digital marketers are closing the marketing loop. Some use big data: tracking from first touch to last through marketing automation to CRM and ultimately to sale. Some use dashboards to measure the unique roles of tactics in the funnel, going beyond justification to optimization. Learn how to build an analytical foundation to help grow strong customer relationships.
How to Build a B2B Mobile Marketing StrategyBusinessOnline
This document provides an overview of how to build a B2B mobile marketing strategy. It discusses common challenges B2B marketers face with mobile, as well as opportunities presented by the growing use of mobile among business executives. The document outlines a framework for developing a mobile strategy including defining goals, auditing assets, understanding users, analyzing the mobile context, selecting appropriate tactics, measuring key performance indicators, and continually iterating based on what is learned. Various mobile marketing tactics such as SMS, mobile email, apps and local search are also examined in the context of common B2B use cases.
Communications are pivotal to an organization's success but are often taken for granted. A lack of clear internal and external communications can have significant costs for businesses. Building an effective communications platform requires developing a clear strategic narrative that aligns internal and external messaging and engages employees and customers.
In this Ebook, which has more than 90 pages, I give you several tips and tricks to get started on the right foot in Power BI. If you already work with Power BI, I also show you how to create a Portfolio and how to share it on the web, so companies can reach you to work as a freelancer, consultant, or employee.
How to Build a B2B Mobile Marketing Strategy (Preview)BusinessOnline
According to Forrester Research, mobile marketing spend will increase to $2.8 billion by 2012. The simple fact is that businesses are now as mobile as the customers they serve. If your marketing strategy isn’t taking advantage of the power of mobile, you’re missing out.
BusinessOnline’s mobile marketing webinar will cover:
The benefits of B2B mobile marketing in terms of ROI
How to build a mobile strategy and integrate it into your current marketing mix
Basics on many different mobile marketing tactics
The latest trends and technologies—from SMS campaigns to QR codes to Native Applications
Overcoming the Top 4 mobile marketing challenges
The figures don’t lie: B2B companies not currently investing in mobile marketing will soon be left behind. Don’t miss out on this invaluable opportunity to get a leg up on the competition. After all, your customers are on the move. Shouldn’t your marketing go with them?
Sign up for the Webinar Today! bit.ly/oXinNA
Testing data warehouse applications by Kirti BhushanKirti Bhushan
This document outlines a data warehouse testing strategy. It begins with an introduction that defines a data warehouse and discusses the need for data warehouse testing and challenges it presents. It then describes the testing model, including phases for project definition, test design, development, execution and acceptance. Next, it covers the goals of data warehouse testing like data completeness, transformation, quality and various types of non-functional testing. Finally, it discusses roles, artifacts, tools and references related to data warehouse testing.
What keeps corporate tax department executives up at night? How about the risk of signing off on an incorrect tax return? Or worse yet, what about a career-threatening, tax-related restatement? As corporate tax complexity increases, so does the risk of mistakes, penalties, and missed opportunities.
What keeps corporate tax department executives up at night? How about the risk of signing off on an incorrect tax return? Or worse yet, what about a career-threatening, tax-related restatement? As corporate tax complexity increases, so does the risk of mistakes, penalties, and missed opportunities.
3 Pieces of Advice for Emerging Sales LeadersSales Hacker
3 Pieces of Advice for Emerging Sales Leaders by Devon McDonald, Director of Growth Strategy at OpenView Labs
This deck was originally presented at Sales Hacker Series - Boston - Tactical Sales on November 18th, 2014
Tweet at Devon at @DevMcDee
This document discusses the benefits of unified communications and collaboration (UC&C) systems. UC&C combines communication channels like voice, email, instant messaging, and video conferencing to improve collaboration. The document outlines how UC&C can reduce "communication latency" by making it easier for employees to connect with the right people at the right time. It provides examples of companies that have implemented UC&C through HP and Microsoft solutions and realized cost savings through reduced conferencing costs, simplified management, and other benefits.
This eBook is a compilation of the best of the Magoosh GMAT Blog, and contains all the general information you need before you take the GMAT. It includes:
- An introduction to the format of the GMAT
- General exam strategies (CAT, skipping, guessing, study strategies)
- Overviews of each section (AWA, IR, Quant, Verbal)
- Recommended strategies and practice questions
- Links to all our study plans
- 100+ pages!
We hope you like it! Print it out, share it with friends, and use it as an introduction to the GMAT as you're starting out, or reference it throughout your GMAT journey.
Also, check out gmat.magoosh.com to try a FREE WEEK of Magoosh GMAT prep!
Happy Studying! :)
This document provides an overview of a project report on sales prediction using machine learning models. It describes using linear regression and logistic regression to analyze time series sales data and predict future sales and sales of specific products. It outlines collecting sales data, preprocessing the data to address issues, training a model on the data, and using the model for forecasting. The document discusses using these techniques on a dataset from a company to predict sales for upcoming time periods.
The document outlines a 10-step process for building a test automation framework. It discusses factors that are important for successful test automation such as management commitment, budget, process, resources, and realistic expectations. The 10 steps include identifying test scope and types, requirements to automate, evaluating tools, designing the framework including reusable components and data storage, developing the framework, populating test data, and configuring schedulers. The framework is intended to provide benefits like standardization, independence from dependencies, complete test coverage, and support for future enhancements.
Is your brand at the center of your marketing program?BusinessOnline
Today, consumers are presented with so many variables that affect their purchasing decision. New competition is arising every day. Real-time information is readily available. And social media technology has led to a flood of brand-consumer communication channels. For these reasons, it has become even more important to have a well-defined brand.
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
Big Data That Drives Marketing ROI Across All Channels & Campaigns-A Case Stu...Vivastream
Workday is a leading HR and financial software company that faces challenges in its complex and long B2B sales cycles. To improve its digital marketing performance and close more business faster, Workday started measuring marketing programs holistically by closing the loop between channels, content, and sales. This allowed the company to attribute success more accurately and focus efforts on the most effective programs. Workday implemented a validated engagement scoring system to quantify individual and company engagement throughout the customer journey. This personalized outreach and helped optimize campaigns, leading to improved marketing ROI and increased sales.
Business models in Connected Health and for RPM (Remote Patient Monitoring)
The global challenges in Healthcare
IoMT Case: Connected Therapies
IoMT Case: Consumer Engagement
IoMT Case: Prevention by Insurers
...
How Workday went from Good...to Great!: Winning with Big DataVivastream
This document discusses how to use big data and close the loop on customer relationships to improve marketing performance. It emphasizes using multiple data sources and analytics tools to track customers throughout their entire journey and attribute success to specific programs and channels. This allows marketers to identify the most effective programs that generate high-quality leads and increase sales. It also discusses using a validated engagement scoring system to measure individual and company engagement over time in order to personalize experiences and improve conversion rates. The overall message is that integrating customer data and closing the loop on performance metrics provides valuable insights for optimizing marketing programs and sales processes.
Big data that drives marketing roi across all channels & campaignsKun Le
This document discusses how to use big data and close the loop on customer relationships to improve marketing performance. It emphasizes using multiple data sources and analytics tools to track customers throughout their entire journey and attribute success to specific programs and channels. This allows marketers to identify the most effective programs that generate high-quality leads and sales. It also discusses using a validated engagement scoring system to measure individual and company engagement over time in order to personalize experiences and more effectively target prospects.
Big Data That Drives Marketing ROI Across All Channels & CampaignsVivastream
This document discusses how to use big data and close the loop on customer relationships to improve marketing performance. It emphasizes using multiple data sources and analytics tools to track customers throughout their entire journey and attribute success to specific programs and channels. This allows marketers to identify the most effective programs that generate high-quality leads and sales. It also discusses using a validated engagement scoring system to measure individual and company engagement over time in order to personalize experiences and more effectively target prospects.
Big Data That Drives Marketing ROI Across All Channels & Campaigns-A Case Stu...Vivastream
The document discusses how Workday, a leading HR and financial software company, improved their digital marketing performance through closing the loop on data and attribution modeling.
Workday faced challenges with their complex B2B sales cycle that involved multiple decision makers over long periods of time. They sought to improve lead generation, close more business faster, and measure ROI.
The strategy started with closing the data loop to attribute the success of different marketing programs from awareness to engagement to conversion and sales. Analytics tools were connected to business tools like CRM to analyze multi-source data and gain insights to optimize performance.
Attribution modeling helped understand what was happening with the customer journey, why, and what actions to take as a
Leveraging Customer Intelligence and Dashboards to Analyze, Optimize and Grow...BusinessOnline
Companies that use customer intelligence to create meaningful one-to-one conversations at scale will win. See how pioneering integrated digital marketers are closing the marketing loop. Some use big data: tracking from first touch to last through marketing automation to CRM and ultimately to sale. Some use dashboards to measure the unique roles of tactics in the funnel, going beyond justification to optimization. Learn how to build an analytical foundation to help grow strong customer relationships.
How to Build a B2B Mobile Marketing StrategyBusinessOnline
This document provides an overview of how to build a B2B mobile marketing strategy. It discusses common challenges B2B marketers face with mobile, as well as opportunities presented by the growing use of mobile among business executives. The document outlines a framework for developing a mobile strategy including defining goals, auditing assets, understanding users, analyzing the mobile context, selecting appropriate tactics, measuring key performance indicators, and continually iterating based on what is learned. Various mobile marketing tactics such as SMS, mobile email, apps and local search are also examined in the context of common B2B use cases.
Communications are pivotal to an organization's success but are often taken for granted. A lack of clear internal and external communications can have significant costs for businesses. Building an effective communications platform requires developing a clear strategic narrative that aligns internal and external messaging and engages employees and customers.
In this Ebook, which has more than 90 pages, I give you several tips and tricks to get started on the right foot in Power BI. If you already work with Power BI, I also show you how to create a Portfolio and how to share it on the web, so companies can reach you to work as a freelancer, consultant, or employee.
How to Build a B2B Mobile Marketing Strategy (Preview)BusinessOnline
According to Forrester Research, mobile marketing spend will increase to $2.8 billion by 2012. The simple fact is that businesses are now as mobile as the customers they serve. If your marketing strategy isn’t taking advantage of the power of mobile, you’re missing out.
BusinessOnline’s mobile marketing webinar will cover:
The benefits of B2B mobile marketing in terms of ROI
How to build a mobile strategy and integrate it into your current marketing mix
Basics on many different mobile marketing tactics
The latest trends and technologies—from SMS campaigns to QR codes to Native Applications
Overcoming the Top 4 mobile marketing challenges
The figures don’t lie: B2B companies not currently investing in mobile marketing will soon be left behind. Don’t miss out on this invaluable opportunity to get a leg up on the competition. After all, your customers are on the move. Shouldn’t your marketing go with them?
Sign up for the Webinar Today! bit.ly/oXinNA
Testing data warehouse applications by Kirti BhushanKirti Bhushan
This document outlines a data warehouse testing strategy. It begins with an introduction that defines a data warehouse and discusses the need for data warehouse testing and challenges it presents. It then describes the testing model, including phases for project definition, test design, development, execution and acceptance. Next, it covers the goals of data warehouse testing like data completeness, transformation, quality and various types of non-functional testing. Finally, it discusses roles, artifacts, tools and references related to data warehouse testing.
What keeps corporate tax department executives up at night? How about the risk of signing off on an incorrect tax return? Or worse yet, what about a career-threatening, tax-related restatement? As corporate tax complexity increases, so does the risk of mistakes, penalties, and missed opportunities.
What keeps corporate tax department executives up at night? How about the risk of signing off on an incorrect tax return? Or worse yet, what about a career-threatening, tax-related restatement? As corporate tax complexity increases, so does the risk of mistakes, penalties, and missed opportunities.
3 Pieces of Advice for Emerging Sales LeadersSales Hacker
3 Pieces of Advice for Emerging Sales Leaders by Devon McDonald, Director of Growth Strategy at OpenView Labs
This deck was originally presented at Sales Hacker Series - Boston - Tactical Sales on November 18th, 2014
Tweet at Devon at @DevMcDee
This document discusses the benefits of unified communications and collaboration (UC&C) systems. UC&C combines communication channels like voice, email, instant messaging, and video conferencing to improve collaboration. The document outlines how UC&C can reduce "communication latency" by making it easier for employees to connect with the right people at the right time. It provides examples of companies that have implemented UC&C through HP and Microsoft solutions and realized cost savings through reduced conferencing costs, simplified management, and other benefits.
This eBook is a compilation of the best of the Magoosh GMAT Blog, and contains all the general information you need before you take the GMAT. It includes:
- An introduction to the format of the GMAT
- General exam strategies (CAT, skipping, guessing, study strategies)
- Overviews of each section (AWA, IR, Quant, Verbal)
- Recommended strategies and practice questions
- Links to all our study plans
- 100+ pages!
We hope you like it! Print it out, share it with friends, and use it as an introduction to the GMAT as you're starting out, or reference it throughout your GMAT journey.
Also, check out gmat.magoosh.com to try a FREE WEEK of Magoosh GMAT prep!
Happy Studying! :)
This document provides an overview of a project report on sales prediction using machine learning models. It describes using linear regression and logistic regression to analyze time series sales data and predict future sales and sales of specific products. It outlines collecting sales data, preprocessing the data to address issues, training a model on the data, and using the model for forecasting. The document discusses using these techniques on a dataset from a company to predict sales for upcoming time periods.
The document outlines a 10-step process for building a test automation framework. It discusses factors that are important for successful test automation such as management commitment, budget, process, resources, and realistic expectations. The 10 steps include identifying test scope and types, requirements to automate, evaluating tools, designing the framework including reusable components and data storage, developing the framework, populating test data, and configuring schedulers. The framework is intended to provide benefits like standardization, independence from dependencies, complete test coverage, and support for future enhancements.
Is your brand at the center of your marketing program?BusinessOnline
Today, consumers are presented with so many variables that affect their purchasing decision. New competition is arising every day. Real-time information is readily available. And social media technology has led to a flood of brand-consumer communication channels. For these reasons, it has become even more important to have a well-defined brand.
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
SEO and User Experience are often thought of as being at odds with one another. But in reality, especially with the recent developments of 2010, they have never been more intertwined. We will explain why, and give you some cutting edge tactics that will help you optimize your online presence from a SEO and Usability perspective at the same time.
Michael Weisfeld presented on privacy issues sparked by Facebook's growth and changes to its privacy settings and policies. Facebook saw explosive growth reaching over 400 million users. However, updates to allow sharing of personal information through the "Open Graph" and partner sites led to public backlash over user privacy controls. Facebook then simplified its privacy settings and allowed users more control over how their information is shared in response to these concerns. Weisfeld concluded by noting the importance of respecting user privacy and being aware of clients' privacy policies as an agency.
Social Media marketing is not all about Facebook, Twitter and Youtube. With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. We will explore how social gestures will help make the American Red Cross Blood Services website (www.redcrossblood.org) even more engaging for visitors.
Key Points of Interest:
•What does it mean to add social features to existing websites?
•How to leverage user-centered design to enhance your website with social features
•How to implement and track social features to impact website performance
Conversion vs Conversation: Tracking Your Company's Impact on Social MediaBusinessOnline
This document provides an overview of a presentation titled "Conversion vs. Conversation" about tracking a company's impact on social media.
The key points covered in the presentation include:
- Defining conversion and conversation in the context of social media, with conversion referring to measurable goals like leads or purchases and conversation referring to discussions and mentions.
- Discussing different types of content strategies for social media and how to post and promote content.
- Exploring how to generate "earned media" through digital word-of-mouth marketing using tools like Facebook Connect.
- Looking at attribution analytics and how to determine the effectiveness of social media efforts by tracking metrics like traffic sources and campaign codes.
International SEO: How to Establish a Global Web Presence With a Localized Feel BusinessOnline
This document discusses strategies for establishing an international web presence with localized content. It recommends choosing target countries and languages based on factors like population, internet penetration, and existing traffic. Content should be localized for B2C while more general for B2B. Cultural considerations are important. Global websites can be managed through a content management system with a global gateway to provide consistent branding across localized sites. Content translation and localization are important, as are on-page and off-page SEO tailored for different international markets. The goal is an integrated global presence that feels locally relevant in each location.
Going Mobile: Serving the Always On, Always ConnectedBusinessOnline
The mobile space has quickly transformed into a legitimate marketing platform in and of itself, and should no longer be treated as merely an extension of the desktop website. In order to effectively interact and engage with customers accessing your site on their mobile devices, you must first develop a solid mobile marketing strategy and better understand the differences, limitations and opportunities that mobile offers. Join us as we provide an overview on the mobile landscape and the opportunities that exist for marketers now, and moving forward into the future.
Key Points of Interest:
* Latest Mobile Internet Usage Statistics
* Opportunities, Limitations, and Differences Between Desktop vs. Mobile Websites
* The Importance of Context in Mobile
* Different Mobile Marketing Tactics to Engage Your Audience
* Key Differences in B2B vs. B2C Mobile Strategy
• What is Usability?
• Why do our clients care how does it impact their
bottom line?
• What are some rudimentary user behaviors and
usability principles?
• What is most important for an SEO analyst to
know?
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
The document provides an overview of Facebook and a model for measuring return on investment (ROI) from Facebook activities. It introduces the AIDAA model which structures Facebook efforts into 5 phases: Awareness, Interest, Desire, Action, and Advocacy. Tactics for each phase like ads, content, and applications are discussed. The importance of monitoring insights and promoting sharing is covered. Overall, the presentation argues that Facebook is a powerful platform that companies can use to achieve marketing goals through strategic efforts across awareness, engagement, conversions, and word-of-mouth.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
5. Age of the Customer
“Empowered buyers, disruptive digital
innovations…erase traditional competitive
advantages…the next wave will come from deep
customer knowledge, engagement tied to the
buyer's timing, and actions based on an obsessive
desire to deliver what your customers want before
your nearest competitor does.”
18. 18
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SEO
Digital Marketing Activities
Align Customer Buying Journey
EXPLORE EVALUATE PURCHASE EXPERIENCECBJ
CUSTOMER
CONTENT
CONNECT
+
Video
Infographic
Blog/Text
CFO
VPM
Nurture to sale
Influence new
Key Decision Makers
CIO
Social
Marketing
Automation
Video
Infographic
Webinar
Blog/Text
VPM
DMM
Marketing
Automation
1-1 Engagement &
Nurturing
Align TL to
Differentiation
Remarketing
CRO
Amplify Customer WOM
Blog/Text
DMM
VPM
Social Proof Persuasion
Sharing
Marketing
Automation
Social
VideoVideo
Infographic
Webinar
Blog/Text
DMM
Thought Leadership (TL)
Builds Trust
SEO
PPC
Paid Social
Content
Marketing
Display
Precision Advertising-
Create Demand
Create CONTENT to solve customers specific needs
Understand the needs of your CUSTOMERS throughout the CBJ
SEO
PPC
Display
CONNECT your customers with that content
19. “Great marketers focus on people… their
needs, behaviors, intentions, wants… Avoiding
the shiny temptations of marketing solely to
things – like devices, channels, technologies.
Never been more critical… Staying focused on
the people and motivations…marketers can
catch an incredible wave of opportunity.”
23. “…companies are seeing an average
15-18% Lift in Revenue…
As result of implementing
closed-loop & Optimizing”
- Tina Moffett, Attribution Analysts Forrester Research