The document discusses how UX professionals spend most of their time (98%) communicating ideas rather than designing (2%), and how their main role is facilitating communication between different groups. It provides examples of how UXers translate information between disciplines using different languages and deliverables. The document advocates for using tools like Cacoo, Usabilla, Join.me and Planning Poker to help communicate during activities like leading feature priority discussions, in order to get input from all team members and reach consensus.

1. More than Design
Facilitating Communication as a UXer
Michelle Dash, Roundarch Isobar
mdash@roundarch.com

2. UX is more
than design
marketer

3. UX is more Obviously
than design
marketer ux

4. We are not wireframe purveyors
ux

5. How we spend our time
Designing
2%
Communicating Ideas
98%

6. Can we change perception?
ux marketer

7. We listen
#%$&%!!!
ux

8. We validate hypothesis
ux
(Sometimes we reject them, too)

9. We build relationships
biz qa
ux
user design
tech

10. We translate information
DISCIPLINE LANGUAGE DELIVERABLE
TYPES
Marketing  ROI  PowerPoint
Users  Value  Prototypes
Developers  Logic  Task Flows
Designers  Creative  Wireframes
QA  Realistic  Scenarios

11. “I’m a broker of communication
between people—especially between
introverts and extroverts.”
tech ux biz

12. Case Study :
Leading Feature Priority Discussions

13. Have you experienced this?
Listen to me!

14. There is a solution.

15. Gather the whole group
Feature

16. Give everyone an equal vote
0 Feature 20
? ?
? ?

17. Discuss the discrepancies
20 5
5 2

18. Benefits
1. Quiet people talk and loud people listen
2. Critical dependencies are raised early
3. Everyone learns the project requirements
(no reading necessary)

19. What tools do
you use to
communicate?

20. mdash@roundarch.com
Share new tools with me,
or ask me about my some of my favorite websites
Cacoo
Usabilla
Join.me
Planning Poker
Many Eyes