The Tourism Development Corporation of Punjab (TDCP) organizes the annual Cholistan Jeep Rally to promote tourism in Punjab's Cholistan desert region. Some key details: - The 11th Cholistan Jeep Rally will take place from February 13-15, 2016 in Derawar Fort, Cholistan. Over 100 drivers participate in the approximately 225km rally each year. - The rally aims to showcase Cholistan's historical and cultural assets to attract tourists. It has helped improve the local economy and infrastructure. - TDCP offers various sponsorship opportunities for the rally events, including branding, stalls, and prizes, to promote sponsors' businesses to the thousands of spectators.

2. ABOUT TDCP
The Tourism Development Corporation of Punjab (TDCP) is a Government owned
Corporation established in 1986. Our Vision is “promote Punjab as a leading tourist
destination in a harmonious blending between heritage, entertainment, culture,
business, quality services and investment”.
Products & Services
 Resort & Stopovers
 Tourist Information Centers (TICs)
 Tours Management / Operations
 Recreational Destinations (Patriata Chairlift & Cable
Car, Murree Soft Wheel Train)
 Destinations Planning & Development
 Build the image, position & brand of Punjab Tourism
through publicity, promotion & Marketing
 Youth Tourism , Women Tourism & Adventure Tourism
 Built Human Resource Capacity (ITHM)*
 Holding tourism events, seminars, conferences,
exhibitions and festivals.
ITHM* Institute of Tourism & Hotel Management

3. MURREE
PATRIATA
Salgaran, Charrapani, Ghora Gali, Khajoot,
Stopovers
RAWALPINDI
KHARIAN STOPOVERSOON VALLEY KHUSHAB
KALLAR KAHAR
RESORT
GUJRANWALA
SIALKOT
FAISALABAD
LAHORE
CHINIOT STOPOVER
CHANGA MANGA RESORT
SAHIWAL
SAKHI SARWAR
STOPOVER
FORT MUNROE
RESORT
MULTAN
BAHAWALPUR
LAL SOHNRA RESORT, BWP
RAJANPUR
RESORT
Tourist InformationTours & TransportTourist Attractions Food & BeveragesStay RoomsEntertainment Washrooms Hiking FacilityBirds Watching Boating FacilityTDCP INSTITUTE Camping SiteReligious Site
TDCP SERVICE INFRASTRUCTURE
IN PUNJAB

4. RALLY HISTORY & PRESENT
 South Punjab is loaded with distinct and unique historical assets and rich cultural values and
traditions. With a view to promote and showcase its assets, TDCP initiated Motor Sports
event during the year 2005 in the majestic desert of Cholistan.
 The event proved very successful in highlighting the Cholistan’s rich heritage, traditions and
gradually become Pakistan biggest Motor Sports event.
 The event is widely covered by local and international electronic media. APP reported
250,000 visitors attended the event.
 The event is organized by TDCP in collaboration with District Government Bahawalpur,
Pakistan Army, Rangers, Police, Houbara International foundation, & other provincial
departments.
 Building upon previous years success TDCP is now hosting 11th Cholistan Jeep Rally wef 13-
15th Feb, 2016. We are endeavoring to upgrade this event at international standards by
inviting foreign participants and observers.

5. ABOUT CHOLISTAN
 The Cholistan (Rohi) Desert is spread over 16,000 sq km in district
Bahawalpur, once a fertile region fed with Hakra river (the Sarswati) but
now dried;
 Cholistan is connected to Thar desert which is extended to Sindh and
then into India
 The word Cholistan is derived from the Turkish word chol, means
"desert". The people of Cholistan lead a semi-nomadic life,
 Seraiki language is dominant. Great Sufi Poet, Khawaja Ghulam Farid
belongs to this region.
 Cholistan has a clusters of high value assets including ancient
archeological sites dating back to 4500 years. Hakra-Indus Civilization
to Harappan sites, forts, palaces exhibiting unique culture with rich folk
traditions of dance, music, rites and customs;

6.  TDCP organized 1st Cholistan Jeep Rally in 2005, amid magnificent backdrop of
Derawar Fort to promote South Punjab as touristic destination;
 More than 100 Drivers participate in the event from all over Pakistan every year.
 Cholistan desert and its surrounding areas got wider recognition due to this event which
has also improved upon the socio-economic condition of locals and placement of
appropriate infrastructure;
 During the rally the drivers covers distance of approx. 220 KMs in a loop. During 2014
2015 women drivers also participated.
ABOUT RALLY

7. POPULAR TOURIST DESTINATIONS
Noor Mehal-Bahawalpur
Derawer Fort-Cholistan
Derawer Mosque-Cholistan
Gulzar Palace-Bahawalpur

8. ABOUT RaLLY VENUE
The rally starts and finishes at Derawar Fort in the Cholistan Desert.
The Rally Camp Office Derawar Fort is 45 kms from Ahmedpur East where communication,
services, lodging & boarding facilities are available. The nearest airport is Bahawalpur
approximately 65 kms from Ahmedpur East.

9. RALLY ROUTE
The TDCP Cholistan Jeep Rally is divided into two stages. The starting/finishing point would be
DERAWAR FORT in the Cholistan Desert. The Rally participants have to cover approximately 225 KMs.
There are several Control Checkpoints as well as Time Control Checkpoints along the Rally Route. All of
these checkpoints are clearly marked on the route and the exact number and location is disclosed in
the Drivers/Navigators Briefing session held a day before the Rally.

10. PRIZES FOR WINNERS
The TDCP Cholistan Desert Rally is a tough and thrilling driving competition for 4WD spread
over two special stages in the Cholistan Desert.
CLASS “A”
Prize Money
– 1st Rs.=200000/-
– 2nd Rs =150000/-
– 3rd Rs. =100000/-
CLASS “B”
– 1st Rs.=200000/-
– 2nd Rs.=150000/-
– 3rd Rs.=100000/-
CLASS “C”
– 1st Rs=200000/-
– 2nd Rs=150000/-
– 3rd Rs=100000/-
CLASS “D”
– 1st Rs.=200000/-
– 2nd Rs.=150000/-
– 3rd Rs.=100000/-

11. 00th Jan, 2016 PRESS CONFERENCE AT LAHORE
00th Feb, 2016 PRESS CONFERENCE AT MULTAN
00th Feb, 2016 PRESS CONFERENCE AT BAHAWALPUR
PRESS CONFERENCES
00th Feb, 2016
(Thursday)
2:00 PM
7:00 PM
Cavalcade at Bahawalpur
Event Inauguration at Bahawalpur Noor Mehal
00th Feb, 2016
(Friday)
7:30 AM to 3:00 PM
6:30 PM to 9:00 PM
Vehicles Registration/ Tech Examination of Vehicles/
Medical Examination of Drivers at Derawar (Eidgah)
Cultural Night & Fireworks
00th Feb, 2016
((Saturday)
7:30 AM to 2:00 PM
3:00 PM to 5:00 PM
5:00 PM to 6:30 PM
Qualifying Round
Camel Show
Drivers/ Navigators Conference
00th Feb 2016
(Sunday)
7:30 AM to 4:30 PM
5:30 PM to 7:00 PM
Rally Flag Off
Prize Distribution Ceremony
EVENT PROGRAMME

13. Road Publicity at Lahore, Rawalpindi, Multan, Sahiwal, Bahawalpur major roads & intersections
Flex Skins on major Intersections
0th00th Feb, 2016
Publicity on Wheels
0th -00th Feb, 2016
Lahore, Sahiwal, Multan, Bahawalpur
Publicity Counters
0th -00th Feb, 2016
Lahore, Bahawalpur, Derawer

14. 0th-00th Feb, 2016
Lahore, Rawalpindi, Multan, Sahiwal, Bahawalpur at major Intersections

15. Bahawalpur to Derawer (98KM)
30 Directional branded Signage
30 Roadside Branded Banners
100 Steamers including Derawer
Welcome Gate at Derawer

16. 12th Feb, 2016 (6:30 PM to 9:00 PM)
The Noor Mahal is a palace in Bahawalpur, which was built in 1872 like
an Italian chateau on neoclassical lines, belonged to the Nawab of
Bahawalpur princely state, during British Raj.
The prominent personalities & dignitaries are invited in ceremony.
The Sponsorship package of Inaugural ceremony includes:
 Invitation Cards (1000)
 Backdrop
 Standees (20)
 Souvenirs for Guests of Honours/ Chief Guest
 Light Musical Program
 Venue décor & sitting arrangements , Lighting of Noor Mehal
 Dinner (500-600 People)
 Video recording of all event
Note: The Sponsor shall be treated as “Guest of Honour”

17. Camping Areas are developed in a secure area of Cholistan Development Authority Rest House. Thousands of guests reside
in this area. The area also include dinning area, bone fire and musical performances of local artists.
Opportunities
 Develop a dedicated area with cultural music and showcase company’s products
 Complete branding of camping area
 Develop Dinning Area branded with company’s messages & products
 Bonfire with musical nights
 Arrange camp residence for 2000 persons including print & electronic media
and foreign dignitaries
 May develop a complete camping village

18. Opportunities
 Complete branding of Venue
 Vehicle Stickers
 Draws Backdrop
 Standees
 Banners all around the walls of venue
 Branded Entry Gate
Note: This is the same venue where prize distribution is
held.

19. Opportunities
 Cultural Night with Cultural Music
 Fireworks, Lighting
 More than 50,000 people witness
 Live Coverage on media

20. Opportunities
 Qualifying Round Branded Gate on 00th Feb, 2016
 Arrival of Vehicles Gate on 15th Feb, 2016
 Banners Fence around 6KMS long on Rally Venue (1500 Banners approx.)
 Sitting Arrangements / Soft Drinks to VIP Guests (1000)
 Refreshment Boxes for Drivers/ Navigators (200)
 T-Shirts/ Caps for Organizers/ Drivers/ Navigators/ VIP Guests (1000)
 Videography
 Control Room on Site/ Route Indicators/ Branded Checkposts
 Flags (1000)

21. T-Shirts
P-Caps
Key-Chains
Stage &
Gates
Stall
During
event
Kiosk
FM
Radio
Jeep
Branding
Floats at
Cavalcades
In LHE,MTN
KHI
Satellite
channel
Hoardings
Streamers/
Banners
URL Link
On TDCP
Site
Add &
Appreciation
In post event
catalog
CEO
Massage
Documentary

22. WHY TO SPONSOR
Sponsorships drive visibility, whichdrives business
Put Your Business in the Spotlight displaying your products and marketing
materials.
Get in front of your Target Market by making eye catching, professional
signs, marketing materials and product displays that draw attendees to
you.
Get Your Brand Noticed
Give attendees a “taste” of your business
Market Your Business Inexpensively
Extended exposure and visibility through media
Generate NEW Sales & Form NEW Business Partnerships
International Recognition
Governmental Patronage & Appreciation
Unique Venue(Gates & overall Grandeur)
Sponsorships drive visibility, which drives business

24. • The event will get the title of Sponsor’s Company
• Branding: Bahawalpur/Lahore/Multan/ (banners & streamers, float)
• Branding of all track sign for route marking (Size: 3x2)/ Banner fence, flags and others
• Branding at all TDCP offices including Tourist Information Centers, resorts, Stopovers, and
recreational destinations.
• Space for two free stalls each at the venue.
• Branding on entrance & exit gates of Rally: qualifying round.
• Major branding on backdrop at prize distribution ceremony.
• VIP seats for 10 guests at all events of Rally
• Sponsors logo on invitation card, posters and brochure & trophies, Prize Cheques .
• CEO’s message incorporated in official documentary/ Website
• Full page colored ad in TDCP’s magazine (Explore Punjab).
•8 million

25. • Branding of road leading to Cholistan Darawar Fort .
• Resorts branding (banners, standees and backdrop).
• Branding at TDCP resorts Changa Manga, Kalar Kahar, etc.
• Stall (3mx3m) at the vehicle inspection site & rally venue.
• Website link on TDCP official web site.
• Branding of golden sponsor on promotional material.
• Co-branding on vehicles stickers participation in rally.
• Branding on backdrop at Darawar Fort & Cultural Program.
• Walkway panels at Noor Mahal and Darawar Fort.
• Full page colored ad (inside back Page) in Punjab Tourism
(Explore Punjab).
• Logo on mementos, posters, invitation cards .
•4.5 million

26. • Branding of road leading to Cholistan Darawar Fort.
• Track indicator 3’x2’ on race track.
• Venue branding with standees, banners etc.
• Branding at TDCP resorts (Patriata, Kallar Kahar, Jalo etc
• One stall size 3m x 3m each at the vehicle inception site.
• Silver sponsors website link on TDCP official web site.
• Logo on invitation cards & publicity campaign.
• Branding through flags on the route of the rally.
• Logo on the backdrop at Darawar Fort.
•2.5 million

27. Customized Sponsorship Solutions:
• Branding at Time keeping venue:
• Commemorative mementoes with announcement on stage.
• Advertisement in TDCP Magazine “Explore Punjab”.
• Runners at qualifying round venue.
• Branding of check post at available site of main rally route.
• Stall (3x3m) at the venue.
• Half page colored ad in Rally Brochure
• Branding large sized cheques to be presented to winners
SPONSOR MAY SELECT ONE OR MORE OF THESE OPTIONS.
TDCP IS FLEXIBLE TO CONSIDER OPTIONS SUGGESTED BY SPONSORS.

28. Tourism Development Corporation of Punjab
151-Abubaker Block, New Garden Town, Lahore.