Recreation, Leisure, Tourism are very commonly used words. Times are changing, does the cultural connect in India for these words also change? Some insights.

1. Changing Cultural Contexts and
role of Recreation/ Entertainment
in the age of Network Society
Vikash Chandra
Architect & Urban Designer
New Delhi
July 14, 2018

2.  Changing cultural context? Is it?
Understanding the topic
सोच रहा हूं घर आूंगन में
एक लगाऊूं आम का पेड़ I
खट्टा खट्टा, मीठा मीठा
यानी तेरे नाम का पेड़ II
नीम हमारे घर की शोभा,
जाूंमूंन से बचपन का ररश्ता,
हम क्या जाने, ककस रूंगत का
होता है बादाम का पेड़
- अनवर जलालपुरी

3.  Recreation, Entertainment, Tourism, Leisure are
commonly used words. Is there a difference?
 Entertainment usually refers to music, television,
movies, plays, etc. and is mostly an indoor activity
 Amusement usually refers to "amusement parks"
or circus, with rides and games.
 Recreation is relaxation or whatever you do in your
free time in a outdoor activity.
 Tourism is when you visit a place. However,
tourism includes recreation activities.
Understanding the topic

4.  Travelling has changed, fuelled by technology
Age of Network Society

5. 29-07-2018 5
Learning from Indian Food

6.  Every destination has a Theme.
 Example – Beach tourism, Religious, Heritage etc
 Every theme should have a multitude of Products.
 This lacks in our destinations. Adding products would enable
the tourists to spend more time and money at destination
 And every tourist creates his own experience, of the
Destination, selecting the Products to his taste.
 Products should be catering to the “full family needs”
Learning from Indian Food

7.  Singapore Tourist Promotion Board (STPB) - 1964
 Early years –Raising awareness as a destination and building up
tourism infrastructure
 (including major attractions such as Sentosa Island and the Singapore
Zoological Gardens).
 1970s, the Board started marketing the city as a venue for
conventions and organised events to draw visitors
 1980s, $1 billion Tourism Product Development Plan, for
 Preservation of the Singapore's historic districts, such as Chinatown,
Little India and Arab Street,
 Rejuvenation of the Singapore River, and
 Creation of new iconic products and events.
Ref- Global Case Study (Singapore)
29-07-2018

8. Ref- Global Case study (Dubai)
29-07-2018
Dubai
A shopping destination
Ski- Dubai
Desert
Safari
Amusement
Park
At the Top
Burj Khalifa
Sea
Cruise
MICE
Musical Fountain
Formula One
Adventure sports Ice rink
70 shopping malls
Gold Souk
250 gold retail shops
600 hotels
80,000 rooms
Aquarium

9.  Dubai - most densely shopped cities in the world
 Malls as entertainment and leisure destinations
 Dubai Shopping Malls Group (DSMG)
 Set up in 1998, under the patronage of Dubai
Department of Economic Development.
 Objective - To promote shopping, retail trade and
malls in Dubai
 Over 30 malls within this group
 Current – Gross Leasable Area (GLA): 16 million sqft
 Target (2015) – GLA to become: 40 million sqft
Dubai as Shopping Dest. – How?
29-07-2018
9

10.  Hotel guests in Dubai are levied 10% of their room
rate as a municipality charge, and a further 10%
service charge.
 Also from March 31, 2014, the government imposed
a bed tax officially known as the Tourism Dirham, a
fixed fee charged on a per room per night basis.
While the fee varies from hotel to hotel, it is
generally around AED 15 (US$4.25).
 With 3.28 crore guest rooms, its an annual revenue
of ‘AED 50 crore’ or ‘INR 850 crore’
Ref- Global Case study (Dubai)
29-07-2018
10

11. ‘Six S’ Framework

12. Tourist
Destination
Profile
Transport
Accommodati
on
F&B
Security
Information
Tour Operators
Government &
Agencies
Hotels
Trade
Tourism &
Social portals Homeland
Security
Merchandise
Publicity &
Feedback
Tourism
Network
Real time Information access, booking & payment gateway, from everywhere
Value Chain of Tourism Industry

13.  Private Sector contribution needed for:
 Financial investments
 Improved Technologies
 Efficiency in service delivery
 Innovative & Vernacular products, which can extend the tourist stay
and enhance tourist numbers
 Innovative Implementation Structure needed
 Speedy delivery on ground
 Efficiency and Competitive facilities
 Time bound action plan in a Mission mode
 More accountability and control of the Ministry
Tourism – has a private sector orientation

14. Are foreign tourists that important for India?

15. Gaya? What is so significant?

16. AndarGaya - 14 Mohalla & 14 Baithaks
Heritage and Religious Tourism are integral.

17. Tourism @ Braj

18. Opportunities in Braj
 One of the most popular pilgrimage destination in
Uttar Pradesh & India
 Very popular Krishna Leelas
 International attention & devotees
 Braj is a “region”, full of folklore
 Splendid nature and culture resources
But most of these locations are in bad state of neglect !

19. What are these places of interest?
LALITA KUND, Nandgaon
At this place, Lalita would arrange
secret meetings between Krishna
and Radha. It is also said that
Krishna swung on a swing here with
Lalita to fulfill the desire of sage
Narad Muni.
VIHVAL KUND, Sanket
It was the place where Radha and
Krishna met for the first time. They
became so ecstatic on seeing each
other that tears rolled down their
eyes and formulated this Kund.
19

20. What are these places of interest?
CHANDRA SAROVAR, Chaumuha
At this place Brahma begged for
forgiveness from Sri Krishna for
having doubted His Divinity.
Aashishwar Mahdev Kund,
Nandgaon
Lord Shiva came with the hope to
see Krishna but Yashoda did not
allowed him. Shiva came at this
Kund and sat under a tree. He was
begged to come back to see Krishna.
Krishna stopped crying incessantly.
20

21. Conceptual Approach
PISAWA
‘Integrated development’
DABHALA
(Rangdevi ji)
RANKOLI
(Indulekha ji)
KARHALA
(Champaklata ji)
CHIKSOLI
(Chitraji)
KAMAI
(Tungdevi ji)
UNCHAGAON
(Lalitaji)
AJNOKH
(Vishsakha ji)
SUNEHRA
(Sudeviji)
KOSI
BARSANA
(Radha ji)
NANDGAON
GOVARDHAN
Clustering
Places of
Interest
21

22. PISAWA
9 sites
This sub-clustering will help
75places of interest added
for Tourists/ pilgrims coming
to Barsana
DABHALA
4 sites
RANKOLI
5 sites
KARHALA
10 sites
CHIKSOLI
6 sites
KAMAI
12 sites
UNCHAGAON
11 sites
AJNOKH
3 sites
SUNEHRA
15 sites
KOSI
BARSANA
(Radha ji)
NANDGAON
NANDGAON
Clustering
Places of
Interest
Conceptual Approach
22

23. RedevelopmentRetrofit
Green field
Cities
Source: Smart City Proposals, MoHUA
51 1
5
Green field +
Redevelopment
1
Retrofit +
Green field
2
Retrofit +
Redevelopment
40
Development models selected by
100 Smart Cities
Cities have chosen
any of the models:
Retrofit, Greenfield or
Redevelopment
57
Cities have chosen
Combination of models
43
Smart Cities Mission

24. 100 Smart Cities are diverse
43 cities have tourism orientation
Economy -
11 Religious Tourism
8 Heritage tourism
7 Coastal Tourism
4 Hill stations
8 Nature tourism
6 MICE tourism
But, all 100 smart cities have place making as their objective!
Population -
Bangalore (84,00,000)
Kavarati (11,000)
Size -
Bhubaneshwar: 526 sqkms
Kavarati : 4.2 sqkms
Smart city proposals –
Highest – Chandigarh (6200 cr)
Average – 2050 cr

25.  Cultural connect of people in India, is too deep to be
uprooted. Rather, it is important that we identify
those roots and water them.
 While developing a destination, it is paramount that
we only develop variety of products in a contextual
theme, and do not bother about the sequence of
experiences of a tourist (Don’t worry about a tourist
circuit). People will create their own patterns.
 Technology or a network society is not a challenge,
but an opportunity.
Summary

26. Author
Vikash Chandra graduated in architecture in 1999, thereafter did his Master in
Architecture (Urban Design) from CEPT, Ahmedabad and his MBA from Indian
Institute of Foreign Trade, New Delhi. In his 17 years professional career, he has
worked with IL&FS & The World Bank with a focus on developing tourism & urban
infrastructure projects across the country. Currently as an employee of Deloitte, he is
in the core team managing the Smart Cities Mission with Ministry of Housing and
Urban Affairs, Govt of India.