This document proposes a marketing campaign called "DhakaDays" to improve the image and reputation of Dhaka city among local and global audiences. The multi-year campaign would include digital marketing, events, ambassador partnerships, and promotions of Dhaka's culture, food and attractions. The goal is to establish Dhaka as a top tourist destination and address issues negatively impacting its reputation and tourism industry.
Bali, the famed Island of the Gods, with its varied landscape of hills and mountains, rugged coastlines and sandy beaches, lush rice terraces and barren volcanic hillsides all providing a picturesque backdrop to its colourful, deeply spiritual and unique culture, stakes a serious claim to be paradise on earth. With world-class surfing and diving, a large number of cultural, historical and archaeological attractions, and an enormous range of accommodations, this is one of the world's most popular island destinations and one which consistently wins travel awards. Bali has something to offer a very broad market of visitors from young back-packers right through to the super-rich .
On 25th October 2015, THE COLOR RUN INDIA™ will host the 1st Edition of annual The Color Run India 5K Marathon in Ahmedabad.
The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases.
The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.
The Color Run India 5K marathon would like to invite you partner together with us for this grand event dedicated towards a noble cause
On 13th December 2015, THE COLOR RUN INDIA™ will host the 1st Edition of annual The Color Run India 5K Marathon in Ahmedabad.
The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases.
The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.
The Color Run India 5K marathon would like to invite you partner together with us for this grand event dedicated towards a noble cause
Welcome To The Color Run India™
We have developed this event guide to provide you with all the information you could possibly need to make your experience at the event as FANTASTIC as possible! You and expected 5,000 of your newest friends will be part of the happiest India 5km on the planet!
The Color Run India™, presented by Your Health First, also known as the Happiest 5k on the Planet, is a unique paint race that celebrates healthiness, happiness, individuality, and giving back to the community.
Less about your 10-minute-mile and more about having the time of your life, The Color Run India™ 5k is a five-kilometer, un-timed race in which thousands of participants are doused from head to toe in different colors at each kilometer. The fun continues at the finish line with a gigantic “Color Festival,” using more colored powder to create happiness and lasting memories, not to mention millions of vivid color combinations. Trust us, this is the best post-5k party on the planet!
With only two rules, the idea is easy to follow:
Wear white at the start line
Finish plastered in color!
Bali, the famed Island of the Gods, with its varied landscape of hills and mountains, rugged coastlines and sandy beaches, lush rice terraces and barren volcanic hillsides all providing a picturesque backdrop to its colourful, deeply spiritual and unique culture, stakes a serious claim to be paradise on earth. With world-class surfing and diving, a large number of cultural, historical and archaeological attractions, and an enormous range of accommodations, this is one of the world's most popular island destinations and one which consistently wins travel awards. Bali has something to offer a very broad market of visitors from young back-packers right through to the super-rich .
On 25th October 2015, THE COLOR RUN INDIA™ will host the 1st Edition of annual The Color Run India 5K Marathon in Ahmedabad.
The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases.
The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.
The Color Run India 5K marathon would like to invite you partner together with us for this grand event dedicated towards a noble cause
On 13th December 2015, THE COLOR RUN INDIA™ will host the 1st Edition of annual The Color Run India 5K Marathon in Ahmedabad.
The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases.
The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.
The Color Run India 5K marathon would like to invite you partner together with us for this grand event dedicated towards a noble cause
Welcome To The Color Run India™
We have developed this event guide to provide you with all the information you could possibly need to make your experience at the event as FANTASTIC as possible! You and expected 5,000 of your newest friends will be part of the happiest India 5km on the planet!
The Color Run India™, presented by Your Health First, also known as the Happiest 5k on the Planet, is a unique paint race that celebrates healthiness, happiness, individuality, and giving back to the community.
Less about your 10-minute-mile and more about having the time of your life, The Color Run India™ 5k is a five-kilometer, un-timed race in which thousands of participants are doused from head to toe in different colors at each kilometer. The fun continues at the finish line with a gigantic “Color Festival,” using more colored powder to create happiness and lasting memories, not to mention millions of vivid color combinations. Trust us, this is the best post-5k party on the planet!
With only two rules, the idea is easy to follow:
Wear white at the start line
Finish plastered in color!
We certify that this capstone project is our own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of our knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the capstone project.
Signed:
TABLE OF CONTENT
1. EXECUTIVE SUMMARY 5
2. BRAND CONCEPT 6
2.1. Product 6
2.1.1. Product concept 6
2.1.2. Customer benefits 6
2.2. Location 6
2.2.1. PESTLE analysis 6
2.2.2. Market trends 6
2.2.3. Market potential 6
2.3. Customer 7
2.3.1. Customer segments 7
3. COMPETITIVE STRATEGY 8
3.1. Competitive analysis 8
3.2. SWOT 8
3.3. Price segment & average prices in EUR 8
3.4. First year revenue forecast 8
4. GLOBAL MARKETING STRATEGIES 9
4.1. Brand logo & slogan 9
4.2. Brand image & brand associations 9
4.3. Brand positioning 9
4.4. Cultural analysis of the country 9
4.4.1. Self-reference criterion 9
4.4.2. High context – Low context 9
4.4.3. Hofstede’s cultural typology 9
4.5. Economic analysis of the country 10
4.6. Taxes & laws 10
4.7. Political risks 10
5. COMMUNICATION STRATEGIES (IMC campaign plan) 11
5.1. Goals and SMART objectives 11
5.2. Promotion Mix tools & content examples 11
5.3. Communication channels 11
5.3.1. Channel KPIs 11
5.3.2. Ad payment models for ad channels 11
5.4. Communication schedule 11
5.5. Communications budget allocation 12
6. DIGITAL STRATEGIES 13
6.1. Wordpress 13
6.1.1. Template 13
6.1.2. Index with Google 13
6.1.3. Information architecture 13
6.1.4. On-page SEO 14
6.1.5. Special features - Plugins 14
6.2. Media plan 14
7. SALES STRATEGIES 15
7.1. Sales team 15
7.2. Quantitative and qualitative objectives 15
7.3. Prospecting strategy 15
7.4. Compelling offer 15
7.5. Objections 15
8. CONCLUSION 16
9. REFERENCE LIST 17
10. APPENDICES (optional) 18
1.
EXECUTIVE SUMMARY
2.
BRAND CONCEPT
2.1.
Product
2.1.1.
Product concept
The concept of our restaurant is a gallery restaurant with a lounge bar from 11pm. The main idea of our concept is to create unforgettable experiences for guests as the concept is pretty unique where they will be able to have breathtaking views on the Burj Khalifa as well as the very famous fountain shows. The restaurant will be located in Dubai, United Arab Emirates, a country part of the Middle East. Our restaurant is going to be on the bottom floor in the Dubai Mall, it is also going to have its own terrace with tables with a view on the fountain. People are going to Dubai because they are sun-seeking, in addition a lot of businesses are getting created in Dubai. We decided to call the restaurant, the Impressionist restaurant and gallery. We chose this name because it is in relation to the art movement that appeared in the 19th Century in France as we are going to have artworks exhibited in the lounge of our r.
This presentation has been presented in the 4th International ACSA Conference: The Visual Imagination Across the Boarders
Asian Cultural Studies Association
GRADUATE SCHOOL OF ENGLISH
ASSUMPTION UNIVERSITY
1-3 November, 2010. Bangkok Thailand
The Rent Request Form in Dubai plays a crucial role in the local real estate market, where rental agreements are a common way for residents and businesses to secure housing and commercial properties.
“The purpose behind the conference is to serve the professional conservation community involved in scientific research, education and training, architectural design, construction and field projects by providing them a platform to unify their energies for the cause.”
Chandigarh also called as the city beautiful is considered as one of the most developed and clean cities of India .People from all around the country have a craze to visit Chandigarh especially residents of nearby states such as Himachal Pradesh, Haryana ,Punjab etc. Chandigarh is the combined capital of Punjab and Haryana . There are various places in the UT which keep the spark alive amongst the residents.
A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines
Fantasy Kingdom Amusement Park
Fantasy Kingdom brings a little bit of Disneyland to Bangladesh. It is one of the most spectacular amusement parks in the country and has become a great tourist attraction in Dhaka. South Asia had never before experienced an amusement park of such a grand scale and it took the creativity, dedication and commitment from hundreds of workers, artists and sculptors to bring this world of entertainment and thrills to life.
Indulge in retail bliss at the Dubai Shopping Festival (DSF) – a Shopper's Paradise that beckons with luxury malls, high-end brands, and traditional souks. Explore themed festivals, exclusive product launches, and captivating entertainment, creating an unparalleled shopping experience. DSF isn't just an event; it's a celebration of diverse tastes and a global convergence of retail excellence.
Supplier Registration in Dubai can be a complex process, but with the right guidance and support, it can be simplified. Dubai Culture is a reputable and trusted supplier in Dubai,
Changing Cultural Context of Recreation/Entertainment in the age of Network s...Vikash Chandra
Recreation, Leisure, Tourism are very commonly used words. Times are changing, does the cultural connect in India for these words also change? Some insights.
On 13th December 2015, RED CARPET CONCEPTS will host India’s the 1st Edition of annual The Color Run India 5K Marathon in Ahmedabad.
The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases.
The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.
RED CARPET CONCEPTS would like to invite you partner together with us for this grand event dedicated towards a noble cause
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
We certify that this capstone project is our own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of our knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the capstone project.
Signed:
TABLE OF CONTENT
1. EXECUTIVE SUMMARY 5
2. BRAND CONCEPT 6
2.1. Product 6
2.1.1. Product concept 6
2.1.2. Customer benefits 6
2.2. Location 6
2.2.1. PESTLE analysis 6
2.2.2. Market trends 6
2.2.3. Market potential 6
2.3. Customer 7
2.3.1. Customer segments 7
3. COMPETITIVE STRATEGY 8
3.1. Competitive analysis 8
3.2. SWOT 8
3.3. Price segment & average prices in EUR 8
3.4. First year revenue forecast 8
4. GLOBAL MARKETING STRATEGIES 9
4.1. Brand logo & slogan 9
4.2. Brand image & brand associations 9
4.3. Brand positioning 9
4.4. Cultural analysis of the country 9
4.4.1. Self-reference criterion 9
4.4.2. High context – Low context 9
4.4.3. Hofstede’s cultural typology 9
4.5. Economic analysis of the country 10
4.6. Taxes & laws 10
4.7. Political risks 10
5. COMMUNICATION STRATEGIES (IMC campaign plan) 11
5.1. Goals and SMART objectives 11
5.2. Promotion Mix tools & content examples 11
5.3. Communication channels 11
5.3.1. Channel KPIs 11
5.3.2. Ad payment models for ad channels 11
5.4. Communication schedule 11
5.5. Communications budget allocation 12
6. DIGITAL STRATEGIES 13
6.1. Wordpress 13
6.1.1. Template 13
6.1.2. Index with Google 13
6.1.3. Information architecture 13
6.1.4. On-page SEO 14
6.1.5. Special features - Plugins 14
6.2. Media plan 14
7. SALES STRATEGIES 15
7.1. Sales team 15
7.2. Quantitative and qualitative objectives 15
7.3. Prospecting strategy 15
7.4. Compelling offer 15
7.5. Objections 15
8. CONCLUSION 16
9. REFERENCE LIST 17
10. APPENDICES (optional) 18
1.
EXECUTIVE SUMMARY
2.
BRAND CONCEPT
2.1.
Product
2.1.1.
Product concept
The concept of our restaurant is a gallery restaurant with a lounge bar from 11pm. The main idea of our concept is to create unforgettable experiences for guests as the concept is pretty unique where they will be able to have breathtaking views on the Burj Khalifa as well as the very famous fountain shows. The restaurant will be located in Dubai, United Arab Emirates, a country part of the Middle East. Our restaurant is going to be on the bottom floor in the Dubai Mall, it is also going to have its own terrace with tables with a view on the fountain. People are going to Dubai because they are sun-seeking, in addition a lot of businesses are getting created in Dubai. We decided to call the restaurant, the Impressionist restaurant and gallery. We chose this name because it is in relation to the art movement that appeared in the 19th Century in France as we are going to have artworks exhibited in the lounge of our r.
This presentation has been presented in the 4th International ACSA Conference: The Visual Imagination Across the Boarders
Asian Cultural Studies Association
GRADUATE SCHOOL OF ENGLISH
ASSUMPTION UNIVERSITY
1-3 November, 2010. Bangkok Thailand
The Rent Request Form in Dubai plays a crucial role in the local real estate market, where rental agreements are a common way for residents and businesses to secure housing and commercial properties.
“The purpose behind the conference is to serve the professional conservation community involved in scientific research, education and training, architectural design, construction and field projects by providing them a platform to unify their energies for the cause.”
Chandigarh also called as the city beautiful is considered as one of the most developed and clean cities of India .People from all around the country have a craze to visit Chandigarh especially residents of nearby states such as Himachal Pradesh, Haryana ,Punjab etc. Chandigarh is the combined capital of Punjab and Haryana . There are various places in the UT which keep the spark alive amongst the residents.
A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines
Fantasy Kingdom Amusement Park
Fantasy Kingdom brings a little bit of Disneyland to Bangladesh. It is one of the most spectacular amusement parks in the country and has become a great tourist attraction in Dhaka. South Asia had never before experienced an amusement park of such a grand scale and it took the creativity, dedication and commitment from hundreds of workers, artists and sculptors to bring this world of entertainment and thrills to life.
Indulge in retail bliss at the Dubai Shopping Festival (DSF) – a Shopper's Paradise that beckons with luxury malls, high-end brands, and traditional souks. Explore themed festivals, exclusive product launches, and captivating entertainment, creating an unparalleled shopping experience. DSF isn't just an event; it's a celebration of diverse tastes and a global convergence of retail excellence.
Supplier Registration in Dubai can be a complex process, but with the right guidance and support, it can be simplified. Dubai Culture is a reputable and trusted supplier in Dubai,
Changing Cultural Context of Recreation/Entertainment in the age of Network s...Vikash Chandra
Recreation, Leisure, Tourism are very commonly used words. Times are changing, does the cultural connect in India for these words also change? Some insights.
On 13th December 2015, RED CARPET CONCEPTS will host India’s the 1st Edition of annual The Color Run India 5K Marathon in Ahmedabad.
The Color Run India 5K marathon is aimed at spreading awareness of Cardiac diseases in Children and raise funds for treating disadvantaged children suffering from Cardiac Diseases.
The Color Run India 5k event celebrates active lifestyles, helping kids while having fun and all for a good cause.
RED CARPET CONCEPTS would like to invite you partner together with us for this grand event dedicated towards a noble cause
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
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The Old Oak - Press Kit - Cannes Film Festival 2023
Team XENOMORPHING- Branding Dhaka
1. Mates ContactE-mail
Iftekher Mahmud Maruf
MD. Omar Faruck Sabbir
iftekhermahmud7@gmail.com
Journalist.sabbir@yahoo.com
+880-1711-347113
+880-1757-155247
ARMY INSTITUTE OF BUSINESS ADMINISTRATION
X MORPH
2. এক গুচ্ছ স্বপ্ন পূরণের শহর
সাণে যান্ত্রিক ব্যাস্ততা আর
অণেকখান্ত্রে পূে ণতা
ঢাকা
3. City That Stood The Test of Time
Dating back to the 7th century, Dhaka has spected the rise and fall of empires.
From the kamarupa Kingdom to the sena dynasty;
The Sultanate period to the British era. Dhaka city still bears the evidence of
its culturally diverse origin story.
4. As the night gets darker the sodium lights gets
brighter. The city reveals its unrevealed
beauty.
5. There are several myths on the origin of the name itself Dhaka. While
someone say the name came from the beautiful Dhakeshwari Temple, at
the same time others argue it was taken from musical instrument “DHAK”.
Yet another myth indicates that the name was adopted from “DHAK
PLANT”.
14. Pohela
Falgun
Pohela
Baisakh
Eid
Celebration
Durga
Puja
Holi
Celebration
Sakrain
(Ghuri Fest)
The city embellishes itself in the color of celebrations.
Pohela Baisakh colors the by welcoming the Bengali new
year, The sky splotches itself in color as the kites of
Sakrain starts to fly in the sky, pohela Falgun marks the
arrival of spring; Durga puja, Eid celebration and other
celebrations turns the city into a fountain of happiness.
The euphoria brings the entire city to life.
16. And DHAKA also has
The Asia's largest Shopping Malls Jamuna Future Park and Bashundhara
Shopping Complex!
Amazing Natural enjoyment Parks are in Dhaka.
19. Enormous amount of Traffic congestion
Terrorist Attack in Dhaka
Grimy environment anywhere and everywhere
Symptoms & Causes
Both global and local people are getting
negative idea about Dhaka.
Local & international, both tourists are
showing very less interest in visiting Dhaka.
Dhaka is losing dignity & heritage of 400
years.
3
2
1
Stimuli 321
Stimuli 2
28. Big Idea
Our Big Idea is to communicate DhakaDays with the global and local
people, where DhakaDays create a distinctive image of Dhaka and
its beautiful structure. We will offer different special services and
offerings through DhakaDays and help the world know about Dhaka
and its history. Dhakadays will be a governmental website.
29. Campaign Overview
Year 1 Year 2
Objective: Awareness & Revamping
Reputation
1. dhakadays.gov.bd
2. In airport Marketing for food and places of Dhaka.
3. In Hotel marketing for foods
4. Documentary and video Ads on Dhaka consisting every
attractions of Dhaka.
5. Local & Global Bengali Ambassador
6. In flight marketing
7. Campaign for Local people
“Shout out to Dhaka” Campaign & “চণ া সব্াই ঢাকা
মাতাই” campaign
8. Digital Marketing
9. In Stadium Activation
10. Embassy Engagement
1. Thank you for support Campaign
2. Continuation of previous years
marketing campaign and activities.
Objective: Going one step ahead in gaining
Dhaka's lost pride and position Dhaka as the
“Choice of Tour” for local and global people.
30.
31.
32. Ground Work
21
1. Making awareness through
social campaigns,
workshops and TV ads and
Brand Guidelines.
2. Collaborating with tourist
agencies to keep their
potential customers
updated about DhakaDays.
Brand use Guideline
1. Provide this to
marketing agencies.
2. It will help to retain
the consistent brand
image
35. Register For Newsletter
Home Gallery Dhaka Food Festivals Old Dhaka Hotel
Booking
Search Here
About UsContact Us
Tour De Dhakay
ট্যযর দে ঢাকায়
Click Here to know the offers
Places To Visit
Lalbagh Fort
Ahsan Manzil
National Museum
Botanical Garden
Pages 1 2 3 …….
Explore
Dhaka
Next
36. Register For Newsletter
Home Gallery Dhaka Food Festivals Old Dhaka Hotel
Booking
Search Here
About UsContact Us
Tour De Dhakay
ট্যযর দে ঢাকায়
Click Here to know the offers
Story of Dhaka
Pages 1 2 3 …….
Explore
Dhaka
As the night gets darker the sodium lights gets
brighter. The city reveals its unrevealed beauty.
Next
Connect with us
37. 1. First of we will set bill board in the main area and circle
of Dhaka
2. We will garnish the govt. public transport with Dhaka’s
tradition ,many pictures of the ancient Dhaka
3. We will decorate every vehicles stoppage with our theme
4. Long distance vehicle from Dhaka (here we will provide
some refreshment for the passengers cover with
Dhaka’s theme packet in bus an rail station.
5. In fact the vehicle which will come in Dhaka from
different place they will get this service .
This will Aware and educate the local
about Dhaka cityTG, 01
38. 1. We will target the street food shop owners that
they could design their simple shop with
Dhaka’s traditional theme and with headline ‘
চণ া সব্াই ঢাকা মাতাই’
2. We will select some food cart which will stay in
front of school and colleges. These carts will
sell only traditional dhakaiya foods and street
foods.
3. In the restaurants of the Dhaka area we will
promote the traditional foods of Dhaka.
Aware and educate the local about
Dhaka cityTG, 01
চণ া সব্াই ঢাকা মাতাই
39. 1. There will be a platter of traditonal food of
Dhaka, like kacchi, bakor khani, borhani, lacchi
and jilapi.
2. In buffet segment there will be an entire
category named “dhakai khana” it will consist
all the tradition food of Dhaka.
3. There will be desert for every customer which
name “dhakaia desert” and it’ll consist of
several sweet & traditional foods mixture.
Promote the traditional foods of
Dhaka.TG, 01, 02 03
40. Promote the traditional foods of
Dhaka.TG, 01, 02 03
There will be greetings card for every customer on behalf of
Dhaka City Corporation, which will consist of short review
about our total branding procedure about Dhaka
41. There will be available
BakorKhani and Tea with
other traditional food at
every airport of Bangladesh
There will be details of Dhaka's
famous places in a cut out consisting
pictures of those famous
places/structures/buildings of
Dhaka.
There will be Surprize Gift
boxes from DhakaDays for
random passengers waiting
at the airport. The Gifts will
be replica of Dhakas famous
infrastructures.
Promote the traditional foods &
famous places of Dhaka.TG, 01, 02 03
42. Ad will consist information
about all the attractions, foods
and places of Dhaka. The Ad will
no longer than 3 minutes
We will make Documentary on
Dhaka with the help of FDC. And
this Documentary will be
released not only in national but
also in international film
festivals and halls.
We will continuously post or ad
and documentary on DhakaDays
and other social media pages &
sites of DhakaDays to reach out
the maximum number of people.
Promote Dhaka and reach out to the
maximum number of people.TG, 03
43. We will collaborate with different airlines such as
Emirates, Etihad, Bangladesh Airlines, Regent and
some others as well. And we will run our ad in their
business class flights.
We will make arrangements for serving
traditional foods of Dhaka in all the flights
of these Airlines.
Promote the Ad & traditional foods of
Dhaka.TG, 02 03
44.
45.
46. Local Ambassadors like Ayman Sadik,
Mayor Anisul Haque, Naveed Mahbub &
Global Ambassadors like Salman Khan
(Founder of Khan Academy), Tulip
Siddique & Dr. Yunus. These people will
talk about Dhaka. And promote Dhaka in
a new and exquisite way through their
speech. And their speech will be video
recorded,
DhakaDays.com & other media will
promote this video. And TV channels will
also promote it.
Creates positive point of view about
Dhaka in the mind of local and global
people. Ultimately enhances the
probability to become one of the Best
City and “The choice of Tour” for
tourists.
Creating positive vibe about Dhaka in
the minds of TG.
TG, 01, 02 03
47. Enhances The online presenceTG, 01, 02 03
We will attract the highest Number of
people through posting our contents,
offers & video ads on Facebook Page and
also by boosting our page.
Promote our Ads and preach about
the service of Dhaka with
#DhakarChaka campaign on twitter.
Circulating targeted AD to
LinkedIn group.
48. Enhances The online presenceTG, 01, 02 03
EmailSEOGOOGLE Ads
For Better presence in the search
result every contents will be posted
through Google ads with desired
keywords.
All the created videos will be posted on
YouTube through Google video ads.
1
2
Since this sector has a very poor
performance in the Google show up so
SEO is a must. Every post from social
medias will be uploaded on Google plus
with desired keywords for search
optimization.
1
1
Subscriber of newsletter service will get
direct mail about all promotional
messages along with upgraded image
contents and video ad links.
2
Increase subscriber by using subscription
incentive technique.
49. The stadium will be decorated with
theme of Dhaka. All Dhakai foods will be
available in the stadium while the game
will go on.
The documentary, ads and other
campaign videos will be played on the
big screen and on our pre set
projectors.
We can easily reach to local and global
stage.
To reach out to the local and global
both TG
TG, 01, 02
Target Games
All international matches
BPL
50. In all countries Bangladesh embassy
will promote this campaign in a broader
manner. The embassy itself will become
a replica of Dhaka City.
There will be delegates both male &
female working at all the Bangladeshi
Embassy. They will work like a Brand
ambassador For the campaign at the
embassy office. The delegate will dress
up in Dhakai manner and they will also
promote other specific contents of
Dhaka.
Delegates target will be to
communicate with the potential
stakeholders and create a positive
image of Dhaka in their mind.
Directly communicate with
Spokespersons (stakeholders)TG, 02 03
52. A thanking campaign to those who
supported Dhaka city and our entire
campaign.
A video will be made thanking them and
it will contain a message of gratitude
from the mayor of Dhaka city.
Deeper Relationship with the
stakeholders.
To deepen relationship.TG, 01, 02 03
53. “Shout out To Dhaka”
“চণ া সব্াই ঢাকা মাতাই”
To deepen relationship.TG, 01, 02 03
Airport, Hotel, flight marketing Ambassador Campaign
Digital Marketing
Embassy EngagementStadium Activation
55. BUDGET
AD & Documentary Crore
Digital Marketing Crore
In Airport Marketing Crore
Total 55 Crore
DhakaDays (website) Crore
In Hotel Marketing Crore
Local Campaign Crore
Stadium Crore
Embassy crore
56.
57. Media and Embassy reports.
Increased tourist rate in Dhaka Traffic in DhakaDays website
Outcome or response on digital space
Reports from hotels & Airport
