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Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
International
Business
Environments & Operations
Chapter 4
The Economic Environments
Facing Business
Introduction
Learning Objective 1:
To communicate the importance of
economic analysis
Managers assess a country’s economic
environment knowing
 Countries differ in different ways
 Economic and political changes alter market
circumstances
 It is important to understand connections,
change, and consequence
 The challenges
 Choices of citizens, policymakers, and
institutions
International
Economic Analysis
 A universal assessment of economic
environments is difficult because
 it is difficult to stipulate a definitive set of
indicators to estimate the performance and
potential of a country’s economy
 today’s set of perfect measures may prove
imperfect tomorrow
 interdependencies complicate interpreting the
relationship among elements of the economic
environment
Economic Freedom
Learning Objective 2:
To discuss the idea of economic freedom
Economic Freedom
 Economic freedom – people have the
right to work, produce, consume, save,
and invest the way they prefer
 Business and investment freedom
 monetary freedom
 fiscal freedom
 freedom
 freedom from corruption
 property rights
 labor freedom
Why is economic freedom
important?
 Countries with economic freedom typically
have
higher per capita income
standards of living
social stability
as compared to less free countries.
Notice that the most free countries include US, Hong Kong, Singapore, Australia, and Canada.
North Korea, Cuba, and Venezuela are among the least free economies.
Economic Freedom
Global Distribution of Economic Freedom
Types of Economic Systems
Learning Objective 3:
To profile the characteristics of the types
of economic systems
Types of Economic Systems
 An economic system refers to the
mechanism that deals with the production,
distribution, and consumption of goods
and services
 Types
 Market economy
 Command economy
 Mixed economy
Types of Economic Systems
Market Economy
 In a market economy individuals rather
than governments make most economic
decisions
 Capitalism
 private ownership of capital
 Laissez-faire
 governmental noninterference in economic
affairs
Command Economy
 In a command economy the visible hand
of the state supersedes the invisible hand
of individuals
 Government
 owns and controls resources
 determines prices
 Communism
Mixed Economy
 Most economies are mixed economies
 fall between market and command economies
 both government and private enterprise
influence production, consumption, and
savings.
 Socialism
 regulate economic activity with a focus on
social equality and a fair distribution of wealth
Economic Development,
Performance, and Potential
Learning Objective 4:
To profile indicators of economic
development, performance, and potential
Economic Development,
Performance, and Potential
 Broad classes of countries include
 developing countries
 largest number of countries
 low per capita income
 emerging economies
 fast growing, relatively prosperous
 BRICs
 developed countries
 high per capita income and standard of living
 like the U.S., Japan, France, Australia
Gross National Income
Gross national product (GNP)
 the total value of all final goods and services
produced in a particular year by Saudi abroad but
minus foreign in Saudi Arabia
 Gross domestic product (GDP)
 the total market value of goods and services
produced by workers and capital within a nation’s
borders
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-18
GDP Calculation
GDP = C + I + E + G
C = Consumer Spending
I = Investment
E = Exports - Imports
G = Government Spending
Example
 If John is a US citizen and opens a Tyre
factory in China and earns a lot of cash;
that cash/income will be considered
America gross national product.
 But because John is hiring Chinese
workers to make tyres to sell in China,
then the income of his company will be
part of China's GDP, not USA's GDP
 Suzuki of Japan produces car in Saudi
Arabia
 Suzuki production in Saudi Arabia is a part
of ……………………… but……………..of Japan
GDP- GNP
Broader Conceptions of
Performance and Potential
 Green economics
 gauge economic performance in terms of the
effect of current choices on long-term
sustainability
 Sustainable development
 meet the needs of the present without
compromising the ability of future generations
to meet their own needs
 Happynomics
 importance of emotional prosperity in addition
to financial prosperity
Degree of Human Development
HDI- UN- Longevity, knowledge, standard of living
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-23
Features of an Economy
 Managers should also consider
 Inflation
 Unemployment
 Debt
 Income distribution
 Poverty
 Balance of payments
Inflation
 Inflation
 a measure of the increase in the cost of living
 Rising prices make it more difficult for consumers to buy
products unless their incomes rise at the same or faster
pace.
 Implications of Chronic Inflation.
 No long term planning-Turkmenistan
 Among other things, high inflation results in
governments’ setting higher interest rates, price
controls, and imposing trade policies and currency
controls.
 Deflation
 when prices for products go down not up
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-26
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-27
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-28
Unemployment
 Unemployment rate
 share of unemployed workers seeking
employment for pay relative to the total civilian
labor force
 Different ways to measure- U3 and U6
 France and Germany unemployment protection-
 Jordan, China and Kenya no support
 Misery index
 the sum of a country’s inflation and
unemployment rates
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-31
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-32
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-33
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-34
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-35
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-36
Debt
 Debt
 the total of a government’s financial
obligations
 internal debt
 external debt
 Growing public debt signals
 tax increases
 reduced growth
 rising inflation
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-38
4-39
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-40
Income Distribution
 Income distribution
 estimates the proportion of the population that
earns various levels of income
 Gini coefficient
 measures the extent to which the distribution
of resources deviates from a perfectly equal
distribution
Poverty
 Poverty the state of having little or no
money and few or no material possessions
 extreme poverty
 less than $1.25 per day
 moderate poverty
 less than $2.00 per day
 According to World Bank, world population
80% poor, 10% middle income, and 10% rich
Base of the Pyramid
Frugal engineering
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-48
Balance of Payments
 Balance of payments
 reports a country’s trade and financial
transactions with the rest of the world
 Current account
 tracks merchandise trade
 Capital account
 tracks loans given to foreigners and loans
received by citizens
Balance of Payments
Components of a Country’s Balance of Payments
Balance of Payments
Current Account Balances: The Top and Bottom Five
Copyright © 2013 Pearson Education, Inc.
publishing as Prentice Hall
4-52
All rights reserved. No part of this publication may be reproduced, stored in
a retrieval system, or transmitted, in any form or by any means, electronic,
mechanical, photocopying, recording, or otherwise, without the prior
written permission of the publisher. Printed in the United States of America.

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Daniels ib14inppt 04-tk

  • 1. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall International Business Environments & Operations Chapter 4 The Economic Environments Facing Business
  • 2. Introduction Learning Objective 1: To communicate the importance of economic analysis
  • 3. Managers assess a country’s economic environment knowing  Countries differ in different ways  Economic and political changes alter market circumstances  It is important to understand connections, change, and consequence  The challenges  Choices of citizens, policymakers, and institutions
  • 4. International Economic Analysis  A universal assessment of economic environments is difficult because  it is difficult to stipulate a definitive set of indicators to estimate the performance and potential of a country’s economy  today’s set of perfect measures may prove imperfect tomorrow  interdependencies complicate interpreting the relationship among elements of the economic environment
  • 5. Economic Freedom Learning Objective 2: To discuss the idea of economic freedom
  • 6. Economic Freedom  Economic freedom – people have the right to work, produce, consume, save, and invest the way they prefer  Business and investment freedom  monetary freedom  fiscal freedom  freedom  freedom from corruption  property rights  labor freedom
  • 7. Why is economic freedom important?  Countries with economic freedom typically have higher per capita income standards of living social stability as compared to less free countries.
  • 8. Notice that the most free countries include US, Hong Kong, Singapore, Australia, and Canada. North Korea, Cuba, and Venezuela are among the least free economies. Economic Freedom Global Distribution of Economic Freedom
  • 9. Types of Economic Systems Learning Objective 3: To profile the characteristics of the types of economic systems
  • 10. Types of Economic Systems  An economic system refers to the mechanism that deals with the production, distribution, and consumption of goods and services  Types  Market economy  Command economy  Mixed economy
  • 11. Types of Economic Systems
  • 12. Market Economy  In a market economy individuals rather than governments make most economic decisions  Capitalism  private ownership of capital  Laissez-faire  governmental noninterference in economic affairs
  • 13. Command Economy  In a command economy the visible hand of the state supersedes the invisible hand of individuals  Government  owns and controls resources  determines prices  Communism
  • 14. Mixed Economy  Most economies are mixed economies  fall between market and command economies  both government and private enterprise influence production, consumption, and savings.  Socialism  regulate economic activity with a focus on social equality and a fair distribution of wealth
  • 15. Economic Development, Performance, and Potential Learning Objective 4: To profile indicators of economic development, performance, and potential
  • 16. Economic Development, Performance, and Potential  Broad classes of countries include  developing countries  largest number of countries  low per capita income  emerging economies  fast growing, relatively prosperous  BRICs  developed countries  high per capita income and standard of living  like the U.S., Japan, France, Australia
  • 17. Gross National Income Gross national product (GNP)  the total value of all final goods and services produced in a particular year by Saudi abroad but minus foreign in Saudi Arabia  Gross domestic product (GDP)  the total market value of goods and services produced by workers and capital within a nation’s borders
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  • 19. GDP Calculation GDP = C + I + E + G C = Consumer Spending I = Investment E = Exports - Imports G = Government Spending
  • 20. Example  If John is a US citizen and opens a Tyre factory in China and earns a lot of cash; that cash/income will be considered America gross national product.  But because John is hiring Chinese workers to make tyres to sell in China, then the income of his company will be part of China's GDP, not USA's GDP
  • 21.  Suzuki of Japan produces car in Saudi Arabia  Suzuki production in Saudi Arabia is a part of ……………………… but……………..of Japan GDP- GNP
  • 22. Broader Conceptions of Performance and Potential  Green economics  gauge economic performance in terms of the effect of current choices on long-term sustainability  Sustainable development  meet the needs of the present without compromising the ability of future generations to meet their own needs  Happynomics  importance of emotional prosperity in addition to financial prosperity Degree of Human Development HDI- UN- Longevity, knowledge, standard of living
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  • 24. Features of an Economy  Managers should also consider  Inflation  Unemployment  Debt  Income distribution  Poverty  Balance of payments
  • 25. Inflation  Inflation  a measure of the increase in the cost of living  Rising prices make it more difficult for consumers to buy products unless their incomes rise at the same or faster pace.  Implications of Chronic Inflation.  No long term planning-Turkmenistan  Among other things, high inflation results in governments’ setting higher interest rates, price controls, and imposing trade policies and currency controls.  Deflation  when prices for products go down not up
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  • 28. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-28
  • 29.
  • 30. Unemployment  Unemployment rate  share of unemployed workers seeking employment for pay relative to the total civilian labor force  Different ways to measure- U3 and U6  France and Germany unemployment protection-  Jordan, China and Kenya no support  Misery index  the sum of a country’s inflation and unemployment rates
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  • 35. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-35
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  • 37. Debt  Debt  the total of a government’s financial obligations  internal debt  external debt  Growing public debt signals  tax increases  reduced growth  rising inflation
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  • 39. 4-39
  • 40. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-40
  • 41. Income Distribution  Income distribution  estimates the proportion of the population that earns various levels of income  Gini coefficient  measures the extent to which the distribution of resources deviates from a perfectly equal distribution
  • 42.
  • 43. Poverty  Poverty the state of having little or no money and few or no material possessions  extreme poverty  less than $1.25 per day  moderate poverty  less than $2.00 per day  According to World Bank, world population 80% poor, 10% middle income, and 10% rich
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  • 45.
  • 46. Base of the Pyramid Frugal engineering
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  • 49. Balance of Payments  Balance of payments  reports a country’s trade and financial transactions with the rest of the world  Current account  tracks merchandise trade  Capital account  tracks loans given to foreigners and loans received by citizens
  • 50. Balance of Payments Components of a Country’s Balance of Payments
  • 51. Balance of Payments Current Account Balances: The Top and Bottom Five
  • 52. Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 4-52 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.

Editor's Notes

  1. International Business Environments and Operations 14e by Daniels, Radebaugh, and Sullivan
  2. Learning Objective 1: To communicate the importance of economic analysis.
  3. Managers study economic environments to estimate how market trends and government policy influence the performance of their companies. A country’s economic policies are a leading indicator of a government’s goals and its planned use of economic tools and market reforms. Managers should study a country’s economic environment to assess its development, explain its performance, and estimate its potential. Managers do this knowing countries differ in different ways, economic and political changes alter market circumstances, that it’s critical to make connections between events and predict the consequences of changes, the challenges of the comeback, and choices of citizens, policymakers, and institutions.
  4. Determining which countries warrant investment is not easy. It’s very difficult to assess the potential of a country because any type of assessment relies on behavioral assumptions as well as more scientific principles. There are some 208 discrete economic environments in the world today. Managers need to narrow them down and identify exactly which countries offer the greatest potential return for the least risk.
  5. Learning Objective 2: To discuss the idea of economic freedom.
  6. So, it’s important for managers to monitor a range of economic issues, but perhaps most important is an assessment of economic freedom, or what a manager has the freedom to do. Economic freedom reflects the absence of government coercion or constraint on the production, distribution, or consumption of goods and services beyond the extent necessary for citizens to protect and maintain liberty. In some countries these freedoms are taken for granted, while in others they are rare. Economic freedom advanced in 2011. As you might expect, it tends to be higher in Western countries and lower in Eastern countries.
  7. This Map profiles economic freedom around the world.
  8. Learning Objective 3: To profile the characteristics of the types of economic systems.
  9. Managers can explore a country’s economic system to understand how the host government regulates the economy, protects property rights, sets fiscal and monetary policies, and enforces antitrust regulation. There are three main types of economic systems: market, command, and mixed economies.
  10. This Figure shows the different types of economic systems.
  11. In market economies private interests own resources, and prices determine supply and demand. While there is generally an attitude of laissez-faire the invisible hand does become more visible at times because of the need to provide public goods and protect society. Market economies maximize economic freedom.
  12. In a command economy, governments plan what goods and services will be produced, the quantity in which they are produced, and the price at which they are sold. Command economies constrain economic freedom.
  13. In a mixed economy, both government and private enterprise influence production, consumption, and savings. This type of economy supports socialism and the notion that the partly visible hand of the government commands and controls some factors of production. Therefore, economic freedom in a mixed economy is regulated.
  14. Learning Objective 5: To profile indicators of economic development, performance, and potential.
  15. Managers need to assess a country’s level of economic development, performance, and potential. Countries can be classified as developing countries, emerging economies, and developed countries. Brazil, Russia, India, and China
  16. One way managers can assess markets is by looking at gross national income or GNI which measures the value of all production in the domestic economy together with the income the country receives from other countries, less similar payments it has made to other countries. Managers can also look at gross national product or GNP. Conceptually, world GNI and world GNP are the same. Gross domestic product or GDP allows managers to assess countries in which the output of multinationals represents a significant share of activity.
  17. In addition to looking at GNI, GNP, and GDP, managers also need to consider sustainability and stability. Green economics allows managers to consider the social and ecological costs of their decisions. The goal should be to create an enabling environment for people to enjoy long, healthy, and happy lives. There is growing criticism of traditional GNI figures as a measure of performance. Research shows that people in rich countries are not significantly happier than people in poor countries. Happynomics focuses on the importance of emotional happiness as a measure of a country’s performance and potential.
  18. Managers can also study other features of an economy including inflation, unemployment, debt, income distribution, poverty, and its balance of payments.
  19. Chronic inflation usually plagues countries where prices have been rising for prolonged periods of time. Deflation occurs when the general price level of goods and services falls. It’s often caused by a reduction in the money supply or a reduction in credit.
  20. The unemployment rate measures the number of workers who want to work but do not have jobs. High unemployment is a warning sign for managers because it symbolizes a government’s ineptitude in managing domestic affairs. Underemployment occurs when people work fewer hours per day than they would prefer or when they work below the level for which they have been trained.
  21. Managers can look at a country’s debt to gauge how much a country borrows from its citizens, foreign organizations, foreign governments, and international institutions. When total debt is high the more uncertain an economy’s performance and potential.
  22. Managers should also look at income distribution to better understand a market’s performance and potential. One trend that is affecting markets across the globe is the growing gap between rich and poor. Managers can estimate inequalities in income distribution using a Gini coefficient. A score of one indicates that one person has all the income. Most countries range between 25 and 60 percent.
  23. Poverty shapes economic environments. While the number of people in extreme poverty in the world has fallen, this figure is misleading because much of the drop has been in a single country, China. Poverty continues to be a problem with as many as 1.2 billion people in poverty. The growth of business and economic progress is dependent on ending poverty. Keep in mind though, that despite being poor, there may still be a market for goods. Some 80 percent of Indians live on less than $2 per day for example, yet there are 700 million cell phone subscribers in the country.
  24. The Base of the Pyramid is the largest, but poorest, socioeconomic group in the world who live on less than $2.50 per day. This group may in fact be the future of the global economy prompting the development of frugal engineering which focuses on the needs of poor consumers as a starting point for developing functional, economic products.
  25. A country’s balance of payments is a system of monitoring all of a country’s economic transactions with the rest of the world. It reports the country’s trade and financial transactions with the rest of the world. A current account surplus occurs when exports exceed imports, while a current account deficit occurs when imports exceed exports.
  26. This Table shows the various components of each account in the balance of payments.
  27. This Table shows the countries with the largest current account surpluses and those with the largest current account deficits.