The document outlines the mission of the Noah conferences focused on enhancing the European digital ecosystem and enabling funding for digital companies across various stages. It discusses the evolution of urban mobility solutions, particularly through on-demand transit services, and highlights the success of Via's on-demand transit technology in improving operational metrics compared to traditional systems. Additionally, it emphasizes Noah Advisors' role in supporting internet companies through M&A transactions and investment opportunities, showcasing their extensive experience and strong industry relationships.

1. Powering the Future of Mobility
NOAH London
October 31, 2018

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

4. CONFIDENTIAL

5. Consumers prefer to pay for the service, not the asset
(but only when the service is really good…)
New York
City
Boston
Baltimore
Minneapolis
Mia…
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0 20 40 60 80 100
Brookings Institute Rank of Public Transit Systems
(Higher = Better)
Sources: Census Bureau and Brookings Institute, Michigan University Survey.
Percent who commute by:
Public transit
Private car
$7tn Global
Market

8. On-demand shuttle networks are the solution:
efficient, affordable urban mass transit
• Fixed route
• Sparse network of
physical bus stops
• Dynamic routes
• Dense network of
virtual bus stops
Via’s on-demand
public transit
Legacy public
transit
• Low operating cost, rapid deployment
• Asset-light
• Adapts to real-time traffic and demand
• Data = infrastructure

9. Predictive AI and learning-based matching and routing
• Virtual bus stops – highly complex computation
• Historical data allows system to anticipate demand: ‘virtual matching’
• Rider psychology a factor in route planning
• Maximize seat utilization while maintaining service quality (wait times, detours)
• Proprietary mapping & routing

10. Operating a shared rides consumer marketplace in the US:
>1.5mm rides per month
New York City Chicago Washington, DC

11. Cities and transit stakeholders are also embracing
Via’s on-demand transit solution
Cities are increasingly deploying on-
demand transit
• Singapore
• LA
• London
• Sydney
• And many more…
Financial resources are limited
Infrastructure is overloaded Mass transit solutions are too
expensive
Existing solutions are inefficient

12. Via has developed cutting-edge on-demand transit
technology, and we’re rapidly deploying it across the globe
Rides completed
Global deployments
40
40mm
Funding
$400mm

13. ViaVan: Building a leading mobility provider in Europe
together with Mercedes-Benz Vans
Amsterdam London Berlin
Corporate shuttles Milton Keynes

14. ViaVan launch in Berlin with BVG – Sept 2018:
First large scale on-demand, electric shuttle deployment

15. ETA (1)Utilization Est. Cost / RideRides / Day
Via’s on-demand transit technology achieves significant
improvement across multiple operational metrics
Daily ridership
Via’s on-demand transit
Legacy public transit
Utilization ETA Cost per ride
+347%
+72%
-58% -47%

17. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis