Mobility & Travel of the Future - Transportation & Automotive: Company presentation by Shirly Kalush, COO of GoTo, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.

1. Confidential and proprietary information GoTo Global Mobility 2019
Drive the MaaS Success
GoTo – the multimodal vehicle sharing service provider
October 2019

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3. Confidential and proprietary information GoTo Global Mobility 2019
Multimodal Service as a Viable Alternative to a Private Car
Making Mobility Confidence Possible
ABOUTUS
Scooters, bicycles and kick -scooters to be added to the next versions of the GoTo mobile app
2
One-Way and Round-Trip Moped Bicycle Kick-Scooter

4. Confidential and proprietary information GoTo Global Mobility 2019
Focus on Users
Our Business Model Allows Maximizing Revenue from Each User While Proving Them with the Most Relevant Experience
ABOUTUS
VS
Monetize assets Monetize users
3

5. Confidential and proprietary information GoTo Global Mobility 2019
One-Way )A2B(
Round-Trip )A2A(
Scooters (mopeds)
Bicycles
Kick-scooters
Lowest
acquisition
cost
From Low CAC to High ARPU
Multimodal User Acquisition Provides a Great Leverage
ABOUTUS
Highest
revenue
4
Cross-usage

6. Confidential and proprietary information GoTo Global Mobility 2019
ARPU LTVCAC
Unique Business Model
5
OPEX ROI

7. Confidential and proprietary information GoTo Global Mobility 2019
Top-Notch Proprietary Technology
Automated Operations, User Acquisition and Business Processes
OPERATIONALDNA
*Multimodal GoTo app, screenshots are for demo purposes only
**On GoTo’s roadmap
Fleet rebalancing
and optimization algorithms
6
Field task managers
automated operations
336K USD
380K USD

8. Confidential and proprietary information GoTo Global Mobility 2019
5,000 Vehicles, 12 Cities, +1.5mm Rides in 2019
Proven Traction
TRACTION
*Including ~ 1,000 bicycles to be deployed in Q4, 2019
ISRAEL
SPAIN
MALTA
ROUND-TRIP
TEL-AVIV
RAMAT GAN
GIVATAIM
HERTZLIA
RISHON LETZION
JERUSALEM
ASHDOD
RAANANA
ONE-WAY & FREE
FLOATING
TEL-AVIV
HAIFA
NETANIYA
KRAYOT
PEER TO PEER
TEL-AVIV
JERUSALEM
BICYCLES
TEL-AVIV
RAMAT GAN
ROUND-TRIP
MADRID
ONE-WAY
VALLETTA
SLIEMA
ST. JULIANS
SAN GWANN
SWIEQI
MELLIEHA
MARSASCALA
ROUND-TRIP
VALLETTA
SLIEMA
ST. JULIANS
SAN GWANN
SWIEQI
MELLIEHA
MARSASCALA
*Technology provider
650
ROUND-TRIP
595
ONE-WAY
3,500*
BICYCLES
300
MOPEDS
MOPEDS
Launching Q4 2019
KICK-SCOOTER
Launching Q4 2019
750
KICK-SCOOTERS
TodayQ42019
7

9. Confidential and proprietary information GoTo Global Mobility 2019
Ramat Gan Givataim Hertzelia Raanana Malta Tel-Aviv
Profitable in 6 Cities
TRACTION
* Breakeven figures are for May 2019 and include everything except for G&A and top
management costs.
8
REVENUE OVER BREAKEVEN POINT

10. 0
50,000
100,000
150,000
200,000
250,000
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
2016 2017 2018 2019
UsersRides
9
TRACTION
Proven Highly Capital Efficient Growth Strategy
Current Scale Achieved With Only $10mm Invested to Date
+300%
Users
+430%
Rides
+126%
Revenue growth
in 2 years
Growth across Round-Trip. One-Way and Bicycle services in Israel from 2015 till 2018 and projected growth for 2019.
One-way services were launched in October 2017 hence the graph does not represent the full year of service
Confidential and proprietary information GoTo Global Mobility 2019
0
2
4
6
8
10
12
14
16
2016 2017 2018 2019
$, mm
4.5mm
10mm
15mm

11. Confidential and proprietary information GoTo Global Mobility 2019
Gil Laser, CEO
Malta | Israel
Shirly Kalush, COO
Spain | Portugal | Poland Brazil |
Argentina | Israel
Dario Salamena, City Launcher
Singapore | Israel | Germany |
Netherlands| Italy | Chile | US
Liliya Miringof, Head of Marketing
The UK | Israel | Russia | USA
Ajingo Zhou, Micromobility Manager
Israel | China
Liran Golan, City Launcher
Malta | Israel
Katya Rozenoer, Head of Growth
The UK | USA | Israel | Russia
From Carsharing, Carpooling, Ride-Hailing, Micromobility
Global Team a Combined Track Record of Over 10 Country Launches
TEAM 10
Carsharing Carpooling Micromobility
SaaS
Ride-haling
Carsharing Micromobility

12. Confidential and proprietary information GoTo Global Mobility 2019
GoTo in a Nutshell
#1 Multimodal Mobility Service Provider In Israel and Malta, only $10mm invested to date
11
Contact: shirly@goto.global
Operating in
12 cities
Profitable in
6 cities
Revenue
$4.5mm in 2016
$8mm in 2017
$10mm in 2018
$15mm in 2019 (forecast)
Accelerated growth
+300% users
+430% rides
Attractive business model
cross-usage
160
Mobility enthusiasts
In-house
Technology platform
AI
Fleet rebalancing

13. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
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and has direct access to virtually all key
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Knowledge of and strong relationships with
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Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 10th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
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Marco Rodzynek
Managing Director & Founder
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Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Associate
Lukas Schlund
Analyst
December 2014 October 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
October 2016
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
December 2016
August 2017
Financial Advisor to Silver Lake
Financial Advisor to EMK Capital
Investment in
Acquisition of a Majority Stake in
by
by
at a valuation of $200m
November 2019 July 2019
September 2018
Financial Advisor to MagicLab
Financial Advisor to AU10TIX
and its shareholders
Financial Advisor to 10bis
and its shareholders
Acquisition of a 79% stake in $60m Investment in
Sale of 100% in
by
at a valuation of ~$3 billion
at a valuation of $260m by
for €135m to
10Bis