In 'web time,' competitive advantage can be lost in an instant, speed matters. Wil shares how keep on the pulse of competitor agility and how to get things done to stay ahead of them.
Building an Online Brand Through Customers | DMFB 2014Casie Gillette
This year at the Digital Marketing for Business conference, I cover how customers are changing the online landscape for brands and what companies can do to get them talking in a positive manner.
Enterprise SEO link strategies for busy marketersWil Reynolds
Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.
This document outlines Jamie Bleznick's assignments for a class on automated cars. It discusses research showing that fully automated cars without drivers may be available for purchase within six years. Vehicle design will change to accommodate different speed limits in urban vs. rural areas. Highly automated cars could become dominant sooner than expected. Later assignments include developing a logo, conducting social media research, creating wireframes and prototypes for a website about automated cars.
What is your personal brand? And Why Does it Matter?Alice Heiman
This document discusses personal brands and why they are important, especially online. It notes that a personal brand is one's reputation and how people describe you. It encourages the reader to think about what they want their personal brand to be. Examples are given of Donald Trump and Oprah Winfrey's personal brands. Research is presented showing that having a strong personal brand online can help one exceed sales quotas and get promoted faster. The document suggests the reader examine their online brand and presence on social media, noting where their audience is and how to set up profiles professionally. It emphasizes being authentic and helping others with one's online personal brand.
The document outlines 10 building blocks for creating viral videos: 1) using music, 2) incorporating surprise, 3) including cute elements, 4) employing sex appeal, 5) utilizing humor, 6) featuring celebrities, 7) tapping into meaningful/emotional content, 8) riding current events, 9) building influence, and 10) keeping videos brief. It provides examples and strategies for each building block and emphasizes that attention spans are short, recommending video lengths of 30-90 seconds for promotions and 3-5 minutes for education.
How Brutally Honest Content Can Generate Trust and SalesCision
Customers don’t just search for great reviews. They search for content that businesses don’t like to discuss: problems, pricing, bad feedback. So why not blog about it and attract a ton of search traffic?
Personal branding & digital reputation (English version)Gianluigi Bonanomi
This is the english version of the presentation "Personal branding". You can find in it what is (and what is not!) personal branding, how to promote yourself online and how to check your online reputation.
- BMW was founded in 1913 and originally manufactured aircraft engines, later expanding into car production.
- In 2006, BMW launched a new "Company of Ideas" ad campaign that de-emphasized performance and driving in an attempt to appeal to newer audiences, against the advice of marketing experts.
- The ads featured screaming children and were heavily criticized by viewers for being irritating and damaging to the BMW brand. Many commented that the ads turned them away from wanting to buy a BMW.
Building an Online Brand Through Customers | DMFB 2014Casie Gillette
This year at the Digital Marketing for Business conference, I cover how customers are changing the online landscape for brands and what companies can do to get them talking in a positive manner.
Enterprise SEO link strategies for busy marketersWil Reynolds
Enterprise SEOs struggle with many things, managing process, internal technology constraints, resource constraints, and preparing their enterprises for the future with new strategy. This presentation will help you get stuff done on link building and also provide content ideation strategies.
This document outlines Jamie Bleznick's assignments for a class on automated cars. It discusses research showing that fully automated cars without drivers may be available for purchase within six years. Vehicle design will change to accommodate different speed limits in urban vs. rural areas. Highly automated cars could become dominant sooner than expected. Later assignments include developing a logo, conducting social media research, creating wireframes and prototypes for a website about automated cars.
What is your personal brand? And Why Does it Matter?Alice Heiman
This document discusses personal brands and why they are important, especially online. It notes that a personal brand is one's reputation and how people describe you. It encourages the reader to think about what they want their personal brand to be. Examples are given of Donald Trump and Oprah Winfrey's personal brands. Research is presented showing that having a strong personal brand online can help one exceed sales quotas and get promoted faster. The document suggests the reader examine their online brand and presence on social media, noting where their audience is and how to set up profiles professionally. It emphasizes being authentic and helping others with one's online personal brand.
The document outlines 10 building blocks for creating viral videos: 1) using music, 2) incorporating surprise, 3) including cute elements, 4) employing sex appeal, 5) utilizing humor, 6) featuring celebrities, 7) tapping into meaningful/emotional content, 8) riding current events, 9) building influence, and 10) keeping videos brief. It provides examples and strategies for each building block and emphasizes that attention spans are short, recommending video lengths of 30-90 seconds for promotions and 3-5 minutes for education.
How Brutally Honest Content Can Generate Trust and SalesCision
Customers don’t just search for great reviews. They search for content that businesses don’t like to discuss: problems, pricing, bad feedback. So why not blog about it and attract a ton of search traffic?
Personal branding & digital reputation (English version)Gianluigi Bonanomi
This is the english version of the presentation "Personal branding". You can find in it what is (and what is not!) personal branding, how to promote yourself online and how to check your online reputation.
- BMW was founded in 1913 and originally manufactured aircraft engines, later expanding into car production.
- In 2006, BMW launched a new "Company of Ideas" ad campaign that de-emphasized performance and driving in an attempt to appeal to newer audiences, against the advice of marketing experts.
- The ads featured screaming children and were heavily criticized by viewers for being irritating and damaging to the BMW brand. Many commented that the ads turned them away from wanting to buy a BMW.
This document discusses strategies for improving mobile marketing performance. It notes that advertisers are 2x less likely to show on mobile searches than desktop, so they should boost ad rank to improve visibility. It also advises promoting phone calls directly from search results since calls convert at higher rates than clicks. Additionally, it recommends updating mobile landing pages since mobile phones are now more powerful and screens larger, as outdated pages negatively impact conversion rates. The key is optimizing the overall mobile experience through improved ad rank, call promotions, and landing page design.
My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.
5 Things I Wish I'd Known Sooner About Scaling Teams & Culture - at Turing FestMeri Williams
The document discusses 5 things the author wishes they had known sooner about scaling teams and culture. The key points are: 1) Important messages need to be repeated consistently for effective human communication. 2) Scaling teams is about creating an environment where people feel purpose, autonomy, mastery, and inclusion. 3) Different challenges emerge at different growth stages, so focus on the right problems. 4) It's important to observe impact and ensure it matches intent, using retrospectives. 5) Diversity should be embraced, focusing on how people's differences complement each other rather than expecting uniformity.
5 Things I Wish I Knew Sooner About Scaling Teams & CultureMeri Williams
The document discusses 5 things the author has learned about scaling teams and culture. The key points are: 1) Repeating important communications consistently is important for human understanding, unlike in programming; 2) Creating an environment where people feel a sense of purpose, autonomy, mastery, and inclusion predicts high performance; 3) Different challenges arise at different growth stages so focus on the right problems; 4) Checking that your actual impact matches your intent is important through techniques like retrospectives; 5) Diversity should be embraced and each person respected for their unique strengths rather than expecting homogeneity.
Page Howe: Domain Names for the Average Joedomainsherpa
Watch the video: http://domainsherpa.com/page-howe
Page Howe did not start domaining in the mid-1990s like so many other mega-domainers. Howe uses a very structured approach to successfully buy and sell domain names on a daily basis.
Stealing Management Lessons from Artificial Intelligence - TDC14Meri Williams
The document discusses lessons that can be learned from artificial intelligence to improve project management. It notes that AI approaches showed the traditional view of poor human compliance being the main problem was flawed. Instead, enabling agents to independently make decisions while working towards a common goal leads to complex, successful outcomes, similar to agile approaches. It also discusses how understanding motivation by giving people a sense of purpose, autonomy, and mastery is key to high performance, as is making people feel included. The document advocates that managers should focus on these factors to help their teams succeed.
8 eminently brandable and memorable URL's - 5years or more old - are for sale ... and a very special bonus and an answer to the old question 'what do you give someone who literally has everything?". If they are also egotistical, arrogant and utterly a pain at the same time, then what you will see here is something they will NOT have and WILL want it - and the fact there is only one with all else being a poor replica will have the D. Trump Esq type salivating.
Baking Accessibility In Using Agile - Fronteers 2014Meri Williams
The document is a presentation by Meri Williams on baking accessibility into agile processes. Some key points discussed include defining team values to include inclusivity and accessibility, arranging work as deliberate practice to improve accessibility skills, and defining what "done" means to ensure it incorporates accessibility testing and inclusive design. Anti-patterns that were discussed include rushing accessibility testing to the end or treating it as an optional extra cost. The overall message is that accessibility should be integrated into normal development practices and valued as highly as other quality attributes.
Stealing Project Management Lessons from Artificial IntelligenceMeri Williams
My keynote from the Digital Project Management Summit 2014 (http://dpm2014.com/) looking at what lessons we can steal from advances in artificial intelligence, for reapplication in project management.
Creating Space to Be Awesome -- Offentlig ChefMeri Williams
The document discusses creating an inclusive work environment where people feel they have purpose, autonomy, opportunities for mastery, and a sense of belonging. It argues traditional management is ineffective and that the best performing teams have employees who feel their work is important, have a say in their responsibilities, and are able to continually learn and improve. It emphasizes the importance of understanding employee motivation and addressing factors like implicit bias that can prevent some groups from feeling they can succeed. The overall message is that managers should focus on cultivating an environment where everyone, regardless of their background, feels they have space to do their best work.
Practical Diversity: Creating Space to Be AwesomeMeri Williams
The document discusses creating inclusive environments in technology. It notes that the speaker, Meri Williams, comes from a diverse background as a woman, gay, foreign-born, disabled, and atheist individual who grew up in apartheid South Africa. Williams acknowledges her privilege from growing up white. The document advocates for moving beyond just tolerance or non-discrimination towards actively building inclusive environments where people feel respected, expected, and able to be successful and true to themselves. It provides tips for reducing fear, checking for implicit bias and systems that may disadvantage some groups, using role models, and making sure people feel someone like them can succeed.
Practical Diversity at Thinking Digital Women Meri Williams
How do we build inclusive environments that can not just tolerate but positively encourage diverse teams to do their best? We'll look at some practical things you can do to make things better.
This document outlines tips for creating a successful website to promote events, including search engine optimization strategies, using social media and mobile optimization, adding multimedia content like videos and photos, and setting up ecommerce functionality. It also discusses the importance of analytics and testing to measure effectiveness and make improvements. The overall goal is to inform customers, promote the event, and drive sales through an optimized online presence.
Spoken About Social Media PresentationSpoken About
This document discusses the importance of online presence and reputation management for businesses. It notes that most consumer buying decisions now happen online before entering a store. It promotes various online reputation and marketing services including claiming and monitoring business listings, responding to reviews, creating websites and social media posts, and more. Package options ranging from $299-599 per month are presented. The first month of service includes onboarding, claiming listings, and beginning social posting and review monitoring.
Creating Space to Be Awesome at QCon LondonMeri Williams
Bringing agile approaches into how we manage people and lead teams can have wonderful, far-reaching impact. How do we get the most out of these new ways of working and also ensure that we create an inclusive environment where all types of people can be successful? In this session we’ll take a closer look at the science behind great people management, to figure out how to bring these together and craft space for everyone to be awesome.
This document discusses 25 websites that can enhance a real estate business. It begins by listing 4 major sites like Facebook and Twitter that should already be used. It then summarizes each of the 25 featured websites, which include tools for client presentations, property marketing, staying organized, and staying connected online. Many of the sites are free or low-cost and were selected for their ability to grow a real estate business through enhanced marketing and client services.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Modern Leadership & Team Science: Creating Space to Be AwesomeMeri Williams
Our role as technology leaders is changing. And somehow also staying the same. Though we work in new ways – for instance using Agile & Lean – we are still trying to achieve the same thing. Our mission is to create high performing teams to deliver high quality products that help our users and organizations to succeed.
So how do we go about it? First of all, we steal the best lessons we can from psychology, management science, and other fields including sports. Then we focus on how to create an environment in which a diverse range of people can be themselves and be successful.
In this keynote we’ll take a whistle-stop tour of the relevant science, then focus on how to use it in our day-to-day – to create inclusive and effective work environments in which everyone can be awesome.
How to Better Sell SEO to the C-Suite- MozCon 2015 Purna Virji
Whether you need more resources, trust, or buy-in, Purna will share practical tips for focusing on Profit & Loss and better communicating SEO planning, forecasting, and strategizing.
By Purna Virji at MozCon 2015
The document discusses tips for breaking into an SEO career, including translating job descriptions to highlight relevant skills, building an online presence through social media and a personal website, learning HTML and WordPress, networking at conferences, and staying connected with new contacts. It emphasizes communicating one's abilities rather than just focusing on checking boxes in a job listing.
This document discusses strategies for improving mobile marketing performance. It notes that advertisers are 2x less likely to show on mobile searches than desktop, so they should boost ad rank to improve visibility. It also advises promoting phone calls directly from search results since calls convert at higher rates than clicks. Additionally, it recommends updating mobile landing pages since mobile phones are now more powerful and screens larger, as outdated pages negatively impact conversion rates. The key is optimizing the overall mobile experience through improved ad rank, call promotions, and landing page design.
My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.
5 Things I Wish I'd Known Sooner About Scaling Teams & Culture - at Turing FestMeri Williams
The document discusses 5 things the author wishes they had known sooner about scaling teams and culture. The key points are: 1) Important messages need to be repeated consistently for effective human communication. 2) Scaling teams is about creating an environment where people feel purpose, autonomy, mastery, and inclusion. 3) Different challenges emerge at different growth stages, so focus on the right problems. 4) It's important to observe impact and ensure it matches intent, using retrospectives. 5) Diversity should be embraced, focusing on how people's differences complement each other rather than expecting uniformity.
5 Things I Wish I Knew Sooner About Scaling Teams & CultureMeri Williams
The document discusses 5 things the author has learned about scaling teams and culture. The key points are: 1) Repeating important communications consistently is important for human understanding, unlike in programming; 2) Creating an environment where people feel a sense of purpose, autonomy, mastery, and inclusion predicts high performance; 3) Different challenges arise at different growth stages so focus on the right problems; 4) Checking that your actual impact matches your intent is important through techniques like retrospectives; 5) Diversity should be embraced and each person respected for their unique strengths rather than expecting homogeneity.
Page Howe: Domain Names for the Average Joedomainsherpa
Watch the video: http://domainsherpa.com/page-howe
Page Howe did not start domaining in the mid-1990s like so many other mega-domainers. Howe uses a very structured approach to successfully buy and sell domain names on a daily basis.
Stealing Management Lessons from Artificial Intelligence - TDC14Meri Williams
The document discusses lessons that can be learned from artificial intelligence to improve project management. It notes that AI approaches showed the traditional view of poor human compliance being the main problem was flawed. Instead, enabling agents to independently make decisions while working towards a common goal leads to complex, successful outcomes, similar to agile approaches. It also discusses how understanding motivation by giving people a sense of purpose, autonomy, and mastery is key to high performance, as is making people feel included. The document advocates that managers should focus on these factors to help their teams succeed.
8 eminently brandable and memorable URL's - 5years or more old - are for sale ... and a very special bonus and an answer to the old question 'what do you give someone who literally has everything?". If they are also egotistical, arrogant and utterly a pain at the same time, then what you will see here is something they will NOT have and WILL want it - and the fact there is only one with all else being a poor replica will have the D. Trump Esq type salivating.
Baking Accessibility In Using Agile - Fronteers 2014Meri Williams
The document is a presentation by Meri Williams on baking accessibility into agile processes. Some key points discussed include defining team values to include inclusivity and accessibility, arranging work as deliberate practice to improve accessibility skills, and defining what "done" means to ensure it incorporates accessibility testing and inclusive design. Anti-patterns that were discussed include rushing accessibility testing to the end or treating it as an optional extra cost. The overall message is that accessibility should be integrated into normal development practices and valued as highly as other quality attributes.
Stealing Project Management Lessons from Artificial IntelligenceMeri Williams
My keynote from the Digital Project Management Summit 2014 (http://dpm2014.com/) looking at what lessons we can steal from advances in artificial intelligence, for reapplication in project management.
Creating Space to Be Awesome -- Offentlig ChefMeri Williams
The document discusses creating an inclusive work environment where people feel they have purpose, autonomy, opportunities for mastery, and a sense of belonging. It argues traditional management is ineffective and that the best performing teams have employees who feel their work is important, have a say in their responsibilities, and are able to continually learn and improve. It emphasizes the importance of understanding employee motivation and addressing factors like implicit bias that can prevent some groups from feeling they can succeed. The overall message is that managers should focus on cultivating an environment where everyone, regardless of their background, feels they have space to do their best work.
Practical Diversity: Creating Space to Be AwesomeMeri Williams
The document discusses creating inclusive environments in technology. It notes that the speaker, Meri Williams, comes from a diverse background as a woman, gay, foreign-born, disabled, and atheist individual who grew up in apartheid South Africa. Williams acknowledges her privilege from growing up white. The document advocates for moving beyond just tolerance or non-discrimination towards actively building inclusive environments where people feel respected, expected, and able to be successful and true to themselves. It provides tips for reducing fear, checking for implicit bias and systems that may disadvantage some groups, using role models, and making sure people feel someone like them can succeed.
Practical Diversity at Thinking Digital Women Meri Williams
How do we build inclusive environments that can not just tolerate but positively encourage diverse teams to do their best? We'll look at some practical things you can do to make things better.
This document outlines tips for creating a successful website to promote events, including search engine optimization strategies, using social media and mobile optimization, adding multimedia content like videos and photos, and setting up ecommerce functionality. It also discusses the importance of analytics and testing to measure effectiveness and make improvements. The overall goal is to inform customers, promote the event, and drive sales through an optimized online presence.
Spoken About Social Media PresentationSpoken About
This document discusses the importance of online presence and reputation management for businesses. It notes that most consumer buying decisions now happen online before entering a store. It promotes various online reputation and marketing services including claiming and monitoring business listings, responding to reviews, creating websites and social media posts, and more. Package options ranging from $299-599 per month are presented. The first month of service includes onboarding, claiming listings, and beginning social posting and review monitoring.
Creating Space to Be Awesome at QCon LondonMeri Williams
Bringing agile approaches into how we manage people and lead teams can have wonderful, far-reaching impact. How do we get the most out of these new ways of working and also ensure that we create an inclusive environment where all types of people can be successful? In this session we’ll take a closer look at the science behind great people management, to figure out how to bring these together and craft space for everyone to be awesome.
This document discusses 25 websites that can enhance a real estate business. It begins by listing 4 major sites like Facebook and Twitter that should already be used. It then summarizes each of the 25 featured websites, which include tools for client presentations, property marketing, staying organized, and staying connected online. Many of the sites are free or low-cost and were selected for their ability to grow a real estate business through enhanced marketing and client services.
The Storymaking Bible: The Future of StorytellingDavid Berkowitz
What is the future of storytelling? It's not just rehashing the same old stories makreters are used to telling and then paying more to get them out. On the heels of Inbound and released in time for Advertising Week, this new master compendium will be continually updated and refreshed with new examples from a range of verticals: consumer packaged goods (CPG), financial services, business-to-business (B2B), consumer electronics, retail, quick-service restaurants (QSR) and more. Follow this account to receive updates on when this deck and others are updated.
Note: I have made updates to this deck but SlideShare no longer allows re-uploads. If you are interested in the latest slides, email me - dberkowitz/at/serialmarketer/dot/net and I will send you a Dropbox link.
Modern Leadership & Team Science: Creating Space to Be AwesomeMeri Williams
Our role as technology leaders is changing. And somehow also staying the same. Though we work in new ways – for instance using Agile & Lean – we are still trying to achieve the same thing. Our mission is to create high performing teams to deliver high quality products that help our users and organizations to succeed.
So how do we go about it? First of all, we steal the best lessons we can from psychology, management science, and other fields including sports. Then we focus on how to create an environment in which a diverse range of people can be themselves and be successful.
In this keynote we’ll take a whistle-stop tour of the relevant science, then focus on how to use it in our day-to-day – to create inclusive and effective work environments in which everyone can be awesome.
How to Better Sell SEO to the C-Suite- MozCon 2015 Purna Virji
Whether you need more resources, trust, or buy-in, Purna will share practical tips for focusing on Profit & Loss and better communicating SEO planning, forecasting, and strategizing.
By Purna Virji at MozCon 2015
The document discusses tips for breaking into an SEO career, including translating job descriptions to highlight relevant skills, building an online presence through social media and a personal website, learning HTML and WordPress, networking at conferences, and staying connected with new contacts. It emphasizes communicating one's abilities rather than just focusing on checking boxes in a job listing.
Online Personalization That Actually WorksCara Harshman
My slide deck from the talk I delivered at MozCon 2015. Personalizing your online marketing may be a daunting idea right now, but after Cara breaks it down, you’ll realize why embracing it early will be transformative, highly lucrative, addicting, and not creepy. Learn a framework for personalization, ideas for e-commerce, media, and B2B business, and criteria for how to prioritize personalization ideas.
This interactive workshop introduces participants to several key theories from social psychology and sociology in order to demonstrate how science can be used to design engaging social media applications and campaigns.
The content is presented in a simple format that makes key linkages between our daily social lives and the social world in social media. During the workshop, participants have a chance to learn a number of theories, see examples of how they play out online, and then join a group analysis on the social psychology employed by a number of social media sites and mobile apps.
Questions Answered:
1. What are some of the most popular theories from social psychology that I can leverage to build more persuasive social applications or run more engaging social media campaigns?
2. What’s social influence and how can it help me? How about six-degrees of separation? And what about the strengths of weak ties?
3. Where did all this hype about “influencers” come from and what’s up with the obsession over social metrics? Are they real or just marketing hype?
4. Is it true that all the top websites in the world are driven by social algorithms?
5. What’s the difference between interpersonal persuasion and social influence?
Based on this top paper from a world leading scientific journal: http://www.jmir.org/2011/1/e17/
Marta Turek: Too Busy to do Good Work- MozCon 2015Erica Lewis
The document discusses strategies for improving productivity and reducing distractions at work. It recommends making small, specific changes to daily habits over 21 days to develop new habits. Some strategies include blocking out uninterrupted work time, avoiding unnecessary meetings, planning work activities, organizing information, standardizing processes, and continuously learning new skills. The overall message is that small, incremental improvements can help maximize productivity and minimize wasted time at work.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
The Psychology of Social Media (Mozcon 2015)Buffer
Courtney Seiter dives into the science of why people post, share, and build relationships on social media and how to create an even more irresistible social media experience for your audience.
How To Make Your Marketing Match Your Reality (#mozcon 2015)Dana DiTomaso
Too often, the tone and promises of marketing don't match those of the business itself. Dana will help you bring your brand identity together, both in-store and online.
Disruption, Loyalty, and the role SEO plays in customer lifecycleWil Reynolds
In SEO disruption is a constant, its the only constant. Whatever you work on today will be turned on its head at some point. This presentation seeks to find the un-disruptable parts of marketing, Trust, Loyalty, Etc to show how search thinking can influence those as well. We move into the impact that content has on how people feel about your brand, good and bad. Lastly we show examples of what could be if we focused on using search as a tool to solve people's problems vs just a tool to get rankings and traffic.
Your Brand Is Not My Friend: Twin Cities VersionAlan Wolk
The document discusses how digital technologies like Google have changed consumer behavior and marketing strategies. It argues that brands can no longer rely on traditional advertising alone, and must engage consumers through social media in a way that positions the brand as a helpful resource rather than direct sales pitch. The document uses Whole Foods as an example of a brand that effectively engages customers through social media by providing useful information, contests and coupons in a voice that feels like a real person rather than a salesperson. It concludes that creative marketing strategies must evolve to match new media and demonstrate a brand's authenticity rather than just its messaging.
Macy's is closing 68 more stores and laying off over 10,000 employees as brick-and-mortar retailers struggle. The author argues that retailers are proving the theory of insanity - that doing the same thing over and over while expecting different results will lead to irrelevance. Retailers are not adapting to changes in consumer preferences and the rise of online shopping. To remain relevant, retailers must have a strong online presence with complete product listings, content like videos, and social media engagement, rather than relying solely on physical stores. Failure to adapt means becoming irrelevant as consumers increasingly shop online.
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Affiliate Summit
This document provides advice on building a successful brand through harnessing shifts in economic, social, and environmental consciousness. It discusses opportunities arising from trends like automation eliminating jobs, distributed production models, and concerns over climate change and sustainability. The key recommendations are to start with a clear brand purpose beyond just making money; understand your target audience and what matters to them; craft an authentic story and vivid vision that customers can relate to; and focus on delivering an incredible customer experience through engaging content and community building.
The ELEPHANT IN THE ROOM
I can’t understand why a manufacturing brand would not arm their retail customers with sales and marketing materials that define their mission, vision, product attributes and more, to position and differentiate their products from the commoditization of everything in this industry. By commoditization, I mean that the primary brand platform out there is SALE with some differentiation by using the words Anniversary, Warehouse, Liquidation, Labor Day, etc., before the word SALE. The result is that industry brands and their products have become largely undifferentiated in the minds of consumers. And, industry manufacturers have allowed this to happen by not promoting their brand equity.
https://www.social4retail.com/do-industry-brands-matter-pointcounterpoint.html
Designing with Purpose – How to Differentiate Through Authenticity and TrustJosh Levine
Presented October 11, 2018 in Helsinki Finland at 'Business Finland' Ecom-Growth Conference
In a market where it’s hard to know what’s real… Authenticity is everything, now more than ever.
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides an overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Designing with Purpose—Differentiating Through Authenticity and TrustCake and Arrow
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Five Digital Marketing Steps to Dominate Online Like A SuperheroJay Feitlinger
Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!
The document contains notes from a presentation on creating effective video marketing strategies for social media. It discusses how marketers have historically overproduced low-quality videos, but consumers now demand higher quality, memorable content. It emphasizes that videos should be created with people in mind by telling compelling stories in an entertaining way, as viewers will compare real estate videos to top brand videos. It also notes the power of video on platforms like YouTube and Facebook, and argues that targeted social media ads are more effective than traditional outreach methods at reaching local audiences on their phones. Overall, the presentation stresses focusing video strategies on quality over quantity and prioritizing viewers' experiences.
CAR - Mobile Tools and Technology PresentationMark Flavin
This document provides an overview of social media, mobile technologies, and emerging tools for marketing engagement. It discusses how social media has become the top online activity and consumers increasingly rely on recommendations over ads. The "zero moment of truth" refers to consumer research before purchases. Tools are presented to understand audiences, create feedback loops, schedule engagement, analyze effectiveness, and deliver customized experiences. Emerging trends may include data-driven video, image-based searching, wearable computers, and natural language interfaces. The conclusion encourages thinking big and creating ambitious plans that will inspire future generations.
Building Influence for a Brand - Brand StationBrand Station
A different perspective on influence and brands, focusing on the human aspects of influential relationships.
Presentation given to Danone's international marketing team by Pierre-Jean Choquelle, Head of strategy @ Brand Station
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
5 simple rules for a marketer to engage the Youth that has grown up \'digita\'l. Based on the classic 4P\'s of marketing
(I presented this a few years ago and the principles are very valid even today)
This document discusses how authenticity and trust are built on the internet through things like personality, craftsmanship, transparency, and consistency. It provides examples of companies and organizations that have built trust by showing their humanity and processes, such as government websites openly sharing code on GitHub, Icelandic tourism campaigns run by locals on social media, and insurance companies directly interacting with customers on Twitter through named representatives. Authenticity comes from having a story, provenance, and avoiding facelessness, while trust develops over time through quality products, services, and interactions that feel genuine.
The document discusses storytelling in an always-on, mobile world and how brands can use stories to stay relevant. It notes that nothing captures the current scenario better where sharing information has changed from intermediaries to producing final content and from passive consumption to sparking conversations. The document provides tips for creating great stories, including knowing where you want the story to go, starting with a promise, hiding the fact that you are making audiences work for the story, not giving all the details at once, and invoking wonder. It also gives examples of brands like Harley-Davidson and Mahindra that use storytelling in their marketing.
Understanding the Social Media Landscape - Gez DaringInBlackandWhite
This document discusses strategies for engaging with social media. It recommends businesses listen to conversations, respond respectfully, monitor trends, add value for customers, encourage user participation, and set their brand free within communities rather than just broadcasting messages. The document warns against spamming, hijacking discussions, pushing sales too aggressively, or using legal threats in response to unfavorable content. Overall, it presents social media as an opportunity for businesses to engage audiences in a genuine, helpful way rather than just promoting themselves.
Marketing has changed a lot during the last 30 years.
I quickly show why, how and the implication on both theory and practice.
Then I go more deeply into the 2 main pillars of the current marketing: branding & growth hacking.
Similar to Wil Reynolds: The Time to do the Web Right is Incredibly Short- MozCon 2015 (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
68. Get a disproportional amount of media
coverage
Drive brand awareness by being part of
the cultural conversation
Through Social & Media engagement
drive a better SEO footprint to drive
bookings in Berlin
69. Get a disproportional amount of media
coverage (200 media hits)
Drive brand awareness by being part of
the cultural conversation (2.2% of convo)
Through Social & Media engagement
drive a better SEO footprint to drive
bookings in Berlin (???)
153. How do I get started?
Take the piece of content your customers
love most, and spend < $1,000 promoting
it via audience targeting.
I Spent 4 weeks & $850, forever changed
how I will do marketing.