The document summarizes a festival for mobile market research held in 2013. It thanks the event's sponsors and supporters, which include various market research software and services companies. The document also provides an overview of the main speaker, Dan Foreman from Lumi Mobile, and his presentation discussing predictions for the future of mobile market research in 2030. Some of the main points from Foreman's presentation that are summarized include that mobile devices will be more integrated into everyday life through wearable technology, mobile data will be ubiquitous, and mobile market research will become the standard in the industry.
Vision 2030: how mobile research will fit in for stakeholders across the insi...Merlien Institute
Presented by Dan Foreman, Director, Lumi Mobile
& Juliana Smith Holterhaus, VP Business Operations, Lumi Mobile
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The keynote address discusses major trends in the telecommunications market, including:
1) Mobile phone usage has reached unprecedented levels, with over 5 billion subscriptions globally and people on average using their phones over 150 times per day.
2) The mobile phone has replaced photographs as the item people would risk their life to retrieve from a burning building due to the personal information stored on phones.
3) Mobile is emerging as a mass media and is increasing converging with other industries, representing an enormous economic opportunity worth over $5 trillion by 2020.
Orchestrate E-mail by Phone is a service launched in 1999 by Premiere Technologies that allows users to access email, faxes, and voicemails through their phone. It uses text-to-speech technology to read emails out loud and allow voice replies. The biggest challenge was introducing this "unified messaging" concept to audiences unfamiliar with it. Premiere Technologies employed various marketing strategies including tradeshow booths, billboards, and radio promotions to generate interest and offer 30-day free trials to help users experience the productivity benefits.
Mobile operators missed opportunities cause for regret in the futureAlberto Benbunan
This document discusses emerging trends in the telecom industry over the past decade and potential developments in the next 5-10 years. It notes that broadband access has become a legal right in some countries, wireless coverage and data plans have expanded dramatically, and music and media streaming services have grown popular. The document speculates that gaming, music, social media, location services and mobile payments may be large revenue drivers for mobile carriers in the future. It also mentions trends like the growth of mobile data traffic, the decline of unlimited data plans, the rise of streaming media, cloud computing and the internet of things. The document concludes by suggesting telecom companies find ways to take advantage of emerging opportunities.
Straight from the CMO: Marketing perspectives on an industry in transitionEricsson Latin America
Talking about the shift from voice-centric to data-centric models in telecommunications
Author: Marcel Noordman, Mobile Broadband Engagement Manager, Ericsson Latin America and Caribbean
As the telecommunication industry moves from a voice-centric to a data-centric model, operators are adapting all aspects of their business to address the new opportunities. In our interviews with 18 marketing and strategy executives, we found their main challenges centered on sustaining profitable growth, redefining value, delivering customer experience, innovating, competing successfully, and aligning their internal organizations and cultures. Operators who can make this voice-centric to data-centric transition successfully show a superior financial performance compared to their peers in the market.
This paper is intended to educate mobile and internet users on the daily threats they face while using their cell phone, emails to communicate and browsing the web.
It contains current statistics on cybercrimes, online dating, web browsing privacy issues and so forth. Analyses case studies and offers solutions to protect your privacy.
Sprint Corporation is the 3rd largest communications company in the US. They provide wireless and wireline products and services to individual, government, and business clients using networks like LTE, 3G, and 4G. The document analyzes Sprint's 10-K filing using various strategic management frameworks including PESTEL, Porter's Five Forces, and SWOT. It identifies Sprint's strengths in differentiated products and large business/government clients, as well as weaknesses in high debt levels. Opportunities include expanding network technologies and services, while threats include losing profitable subscribers to competitors and substitute technologies. Sprint's overall strategy is to offer differentiated products and services on single or combined networks to remain a leader in the communications industry
The document summarizes the findings of a survey about mobile marketing and consumer views conducted with 5 individuals with different demographics. The survey found that most people have owned cell phones for around 12 years and use them primarily for calls and texts. While some saw advantages like constant connectivity, others noted disadvantages like short battery life. Opinions on mobile ads and future impacts were mixed, but most felt ads could complement traditional ads if not excessive. The author concludes mobile advertising has potential but wider adoption will take time and an app allowing music downloads and tailored alerts could benefit their business.
Vision 2030: how mobile research will fit in for stakeholders across the insi...Merlien Institute
Presented by Dan Foreman, Director, Lumi Mobile
& Juliana Smith Holterhaus, VP Business Operations, Lumi Mobile
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The keynote address discusses major trends in the telecommunications market, including:
1) Mobile phone usage has reached unprecedented levels, with over 5 billion subscriptions globally and people on average using their phones over 150 times per day.
2) The mobile phone has replaced photographs as the item people would risk their life to retrieve from a burning building due to the personal information stored on phones.
3) Mobile is emerging as a mass media and is increasing converging with other industries, representing an enormous economic opportunity worth over $5 trillion by 2020.
Orchestrate E-mail by Phone is a service launched in 1999 by Premiere Technologies that allows users to access email, faxes, and voicemails through their phone. It uses text-to-speech technology to read emails out loud and allow voice replies. The biggest challenge was introducing this "unified messaging" concept to audiences unfamiliar with it. Premiere Technologies employed various marketing strategies including tradeshow booths, billboards, and radio promotions to generate interest and offer 30-day free trials to help users experience the productivity benefits.
Mobile operators missed opportunities cause for regret in the futureAlberto Benbunan
This document discusses emerging trends in the telecom industry over the past decade and potential developments in the next 5-10 years. It notes that broadband access has become a legal right in some countries, wireless coverage and data plans have expanded dramatically, and music and media streaming services have grown popular. The document speculates that gaming, music, social media, location services and mobile payments may be large revenue drivers for mobile carriers in the future. It also mentions trends like the growth of mobile data traffic, the decline of unlimited data plans, the rise of streaming media, cloud computing and the internet of things. The document concludes by suggesting telecom companies find ways to take advantage of emerging opportunities.
Straight from the CMO: Marketing perspectives on an industry in transitionEricsson Latin America
Talking about the shift from voice-centric to data-centric models in telecommunications
Author: Marcel Noordman, Mobile Broadband Engagement Manager, Ericsson Latin America and Caribbean
As the telecommunication industry moves from a voice-centric to a data-centric model, operators are adapting all aspects of their business to address the new opportunities. In our interviews with 18 marketing and strategy executives, we found their main challenges centered on sustaining profitable growth, redefining value, delivering customer experience, innovating, competing successfully, and aligning their internal organizations and cultures. Operators who can make this voice-centric to data-centric transition successfully show a superior financial performance compared to their peers in the market.
This paper is intended to educate mobile and internet users on the daily threats they face while using their cell phone, emails to communicate and browsing the web.
It contains current statistics on cybercrimes, online dating, web browsing privacy issues and so forth. Analyses case studies and offers solutions to protect your privacy.
Sprint Corporation is the 3rd largest communications company in the US. They provide wireless and wireline products and services to individual, government, and business clients using networks like LTE, 3G, and 4G. The document analyzes Sprint's 10-K filing using various strategic management frameworks including PESTEL, Porter's Five Forces, and SWOT. It identifies Sprint's strengths in differentiated products and large business/government clients, as well as weaknesses in high debt levels. Opportunities include expanding network technologies and services, while threats include losing profitable subscribers to competitors and substitute technologies. Sprint's overall strategy is to offer differentiated products and services on single or combined networks to remain a leader in the communications industry
The document summarizes the findings of a survey about mobile marketing and consumer views conducted with 5 individuals with different demographics. The survey found that most people have owned cell phones for around 12 years and use them primarily for calls and texts. While some saw advantages like constant connectivity, others noted disadvantages like short battery life. Opinions on mobile ads and future impacts were mixed, but most felt ads could complement traditional ads if not excessive. The author concludes mobile advertising has potential but wider adoption will take time and an app allowing music downloads and tailored alerts could benefit their business.
A look at the disruption in the Telecommunications industry by multiple startups. Covering the conditions that created the opportunity for new entrants, their common traits, and the take aways for entrepreneurs.
ZOMM is a small Bluetooth device that attaches to keys and prevents the loss of mobile phones. It allows the phone to function as a speakerphone, provides call notifications, and can dial emergency services with one button. ZOMM has received over 250 million media impressions and an award at CES 2010. With its success to date and the large market of Bluetooth phones, ZOMM aims to become a global household name by preventing the billions of lost phones each year.
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
The logistics tech landscape is changing fast. In a recent article published by TIA, our CEO Matt Bernstein provides his advice for logistics companies trying to navigate the dynamic business landscape we all have to deal with.
This document provides an overview of recent digital trends in Japan and how the country is embracing global technologies. It discusses how Japan was an early adopter of technologies like 3G and mobile internet but is now opening up more to foreign trends with the rise of smartphones. The document explores how technologies are improving user experiences and driving changes in areas like mobile payments, health services, and the workplace. It examines Japan's evolving digital ecosystem and why it remains an important example to watch as a leader in digital innovation and interaction.
The document discusses various topics related to mobile communications and user experience, including:
1. Defining "mobile" as really meaning "personal" and discussing other issues like mission vs conviction and means vs ends.
2. Communications spending making up only 2% of consumer spending currently, but applications having the potential to make up a larger share in the future.
3. The need for customer centricity and focusing on customer desires rather than platforms or nodes.
4. The challenges of managing the user experience as it becomes more complex with new technologies.
The document provides an overview of Nokia Corporation, including its history, vision, mission, business activities, and approach to corporate responsibility. Specifically:
- Nokia was founded in 1865 and originally produced paper and cable but later expanded into telecommunications, becoming a global leader in mobile devices and networks.
- Its vision is for "Life Goes Mobile" and its mission is to connect people by bridging social connections through mobile technology.
- It operates through business groups in mobile phones, multimedia, networks, and enterprise solutions.
- Nokia aims to conduct business responsibly and sees corporate responsibility as fundamental to its brand, culture, and values of upholding ethical principles.
Three Consumer Market Trends that are Impacting Telecom Industry (2014)Marc Jadoul
The document discusses three consumer market trends impacting the telecom industry: 1) The linear TV model is being replaced as viewers demand more flexible viewing options on multiple devices. 2) Mobile usage and data consumption is growing rapidly, especially for video. 3) The "Internet of Things" is emerging, connecting billions of devices and generating huge revenues. The telecom industry must adapt networks and services to these changing trends of media consumption and connectivity of people and devices.
http://www.ericsson.com/real-performance/smartphones-the-focus-of-our-connected-lives
What happens when my whole life depends on my smartphone? And how can networks ensure that it works perfectly when every person has one in their hand? The smartphone connection becomes a critical tool for our lives. And network performance is critical, not only for a good user experience, but also for the entire ecosystem; device manufacturers, operators and application developers.
This document is the TrendLab Telco Report from 2013/2014. It discusses trends in the telecommunications industry towards increased consumer freedom and flexibility. Key trends discussed include the shift away from long-term contracts towards more flexible plans, expansion of ecosystems around core telecom services to provide additional access and assistance to users, and mobile services crossing borders to provide connectivity anywhere.
The document discusses how over-the-top (OTT) voice and SMS services allow developers to incorporate calling and messaging capabilities into their applications by using internet networks rather than traditional telephone networks. OTT services empower developers to differentiate their apps and provide new communication experiences for users. While telecommunications can be complex, OTT providers like Bandwidth simplify this for developers and help them avoid barriers to entry.
Ireland mobile consumer survey by Deloitte 2016Krishna De
Ireland mobile consumer survey - see original post here https://www2.deloitte.com/ie/en/pages/technology-media-and-telecommunications/articles/Mobile-Consumer-Survey-2016.html
Posted for students of my workshops on digital and social communications
Mobile Innovation - Creuna Morning BriefingSimon Kibsgård
This document discusses the growing use of mobile internet and provides recommendations for developing mobile concepts and services. It notes that worldwide smartphone usage increased 27% in 2009 and that mobile media usage is growing 17% annually in the UK. It emphasizes that for mobile websites and services, context is key and that content should be focused on what is most relevant for mobile users. The document recommends rethinking existing websites and services to make them more suitable for mobile by focusing on core services and making them easy for mobile users to access.
This document discusses Telkomsel's digital advertising capabilities in Indonesia. It provides statistics on Telkomsel's network coverage and subscriber base, which includes over 63.5 million subscribers and 28.9 million smartphone users. The document also shares insights from Nielsen surveys that 71% of Telkomsel subscribers have seen ads through SMS and that subscribers are receptive to ads that are free and match their interests. It evaluates Telkomsel subscribers' experiences, acceptance, recall, and reactions to promotional SMS ads. The conclusion expresses that Telkomsel can reach more target audiences in 2015 through its digital advertising services.
This document provides an overview of various ethical and legal constraints within the UK media sector. It discusses representation and accuracy in media, regulations around language and content from Ofcom and other bodies, guidelines for accessibility and inclusion, and laws around privacy, copyright, libel and official secrets. Key acts and cases are referenced, such as the Broadcasting Act, Video Recordings Act, and privacy cases involving the press and royals. The document serves as a study guide for understanding different rules and considerations that shape media in the UK.
http://www.ericsson.com/real-performance/maximizing-the-streaming-experience
What happens when we access sound and video from the cloud instead of drives? And how can networks make the ever-growing number of streams run smoothly? With more than 9 billion mobile devices globally and a 10-fold increase in mobile data traffic expected by the end of 2019, the demands on mobile networks are changing, and nowhere more so than in the field of streaming.
This document provides an overview of a roadshow event organized by Great Wall Club to promote their Global Mobile Internet Conference (GMIC) in the United States. A Chinese delegation of technology company CEOs and executives visited several major tech companies and participated in industry events from November 5-11, 2011. The itinerary included visits to companies such as Google, Square, and Sequoia Capital, as well as dinners with venture capitalists and startup founders. The document also summarizes trends in the mobile market moving from horizontal to vertical-specific solutions and the rise of social, local and mobile applications.
This document summarizes key findings from Deloitte's 2016 Global Mobile Consumer Survey regarding smartphone usage in the UK. Some of the main points covered include:
- Four out of five UK adults now own a smartphone, with adoption among 18-44 year olds at 91%. Smartphones have become an ever-present companion for most owners.
- People frequently check their phones first thing in the morning and last thing at night. Less than a quarter leave over an hour between their last phone check and sleep.
- Younger people are more likely to check their phones during the night, including for social media and messages.
- One third of 18-24 year olds say their excessive phone
El documento resume el hito 1 de la historia del cine peruano desde 1897 hasta 1930, cuando se realizaron las primeras exhibiciones cinematográficas en Lima usando el Vitascope de Edison. Luego, las películas y proyecciones se expandieron a provincias peruanas, y los primeros documentales y cortometrajes sobre paisajes y eventes peruanos comenzaron a filmarse a finales de la década de 1890. Aunque hubo intentos de crear una industria cinematográfica peruana con producciones de ficción en
A look at the disruption in the Telecommunications industry by multiple startups. Covering the conditions that created the opportunity for new entrants, their common traits, and the take aways for entrepreneurs.
ZOMM is a small Bluetooth device that attaches to keys and prevents the loss of mobile phones. It allows the phone to function as a speakerphone, provides call notifications, and can dial emergency services with one button. ZOMM has received over 250 million media impressions and an award at CES 2010. With its success to date and the large market of Bluetooth phones, ZOMM aims to become a global household name by preventing the billions of lost phones each year.
This presentation was created specifically to help recruiters understand some of the basic trends that have led us to where mobile is today.
There is a growing interest in "mobile recruiting" - the practice of leveraging mobile marketing in the recruitment space. This presentation focused on providing a business case for why mobile is important, as well as how it can be used to help build, and engage a network of prospect talent.
Presentation delivered by Michael Marlatt at ERE 2010.
The logistics tech landscape is changing fast. In a recent article published by TIA, our CEO Matt Bernstein provides his advice for logistics companies trying to navigate the dynamic business landscape we all have to deal with.
This document provides an overview of recent digital trends in Japan and how the country is embracing global technologies. It discusses how Japan was an early adopter of technologies like 3G and mobile internet but is now opening up more to foreign trends with the rise of smartphones. The document explores how technologies are improving user experiences and driving changes in areas like mobile payments, health services, and the workplace. It examines Japan's evolving digital ecosystem and why it remains an important example to watch as a leader in digital innovation and interaction.
The document discusses various topics related to mobile communications and user experience, including:
1. Defining "mobile" as really meaning "personal" and discussing other issues like mission vs conviction and means vs ends.
2. Communications spending making up only 2% of consumer spending currently, but applications having the potential to make up a larger share in the future.
3. The need for customer centricity and focusing on customer desires rather than platforms or nodes.
4. The challenges of managing the user experience as it becomes more complex with new technologies.
The document provides an overview of Nokia Corporation, including its history, vision, mission, business activities, and approach to corporate responsibility. Specifically:
- Nokia was founded in 1865 and originally produced paper and cable but later expanded into telecommunications, becoming a global leader in mobile devices and networks.
- Its vision is for "Life Goes Mobile" and its mission is to connect people by bridging social connections through mobile technology.
- It operates through business groups in mobile phones, multimedia, networks, and enterprise solutions.
- Nokia aims to conduct business responsibly and sees corporate responsibility as fundamental to its brand, culture, and values of upholding ethical principles.
Three Consumer Market Trends that are Impacting Telecom Industry (2014)Marc Jadoul
The document discusses three consumer market trends impacting the telecom industry: 1) The linear TV model is being replaced as viewers demand more flexible viewing options on multiple devices. 2) Mobile usage and data consumption is growing rapidly, especially for video. 3) The "Internet of Things" is emerging, connecting billions of devices and generating huge revenues. The telecom industry must adapt networks and services to these changing trends of media consumption and connectivity of people and devices.
http://www.ericsson.com/real-performance/smartphones-the-focus-of-our-connected-lives
What happens when my whole life depends on my smartphone? And how can networks ensure that it works perfectly when every person has one in their hand? The smartphone connection becomes a critical tool for our lives. And network performance is critical, not only for a good user experience, but also for the entire ecosystem; device manufacturers, operators and application developers.
This document is the TrendLab Telco Report from 2013/2014. It discusses trends in the telecommunications industry towards increased consumer freedom and flexibility. Key trends discussed include the shift away from long-term contracts towards more flexible plans, expansion of ecosystems around core telecom services to provide additional access and assistance to users, and mobile services crossing borders to provide connectivity anywhere.
The document discusses how over-the-top (OTT) voice and SMS services allow developers to incorporate calling and messaging capabilities into their applications by using internet networks rather than traditional telephone networks. OTT services empower developers to differentiate their apps and provide new communication experiences for users. While telecommunications can be complex, OTT providers like Bandwidth simplify this for developers and help them avoid barriers to entry.
Ireland mobile consumer survey by Deloitte 2016Krishna De
Ireland mobile consumer survey - see original post here https://www2.deloitte.com/ie/en/pages/technology-media-and-telecommunications/articles/Mobile-Consumer-Survey-2016.html
Posted for students of my workshops on digital and social communications
Mobile Innovation - Creuna Morning BriefingSimon Kibsgård
This document discusses the growing use of mobile internet and provides recommendations for developing mobile concepts and services. It notes that worldwide smartphone usage increased 27% in 2009 and that mobile media usage is growing 17% annually in the UK. It emphasizes that for mobile websites and services, context is key and that content should be focused on what is most relevant for mobile users. The document recommends rethinking existing websites and services to make them more suitable for mobile by focusing on core services and making them easy for mobile users to access.
This document discusses Telkomsel's digital advertising capabilities in Indonesia. It provides statistics on Telkomsel's network coverage and subscriber base, which includes over 63.5 million subscribers and 28.9 million smartphone users. The document also shares insights from Nielsen surveys that 71% of Telkomsel subscribers have seen ads through SMS and that subscribers are receptive to ads that are free and match their interests. It evaluates Telkomsel subscribers' experiences, acceptance, recall, and reactions to promotional SMS ads. The conclusion expresses that Telkomsel can reach more target audiences in 2015 through its digital advertising services.
This document provides an overview of various ethical and legal constraints within the UK media sector. It discusses representation and accuracy in media, regulations around language and content from Ofcom and other bodies, guidelines for accessibility and inclusion, and laws around privacy, copyright, libel and official secrets. Key acts and cases are referenced, such as the Broadcasting Act, Video Recordings Act, and privacy cases involving the press and royals. The document serves as a study guide for understanding different rules and considerations that shape media in the UK.
http://www.ericsson.com/real-performance/maximizing-the-streaming-experience
What happens when we access sound and video from the cloud instead of drives? And how can networks make the ever-growing number of streams run smoothly? With more than 9 billion mobile devices globally and a 10-fold increase in mobile data traffic expected by the end of 2019, the demands on mobile networks are changing, and nowhere more so than in the field of streaming.
This document provides an overview of a roadshow event organized by Great Wall Club to promote their Global Mobile Internet Conference (GMIC) in the United States. A Chinese delegation of technology company CEOs and executives visited several major tech companies and participated in industry events from November 5-11, 2011. The itinerary included visits to companies such as Google, Square, and Sequoia Capital, as well as dinners with venture capitalists and startup founders. The document also summarizes trends in the mobile market moving from horizontal to vertical-specific solutions and the rise of social, local and mobile applications.
This document summarizes key findings from Deloitte's 2016 Global Mobile Consumer Survey regarding smartphone usage in the UK. Some of the main points covered include:
- Four out of five UK adults now own a smartphone, with adoption among 18-44 year olds at 91%. Smartphones have become an ever-present companion for most owners.
- People frequently check their phones first thing in the morning and last thing at night. Less than a quarter leave over an hour between their last phone check and sleep.
- Younger people are more likely to check their phones during the night, including for social media and messages.
- One third of 18-24 year olds say their excessive phone
El documento resume el hito 1 de la historia del cine peruano desde 1897 hasta 1930, cuando se realizaron las primeras exhibiciones cinematográficas en Lima usando el Vitascope de Edison. Luego, las películas y proyecciones se expandieron a provincias peruanas, y los primeros documentales y cortometrajes sobre paisajes y eventes peruanos comenzaron a filmarse a finales de la década de 1890. Aunque hubo intentos de crear una industria cinematográfica peruana con producciones de ficción en
The document discusses volunteering at Yosemite Regional Hospital. It outlines the volunteer orientation process which includes attending an orientation, selecting a position, filling out an application, and ensuring medical and criminal records are submitted. It then lists several available volunteer positions and notes volunteers must be 18 years old, commit to a minimum of 4 hours per week for 3 months, and pass a background check and TB test. Finally, it provides tips for volunteers such as understanding time commitments and ensuring the position fits their interests and skills.
DBIMS is one of the Top Best Ranked MBA,Management,Business Colleges,B Schools in Bangalore in terms of pioneering refined quality of learning, moral upkeep and intellectual sustenance across the all-encompassing span of advanced education in India.
Fountain of Christianity (Chashma-e-Masihi)muzaffertahir9
Fountain of Christianity
(Chashma-e-Masihi)
Hadrat Mirza Ghulam Ahmad
of Qadianas
The Promised Messiah and Mahdi
Founder of the Ahmadiyya Muslim Jama‘at
Fountain of Christianity3
The book I am about to write is titled Chashma-e-Masihi.
There was really no need for me to write about the beliefs
of the Christian clergymen, for, in these days, their own
renowned scholars in Europe and America have taken this
task upon themselves—one which should have actually
been performed by us. Nonetheless, they are doing a wonderful
service by revealing the truth about Christianity.
I have recently received a letter from an ill-informed Muslim
in Bansbareilly, in which he has expressed serious
concern about Yanabi-ul-Islam, a book written by a Christian.
It is unfortunate that most Muslims, because of their
apathy, do not study my books and are completely ignorant
of the blessings that God has bestowed upon me. Furthermore,
ignorant Mullahs have also created a barrier between
us by repeatedly calling me a kafir. This is why Muslims
are not aware that the days have passed when the deception۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔۔
Corcas nimmt am regionalen seminar des komitees der 24 in nicaragua teilTanja Seidemann
Der Königliche Konsultativrat für Saharaangelegenheiten (Corcas) nimmt innerhalb der marokkanischen Delegation an den Arbeiten des Komitees der 24 der Vereinten Nationen teil, welche in diesem regionalen Seminar am Donnerstag, den 21. Mai 2015 in Nicaragua zu Ende gehen.
Huron River Watershed Council: Green Infrastructure in Northfield TownshipJGNelson
A discussion of water resource conservation vs development.
Michigan's Huron River Watershed Council presented this at the Northfield Township Planning Commission meeting of May 20, 2015.
Vision 2030 - How mobile market research will fit in for stakeholders across ...Merlien Institute
Many predictions surrounding 2030 for the mobile market research industry:
- Mobile devices and data will be ubiquitous, with wearable devices accounting for most expectations and eyes potentially controlling devices. Mobile will be integrated into all aspects of life.
- Mobile market research will be the industry standard as mobile is relevant for all businesses. Some markets may be mobile-only. The shape of the MR industry will change significantly.
- Mobile market research will be unrecognizable from today. New data sources and constant data streams will require different skills and approaches to synthesize information. New research models and more dynamic outputs will evolve. Major implications for the entire industry.
Advertising and Media Association SA Talks Mobile with the MMARaymond Buckle
1) The document summarizes trends in mobile marketing in South Africa, including details on the mobile audience, popular devices, and usage statistics.
2) It discusses how mobile is being used for brand building, acquisition, and retention, and notes that mobile should be integrated into marketing campaigns from the start.
3) The document encourages marketers to get involved in mobile and provides information on the Mobile Marketing Association for establishing best practices.
The Festival of NewMR 2013 was sponsored by various gold sponsors, silver sponsors, session sponsors, and media partners. Colin Strong from GfK UK gave the main stage presentation on how big data and the use of personal data is changing the role of market research. He discussed how consumers are becoming more aware of how their data is collected but still lack clarity in understanding its usage. Strong suggested market research needs to explore new business models that better address what's in it for consumers in the value exchange.
Our Guide to Digital disruption Update 2019John Ashcroft
This document discusses digital disruption and its causes. It identifies six global forces shaping digital disruption: 1) increasing connectivity through mobile phones and other devices, 2) the growing number of connected devices and emergence of the internet of things, 3) exponential growth in data creation and need for data storage, 4) lower barriers to market participation. These forces are accelerating changes in business models and challenging traditional companies through new entrants like Uber and Airbnb.
Mobile Research Goes To The Game - PaperResearch Now
Mobile research was conducted during major sporting events to test its capabilities. Initial testing of mobile ads found consistency in brand bonding measures compared to online. Testing during the 2013 Australian State of Origin rugby series found that mobile surveys could successfully interview avid sports fans in real-time, with over 60% of interviews completed by halftime. Mobile research provided additional insights not found through traditional pre-and post-event online surveys alone, such as changes in brand feelings throughout the games that would have otherwise been missed.
With the annual hype fest known as the Consumer Electronics Show (CES) finishing up last week, now seems an instructive time to reflect on the hype cycle around technology and trends.
Many mistaken predictions all point to the imperfection and impermanence of the prediction business. For tech trends in particular, such as those being hatched last week at CES, it’s a perilous endeavor with few (if any) sure-fire winners and even fewer all-knowing prognosticators.
2014 Tech Predictions by Daily Deal BuilderMarc Horne
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
Question? Comments? Concerns? Press?
Email support@hcdesk.com.
2014 Tech Predictions: 8 Predictions for the eCommerce, Coupon, and Daily Deal Industries in 2014 by http://dailydealbuilder.com.
To Download the PDF of the slides from Slideshare, visit here:
http://www.slideshare.net/marcdhorne/
This document provides an overview of digital trends in Thailand for 2014. It notes that digital spending is increasing significantly each year and internet penetration is growing rapidly. Key trends discussed include the rise of social media and user-generated content, the shift to mobile platforms, growing importance of influencers and celebrities online, emphasis on health and fitness sharing, and Thais using social networks to contribute to social issues. The document also highlights expanding access to high-speed internet and the transition to new forms of communication like messaging apps replacing SMS.
The document discusses how digital marketing is changing as consumers increasingly use online and mobile platforms. It notes that mass marketing is no longer effective and companies must use targeted digital ads. Social media allows companies to build brand awareness and engage customers online. New technologies like smartphones and tablets are driving more internet usage on mobile devices. The key is for companies to measure their digital marketing efforts using analytics to see what strategies are most effective.
The document discusses the evolution of the mobile device market. It notes that smartphones are becoming the mainstream replacement for normal phones and PCs. However, it also acknowledges that some parts of the mobile ecosystem are changing rapidly while others remain slow to change or do not change at all. The document advocates preparing for continued advances in mobile technology like touchscreens, as well as focusing on the user experience.
Mobile search and marketing are growing globally, and while many people look to the western world for mobile innovations, the real leaders in mobile technology lie in the East and emerging markets. MediaVision, an SEO and SEM company based in South Africa and London, looks at the growth of the mobile market and its impact for internet marketers.
If you have a website, then you have a site that can be accessed by any mobile device with any browser. Now, the bad: Chances are, that site looks pretty crappy on said mobile device.
Digital SWOT - the digital landscape for 2014Microsoft
My presentation from Digital SWOT 2014, a major new conference examining the increasingly pervasive digital revolution from a business point of view: essentially a SWOT analysis of how companies and organisations and/or their agencies should re-examine their commercial performance from a digital point of view.
Join guest speakers Gregory Hickman, Mobile Marketing Manager at Cabela’s and Julie Ask, Analyst at Forrester Research, Inc. as they discuss the opportunity for retailers and brands to better engage the perpetually connected consumer, delivering the right message to the right person at the right time and place, driving store traffic and enhancing the in-store experience. This session is brought to you by Digby, the leader in location-based marketing technology for retailers and brands.
Released by Essence, this report looks at the future of advertising based on the predictions of experts across academia, business, marketing, technology, publishing, and advertising trade organizations around the world.
MobiU2013 Seminar: Mobile Hispanics - PresentationKimberly-Clark
Imran Hirani, VP of Media Analytics, provides stats and insights into the mobile behaviors of Hispanics. Presented 6/13/13 at the MobiU2013 Seminar: Mobile Hispanics at Edelman - Chicago.
This is the presentation Rafael Sulit, National Grid US Brand Marketing Director, gave to the University of Rhode Island PRSSA on April 1, 2014. His presentation, "Staying on step ahead: connecting with customers across all their experiences," focused on the importance of applying the right marketing and communications channel mix.
This document discusses the results of a study conducted by the mobile marketing agency Plastic Mobile to understand what engages consumers on mobile apps. The study found that successful retail mobile apps rely on visuals like images to engage consumers because images can be processed more instinctively than text. It also found that the opening experience, and how quickly an app loads, strongly impacts the user's first impression. The study evaluated apps from Pizza Pizza, Best Buy, and Hyatt, and found consumer sentiments toward Hyatt declined after a negative app experience. The document also discusses VF Corp.'s approach to mobile, including how some of its brands like The North Face use dedicated apps versus mobile-optimized sites.
The State of AI in Insights and Research 2024: Results and FindingsRay Poynter
This presentation from Ray Poynter of NewMR shares the findings from the latest NewMR study.
The study looks at the use of Artificial Intelligence in insights and research, including a deeper dive into the topic of Synthetic Data.
Find out how many people are using AI, how many are testing it, what they are doing, and what people think about Synthetic Data.
And, hear about where AI and research might be in two year’s time.
Listen to the recording of this presentation via NewMR.org/Play-Again, and also access other presentations from NewMR on all things market research, insight, and AI.
ResearchWiseAI - an artificial intelligence driven research data analysis toolRay Poynter
This presentation was delivered as part of the NewMR 'State of AI and Insights 2024' webinar event, April 2024.
This presentation highlights the expanded range of tools available from ResearchWiseAI – an AI tool that summarises research findings from surveys.
Questions for the team? Email us at support@researchwiseai.com or visit our website: https://researchwiseai.com/
Visit NewMR.org/Play-Again to listen to this presentation recording , and access the other presentation in this webinar event.
AI-powered interviewing: Best practices from YasnaRay Poynter
This presentation is Part 2 of 2.
Join us as we explore how AI can be used to supercharge your qualitative research.
Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
Artificial Intelligence and Qual: The Story So FarRay Poynter
This presentation is Part 1 of 2.
Join us as we explore how Artificial Intelligence can be used to supercharge your qualitative research.
Enjoy two presentations, the first (this presentation) is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far.
The second presentation, Part 2 of 2 is from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'.
To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.
State of Research Insights in Q1, 2024 from NewMRRay Poynter
Join us as Ray Poynter of NewMR presents the latest updates from NewMR’s study into the state of insights. This is the third wave in an ongoing series, where NewMR checks on topics such as:
- How optimistic are insight professionals?
- What are they most positive about?
- What are their main worries?
Ray will present the latest findings in the context of the two waves from 2023.
Ray will also present information about the skills people are seeking to learn and their preferences for face-to-face events.
We will also share a link for you to download the NewMR report into Optimism in the insights and research ecosystem.
In the final section of the webinar, Ray will illustrate how he used the AI-powered ResearchWiseAI tool to kick start his analysis.
Access the event recording via NewMR.org/Play-Again
Presented by Daniel Fazekas, Bakomo Social.
Social intelligence research possesses the capability to capture, analyze, and interpret the myriad factors influencing how consumers align themselves with product categories and brands, with special focus on their underlying dynamics.
By capturing unfiltered opinions across social media, this type of research unveils the process with which consumers can shift their perspectives, influenced by the opinions of others, influencers, news, and even misinformation. The talk by Daniel Fazekas shares examples of the volatile nature of consumer mindset across consumer categories and geographies.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation, and access the recording, visit NewMR.org/Play-Again
While nearly every participant is willing to answer our questions in market research, very few actually share what’s really happening inside their minds. By leveraging insights from the field of narrative psychology, Kristian A. Alomá, PhD, an academic and practitioner in the field, will demonstrate how consumers really think about brands and the role narratives play in that thought process. He’ll break down what that means for businesses and market researchers and how we can move past surface-level answers and get to the rich stories driving consumer behavior.
This presentation is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again.
Narrative Exploration of New Categories at MondelēzRay Poynter
As part of the Story Time: The Narrative Research Forum event, Steph Shaarwi (Irrational Agency) and Maura Collins-Titone (Mondelēz) discuss and share how Mondelēz used narrative research to identify emerging category trends and leverage that information to shape new propositions.
This presention is part of the Story Time: Narrative Research forum event, hosted and produced by the Irrational Agency and NewMR, bringing together leading proponents of commercial narrative research across disciplines, to share how organisations can use story to generate unique and impactful insights.
To listen to the presentation and access the recording, visit NewMR.org/Play-Again
Join Ray Poynter, Alexandra Kuzmina, and Lisa Wilding-Brown as we investigate key topics for insights and research, including:
- Blending Conversation AI and Behavioural Science; Experiments in future oriented concept testing
- Quality & Fraud Trends; What is happening and what are the implications
- Automating Research; What can we automate and what are the implications
The recordings from this presentation can be found via NewMR.org/Play-Again
Join our panel of experts on NewMR as we explore:
- Synthetic Data, what is it, and what are the issues and opportunities, what should we do next?
- How should client insight teams be more efficient, more effective, and impactful in the rooms where the decisions are made?
- What do experiments with avatars tell us about data collection, how should we conduct and interpret experiments, and what are the next steps?
Access the recording to this webinar via NewMR.org/Play-Again
Presented by Ray Poynter
In this webinar, Ray Poynter provides a summary of the key trends that are shaping the world of insights. Addressing questions such as:
- What is really happening in insights with AI?
- What is happening in the field of Synthetic Data?
- What is happening with data quality?
- What forces outside market research are shaping insights?
- What are the key skills that people should be developing?
- What plans should you be making for 2024?
To access the presentation recording, visit NewMR.org/Play-Again
Learn how we can embrace Research Thinking to build skills, develop research capabilities and capacity, and demonstrate the power and value of human research professionals.
Research Thinking can serve as a unifying concept that describes the strengths and capabilities that researchers have and how researchers add value, or what we can think of as a researcher’s superpowers.
The recording of this presentation can be access via NewMR.org/Play-Again.
How might AI impact Research and Insights over the next two years?Ray Poynter
In this presentation, Ray focuses on the short-term picture for research and insights;
what will change, what will stay the same, and what are the big issues when it comes to the impact of Artificial Intelligence.
The recording of this presentation can be access via NewMR.org/Play-Again.
From Words to Wisdom: Unleashing the Potential of Language Models for Human-C...Ray Poynter
Presenter: Paul Watts, Director, Product Management at Forsta
With the rapid adoption of AI technologies like ChatGPT into insight platforms, companies face the challenge of finding the right balance between harnessing the power of generative AI and navigating the well-documented pitfalls associated with a technology that is still in its infancy.
In this session, Paul provides valuable insights on the potential benefits and downsides of this technology, and he will explore how a hybrid model can effectively leverage the strengths of both humans and technology.
By embracing a human-centered approach, we showcase a compelling use case from the Forsta labs, demonstrating how insight professionals can effortlessly explore their datasets using natural-language questioning.
Furthermore, we discuss the future implications of this technology and the exciting possibilities it holds for data exploration.
To access the recording of this presentation, visit NewMR.org/Play-Again
ChatGPT for Social Media Listening: practical application with YouScan’s Insi...Ray Poynter
A few months ago, YouScan released Insights Copilot (https://youscan.io/insights-copilot/), the first on the market ChatGPT-powered tool for social media listening that allows you to ask any questions about the data and get answers supported by relevant examples.
Alex Orap, YouScan’s Founder & Chief Growth Officer, shares practical examples of how Insights Copilot can be used for quick qualitative insights; what are some of the best practices, as well as current limitations, of using this new generative AI tool for the market and consumer research.
The recording of this presentation can be access via NewMR.org/Play-Again.
Using Generative AI to Assess the Quality of Open-Ended Responses in SurveysRay Poynter
The document discusses using generative AI to assess the quality of open-ended survey responses. It outlines current challenges with open-ended responses, how generative AI can help through natural language processing, and best practices for implementation. Specifically, it provides an example of using ChatGPT to analyze sample open-ended responses and discusses setting up a Google Sheet to automate the process at scale and continuously improve the model through iterative training.
Exploring the future of verbatim coding with ChatGPTRay Poynter
Presented by Tim Brandwood and Damien Gouriet.
Codeit have been involved in Verbatim Coding and Machine Learning for the last 7 years.
In this presentation, they share their research on the use of Generative AI for coding market research verbatim responses, and their experiments using Generative AI to automate the coding process.
They also discuss the strengths and limitations of this as a coding tool, the role of human oversight in the process, and the potential for customized machine learning models working alongside it.
The highlights the importance of human expertise and the use of GPT as a labour-saving tool rather than a complete replacement for humans in the market research process.
Access the presentation recording via NewMR.org/Play-Again.
Using Generative AI to bring Qualitative Capabilities to Quantitative SurveysRay Poynter
Presented by Phil Sutcliffe from Next Intelligence.
Open-ended answers in surveys can be disappointing, failing to deliver the insight that researchers hope for.
Often the answers given are descriptive at best and uninformative or complete gibberish at worst.
The advent of large language models (LLM's) and generative AI has brought great opportunity to change this.
We now have the capability to use AI to probe within quantitative surveys.
With the correct training of the generative AI models, probes can be returned that are relevant to what the participant has just said and the context of the original open-ended question.
Further enhancements allow the researcher to probe on specific aspects of the participant’s response, in a similar way to how a moderator would in a depth discussion.
No longer do researchers need to be frustrated that quant surveys only provide the ‘what’, with AI probing, you can now understand the ‘why’ as well and do this at scale and speed.
Access the presentation recording via NewMR.org/Play-Again
How AI / ChatGPT Drives Business GrowthRay Poynter
Hao, the Founder of HaoLifeLab, is an entrepreneur with over 10 years of experience specializing in integrating Digital, AI & Insight.
In this presentation, he discusses how to embrace the AI/ChatGPT revolution. This session will cover the following topics, which have been presented to international companies such as L’Oreal, Alibaba, Bytedance, and Mars:
– Hindsight: Learn to use established AI tools effectively
– Insight: Understand AI’s impact on the insight industry
– Foresight: Learn how to transform yourself and your company with AI
Listen to the full presentation at NewMR.org/Play-Again
Tech for tech’s sake? Learnings from experiments with AI in consumer researchRay Poynter
MMR’s in-house tech innovation team NOVA, has been exploring, interpreting, and experimenting with emerging technology with a sole focus to uncover the kind of tech that will make a tangible difference to the quality and depth of insight.
The presentation outlines the latest experimentations with practical application of AI and LLM’s: conversing with consumers at scale with chatbots, in-the-moment data capture with voice technology, unstructured data analysis, increasing survey engagement and improving data quality with AI avatars.
Insights from case studies conducted alongside leading FMCG brands will highlight the advantages and limitations of these technologies, with a particular focus on product and packaging development and testing.
Listen to the full presentation at NewMR.org/Play-Again.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Dan foreman main stage - 2013
1. The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:
Gold Sponsors
Silver Sponsors
Session Sponsors
Media Partner
Festival Supporters
• Q – Research Software
• CreaMetrix Research
• TapestryWorks
• Keen as Mustard
• CrowdLab
• L&E Research
• Schlesinger Associates
• Focus Forums
• eCGlobal Solutions
• Revelation
3. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Overview
Many predictions surrounding 2030
Mobile Market Research will be
the industry standard
Mobile Market Research will be
nothing like it is today
4. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Method
Over 80 qualitative interviews
Over 15,000 quantitative interviews
Some desk research
5. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Our research …
Survey deployed using GMI / Lightspeed and client sample
Responses from 15,000+ people
Over 90% within 1 day
12000+ images uploaded
Covered all major regions
55% found it ‘fun’, less than 1% ‘boring’
6. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Big picture for 2030
7. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
We will be wearing mobile devices
Over 4 out of 10
expect the eyes to
control the device
Richard Scionti
Devices may be
somewhat function
specific but collectively
your “wearable network”
will far exceed the
capabilities available in
today’s mobile.
Wearable devices account for
nearly 2/3 of peoples expectations
20%
33%
10%
20%
9%
8%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Smart phone
Spectacles
Contact lens
Arm patch on clothes
A brain implant
Liquid-gel
8. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Even less of a ‘phone’ than today
9. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Etiquette and rule shifts
Transport
Family
There is a colleague of
ours who we refer to as
"The Man who isn't there"
because he is so
connected to his mobile
Judith Passingham
School
Business
Robot Wars or
Robot Laws?
Alistair Hill
10. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Mobile is invisible
We’ll soon be living in a real life
matrix – if you’re not plugged in
you will literally be separated from
the rest of the world.
Robert Wang
People won't notice computers, in the same way
they don't notice sheet metal, but they will be
everywhere and in everything from lightbulbs to
packets of juice, in almost constant contact with us
and our environment.
Andreiko Kerdemeledis
The internet will be
such an intrinsic part of
every device and
interaction we have,
we’ll stop even
realizing it exists at all.
Issac Rogers
11. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Many predictions surrounding 2030
Mobile Market Research will be
the industry standard
12. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Mobile Market Research will be the industry standard
Mobile will be everywhere
Data will be everywhere and all-encompassing
Some markets will be mobile only
The shape of the MR industry will change
13. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Mobile everywhere
Marcus Wikars
The best use of mobile is pretty much
everything! MR doesn’t consider
mobile enough in proposals, because
in general, researchers selling to
clients don’t have good enough
knowledge of its capabilities or
limitations.
Dave Lee
There are no businesses for whom
mobile is not relevant. If you’re in
business, you need to be in mobile. And
if you’re in market research you need to
be thinking ahead of your clients.
It’s not a question of if
you add mobile to your
research mix, but
when.
Reineke Reitsma
.Researchers seek to
further exploit the high
penetration of mobile
phones
ESOMAR GMR
2012 Report
14. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Therefore data everywhere
Data used to be scarce – now
it is everywhere and more
highly detailed. The
challenge is to make sense of
it, numbers, verbatims, rich
media (audio, video, images)
social impressions, millions of
data points
A defining trend of the next hundred
years will be digital information driven
via mobile platforms. The defining
technology for our species, for the next
hundred years, will be mobile…
Lenny Murphy
Our connection to the digital world will literally
become a sixth sense. We’ll be studying a digital
footprint of consumers, rather than relying on
reported behavior
Isaac Rogers
David Nelems
15. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Some markets will be mobile only
Aysegul Ataman Scharning
Mobile is just another
channel...unless you
live in Africa - then its
the ONLY channel.
Peter Searll
Emerging markets will be the focus while more and
more market research will be conducted about Asia.
Mobile surveys will be adopted more easily than any
other tool in market research.
In a place like Nigeria
if it's not face to face
it'll be straight to
mobile.
Debbie Pruent
16. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
But who will lead?
The US market is more ahead of the
curve than most; at least in my
industry, there is more opportunity for
virtual research in the US than in, for
instance Japan, which can be
extremely restrictive with privacy laws
and what can be done.
VP, Double Helix
Lenny Murphy
APAC will probably lead in some of the
more advanced, early applications of
mobile due to their cultural fascination
with technology, manufacturing
capacity of low cost devices and robust
infrastructure. On the other hand, the
US will lead the market from a
business perspective, with the rest of
the world following on quickly.
The innovation will
come from America …
China will copy at 20%
of the price
Garry Kasparov
17. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
The industry reports will show a different landscape
40
<0.1
Non Mobile
Research
Mobile
Research
40
Non Mobile
Research
Mobile
Research
** Up to
$300bn
* Estimates in $bn
** Based on qualitative discussions with industry leaders
2012 2030
18. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Many predictions surrounding 2030
Mobile Market Research will be
the industry standard
Mobile Market Research will be
nothing like it is today
19. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Mobile Market Research will be nothing like it is today
The impact of mobile is colossal
Different data needs a different approach
New research models will evolve
Debriefs and outputs will be more dynamic
Need to embrace change
Implications for us all
20. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Colossal Impact
BULLDOZER…..that’s what will be
the effect of mobile in MR.
A typical MR project will be in the DIY
mold where the power is in the hands
of the one who needs answers.
Biz and MR is going to change.
And mobile in MR is NOT just survey
apps and the like. We need to have a
blinders-off approach.
Pravin Shekar
21. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Different data sources need a different approach
The way we get an answer to a
question will change. Small
clumps of information coming
from diverse set of sources.
A huge thing that researchers will
need to do in the future is letting
go of consistency.
Alex Johnson
Challenge the existing measures of
the industry. As lifestyles change in
response to technology, the research
industry needs to ensure they are
measuring the right things.
Graeme Sparshott
Market research will become augmented, bite-sized, and auto-
analyzed. Auto collected behavioral data will be dominant
with less focus on opinion data. This yields an efficient
compilation of data that will help us come to real time decision
making points.
Peter Kirk
22. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Constant data stream = new skills and players
People are increasingly willing to openly
provide detailed self profiling, life-streaming
around consumption habits, moods and emotions
as well as desires and needs.
With such a mass of highly individuated data,
market research is going to have to get serious
about building systems that can handle big data. So
the only players that can win in the long game are
IT companies that borrow research
know-how to build the algorithms.
Jamie Burke
23. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
The School of Hard Knocks
CEOs and companies should
LISTEN. ADAPT. EXPERIMENT.
EXPAND.
REPEAT.
RAPIDLY.
Pravin Shekar
Test, and learn. 80% or
indeed 70% today is more
than good enough in
many scenarios rather
than waiting for 100%
tomorrow.
Jayne Dow
Give your people permission to fail –
that’s the only way they will be able
and willing to try new things.
Simon Falconer
24. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
The horse has already bolted
The scary part is that most of this Iron-man like
technology already exists, its just not quite been
put together in the right package (or in the right
size) to make it work…
we just need to see a consolidation around key
services, key providers, and a bringing together of
what already exists, along with an industry that’s
open enough to accept the new.
Joe Webb
25. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Connecting with people will be harder
Marketing becomes easier in 10 years.
Fewer channels to cover, and a more
direct connection to the consumer
wherever they are, marketers have an
easier time finding their consumers.
The struggle will be to make a connection
with that consumer. We’ll be better at
digesting new information and more
overall content, it’ll be harder to deliver a
marketing message that isn’t directly
targeted at the specific consumer. In a
way, the consumer is easier to find
but harder to touch.
Isaac Rogers
We’ll shift from casting
wide nets to very narrow
ones – because [today]
there’s a lot of noise and a
lot of waste – so imagine a
place where there’s a lot
less guessing – and a lot
more of a direct
relationship between the
individual and advertising,
buying, selling …
Phil Garland
26. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Control of your own data
This move towards so called big
data will lead to, under data
protection legislation, the user
taking a more proactive role in
managing their own data. Trade
your own data for rewards, be
provided with rewards based on
the data profiles you upload.
Paul Roberts
Market research will
specialize in meaningful
exchanges with
consumers. This access
will most likely come at a
high price as consumers
begin to see the value in
their opinion and
personal data.
Josephine Hansom
27. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Debriefs are not a single event
Edward Appleton
Data becomes stale very
quickly. Innovations that allow
real-time analysis to form
actionable insight will emerge.
Fast Data will be an
organisation’s lifeblood. Ignore
the Fast Data and you lose
your edge.
Andreiko Kerdemeledis
Debriefs can encourage
conservative thinking.
Insights become powerful,
acted upon, through an
ongoing dialogue. Business
challenges constantly
change.
28. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Mobile is the Tool – not the Solution
Steve August
Expect a dizzying array of choices
when it comes to mobile
research. But remember mobile
doesn’t automatically mean good
research. Mobile is simply a medium
that gives you the opportunity to get
closer to your customers than ever
before. It's still takes research skills to
make mobile deliver.
Don’t chase
technology.
Technology is a tool to
uncover
insights. Chase
insights.
Stuart Ryder
.The beauty of
mobile is not about
the device – it’s the
state of being .
Jayne Dow
29. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Typical research project?
1. More inputs; blurred qual quant boundaries; more
Partnerships with tech businesses; .
2. Client data + open behavioral data + proprietary passive &
active behavioural and (short-form) survey data
3. Will also include:
• Text analytics/NLP/network analysis.....
• Algorithms for more personalised research experience and
incentives, improving participation rates and openness (e.g.
Amazon)
• More inputs from 'quantified self' (aka 'living data') sources
• Neuroscience inputs
• Video via mobile and other mobile meta data such as location,
environmental conditions etc.
Simon Falconer
30. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Not there yet
Collecting data using a mobile
device is a huge buzz in the
industry, but it hasn’t replaced
other modes of data collection
… yet. When it does happen –
it’s going to transform portions
of the MR industry.
Carol Haney
.I think the future will look more like
today than we expect. As an
example: I was in the airport, walking
past a newsstand where there was a
magazine with a grumpy looking
Buzz Aldrin with the quote, “You
promised us Mars colonies and all
we got was Facebook.”
Steve August
The medium opens so many possibilities but it
seems to be taking a long time for the industry
to embrace these!
Fiona Blade
31. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Inertia will remain a problem
Marcus
Wikars
We are lazy creatures
Inertia. Reliance on norms.
The hassle of truly embracing
emerging markets.
Ben Leet
32. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
How do we get there?
33. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
PANELS
34. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Tech solutions to handle large volumes of qual data
35. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Mobile friendly approximations for long methods
36. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Creative applications of mobile for NEW methods
37. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Front and center
Kim-Fredrik Schneider
In a world of digital proliferation
and diversification, our
understanding of the consumer at
the centre of all activity is
fundamental.
The extent to which mobile is
synonymous with the consumer will
be a central component of this
understanding.
Judith Passingham
Mobile is Dead.
Long Live Mobility.
Mobile market research
will have to be a fundamental
element of any MR project. To get to
the people you want to get to – you
have to use mobile – it will be the
most facilitating and meaningful
point of contact.
Finn Raben
38. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Some things will remain the same
Lord Leverhulme
Businesses will still have problems
that need fixing. Technology,
devices will change. But you still
need people to answer questions.
Technology and inference can only
go so far. There is a fundamental
need that will remain.
Alistair Hill
I know that half of
the money I spend is
wasted. I just don't
know which half.
39. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
Much like the Wizard of Oz
Like the Tin Man:
Do we have the
heart?
Like the Scarecrow:
Do we have the
brains?
And like the Lion:
Do we have the courage?
40. Dan Foreman, Lumi Mobile, UK
Festival of NewMR 2013 - Main Stage
In Summary
$300 bn industry?
Mobile the central role
Are you ready for 2030?