2019. phan tich digital platform bot giat omo ariel - aba - bai nhom 7The Marketing Corner
Bài tập tổng kết học phần Digital marketing cuối năm 2019: Phân tích các Digital Platform của 3 thương hiệu trong ngành Bột Giăt - Omo, Ariel, Aba - Bai nhom 7
2019. phan tich digital platform bot giat omo ariel - aba - bai nhom 7The Marketing Corner
Bài tập tổng kết học phần Digital marketing cuối năm 2019: Phân tích các Digital Platform của 3 thương hiệu trong ngành Bột Giăt - Omo, Ariel, Aba - Bai nhom 7
Everything is transparent, connected and innovated throughout consumers' 24 hours due to rapidly evolving technology. As a result, the point of engagement and transaction are converging through media. This means Chin Media services' contribution to client business is more visible, immediate and measurable.
The survey found that Samsung and Sony are the most well-known TV brands in Vietnam. Samsung had the highest brand awareness and market share at 30%, followed by Sony at 26%. Quality and screen resolution were the most important factors considered when purchasing a TV. LED and LCD TVs using 32-inch screens were most popular. Over half of respondents intended to purchase a new TV within a year, preferring Samsung and Sony brands. Customer satisfaction was highest for Panasonic and Sony TVs.
Tài liệu hướng dẫn sử dụng thiết kế Bộ nhận diện thương hiệu UnipoSaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống nhận diện thương hiệu Công ty UNIPO do Sao Kim thực hiện.
Xem ngay các dịch vụ thiết kế logo và bộ nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo và bộ nhận diện thương hiệu trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Digital Marketing Strategy - Thẩm mỹ viện Nano Collagen 2016Huy Tran Nguyen Anh
Digital Marketing Strategy - Thẩm mỹ viện Nano Collagen 2016
Case này mình cùng Team làm, các bạn có thể áp dụng case này cho các thẩm mỹ viện cũng được. Case này dựa trên phân tích tâm lý phụ nữ chung:
1. Lo lắng về sắc đẹp, nhất là lứa tuổi 30 trở đi.
2. Phụ nữ thích được khen, ngưỡng mộ, được làm hình mẫu của nhiều phụ nữ khác.
3. Luôn cảm thấy vui khi ngoại hình trẻ hơn so với tuổi thực.
Tương tự case dược khác các bạn nhấn mạnh vào đặc điểm lý tính của sp. Xây dựng lòng tin với cộng đồng bằng hình thức KOL trên tất cả các kênh truyền thông: PR Online, Viral Clip, Contest, Forum Seeding, Hot fanpage, Hot profile.
LG is a global leader in consumer electronics known for its TVs. It aims to increase its 25% share of the Indian TV market to 27% by 2021. LG faces competition from Samsung and Sony but differentiates through innovative features and designs. It uses promotions, advertising, and an extensive distribution network. While sales targets are high, recommendations include adjusting targets based on market conditions and supporting distributors and retailers more.
China has a long history and diverse culture. It is the third largest country by area, with the largest population in the world at over 1.3 billion people. Chinese communication is influenced by collectivism, formality, and the importance of relationships. To succeed in business communication in China, it is important to exchange business cards properly, be punctual, give appropriate gifts, and understand differences in greetings, personal space, and other cultural norms. Patience and flexibility are also keys when interacting with Chinese business counterparts.
MUJI is a Japanese retail company known for its minimalist products. It is dedicated to promoting simple, natural, high-quality yet affordable lifestyle products. MUJI has stores worldwide and cooperates with partners to bring its lifestyle store concept abroad. The central idea is promoting simplicity through reasonably priced, functional products that meet most consumer needs. Consumers' positive response has led to MUJI's success. The company focuses on no-brand quality, selecting sustainable materials, and recycling unused products. MUJI's philosophy emphasizes simplicity, conserving resources, and reducing waste from a customer perspective.
This document discusses Uniqlo's business strategies using various frameworks. It analyzes Uniqlo's strengths, weaknesses, opportunities, and threats in an SWOT analysis. It also examines the five competitive forces Uniqlo faces according to Porter's model. Additionally, it maps out Uniqlo's business model using a Business Model Canvas and proposes a Blue Ocean Strategy to differentiate Uniqlo from competitors like Zara. Finally, it considers ways Uniqlo can apply the ERRC grid to eliminate problems and create new value in the fast fashion industry.
Everything is transparent, connected and innovated throughout consumers' 24 hours due to rapidly evolving technology. As a result, the point of engagement and transaction are converging through media. This means Chin Media services' contribution to client business is more visible, immediate and measurable.
The survey found that Samsung and Sony are the most well-known TV brands in Vietnam. Samsung had the highest brand awareness and market share at 30%, followed by Sony at 26%. Quality and screen resolution were the most important factors considered when purchasing a TV. LED and LCD TVs using 32-inch screens were most popular. Over half of respondents intended to purchase a new TV within a year, preferring Samsung and Sony brands. Customer satisfaction was highest for Panasonic and Sony TVs.
Tài liệu hướng dẫn sử dụng thiết kế Bộ nhận diện thương hiệu UnipoSaoKim.com.vn
Cẩm nang hướng dẫn sử dụng hệ thống nhận diện thương hiệu Công ty UNIPO do Sao Kim thực hiện.
Xem ngay các dịch vụ thiết kế logo và bộ nhận diện thương hiệu được nhiều khách hàng lựa chọn nhất: https://www.saokim.com.vn/dich-vu/nhan-dien-cot-loi/thiet-ke-he-thong-nhan-dien-thuong-hieu/
Liên hệ để được tư vấn thiết kế logo và bộ nhận diện thương hiệu trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Digital Marketing Strategy - Thẩm mỹ viện Nano Collagen 2016Huy Tran Nguyen Anh
Digital Marketing Strategy - Thẩm mỹ viện Nano Collagen 2016
Case này mình cùng Team làm, các bạn có thể áp dụng case này cho các thẩm mỹ viện cũng được. Case này dựa trên phân tích tâm lý phụ nữ chung:
1. Lo lắng về sắc đẹp, nhất là lứa tuổi 30 trở đi.
2. Phụ nữ thích được khen, ngưỡng mộ, được làm hình mẫu của nhiều phụ nữ khác.
3. Luôn cảm thấy vui khi ngoại hình trẻ hơn so với tuổi thực.
Tương tự case dược khác các bạn nhấn mạnh vào đặc điểm lý tính của sp. Xây dựng lòng tin với cộng đồng bằng hình thức KOL trên tất cả các kênh truyền thông: PR Online, Viral Clip, Contest, Forum Seeding, Hot fanpage, Hot profile.
LG is a global leader in consumer electronics known for its TVs. It aims to increase its 25% share of the Indian TV market to 27% by 2021. LG faces competition from Samsung and Sony but differentiates through innovative features and designs. It uses promotions, advertising, and an extensive distribution network. While sales targets are high, recommendations include adjusting targets based on market conditions and supporting distributors and retailers more.
China has a long history and diverse culture. It is the third largest country by area, with the largest population in the world at over 1.3 billion people. Chinese communication is influenced by collectivism, formality, and the importance of relationships. To succeed in business communication in China, it is important to exchange business cards properly, be punctual, give appropriate gifts, and understand differences in greetings, personal space, and other cultural norms. Patience and flexibility are also keys when interacting with Chinese business counterparts.
MUJI is a Japanese retail company known for its minimalist products. It is dedicated to promoting simple, natural, high-quality yet affordable lifestyle products. MUJI has stores worldwide and cooperates with partners to bring its lifestyle store concept abroad. The central idea is promoting simplicity through reasonably priced, functional products that meet most consumer needs. Consumers' positive response has led to MUJI's success. The company focuses on no-brand quality, selecting sustainable materials, and recycling unused products. MUJI's philosophy emphasizes simplicity, conserving resources, and reducing waste from a customer perspective.
This document discusses Uniqlo's business strategies using various frameworks. It analyzes Uniqlo's strengths, weaknesses, opportunities, and threats in an SWOT analysis. It also examines the five competitive forces Uniqlo faces according to Porter's model. Additionally, it maps out Uniqlo's business model using a Business Model Canvas and proposes a Blue Ocean Strategy to differentiate Uniqlo from competitors like Zara. Finally, it considers ways Uniqlo can apply the ERRC grid to eliminate problems and create new value in the fast fashion industry.