Cadbury India was the first organization worldwide to implement ERP in its processes in 1995 using a big bang approach. The ERP initiative aimed to fully integrate major business processes. Cadbury aligned with Siemens for ERP and IBM for infrastructure management. ERP implementation provided Cadbury with proper MIS and consolidated data entry. It brought structure to warehouses and depots. While keeping past strengths, ERP saved costs during implementation and successive implementations. Cadbury established feedback systems to monitor changes and ensure efficiency increases across functions.

1. ERP IMPLEMENTATION IN
CADBURY
A CASE STUDY
K MOHSINA KAUSER
18N31A0589
CSE - B

2. ABOUT THE COMPANY
Founder – John Cadbury
Year – 1824
Origin – Birmingham, UK
• Cadbury India is a fully owned subsidy of Kraft Foods Inc.
• They employ approximately 140,000 people and have operations in more than
70 countries
• In India, Cadbury began its operations in 1948 by importing chocolates.
• Currently, Cadbury India operates in four categories viz. Chocolate
Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate
Confectionery business, Cadbury has maintained its undisputed leadership over
the years.

3. ERP IMPLEMENTATION - METHODOLOGY CHALLENGES
• Cadbury’s India was the very first organisational unit all over the world to
implement ERP in its processes.
• The ERP initiative was to bring about a complete integration of the major processes
in the business.
• The finance department was the only one common to all. ERP served as an
integrating system and a solution for their then existing decentralised model.
• The implementation methodology adopted by Cadburys’ happened in 1995 and
they went ahead using a big bang approach.
• They did the implementation company wise.

4. • Cadbury had one major expectation from ERP i.e. to help the management
work better than before with the existing systems in place.
• In order to carry out the ERP implementation, Cadbury’s had to align with an
external vendor. For ERP partnership with Siemens and for infrastructure
management partnership with IBM.

5. CADBURYS’ ERP IMPLEMENTATION GAINS
• Cadbury has a proper MIS now. Data is entered only once. The entire system
gets updated. One can see the consolidated data from anywhere and make
decisions. From manual entries it has become a totally system driven data
entry now.
• The implementation of ERP brought in a new way of warehouse
management system and brought in structure to branch offices and the
depots. • While implementing the ERP systems, the company has built it
upon the past strengths of the company thereby not losing out on its
competition

6. • The initial implementation took time and then the successive
implementations took lesser time and cost and there is a huge
advantage in saving cost while in the implementation phase itself.
• The reaction from competition does not matter in this because
this is not a change that was advertised to the market. This is an
internal process restructuring and was a welcome change within
the company which badly needed the change.

7. • The company also has built in a robust regular feedback system to
monitor the changes and check if they go according to the initial
plan. The entire implementation is cross functional and hence it is
important that there is a high increase in the efficiency.
• The ERP vendor was also selected from among the best in class
vendors which helped the process occur in a streamlined fashion and
avoided any possible chances of hiccups during the initial
implementation phase.

8. THANK YOU