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DAA social media presentation
- 1. Can Nutrition Tweets & Blogs Make our World a Better Place? Inspire Delight Empower Act #DAAVIC
- 2. The Social Media Revolution • http://www.youtube.com/watch?v=ZQzsQkMFgHE •
- 3. Inspire Delight Empower Act
- 4. Inspire Internet = Social Media = Social Networking = Web 2.0 Great businesses, great people, great resources shared effectively and efficiently
- 14. Follow me on Twitter @shift_the_focus Facebook page Shift the Focus
- 15. Connectedness = tailored learning Delight Contribute to the ‘global knowledge bank’ Attract, find and connect with like-mined people globally Be delighted by information tailored to you
- 16. You can tailor information to your needs and find people..... ......who like what you stand for in your business and your life..... .....who may spread your word for you..... ......much more cost effectively
- 17. Baby Carrots
- 18. Weight Watchers
- 19. A twitter follow is the most loyal explicit expression of loyalty and interest online. A follow doesn’t just confirm an existing affinity, it increases purchase intent and the willingness to listen
- 23. Twitter best practises • Share – photos, info about your business, events • Listen and ask •Respond – realtime •Demonstrate leadership – reference articles and links •Champion your stakeholders •Establish the right voice Industry • Integrated offering (twitter, youtube, website) • PR and crisis management strategy • Connection and interaction not just promotion •Network with journalists and bloggers
- 26. Empower yourself to write about what inspires YOU Develop your online language Empower Use technology to support your life and business
- 27. Mobile is here now… 2013: 2014: number smartphone of mobile sales overtake internet users PC sales exceed desktop internet users 50%: of all new 600%: growth of connections are mobile users paying now mobile for goods or services on their mobile phones from 2009 to 2014 43%: number of AU mobile users 50X: more searches with a on smart phones than smartphone WAP phones
- 28. The Mobile Apps Explosion • Over 5 billion iTunes apps downloads and counting •Average android user downloads 40 apps •25% of iPhone & Android users spend 2 hours per day in apps
- 29. First Aid
- 31. Diabetes
- 32. Have a play Sign up Search Act Learn what it’s like for you – the theory isn’t the same
- 33. 7 Ways to Make the Right Start Being More Social
- 34. 1. Be confident in your expertise
- 37. 1. Listen up…. Visit www.search.twitter.com Have a go at searching for key words, it works just like Google! Think about what types of things people would be saying... Some ideas: 1.“private dietitian” 2.“love my job” 3.Your company name 4.Your products
- 39. 3. Be transparent, honest, evidence based • Blog with integrity • Respect copyright, provide links, cite sources • Disclose all marketing relationships • Include section on your blog, profiles
- 40. What can you do for your company? 1. Provide training. You wouldn’t give a teenager keys to the car - if they hadn’t yet been taught to drive. 2. Have the basics right. Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders). 3. Empower the voices of your employees with simple guidelines , policies and crisis management plans. e.g. Be real, add value and don’t say anything that would embarrass your mum 4. Monitor Social Media sites. 5. Have people ready to act on negative comments. 6. Internally promote successes gained & provide insight.
- 41. 4. Expand your networks – nutrition & beyond
- 43. @EmmaStirling please add me to dietitians-down-under
- 45. 5. Collaborate with global colleagues @NutritionBlogs
- 47. 6. Define what’s private, but give a slice of life
- 48. 7. Pay it forward
- 52. The sit down social test • I have a Facebook account • I have bought or sold on ebay • I have uploaded a photo of myself to a website • I have posted a video on Youtube • I am on Twitter • I have commented on a blog post • I take photos of my food and upload to Instagram • I have used the internet to find a date • I broke up with my internet date via Twitter or Facebook
- 53. Inspire Delight Empower Act Twitter @Terilichten Pinterest @tezza Instagram @terilichtenstein LinkedIn Terilichtenstein
Editor's Notes
- For anyone feeling a tad out of place let me tell you a little story. About this time 3 years ago I didn’t have any social media or web presence apart from my writing work that was hosted. No, not even a facebook account. But I was interested in this little bird called Twitter and realised it was an easy way to dial into the digital world. So I set up a page with great design but no cost at all. And in a very short space of time…..
- Social Media is not the same as Digital Marketing
- I seem to have gone from nothing to a popular blog showcasing a different dietitian every week
- A facebook page with a mentoring program called Sub of the Month for anyone wanting to learn the ropes
- I’m adding nutrition tips on FourSquare
- And have even dabbled as my own anchor on my own YouTube channel
- I’m giving nutrition tips on the instgram photo sharing app
- And have shared Pinterest board for like minded foodies
- When Matt O’Neil, who’s here today, got so sick of people asking him about the lemon Detox Diet. He grabbed a kit, a handycam and tripod and filmed himself discussing the low points and traps. This video has had close to 180,000 views.
- Screen shot Ad notes from SDA FUEL article
- Highly innovative – eat them like their junk food (like chips) Advertising like a commercial brand – new for the whole food market Packaging created social media buzz – people were having a conversation about their brand – delivering on convenience They have webisodes with Chip and Launched a iPhone video game where you have to munch through as many carrots as possible Nutritionals on website Twitter feed and Facebook page – strategy to relate baby carrots to current events to drive conversation Dedicated people – excellent content, constantly uploaded, webisodes fill the entertainment need while still promoting a message
- Very integrated campaign – great website meets customers needs Facebook group – a testament to great social interaction and creating community Discussion page is community owned – right amount of interaction with weight watchers Facebook page is also place where articles are posted and people can comment – much like a blog but FB used instead Free Iphone App helps further support customers. Support on all mediums – face-to-face, web, iphone, email newsletter as well as magazine (tactile experience) Dedicated staff in community management and editorial roles True brand experience
- Twitter for businesses is not just about tweeting, it's about 'farming' for people who value the wisdom/content/tweets you put out. Twitter is not for “young people”. The average age of the person using twitter is 39 years old 72% of twitter users publish blog posts monthly – they could be blogging about you or your industry 61% write at least one product review every month 23% follow businesses to find special deals and promotions
- Emma – tweet guru in Aus. Creating community for dietitians across the world. Connecting colleagues, blog/website content generation, driving traffic, updating on new nutrition news – open, balance of industry related tweets as well as personal, always positive tone. Director (with Catheirne) of Eatkit FoodWatch – nutrition news, updated regularly, offering outside of twitter – healthy eating daily, Janet Helm – Emma of the states – Registered dietitian connecting colleagues, providing updates, 8700 followers, number one most influential dietitian on twitter according to wefollow Dr Sandra Frank – nutrition journalist with 3000 followers – another very influential dietitian in the US Marion Nestle – 92,000 followers, built on reputation, credibility, media dietitian, published books, blog and drives content towards Tiffany Williams – student dietitian 1100 followers. Gen X embracing social media to network, learn and grow her career
- Departments of health in Aus + USA Cancer Council WHO
- Best example of food industry twitter – all promotion, customer interaction, customer service, regular tweets, updates on stores, specials and promotions for twitter followers, health information for over 3 million followers
- Share - Ppl want short succint pieces of information (eg the age) Would you want to get this update via SMS? Listen Not just retweets Use search functions on twitter to find what ppl are talking about or an area where you have expertise Leadership Twitter bio – can say a lot about yourself in 160 characters Use URL shorteners champion – thanks for the RT Voice - how do you want your business to appear to twitter community? Use direct language who is managing your page if a company Not a medium to push information, its a conversation The best brands on twitter are personable and real People relate to conversation, not advertising
- One of the biggest advantages for a smaller profession like ours, is that social media allows us to amplify our message for no cost. You may only have 50 followers, but through a function called retweeting, they can resend your message to their followers. In a short space of time you can easily find a message going viral or being amplified to thousands of people.
- Just as we wrap up, I’ll let you know about the resources available today:
- Mobile data traffic for 2014 will be 133 times greater than the total mobile traffic from 1980 - 2010
- Essential for everyone $5 Example of how health professionals create tools to help the community
- Quick easy meals, brings it all together in one application, videos on how to prepare, shopping list 7000 recipes Store locator
- Rapid Calc – insulin calculation slide-and-tap controls let you enter your blood glucose and carbohydrate values quickly and easily. Simply drag the slider close to your value and then tap on the slider rail to make fine adjustments. As you adjust your values RapidCalc instantly calculates suggested meal and correction insulin doses Added support for Basal insulin dose recording.➤ Now you can choose to enter carbohydrate intake either in grams or in portions of 10, 12, or 15g.➤ Improved dose history summary with drill-down to dose detail.➤ Suggested Rapid Acting Insulin doses are now rounded to match the smallest dose available on your insulin pen.➤ Improved data export options. Insulin pro With Insulin Dose Calculator Pro you can easily calculate your insulin dose. Entering data is easily done with just a touch on the pickers, increasing accuracy and speeding up data entry. Now with support for up to three different factor settings (Morning, Day & Evening) for which you can choose manual or automatic selection based on time of the day. Studies shows that a calculation tool increases dose accuracy and improves HbA1c levels. Highly configurable and super easy to use it will fit everybody from beginners to professionals. Several alerts can be set to make the user aware of situations that needs extra attention. Supports both mmol/L and mg/dL.
- Find people who value your online content. Loads of online information is available. It ’s a pleasure when someone serves you something tailored, appropriate & timely. Develop your online language Innovations in Education Mabel Pang-Bishop m2pang@ryerson.ca & Jacqui Gingras jgingras@ryerson.ca Blogging for Advocacy in Nutrition Communication
- And the beauty of social media is it just keeps on evolving
- Not a fad. It’s simply a new way of communicating. Next gen are already digital natives.
- Innovations in Education Mabel Pang-Bishop m2pang@ryerson.ca & Jacqui Gingras jgingras@ryerson.ca Blogging for Advocacy in Nutrition Communication
- So lets take a look at some top tips if you are just getting started.
- Innovations in Education Mabel Pang-Bishop m2pang@ryerson.ca & Jacqui Gingras jgingras@ryerson.ca Blogging for Advocacy in Nutrition Communication
- Good way to connect with colleagues – very much a professional tool – good if you want to keep your professional life away from your other personal social media contacts and conversations
- And please get in touch. There is a growing number of APD’s on Twitter and I am curating a list called ‘dietitians-down-under’. Just send me an @ message as above.
- I co-host a live twitter chat each month with Catherine Saxelby – our recent chat on Vegetables are the new black with a guest chef had over 100 active participants and generated thousands of impressions….just about vegetables.
- Or the dietitians behind the monthly recipe challenge I’m in called Recipe Redux
- On behalf of Janet and myself, we hope you liked the session
- But most of all we hope we inspired you to go forward and embrace social media. You already have the upper hand on the social network. You won’t be a twit face. You are surrounded by support and you’re an expert in nutrition.
- Janet and I fundamentally believe that if we play in the social media space, dietitians can win the race as the ‘go to’ experts in nutrition.
- For anyone feeling a tad out of place let me tell you a little story. About this time 3 years ago I didn’t have any social media or web presence apart from my writing work that was hosted. No, not even a facebook account. But I was interested in this little bird called Twitter and realised it was an easy way to dial into the digital world. So I set up a page with great design but no cost at all. And in a very short space of time…..