D95 Division F COT 2016 07-23 Membership and Marketing
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Here are the slides I presented at the District 95 Division F Club Officers Training in Stuttgart, Germany on July 23rd. I covered VP Membership and VP Public Relations with a focus on Social Media marketing. #Toastmasters #D95
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D95 Division F COT 2016 07-23 Membership and Marketing
- 1. COT D95 Division FCOT D95 Division F Stream 2: Membership, MarketingStream 2: Membership, Marketing Workshop & TrainingWorkshop & Training July 23, 2016July 23, 2016 Darryl HeronDarryl Heron
- 2. What is yourWhat is your Toastmasters officerToastmasters officer experience?experience?
- 3. Officer Roles of this streamOfficer Roles of this stream -VP Membership-VP Membership -VP Public Relations-VP Public Relations -Secretary-Secretary
- 4. VP MembershipVP Membership You promote the club andYou promote the club and manage the process of bringingmanage the process of bringing in guests and transforming themin guests and transforming them into members*into members*
- 5. VP Membership ResponsibilitiesVP Membership Responsibilities Recruit new membersRecruit new members Conduct Membership-buildingConduct Membership-building Assist GuestsAssist Guests Process MembershipProcess Membership Applications*Applications*
- 6. VP Public RelationsVP Public Relations You promote the club to the localYou promote the club to the local community and notify the mediacommunity and notify the media about the clubs existence and theabout the clubs existence and the benefits it provides*benefits it provides*
- 7. SecretarySecretary You maintain club records,You maintain club records, manage club files, handle clubmanage club files, handle club correspondence and take minutescorrespondence and take minutes at each club and executiveat each club and executive committee meetings.committee meetings.
- 9. Privacy IssuesPrivacy Issues Online fatigueOnline fatigue If Facebook were a countryIf Facebook were a country 1
- 10. Facebook: Pages vsFacebook: Pages vs Groups?Groups?
- 11. Nearly 13,000 global members inNearly 13,000 global members in this Facebook group.this Facebook group. https://www.facebook.com/groups/Toas tmastersInternationalMembers/ 1
- 12. TMI Official Fan Page- 107,000+TMI Official Fan Page- 107,000+ likeslikes https://www.facebook.com/Toastmaster 1
- 13. Our D95 Facebook Group…Our D95 Facebook Group… https://www.facebook.com/groups/Toas tmastersInternationalMembers/ 1
- 14. Our Division F- Facebook GroupOur Division F- Facebook Group https://www.facebook.com/groups/1707 285232869285/ 1
- 15. Area F3 FB Group (Wiesbaden,Area F3 FB Group (Wiesbaden, Mainz, & Darmstadt)Mainz, & Darmstadt) https://www.facebook.com/groups/6940 41024073104/ 1
- 16. Events and More FB Group-Events and More FB Group- 2,000+members2,000+members https://www.facebook.com/groups/ 1719191791668054/
- 17. Resources for Toastmasters FBResources for Toastmasters FB Group-Group- 3,000+ members3,000+ members https://www.facebook.com/groups/Resources ForToastmasters/
- 18. Easy-Speak ToastmastersEasy-Speak Toastmasters Community FB GroupCommunity FB Group https://www.facebook.com/groups/easy. speak.community/ 1
- 19. TM easy-Speak users FB GroupTM easy-Speak users FB Group https://www.facebook.com/groups/TM. easy.Speak.users/ 1
- 20. Who is doing well on Facebook?Who is doing well on Facebook?
- 21. The Leader Ship- Page 600+ likesThe Leader Ship- Page 600+ likes https://www.facebook.com/TheLeader ShipToastmasters/
- 22. Toastmasters Romania FB Page-Toastmasters Romania FB Page- 2,200+ likes2,200+ likes https://www.facebook.com/toastmasters .romania/
- 23. Timisoara TM Page- 3,500+Timisoara TM Page- 3,500+ likeslikes https://www.facebook.com/timisoara.toastmaste
- 24. Highway TM- 800+ likesHighway TM- 800+ likes https://www.facebook.com/Highway Toastmasters/
- 25. Area 7 Dubai- FB Group-Area 7 Dubai- FB Group- 900+ members900+ members https://www.facebook.com/groups/area7 divisionBdistrict20toastmasters/
- 26. What will your club shareWhat will your club share on Facebook?on Facebook?
- 27. Graphics and status fromGraphics and status from Grammar FB sitesGrammar FB sites
- 28. Grammarly FB Page 6.4 million+Grammarly FB Page 6.4 million+ likeslikes https://www.facebook.com/grammarly/
- 29. American English at State FBAmerican English at State FB PagePage 3 million+ likes3 million+ likes https://www.facebook.com/Americ
- 30. Great quotes from inspirationalGreat quotes from inspirational FB sitesFB sites
- 31. Zig Ziglar FB Page- 4 million+Zig Ziglar FB Page- 4 million+ likeslikes https://www.facebook.com/ZigZiglar/
- 32. Brian Tracy FB Page-Brian Tracy FB Page- 1.6+ million1.6+ million likeslikes https://www.facebook.com/BrianTracy Page/
- 33. Darren Hardy FB Page- 470,000+Darren Hardy FB Page- 470,000+ likeslikes https://www.facebook.com/DarrenHardy Fan/
- 34. Tony Robins FB Page- 2.3 million+Tony Robins FB Page- 2.3 million+ likeslikes https://www.facebook.com/TonyRobbins/
- 35. Social Media: Remember…Social Media: Remember… LikeLike ShareShare CommentComment & Put out shareable things& Put out shareable things
- 36. Millennials use Social Media a lotMillennials use Social Media a lot and expect a presence from theand expect a presence from the organizations they’re interested inorganizations they’re interested in Many Expats are looking forMany Expats are looking for something like Toastmasterssomething like Toastmasters
- 37. We can help each other out. EveryWe can help each other out. Every FB page should have 100+ likesFB page should have 100+ likes
- 38. Have you heard of Pinterest?Have you heard of Pinterest?
- 39. Our Toastmaster Banners- Group boardOur Toastmaster Banners- Group board 1
- 40. Our Toastmasters- Group boardOur Toastmasters- Group board 1
- 41. Toastmasters Podcast EuropeToastmasters Podcast Europe 1
- 42. Toastmasters Podcast Europe Toastmasters Podcast Europe http://toastmasterspodcast.eu/ On Facebook @ http://facebook.com/ToastmastersPodcastEurope @Twitter http://twitter.com/TMPodcastEurope
- 43. Be Sure to Check Out Find out more About.me http://about.me/darrylheron My presentations on SlideShare: http://www.slideshare.net/darrylheron I‘m on Pinterest at: https://pinterest.com/darrylheron/
- 44. Pinterest Links Pinterest http://pinterest.com/ Toastmaster Banners Board http://pinterest.com/darrylheron/our-toastmaster-banners/ Our Toastmasters Board http://pinterest.com/darrylheron/our-toastmasters/ Toastmasters- Great Speeches http://pinterest.com/darrylheron/toastmasters-great-speeches/
- 45. Contact me I have a few different email addresses but you can reach me at: darrylheron@about.me Feel free to contact me elsewhere in the online world (be sure to let me know how you found me) …
Editor's Notes
- * This role definition comes from the officers handbook.
- * These responsibilities are listed in the officers handbook.
- * This role definition comes from the officers handbook.
- * These responsibilities are listed in the officers handbook.
- Social Media is a great place to reach out to potential future club member. Don’t do too many sites & platforms, better to do a few well, than many poorly
- Facebook is always making changes that push the boundaries on privacy, so I can understand and respect if you don‘t wish to use it. Lots of people are fatigued with all of the status updates you get and requests for this and that. But if Facebook were a country it would be the 3rd largest in the world, which is the biggerst reason why you might want to use it! Even as early as November 1st, 2010 Facebook would have been the 3rd largest country… http://socialmediatoday.com/don-bulmer/228567/if-facebook-were-country The Wall Street Journal reported that Facebook had over 1 billion users on October 4th… http://online.wsj.com/article/SB10000872396390443635404578036164027386112.html
- Use „pages“ to promote your club on Facebook“, to be found in Google search, „Groups“ are more for internal use.
- Club in Poland.
- Located in South Africa, they share some great content, with graphics, quotes, and other things that can give you great ideas.
- Notice how each club is identified within the area.
- As a supplement to your club‘s activities. The next few slides contain a few grammar sites that I really like
- The next few slides are some inspirational and motivational sites that occassionally proivide some good material that you might want to share.
- Activity on your club‘s social profiles helps in search results and makes your club seem more lively. The more people from your club that are involved in your social medica presense the better, this can help to make your social presence more engaging.
- Like other clubs‘ Facebook pages and add comments. Likes are similar to website traffic in the social media world. The more likes your club‘s Facebook page has,the more you can unlock in terms of analytics.
- They say a picture is worth a thousand words, maybe in today‘s world a picture is worth a million clicks! Pinterest is an up and coming social site that is getting a lot of press. In August 2012 the site had just under 25 million unique monthly visitors, passing Tumblr for the first time (reported at http://blog.compete.com/2012/10/10/pinterest-surpasses-tumblr-in-unique-visitors/). Pinterest symbol on corkboard: https://pinterest.com/pin/138556126006737034/
- This group board can be found at: http://pinterest.com/darrylheron/our-toastmaster-banners/ My goal is to have a banner from every Toastmasters club around the world! Lets get D59 and D71 rolling here. If you’d like to join this board let me know (you can add a comment to that effect). You can also sent me a picture of your club’s banner (or banners you’ve seen in your travels). You can also post the pictures it other locations where I can grab them (just let me know it is ok to use your picture).
- This board can be found at: http://pinterest.com/darrylheron/our-toastmasters/ The idea of this board is to share material interesting to Toastmaster members. I've shared some presentations that are on SlideShare, and will go from there.
- Toastmasters Podcast Europe http://toastmasterspodcast.eu/ On Facebook @ http://facebook.com/ToastmastersPodcastEurope @Twitter http://twitter.com/TMPodcastEurope
- Pinterest http://pinterest.com/ Toastmaster Banners Board http://pinterest.com/darrylheron/our-toastmaster-banners/ Our Toastmasters Board http://pinterest.com/darrylheron/our-toastmasters/ Toastmasters- Great Speeches http://pinterest.com/darrylheron/toastmasters-great-speeches/