This is a presentation on Social Media that I gave at a workshop for ELTAF in November, 2012. The audience were freelance Business English Teachers.

1. Members‘ Day
Darryl Heron

2. Members‘ Day
At the end of this workshop you will
Have a better understanding of Social Media including the
various tools and sites that you can use
Understand the need for a strategic plan for your Marketing
and Social Media activities
Have practical tips on how to position your services and
reach your target market
Have shared experiences with others who are also active in
the German ELT market
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3. Members‘ Day
What is Social Media?
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4. Members‘ Day
From Wikipedia…
“Social media employ web- and mobile-based technologies
to support interactive dialogue and “introduce substantial
and pervasive changes to communication between
organizations, communities, and individuals.” Social media
are social software which mediate human communication.
When the technologies are in place, social media is
ubiquitously accessible, and enabled by scalable
communication techniques. In the year 2012, social media
became one of the most powerful sources for news updates
through platforms such as Twitter and Facebook.”
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5. Members‘ Day
"Social Media is a group of Internet-
based applications that build on the
ideological and technological
foundations of Web 2.0 and that allow
the creation and exchange of User
Generated Content“
Andreas M. Kaplan & Michael Hänlein
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6. Members‘ Day
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7. Members‘ Day
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8. This Session Members‘ Day
 What is Social Media?
 The Times They Are A Changing
 Why Social Media?
 Gamification
 Social Media Platforms
◦ Facebook, Twitter, etc…
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9. This Session Members‘ Day
 Why you need a website or blog
 SEO
 Brand You
 Creating Your Social Media Plan
 Additional Resources
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10. Members‘ Day
“Is worth savin'
Then you better start swimmin'
Or you'll sink like a stone
For the times they are a-
changin‘.”
-Bob Dylan
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11. Members‘ Day
Remember this from Star
Trek?
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12. Members‘ Day
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13. Members‘ Day
Smartphones
are alread in
high use
This will
continue to
grow
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14. Members‘ Day
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15. Members‘ Day
Apple‘s App Store reached 30 Billion downloads!
-Summer 2012
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16. Members‘ Day
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17. Members‘ Day
Thereʼs more
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18. Members‘ Day
Digital Content is overtaking
traditional sources
Have you bought any songs
from iTunes?
Have you bought anything
online?
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19. Members‘ Day
The Beatles are on iTunes
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20. Members‘ Day
 “A podcast is a type of digital media consisting of an episodic
series of audio radio, video, PDF, or ePub files subscribed to and
downloaded through web syndication or streamed online to a
computer or mobile device. The word is a neologism derived from
"broadcast" and "pod" from the success of the iPod, as podcasts
are often listened to on portable media players.”
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21. Members‘ Day
 iTunes
 Podcast Alley
 BBC
 NPR (National Public Radio)
 TED Talks
 & many, many more!
 More on Podcasts later…
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22. Members‘ Day
Freelancers
Are
Different
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23. Members‘ Day
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24. Members‘ Day
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25. Members‘ Day
Social Media can
change the world!
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26. Members‘ Day
Social
Media can
change the
world!
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27. Members‘ Day
Thereʼs more
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28. Members‘ Day
Remember the Gulf Oil
Spill?
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29. Members‘ Day
Thereʼs
more
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30. Members‘ Day
Thereʼs more
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31. Members‘ Day
Greenpeace held a
rebranding
campaing for BP
after the Gulf oil
spill
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32. Members‘ Day
Gamification
?
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33. Members‘ Day
Thereʼs
more
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34. Members‘ Day
Thereʼs
more
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35. Members‘ Day
Thereʼs
more
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36. Members‘ Day
Thereʼ
s
more
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37. Members‘ Day
iTunes University bringing learning into the 21st
Century….
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38. Members‘ Day
Social
Media the
biggest
game in
town!
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39. Members‘ Day
Getting a handle
on the Social
Media Landscape
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40. Members‘ Day
Social Networks
from 60‘s to 2000
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41. Members‘ Day
Social Networks
from 2001-2005
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42. Members‘ Day
Social Networks
from 2006-2012
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43. Members‘ Day
Whatʼs the
difference
between the
difference social
media
platforms?
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44. Members‘ Day
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45. Members‘ Day
Monthy Visitors
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46. Members‘ Day
Average time
spent pre mnth
by users
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47. Members‘ Day
Finding Self-
actualization
through Social
Media
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48. Members‘ Day
More on
blogging
later
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49. Members‘ Day
Social Media
Platforms
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50. Members‘ Day
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51. Members‘ Day
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52. SlideShare- Home
Members‘ Day
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53. Members‘ Day
My SlideShare Profile 1

54. Members‘ Day
My Presentations (slides) 1

55. Members‘ Day
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56. South By Southwest
Members‘ Day
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57. Facebook Search
Members‘ Day
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58. Members‘ Day
SlideShare provides great opportunity to
learn
Great place to see what your peers are
doing and what is going on in all kinds of
fields
Can share presentations you‘ve given
Can give you credibility within your field
and with clients and would be clients
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59. Members‘ Day
Are You
LinkedIn?
1

60. Members‘ Day
LinkedIn at a glance
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61. Do you know this guy?
Members‘ Day
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62. Bringing Home the
Bacon Members‘ Day
Can Actor Kevin Bacon be connected to…
Reclusive Billionaire Hedgefund Manager
Louis Bacon?
As Toastmasters, we‘re connected to
24,000+ Toastmasters around the world
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63. Six Degrees of
Separation Members‘ Day
On average seperate any two people in the world
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64. Now You‘re
Connected… Members‘ Day
Think of the power in your
network!
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65. Members‘ Day
Xing is a very well
known professional
social network.
76% of pageviews are
coming from Germany
90% coming from the
„D-A-CH“ area
(Germany, Austria,
Switzerland)
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66. Members‘ Day
Privacy Issues
Online fatigue
If Facebook were a country
1

67. Members‘ Day
Facebook at a glance
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68. Members‘ Day
Tips for Facebook
 Think before posting (how will this look to potential
clients)
 Respect privacy (your family & other peoples)
 Join & create groups
 Multiple accounts
 Videos and photos
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69. Members‘ Day
You might have
seen or heard
about this?
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70. Members‘ Day
Twitter at a glance
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71. Members‘ Day
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72. Members‘ Day
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73. Members‘ Day
Think about signing up for
Hootsuite
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74. Members‘ Day
Here‘s what I see when I log
on…
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75. Members‘ Day
This is what Twitter looks like for me in
Hootsuite
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76. Members‘ Day
You can add columns for #terms
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77. Members‘ Day
You can add several social networks in
Hootsuite
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78. Members‘ Day
This is Tweetdeck, another Twitter
client
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79. Members‘ Day
Have you heard of Pinterest?

80. Members‘ Day
Pinterest at a
glance
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81. Members‘ Day
This is what Pinterest looks like to non members. It
should be noted that what is displayed changes
every second.
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82. Pinterest Home Page
Members‘ Day
The screen shot shows recent ‚pins‘ by
people that I ‚follow‘ on Pinterest
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83. Join Group Boards Members‘ Day
When you look at the board above, the icon circled in red tells you that it is a group board.
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84. It‘s Cool to Be a Members‘ Day
Geek…
A lot of
people are
pinning
“Geeky“
or
„Nerdy“
things on
Pinterest
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85. Members‘ Day
This pin has
85 likes
196 repins
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86. Members‘ Day
This pin has
9 likes
14 repins
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87. Members‘ Day
This group has 45 pinners, 861 followers, & 402
pins
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88. Members‘ Day
This group has 29 pinners, 832 followers, & 237
pins
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89. My New Business Members‘ Day
Card…
Time to bring your business card into
the 21st century…..
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90. About.me Members‘ Day
This is me @ about.me
90
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91. Members‘ Day
YouTube at a
glance
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92. Members‘ Day
You can create
your own
channel…
-upload videos
-share useful
videos
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93. Members‘ Day
Google+ at a glance
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94. Members‘ Day
A couple of other
platforms to
consider
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95. Members‘ Day
Foursquare at a glance
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96. Members‘ Day
Instagram at a glance
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97. Why You Need a Website or
Blog Members‘ Day
 This is a business card that can be found by anyone
online
 It tells the world and your clients who you are
 It‘s harder to be found in Google (or the next great
search engine) without one
 It is an unstated expection today
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98. Members‘ Day
Website
 Key Words
 Include
◦ Homepage
◦ About Us
◦ News
◦ Services (Products)
◦ Testimonials
◦ Downloads
◦ Contact Form
◦ Impressum
 Keep it fresh!
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99. Members‘ Day
Consider a blog
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100. Members‘ Day
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101. Members‘ Day
Incredible growth
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102. Members‘ Day
Tumblr at a glance
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103. Members‘ Day
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104. Members‘ Day
This is the Tumblr for Zenhabits
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105. Members‘ Day
Here is the archive showing posts in
November and October 2012
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106. Members‘ Day
What about
SEO?
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107. Members‘ Day
 “Search engine optimization (SEO) is the process of affecting the
visibility of a website or a web page in a search engine's "natural" or
un-paid ("organic") search results.[jargon] In general, the earlier (or
higher ranked on the search results page), and more frequently a
site appears in the search results list, the more visitors it will receive
from the search engine's users. SEO may target different kinds of
search, including image search, local search, video search,
academic search,[1] news search and industry-specific vertical
search engines.
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108. Members‘ Day
 “As an Internet marketing strategy, SEO considers how search
engines work, what people search for, the actual search terms or
keywords typed into search engines and which search engines are
preferred by their targeted audience. Optimizing a website may
involve editing its content, HTML and associated coding to both
increase its relevance to specific keywords and to remove barriers to
the indexing activities of search engines. Promoting a site to
increase the number of backlinks, or inbound links, is another SEO
tactic.”
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109. Members‘ Day
Before
Facebook &
other social
platforms there
was SEO
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110. Members‘ Day
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111. Members‘ Day
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112. Members‘ Day
What is the
ROI on
Social
Media?
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113. Members‘ Day
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114. Members‘ Day
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115. Members‘ Day
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116. Members‘ Day
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117. Members‘ Day
117
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118. Members‘ Day
Brand
You!
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118

119. Members‘ Day
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120. Members‘ Day
In our world today you need to create
your own personal brand
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121. Social Media Plan Members‘ Day
 Like George Harrison said „If you don‘t know where
you‘re going, any road will take you there.“
 If you don‘t think about where you want to go and how
you won‘t to get there you could easily get lost.
 Your Social Media Plan will be a key part of promoting
your personal brand
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122. Think about the 7P‘s… Members‘ Day
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123. The 7P‘s Members‘ Day
 People- Who are you trying to reach? Who is your
client?
 Purpose- Why are you using Social Media, what are you
trying to accomplish?
 Platform- What social media platforms are best for you?
(i.e. Facebook, Twitter, Pinterest, etc.)
 Plan- develop goals, set a target, when will you do what?
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124. The 7P‘s Continued Members‘ Day
 Policy- What are the rules, if your were a company with
multiple employees this would include how people are
allowed to use social media while on company time
 Produce Content- This is what you‘re sharing. It can be
articles, pictures, and even links to works of others that
you find helpful
 Performance Measurement- be sure to check how you‘re
doing, what kind of results are you seeing? What
adjustments might need to be made?
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125. Social Media Plan Final
Words Members‘ Day
 Keep things simple as possible
 Use SMART targets
 Your plan doesn‘t need to be perfect, you will adjust it from time to
time
 Make your plan liveable, you need to be able to execute it
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126. Members‘ Day
Content
Content
Content
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127. Members‘ Day
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128. Members‘ Day
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129. Members‘ Day
Yes the are rules
afterall!
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130. Final Tips Members‘ Day
 You don‘t need to be involved in all of the Social
Media platforms
 Be sure to let people know how you found them
when „friending them“
 Think before you post
 Remember the Headline Test
 Respect Privacy of others
 Have fun!
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131. Members‘ Day
Check out Toastmasters….
http://www.toastmasters.org/
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132. Members‘ Day
Additional
Resources….
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133. Members‘ Day
Thereʼs more
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134. Members‘ Day
Thereʼs more
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135. Members‘ Day
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136. Members‘ Day
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137. Members‘ Day
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138. Members‘ Day
Mashable – Social Media
News
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139. Members‘ Day
Jeremiah Owyang- Web
Strategist
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140. Members‘ Day
Joe Murphy Library Future
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141. Members‘ Day
Jane Hart - C4IPT
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142. Members‘ Day
Great resource for Facebook
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143. Members‘ Day
Chuck full of Twitter Info…
143
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144. Members‘ Day
Problogger is a great resource for how to run a
blog
144
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145. Additional Reading
Members‘ Day
 7 Social Media Marketing Tips for Artists and
Galleries
 75 Digital Media Resources You May Have
Missed
 A Complete Guide to Facebook Lists
 App Tells Freelancers How Much to Charge
 How to get the most out of SlideShare
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146. Additional Reading
Members‘ Day
 How Freelancers Might Use Social Media in the Future
 How Freelancers are Using Social Media for Real
Results
 85+ Tools & Resources for Freelancers and Web
Workers
 7 Productivity Tips, Plus Tools for Freelancers and Web
Workers
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147. Additional Reading
Members‘ Day
 Self-Employed? How to Give Yourself a Raise in 2012
 Teach What You Know: How to Make a Living on
Skillshare
 5 Valuable Online Communities for Freelancers
 The Most Popular Freelancer Apps for Work-Life
Balance [INFOGRAPHIC]
 Freelancer's Game of Life
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148. Let‘s Connect…
Members‘ Day
LinkedIn
Facebook
Twitter
About.me
Pinterest
SlideShare
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149. Contact me
Members‘ Day
I have a few different email addresses
but you can reach me at:
darrylheron@about.me
Feel free to contact me elsewhere in the online world
(be sure to let me know how you found me)…
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150. Members‘ Day
Questions?
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151. Members‘ Day
Thanks for attending
and
good luck!
darrylheron@about.me
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