The document discusses membership development and retention in RIBI (Rotary International in Great Britain and Ireland) and outlines goals and strategies. Baseline data from 2011-2012 shows a net loss of 1190 members. The 5-year membership development plan aims to reduce attrition rates by 25%, increase diversity to better reflect local communities, and increase use of social media by clubs and districts. Strategies include flexible club operations, visioning, public image campaigns, education programs, and online resources. Progress and success stories are requested from pilot clubs and on recruiting from RIBI inquiries.