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Membership Development and Retention

                        Amanda Watkin
                 RIBI MDR Chair 2012/14
RIBI 2011/12 Baseline Data
◦ Total Gains 3892
◦ Total Losses 5082
◦ Net Loss 1190
2011/12 Baseline Data
   ◦   Total Gains 214
   ◦   Total Losses 247
   ◦   To achieve Zero Net Loss
   =   33 additional/retained members

          Records show 27
          members from 1 new
                Club!
MEMBER
RETENTION
RIBI 5 YEAR MEMBERSHIP DEVELOPMENT PLAN
     Criteria                                 5 Year Target

     Reduce current gross
1.                                                 < 25%
     attrition rates

     Increase membership                 ≥ 9% Total Membership
                                              ≥ 15% Female
2.   diversity to reflect local                ≥ 5% Ethnic
     community profiles                     ≥ 10% under 50’s


                                    80% Districts and 25% Clubs actively
3.   Increase use of social media           using Social Media



     Improve and retain club           5% Increase in Club publicity
4.
     vibrancy                        2014 Survey of public perceptions
 Flexible Club Operation
 Club Visioning
 PI and Awareness Campaign
 Education Seminars and Webinars
 Online resources
 Which Clubs are running RIBI

  pilot schemes?
 What success has been found in

  recruiting from RIBI generated
  enquiries?
 Is there any feedback on local

  success stories?
a)   Member and Enquiry surveys/analysis
b)   Vocational Service Link Webinars
c)   International Women’s Day 5 Capitals Event
d)   Membership Development (5 x Webinars)
e)   Membership Retention ( 3 x Webinars)
f)   Promoting Membership Diversity Seminar
g)   Assistant Governor Training (RIBI Assembly)
h)   Club Visioning Roll-out to Districts
i)   New Generations and Alumni Task Force
j)   Development of Moodle Programmes
D1100 presentation pp2003
D1100 presentation pp2003
D1100 presentation pp2003

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D1100 presentation pp2003

  • 1. Membership Development and Retention Amanda Watkin RIBI MDR Chair 2012/14
  • 2.
  • 3. RIBI 2011/12 Baseline Data ◦ Total Gains 3892 ◦ Total Losses 5082 ◦ Net Loss 1190
  • 4. 2011/12 Baseline Data ◦ Total Gains 214 ◦ Total Losses 247 ◦ To achieve Zero Net Loss = 33 additional/retained members Records show 27 members from 1 new Club!
  • 6. RIBI 5 YEAR MEMBERSHIP DEVELOPMENT PLAN   Criteria 5 Year Target Reduce current gross 1. < 25% attrition rates Increase membership ≥ 9% Total Membership ≥ 15% Female 2. diversity to reflect local ≥ 5% Ethnic community profiles ≥ 10% under 50’s 80% Districts and 25% Clubs actively 3. Increase use of social media using Social Media Improve and retain club 5% Increase in Club publicity 4. vibrancy 2014 Survey of public perceptions
  • 7.  Flexible Club Operation  Club Visioning  PI and Awareness Campaign  Education Seminars and Webinars  Online resources
  • 8.  Which Clubs are running RIBI pilot schemes?  What success has been found in recruiting from RIBI generated enquiries?  Is there any feedback on local success stories?
  • 9. a) Member and Enquiry surveys/analysis b) Vocational Service Link Webinars c) International Women’s Day 5 Capitals Event d) Membership Development (5 x Webinars) e) Membership Retention ( 3 x Webinars) f) Promoting Membership Diversity Seminar g) Assistant Governor Training (RIBI Assembly) h) Club Visioning Roll-out to Districts i) New Generations and Alumni Task Force j) Development of Moodle Programmes