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Meghan Jop, AICP
Deputy Director, Town of Wellesley
mjop@wellesleyma.gov
Outside the Box: Repurposing Parking for
Placemaking
April 8, 2014
Linden Square
Wellesley, MA
Linden Street Commercial District
1876-2001
● Split zoned Industrial/Business district
● Comprised of approximately 32 acres
● F. Diehls and Sons owned 18 acres
● Land now Linden Square
● District previously was considered the Town’s
service area
● Lumber Yard/Hardware Store
● Light Industrial (printing)
● Car Dealership (Volkswagen)
● Grocery Store (Roche Bros.)
● Surrounded by residential
Linden Square 1997
2001 Vision
● Maintain the existing character of the
street.
● Enhance pedestrian safety.
● Improve the pedestrian experience.
● Enhance the appearance of the street.
● Provide more long-term parking.
● Enhance the residential areas of the
street.
● Tie Linden Street to Wellesley Square
2002-2004 Master Plan
Stakeholder Concerns
● Business owners and residents indicated a
preference for existing land uses to be retained
● Suggested focus was small aesthetic
improvements
● Maintain and add parking where possible
● Current zoning should remain
● Diehl Family indicated no intention of moving,
selling, or redeveloping and was strong voice
against project
● Commercial tenants politically tried to balance
need for improvements with property owner
concerns with process.
10 Year Build out - 2003
Eastern Development
● 2005 acquired property
● Proposed Retail Lifestyle Center
● Rezoned 18 acres to Linden Square Commercial
District
● Development Agreement Signed to further restrict
uses
● Site was sold to Federal Realty in 2006
● Development Agreement has been modified 3
times to accommodate VW.
● VW in process of improving site conditions
Development Agreement
Site Enhancements
● Perpetual easement to the Town in order to
widen road layout and sidewalk layout.
● Created “downtown” look with on-street parking
● Increased parking space width to 9 feet, from 8.5
feet
● Roche Bros. maintained car delivery to remove
carriage corals
● On-site bicycle accommodations
● Pedestrian amenities – pocket parks, benches,
common areas
Linden Square
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop
MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop

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MAPC sPARKing New Ideas Parking Symposium: Presentation by Meghan Jop

  • 1. Meghan Jop, AICP Deputy Director, Town of Wellesley mjop@wellesleyma.gov Outside the Box: Repurposing Parking for Placemaking April 8, 2014 Linden Square Wellesley, MA
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  • 4. Linden Street Commercial District 1876-2001 ● Split zoned Industrial/Business district ● Comprised of approximately 32 acres ● F. Diehls and Sons owned 18 acres ● Land now Linden Square ● District previously was considered the Town’s service area ● Lumber Yard/Hardware Store ● Light Industrial (printing) ● Car Dealership (Volkswagen) ● Grocery Store (Roche Bros.) ● Surrounded by residential
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  • 17. 2001 Vision ● Maintain the existing character of the street. ● Enhance pedestrian safety. ● Improve the pedestrian experience. ● Enhance the appearance of the street. ● Provide more long-term parking. ● Enhance the residential areas of the street. ● Tie Linden Street to Wellesley Square
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  • 20. Stakeholder Concerns ● Business owners and residents indicated a preference for existing land uses to be retained ● Suggested focus was small aesthetic improvements ● Maintain and add parking where possible ● Current zoning should remain ● Diehl Family indicated no intention of moving, selling, or redeveloping and was strong voice against project ● Commercial tenants politically tried to balance need for improvements with property owner concerns with process.
  • 21. 10 Year Build out - 2003
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  • 23. Eastern Development ● 2005 acquired property ● Proposed Retail Lifestyle Center ● Rezoned 18 acres to Linden Square Commercial District ● Development Agreement Signed to further restrict uses ● Site was sold to Federal Realty in 2006 ● Development Agreement has been modified 3 times to accommodate VW. ● VW in process of improving site conditions
  • 24. Development Agreement Site Enhancements ● Perpetual easement to the Town in order to widen road layout and sidewalk layout. ● Created “downtown” look with on-street parking ● Increased parking space width to 9 feet, from 8.5 feet ● Roche Bros. maintained car delivery to remove carriage corals ● On-site bicycle accommodations ● Pedestrian amenities – pocket parks, benches, common areas