MAPC sPARKing New Ideas Parking Symposium: Presentation by Stephanie Groll

1. Mode Shift
in Cambridge
Stephanie Groll
Parking and Transportation
Demand Management Officer
Sparking New Ideas: Parking Strategies for Stronger Communities
April 8, 2014

2. 2
Growth Without Gridlock

3. Kendall Square
Development vs Traffic Growth
0
5,000
10,000
15,000
20,000
25,000
AverageDailyTraffic
Broadway
Binney St.
Third St.
Main St.
4 million sf
2000-2010
(38% growth)4% increase in residents
4% increase in employees

5. PTDM Ordinance, 1998
SOV mode share commitment
• Set at 10% below 1990 Census Data
Comprehensive set of TDM measures
Annual monitoring and reporting
• Employee and/or patron mode split survey of SOV
rate
• Biennial counts of parking occupancy and
driveway in/out
• Implementation of TDM measures
5

6. Sample PTDM Measures
Robust Moderate Minimal
Market-rate parking or cash-out/
Transportation Benefit
Raffle for non-SOV employees Emergency Ride Home Program
Daily parking rate equal to a portion
of monthly rate, no monthly pass
Carshare parking spaces Flexible work hours or telecommuting
HOV parking discount
10% HOV preferential parking
spaces
Carpool/vanpool ridematching
100% Transit subsidy Pre-tax transit purchase
Promotion of location convenient to public
transportation on brochures and website
Free shuttle—Private or EZRide Bus shelters
Transportation Management Association
membership
Park-and-ride reimbursement Annual transportation event Transportation Coordinator
Subsidy for walkers and bicyclists Bike repair service Shower/locker for walk/bike employees
Donate Hubway station
Elevator large enough for 2 bikes
placed horizontally on the floor
Bike buddy matching
Vanpool subsidy
EV charging station—Level 2 or
higher
Transportation bulletin board in central
location, intranet
Employees paid for days they carpool
New employee transportation information
packet
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7. Positive Commute Trends
How workers commute to work
Drive
Alone, 45%
Carpool, 7%
Public
Transit, 26%
Bike, 5%
Walk, 13%
Other, 1% Work at
Home, 4%
Source: 2009-2011 ACS JTW
Mode 2000 2009-2011
Drive alone 50% 45%
Rideshare 9% 7%
Transit 23% 26%
Bike 2% 5%
Walk 13% 13%
Other 1% 1%
Work at home 2.5% 3%
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8. 1.3
1.1
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
1.1
1.2
1.3
1.4
1.5
ParkingRatio(Spaces/1,000sf)
Kendall Square
Built Office/R&D Parking Ratios
2009 2013
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9. 9