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Warsaw as NFC city!
Potentials and Pitfalls

     Vision 2010




                          picture © istockphoto
picture © istockphoto
Vision 2010

Warsaw introduces an
NFC-based
multi function
public service
infrastructure!




                       picture © istockphoto
picture © phototram
Questions…


•Why NFC?
•Why warsaw?
•What‘s next?



                picture © phototram
picture © ChristOFF
Near Field
            Communication (NFC)
            • Short-range wireless
              connectivity technology
            • Chip (13.56 RFID),
              phone, mobile internet
            • Fast, reliable, easy to
              use
            • Current applications
              incl. Tests with:
              Payment, Ticketing,
              Parking, Smart Poster
            • Nokia 6212 NFC
picture © ChristOFF
NFC has no actual age limit…




                               picture © istockphoto
NFC makes technology easy for everyone




                                         picture © istockphoto
picture © Jarosław Pocztarski
Cities

            •     Urban centers
            •     Dense
            •     Complex
            •     Information need
            •     Facilitation of daily
                  life




picture © Jarosław Pocztarski
Berlin (© 2008 Deutsche Bahn)        Tokyo (© 2008 Felica)




   Frankfurt (© 2008 RMV)




                                Theater, Parking, Info Tags
                                NFC in Schools, Hybrid Food
                                          Market,
                                   Blood Glucose Meter,
  City of Oulu (© 2008 CoU)        Elderly Meal Services
picture © Guru Guru
picture © david.crowley66
picture © ChristOff
picture © tiloe
Application examples for Warsaw




picture © tiloe
picture © istockphoto
picture © istockphoto
picture © euroIL
Warsaw

            • Use learnings from
              other cities
            • Holistic approach
            • Quick and dirty
              applications
            • Let user make the
              decisions
            • Build the ecosystem

picture © euroIL
picture © istockphoto
Pitfalls

• The classic: no handsets (the
  solution: order!)
• Wrong marketing
  communication (It‘s not NFC
  as technology, it‘s easier,
  faster, convenient)
• Application choice (Payment
  & Transport need many
  partners and is super
  difficult)
• Operators think in their old
  world (Closed Systems)


                                  picture © istockphoto
picture © f.resatsch
Potentials

            •     EASY
            •     FAST
            •     FUN
            •     CONVENIENT
            •     CREATIVE
            •     …




picture © f.resatsch
picture © ctosee2sea
Recap


            •Why NFC?
            •Why warsaw?
            •What‘s next?



picture © ctosee2sea
Recap

            • Why NFC?
                   – NFC provides easy access to
                     mobile internet and is fun to
                     use
                   – Many possible applications
                     for everyone to gain revenue
            • Why warsaw?
                   – Very innovative city– be first!
                   – Lot of mobile phone
                     afficionados
            • What‘s next?
                   – Start small: Prototypes
                   – User Tests

picture © ctosee2sea
Motto for Vision

            • Just do it
            • Use universities!
            • Let people know about
              the options!
            • Have fun!




picture © ctosee2sea
Contact




          Florian Resatsch (+49 179 200 6180)- Philipp Lehmkuhl (+49 171 545 0 455)
          resatsch@servtag.com servtag Gmbh Berlin Germany
Media Sources
•   Jarosław Pocztarski (Warsaw Financial District) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/j-pocztarski/2168940775/sizes/o/)
•   burge5000 (Warsaw Old Time) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/burge5000/172757271/sizes/l/)
•   Jarosław Pocztarski (Plac Zamkowy Pod Kolumna Zygmunta) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/j-pocztarski/2169268728/sizes/o/)
•   ChristOff (Warsaw Downtown) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/impossibleisnothing/2268803695/sizes/l/)
•   ChristOff (Warsaw Central Station) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/impossibleisnothing/2318489348/sizes/l/)
•   ChristOff (Warsaw Trade Tower) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/impossibleisnothing/2275774098/sizes/l/)
•   phototram (Not working in Warsaw) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/phototram/2384680953/sizes/l/)
•   euroIL (Warsaw Lights) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/euroil/45076195/sizes/o/)
•   tiloe (Warsaw Centralna) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/t-loe/94152787/sizes/o/)
•   Guru Guru (Berlin – Warszawa – Express) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/guruguru_hhh/259875595/sizes/o/)
•   david.crowley66 (Warsaw Centralna) CC-Licence Flickr.com (Source:
    http://www.flickr.com/photos/22655165@N08/2177408943/sizes/l/)
•   ctosee2sea (Robotboy) CC-Licence Flickr.com (Source:
     http://www.flickr.com/photos/esil/2472565035/)
•   Other pictures: f.resatsch / istockphoto.com

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Servtag Resatsch Mobile Monday Warsaw

  • 1. Warsaw as NFC city! Potentials and Pitfalls Vision 2010 picture © istockphoto
  • 3. Vision 2010 Warsaw introduces an NFC-based multi function public service infrastructure! picture © istockphoto
  • 7. Near Field Communication (NFC) • Short-range wireless connectivity technology • Chip (13.56 RFID), phone, mobile internet • Fast, reliable, easy to use • Current applications incl. Tests with: Payment, Ticketing, Parking, Smart Poster • Nokia 6212 NFC picture © ChristOFF
  • 8. NFC has no actual age limit… picture © istockphoto
  • 9. NFC makes technology easy for everyone picture © istockphoto
  • 10. picture © Jarosław Pocztarski
  • 11. Cities • Urban centers • Dense • Complex • Information need • Facilitation of daily life picture © Jarosław Pocztarski
  • 12. Berlin (© 2008 Deutsche Bahn) Tokyo (© 2008 Felica) Frankfurt (© 2008 RMV) Theater, Parking, Info Tags NFC in Schools, Hybrid Food Market, Blood Glucose Meter, City of Oulu (© 2008 CoU) Elderly Meal Services
  • 17. Application examples for Warsaw picture © tiloe
  • 21. Warsaw • Use learnings from other cities • Holistic approach • Quick and dirty applications • Let user make the decisions • Build the ecosystem picture © euroIL
  • 23. Pitfalls • The classic: no handsets (the solution: order!) • Wrong marketing communication (It‘s not NFC as technology, it‘s easier, faster, convenient) • Application choice (Payment & Transport need many partners and is super difficult) • Operators think in their old world (Closed Systems) picture © istockphoto
  • 25. Potentials • EASY • FAST • FUN • CONVENIENT • CREATIVE • … picture © f.resatsch
  • 27. Recap •Why NFC? •Why warsaw? •What‘s next? picture © ctosee2sea
  • 28. Recap • Why NFC? – NFC provides easy access to mobile internet and is fun to use – Many possible applications for everyone to gain revenue • Why warsaw? – Very innovative city– be first! – Lot of mobile phone afficionados • What‘s next? – Start small: Prototypes – User Tests picture © ctosee2sea
  • 29. Motto for Vision • Just do it • Use universities! • Let people know about the options! • Have fun! picture © ctosee2sea
  • 30. Contact Florian Resatsch (+49 179 200 6180)- Philipp Lehmkuhl (+49 171 545 0 455) resatsch@servtag.com servtag Gmbh Berlin Germany
  • 31. Media Sources • Jarosław Pocztarski (Warsaw Financial District) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/j-pocztarski/2168940775/sizes/o/) • burge5000 (Warsaw Old Time) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/burge5000/172757271/sizes/l/) • Jarosław Pocztarski (Plac Zamkowy Pod Kolumna Zygmunta) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/j-pocztarski/2169268728/sizes/o/) • ChristOff (Warsaw Downtown) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2268803695/sizes/l/) • ChristOff (Warsaw Central Station) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2318489348/sizes/l/) • ChristOff (Warsaw Trade Tower) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/impossibleisnothing/2275774098/sizes/l/) • phototram (Not working in Warsaw) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/phototram/2384680953/sizes/l/) • euroIL (Warsaw Lights) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/euroil/45076195/sizes/o/) • tiloe (Warsaw Centralna) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/t-loe/94152787/sizes/o/) • Guru Guru (Berlin – Warszawa – Express) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/guruguru_hhh/259875595/sizes/o/) • david.crowley66 (Warsaw Centralna) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/22655165@N08/2177408943/sizes/l/) • ctosee2sea (Robotboy) CC-Licence Flickr.com (Source: http://www.flickr.com/photos/esil/2472565035/) • Other pictures: f.resatsch / istockphoto.com