Resume

1. Kevin (Yang) Yang
9530 Baltimore Ave,#436C College Park MD, 20740 301.526.1303 yang.yang4@rhsmith.umd.edu
EDUCATION
Robert H. Smith School of Business, University of Maryland, College Park, MD 2015
Master of Science in Marketing Analytics GPA: 3.58 GMAT: 740
 SAS Certified Business Analyst: Regression and Modeling
Economics and Management School, Yanbian University, Yanji, Jilin, CHN 2014
Bachelor of Business Administration, Marketing GPA: 3.76
 President of Marketing Association of 80 members of Yanbian University 2010-2014
EXPERIENCE
Weiresearch Technology LTD. Beijing, China 2015.5-2015.7
Data Analyst
 Competed projects of different topics.
 Leveraged SQL, SAS, and R to statistically analyze dataset, including building models to forecast
sales, discovering important factors, clustering and profiling customers.
 Leveraged Firefox Poster to data mining from Weibo and Twitter, to discover business intelligence to
help make marketing strategies.
 Reported to Data Department Supervisor.
Yanshi Company, Yanji, China 2013.2-2014.4
Data Analyst (14months)
 Monitored sales by using Excel Pivot table to evaluate sales performance, generated over 40 reports
and kept sales performance increasing steadily.
 Conducted data analysis on customer dataset, set priority levels for potential customers to support
sales team, increasing contract signing rate by 10%.
 Collaborated with Marketing Department Director to conduct department meetings, briefing key
points of data analysis, contributing to devise marketing strategies.
AC Nielsen, Beijing, China 2012.6-2012.9
Customer Research Intern (3 months)
Conducted deep research on 1000 customers about preference towards automobile industry through
questionnaire and phone interview.
Analyzed data from research to devise marketing strategy for clients to improve profitability.
Negotiated with clients to present marketing solutions with better visibility.
PROJECT
CustomerAnalysis for Under Armour (3month) 2015
 Manipulated large data set containing 200,000+ users’ information by cleaning, restructuring and
creating new variables using SQL and Excel.
 Identified potential customers by calculating the magnitude of impact of various
demographic/behavioral variables on the probability of purchase event and purchase amount using
logit and linear regression models in SAS.
 Created a segmentation strategy for Under Armour using clustering model in SPSS and R.
 Presented key findings and methodologies to director in Under Armor, recommended marketing plans
to reach out potential customers.
ADDITIONAL INFORMATION
 Technical Skills: SAS, R, SQL, Advanced Excel, Hadoop, Tableau, Google Analytics
 Languages: Fluent in English, Fluent in Mandarin.
 Machine Learning: Regression, Decision Tree, Random Forest, K-NN, Naive Bays, SVM SQL, SAS, R, SQL, DATAANALYSIS,ANALYST, SQL, TABLEAU, SQL SERVER,SQL,SAS, R, SQL,DATAANALYSI S,
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SERVER, SQL, SAS, R, SQL, DATAANALYSIS,ANALYST, SQL, TABLEAU, SQLSERVER,