1. Malaya Patra• Asst Manager • Gurgaon-IN • CELL +91-8860002916 • E-MAIL Malaya035@gmail.com
Malaya Patra
Asst Manager-SAS/Analytics Manager• Gurgaon-IN
CELL +91-8860002916 • E-MAIL malaya035@gmail.com
PROFILE
Assistant Manager with more than 6 years of Statistical and Analytical experience,
working as a delivery Lead have extensive experience in Retail, Marketing, BFS and Credit Card
Domain Client to help them understanding their business better and providing them business
implementable solution to drive more value and to show them the opportunity areas to improve
with focus on Corporate Cards to generate more revenues for the business. Also to show market
opportunity and areas for Expansion and Cross Sell.
SKILLS
SAS 9.1, SAS Enterprise guide, SAS Macros, SAS SQL, SAS Stats, Ms Excel, VBA, Power Point,
CART (Segmentation tool), Putty
KEY RESPONSIBILITY
Team Leader: Looking after the team from QC point of view and ensure timely deliverables,
work flow management and correctness of analysis.
Understand requirement objectives and strategy to ensure that Analysis work is focused on
those areas where most value can be added.
Work with the business counterpart to deliver insights to improve our Customer satisfaction
understanding on their needs and drive charge volume
Make recommendations using analysis results to be input into client action plans
AREAS OF WORK
Performance Tracking: Track performance measures of the sales person and create Score
card
BAU Report: BAU reports to report various metrics like Charge volume by Manager, In-year
performance, Target run rate, Get what you sold etc along with Package for VP and director to
understand business.
Customer Survey: Net Promoter Score survey(NPS)
Adhoc Analysis: Industry level performance, First $ analysis, Telesales Conversion, Digital
market conversion, SFDC tracking, “What’s Coming on”
Segmentation: Segment the Business data to find opportunities and areas to improve and
areas underperforming
2. Malaya Patra• Asst Manager • Gurgaon-IN • CELL +91-8860002916 • E-MAIL Malaya035@gmail.com
ANALYSIS
Industry Level Analysis: Understand the territories and Industry doing well in terms of $
billing. Roll up, segment and present report with Sales persons with their performance in
various industry and improvement areas.
First $ Bill: Finding avg tenure to bill first $ volume for various Accounts and understand the
gap. Clustering with various parameters to understand the impact and improve the business
reducing the Avg tenure.
What’s Coming On: Created a high level Automated Dashboard to show $ volumes driven
from new Accounts. Plot and compare with other territories to understand the stand as per
Yearly target and more volumes required to meet target.
EXPERIENCE
American Express (Feb’15 – Present)
Performance Analytics: Understanding and reporting the performance of sales person
involved in Corporate Card, ramping them up in growing the Business by
understanding the business gap through various segmentations and statistical
analysis. Doing industry level analysis, market level analysis, VP packages.
EXL Service (May ’11 – Feb’15)
Customer/Marketing Analytics (27 Months): Understanding consumer
behavior, Segmentation of the customer population, finding the gaps in the
Business Process and recommending some of the High End Business Solutions
Based on the Client Data and business knowledge. Tracking the Pattern of the
Communication between Client and the customers and Help them to
understand the possible methods to improve the business process to
Communicate effectively and business friendly.
Contact & Complaint reduction (27 Months): Have worked for UK and USA market to
understand Customer’s Contacting and Complaining behavior and minimizing the
same by finding the business gap and reason.
Tata Consultancy Services (Nov’09-May’11)
Clinical trial/Reporting (18 Months): The System will be built for clinical studies to
create Analysis Datasets based on the ADS specifications from extract SAS datasets
from CRO Administration Group in accordance with regulatory guidelines. The final
output of the Clinical Statistical Analysis - Data Conversion System is a SAS datasets
which stores and shares clinical trial data for the submission and the support of clinical
studies. This data is used for clinical trial analysis by TFL for reporting, which is vital
to registration activities.
EDUCATION (Career 75%)
Bachelor of Technology, Computer Science
I.T.E.R (SOA UNIVERSITY)
Graduated on May’2009 with 7.6/10 CGPA
