4. Fixed costs remain constant despite
changes in the level of production.
Cost
Level of Production
4
5. Examples:
Rent
Insurance
Administrative labour
Wages paid to managers or secretaries (ie
employees not directly involved in the manufacture
of the product or provision of the service).
5
6. Variable costs change in direct proportion
to changes in the level of production.
Cost
Level Of Production
6
7. Examples
Materials and parts
Manufacturing labour
Machine Time (electricity used by equipment
in the manufacturing process).
7
8. Cost Behavior
• Costs can behave differently in a
business.
• Fixed costs remain constant irrespective of
changes in production or sales volume.
• Variable costs fluctuate with the level of
activity.
9. Contribution Margin
• The contribution margin is a critical
concept.
• It's the difference between sales revenue and
variable costs.
• Contribution Margin = Sales - Variable Costs.
EXAMPLE
From the following particulars calculate Contribution
Fixed Expenses Rs 1,50,000 ; Variable Cost per unit Rs 10 ; Selling Price
per unit Rs 15.
Contribution= Selling Price per unit – Variable Cost per unit
= Rs 15 – Rs 10 = R 5.
10. CVP is a model used to determine how
profit will be affected by changes in costs,
selling price or business activity (i.e
volume of sales).
CVP analysis is a key factor in:
Pricing products
Determining marketing strategies
Assessing viability of a product/event
10
11. Setting prices for products and services
New product/service introduction
Replacing a machine
Make or buy
What if analysis
12. Examines the behaviour of total revenues, total
costs, and operating income as changes occur in
the output level, selling price, variable costs or
fixed costs
Assumptions of CVP Analysis
1. revenues change in relation to production and
sales
2. costs can be divided in variable and fixed
categories
3. revenues and costs behave in a linear fashion
4. costs and prices are known
5. if more than one product exists, the sales mix is
constant
6. we can ignore the time value of money
13. Profit = SP (x) - VC (x) - FC
Where SP: Selling Price per unit
VC: Variable Cost per unit
FC: Total Fixed Costs
(x): Number of Units Produced
13
14. Contribution margin is equal to the difference
between total revenue and total variable costs
Contribution margin per unit
= Selling price - Variable cost per unit
Contribution margin percentage
= Contribution margin per unit / selling price per unit
Revenue Rs200 Rs400 100%
Variable costs 120 240 60%
Contribution margin Rs80 Rs160 40%
Total for
Per Unit 2 units %
16. PV ratio = Contribution Margin per unit/Selling price
- a % figure
- a rate of profitability
Uses of PV ratio:
1- P/V ratio = Variable cost ratio
Sales X P/V ratio = Gross contribution
Determining the sales mix
BEP = FC / PV Ratio
[FC+ Target Profit ] / PV ratio gives the volume of
output to be sold to earn a desired level of output
17. improvement in P/V ratio will mean more profit
reduce variable cost
increase selling price
product mix to change in favour of high P/V
ratio products
Change in FC?
18. From the following particulars calculate P/V Ratio
Fixed Expenses R 1,50,000 ; Variable Cost per unit
Rs 10 ; Selling Price per unit Rs 15.
P/V Ratio = Contribution / Sales * 100
= Rs 5 / Rs 15* 100 = 33%.
19. Quantity of output where total revenues equal
total costs
Point where operating income equals zero
Breakeven point in units
= Fixed costs / Contribution margin per unit
= Rs 2,000 / Rs80
= 25 units
Breakeven point in Rupees
= Fixed costs / contribution margin %
= Rs2,000 / 40%
= Rs5,000
21. The break even point is particularly useful
when a business is considering entering a
new market or selling a new product.
The estimated level of risk is compared to
the estimated return.
The decision to enter a new market or
develop a new product/service will depend
upon the managers degree of risk
aversion.
21
22. From the following particulars calculate
(i) Break even point in units and in rupees.
(ii) What will be the selling price per unit if the
break even point is brought down to 25,000 units
?
Fixed Expenses R 1,50,000 ; Variable Cost per
unit R 10 ; Selling Price per unit R 15.
23. (i)Break even point (in units) = Fixed Expenses
Contribution per unit
= Rs 1,50,000/ Rs 5 =30,000 units
Break even points (in rupees) = Fixed Expenses
P/V Ratio
= Rs 1,50,000/ 33.33% = Rs 4,50,000
(ii) Break even point (in units) = Fixed Expenses
Contribution per unit
Or Contribution per unit = Fixed Expenses =Rs1,50,000/25000
BEP in units
=Rs 6.
Selling price= Variable cost + Contribution per unit
= Rs 10 + Rs 6 = Rs 16.
24. Margin of Safety
• Margin of safety measures how much
sales can drop before we hit the break-
even point.
• Margin of Safety = Actual Sales - Break-Even
Sales.
Margin of Safety (M/S) = Profit/P/V Ratio
Margin of Safety (in units) = Profit / Contribution per
unit
25. For most firms in the private sector, the main
objective is not to breakeven
Convert after-tax desired net income to its before-
tax equivalent operating income
Desired operating income
= Desired net income / (1 - tax rate)
Desired Unit Sales
= (Fixed costs + Desired operating income)
/ Contribution margin per unit
Desired Rs Sales
= (Fixed costs + Desired operating income)
/ Contribution margin %