The document provides a Chinese and English curriculum vitae for Andrea Zhuang. The Chinese CV summarizes Zhuang's 6 years of experience in marketing and events, including roles at Viacom managing projects for MTV and Nickelodeon in China. The English CV also outlines Zhuang's experience at Viacom and a previous role at an event planning company, highlighting accomplishments such as mobile phone launches and music award shows.

1. Page 1-3 Chinese CV, Page 4-6 English CV
工作简历
姓名：庄晨
生日：1985.09.04
6 年市场营销、Events 工作经验
婚姻状况：已婚
电话（微信）：18701675794
邮箱：zhuangchen0904@hotmail.com
综合评价
澳洲 7 年读书工作生活的时间里，锻炼了我独立，坚强的性格；
熟练掌握 Event 从策划到执行各方面的技能，对市场需求具有敏感洞察力和应变能力，品牌定位准确；
善于分析、仔细周全、团队合作度高、喜欢创新和挑战；
与各部门、供应商、合作伙伴、客户等有效沟通和合作。
工作经历
 2011.07~至今 维亚康姆国际传媒集团
担任职务：市场部经理
工作描述：
• 协助亚太 VP 制定 MTV 中文频道、尼克儿童频道在中国的品牌和市场策略与计划；
• 负责每个项目的 360°全方位市场推广：计划推广策略、创意，商谈合作平台以及如何巧妙的体现客户权益
• 项目管理：项目策划及创意；供应商选择和管理、成本把控，协定场地、有关部门各项报批、票务、搭建管
理、活动质量把控、活动后总结与评估等；
• 新媒体品牌推广、内容拓展、合作；
• 协助客户、合作伙伴与内部各部门相互的沟通，维护与各方的良好合作关系；
• 配合国际大型活动在中国的推广及其他相关工作，如 MTV 欧洲音乐大奖、MTV 音乐录影带大奖、尼克儿童
频道孩子的选择奖等；
• 媒体合作，负责与其他媒体商谈品牌渠道拓展与维护；
工作成果：
• MTV VJ 猎 （2012.2-11）
MTV 通过网络征集投票及线下选拔，历经 9 个月最终选出 3 位签约主持人；
主要负责活动的策划，市场推广，平面、网页、活动设计监督及执行管理；
此活动有超过 700 位参赛者，45 万个投票，220 万浏览量及 34 万独立访客，超过 4 万条相关微博。电视
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播出涉及 1.3 亿观众。
 CCTV MTV 音乐盛典（2012.8）
音乐盛典是中国乐坛标志性的年度颁奖典礼，集合中国大陆、香港、台湾乃至国际的世界级标准的颁奖典礼；
参与项目策划、设计及搭建执行，市场推广，集合多个团队与 CCTV 密切合作以确保活动正常及成功举办；
本次活动有超过 800 篇各领域媒体的报道，公关价值超过 400 万，涉及到超过 1000 万观众。
 vivo Xplay3S 新品发布会 （2013.12.18）
客户定制案，于 2013 年 12 月 18 日在水立方举行，现场有超过 1000 位来宾；
自 2013 年至 2016 年 vivo 多款手机新品发布会，负责整个项目的策划、设计、供应商选择和管理、成本把控、
项目执行、媒体接待、粉丝活动及图文视频直播等；
活动的成功举办使这款年度旗舰手机创造了微信平台 0.35 秒订购 350 万台的成绩。
 海航首入世界 500 强颁奖典礼（2016.01.28）
客户定制案，北京、海口、上海、香港 4 地实时网络联动颁奖典礼；
负责整个项目策划、设计、联动方案、项目执行等；
首次尝试 4 地各会场运用直播实时互动表演，外场各城市（国内外）分公司连线观看。
其他：
• MTV 天津团泊演唱会（2011.9.16） – 万人群星演唱会
• 校园演唱会（2011.10-11）
• BTV MTV 超级盛典 2011 （2011.12.7）-- 综合类年度大型颁奖典礼
• MTV Music Check In （2012.2-2012.8）-- 伦敦拍摄的电视节目
• vivo Xplay 新品发布会（2013.5.7）
• MTV Session（2013.8.15） -- 音乐会，200-300 人规模
• vivo X3 新品发布会（2013.8.22）
• MTV 真 Live（2014.6-2015.2） -- 2 组艺人不插电中型音乐会，800-1000 人规模
• vivo X5Max 新品发布会(2014.12.18)
• 尼克绿胶杯运动会（2015.8.22-23）-- 儿童嘉年华
• vivo X6 新品发布会（2015.11.30）
• MTV 海航光荣绽放演唱会（2015.12.26） -- 万人群星演唱会
• vivo X7 新品发布会（2016.06.30）
• Road to MTV EMA(2016.11.06) – 探班 MTV 欧洲音乐大奖（荷兰）
• vivo X9 & Xplay6 新品发布会（2016.11.16）
2010.08~2011.07 GPJ 市场活动公司
担任职务：客户部专员
工作描述：
 与客户建立及保持紧密的关系，签订合作意向，曾合作的客户包括思科、DHL、摩托罗拉、甲骨文、百度、淘
宝、腾讯等
 负责跟进客户所有的需求和投诉
 项目策划、协助客户制定更合理有效的市场战略计划
 组织并支持各部门的工作，包括事前的市场调查、为项目做规划、传达客户核心思想、参与头脑风暴、分配工
作给各个组员、整合预案。
 参与项目的比稿，为客户讲解方案理念和亮点。
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 执行、支持活动现场工作，例如 VIP 管理、签到、内容管理等
 在保证质量的情况下，有效控制成本
工作成果：
 Baidu World 2010 百度技术创新大会
 摩托罗拉展销会 2010
 Cisco GSX 2010 思科全球销售体验大会—Beijing
 Cisco Public Service Summit 2010 思科公共服务峰会
 Cisco Event Execution Process Planning and Training 思科活动执行流程计划及培训（此项目曾参与整
个流程计划的编写以及培训所有思科供应商）
 Tencent Game Award 2010 腾讯游戏风云榜
 DHL F1 Hospitality Program 2011
 Tencent MIND Award 2011 腾讯智慧实效营销大赛颁奖典礼（与评审）
 Tencent MIND Conference 2011 腾讯智慧峰会
其他工作经历
2008.6 ~ 2009.11 澳大利亚莫道克中学（亚历山大教育集团）
担任职务： 行政及人力资源部助理（全职）
学生部专员（全职）
中国市场部（兼职）
教育背景
Cutin University of Technology(科廷科技大学)
大学本科 2006-2008
专业一：人力资源管理 专业二：管理
语言能力
英语：良好
粤语：良好
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Curriculum Vitae
Andrea Zhuang 庄晨
DOB: 1985.09.04 | 6 years working experiences
Area: Marketing, Brand Management, Event Management
Tel: 18701675794 | Email: zhuangchen0904@hotmail.com
Self-Assessment
7 years working and studying in Australia has exercised my independent and strong character.
Mastering all skills of Event from planning to execution, highly sensitive to the demand and change of the
market and target audience and react to them to ensure correct brand position.
I am an overall analytical, passionate and innovative marketer, and good at taking creative marketing tactics
to transmit brand message.
I liaise effectively with internal teams, vendors, agencies and partners etc.
Professional experience
July 2011 – Present
Manager, Marketing & Communication
Viacom – MTV & Nickelodeon
Key responsibilities:
• Support Brand VP of Asia to develop brand strategy and marketing plan for MTV and Nickelodeon in
China. Build brand awareness and ensure consistency of brand message.
• Responsible for 360-degree media campaign and strategic marketing activities
• Project management: planning, vendor selection and management, event set up monitoring, track and
update event budgets and conduct event evaluation
• Branding strategy, content diversification and campaigns development on digital media.
• Liaise with clients, coordinate complex and cross-functional tasks and guarantee assigned tasks are
accomplished in high quality, timely and accurate manner.
• Support Asia and Global marketing team in the launch and promotion of international and cross regional
event, e.g. MTV EMA, VMA, KCA.
• Develop media and cross-brand network in China.
Significant Achievement:
• vivo mobile phone launches (2013-2016, Xplay, X3, X5Max, X6, Xplay3, X7, X9, Xplay6)
– This is client tailor-made event which held at The Water Cube National Swimming Center with over
1200 audiences. A successful launch and massive promotion made X6 sales result has reached 2
million per month.
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– I was responsible for planning, vendor selection, budget control, venue selection, event design and
execution, media invitation, managing on-line registration and hospitality, assisting with video webcast
etc.
• MTV VJ Hunt (Feb – Nov, 2012)
– A VJ contest show through online registration and voting, on-the-ground semifinal and final
competition in 3 cities, 3 winners became MTV signing artists.
– I was responsible for project planning, supervising graphic/website/stage design, execution semifinal
and final competition in all areas.
– The competition had over 700 applicants, 450,000 voting, 2.2m PV and 340k UV, and had more than
40,000 related Weibo. TV broadcasting reached 130million audiences,
• CCTV MTV Music Award (21st
Aug 2012)
- CCTV MTV Music Award is a Chinese annual pop music television awards which brings together top
musicians from the mainland China, Hong Kong and Taiwan, producing international standard music
awards for the audience.
- I participated in 2012 and responsible for vendor selection; Red Carpet design, set up and execution;
Ticket Management; Back Stage Interview management; etc. I was collaborating with cross-functional
teams and also worked closely with sponsors and CCTV to ensure event effectiveness and far exceed
their expectations.
- There were over 800 pieces of reports on the event with PR value at more than 4m RMB. Among Cable
Viewers in 15 key markets, 10,981,123 viewers have been reached by the premiere episode.
• HNA fortune 500 Award (January 28th
, 2016)
– A client tailor-made award ceremony to celebrate HNA step into Global Fortune Top 500.
Simultaneous broadcasting in Beijing, Shanghai, Haikou and Hong Kong. I was responsible for whole
project management.
– Successful application of simulcast.
Others:
• Tianjin Tuanbo Concert ( 16th
Sep, 2011) – a concert with 10 talents and over 10,000 audiences
• On-air programs (Jul 2011 – Present)
• MTV BTV Style Gala (07th
Dec, 2011)
• MTV Music Check In (Feb 2012 – Aug 2012) – An on-air program which filmed in London
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• vivo Xplay launch (7th
May, 2013)
• MTV Session (15th
Aug, 2013) – An unplug live recording show owned by MTV Asia
• vivo X3 launch (22nd
Aug, 2013)
• MTV Zhen Live (27th Jun,2014 – Present) – monthly live show with 2 talents and over 1,000 audiences.
• vivo X5Max Launch (10th
Dec, 2014)
• Nickelodeon Slim Cup (22nd
-23rd
Aug, 2015)
• vivo X6 Launch (30th
Nov, 2015)
• MTV HNA Concert (26th
Dec, 2015)
• vivo X7 Launch (30th
Jun, 2016)
August 2010 – July 2011
Specialist, Client Services
George P. Johnson
Key responsibilities:
• Build and keep closely relationship with clients. Serve international clients such as Cisco, DHL, Motorola,
Oracle, etc. and local clients such as Baidu, Taobao, Tencent, etc. as project base.
• Deal with all the requirements and compliants from clients.
• Internal and external event/project planning and campaign strategy
• Planning, writing proposal and pitching for each project
• Lead the team to implement customer events in accordance with the approved budget
• Event planners to plan and execute all details related to a variety of meeting formats including seminars,
conferences, trade shows, conventions, and other programs.
• Operation and On-site support with multi-tasks, such as VIP Management, Registration, Content
Management, etc.
• Supervision of Budget Control. Negotiate with vendors for reducing costs if needed.
Achievement:
• Baidu World 2010 (Sep, 2010)
• Motorola Tradeshow 2010 (Sep, 2010)
• Cisco GSX 2010—Beijing (Aug, 2010)
• Cisco Public Service Summit 2010 (Nov, 2010)
• Cisco Event Execution Process Planning and Training (Dec-Apr, 2010-2011)
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• Tencent Game Award 2010 (Jan, 2011)
• DHL F1 Hospitality Program (Apr, 2011)
• Tencent MIND Award (Apr, 2011)
• Tencent MIND Conference 2011 (Apr, 2011)
Other Experiences
June 2008 – November 2009
Administration Officer (Full Time) – Human Resources & Student Services
Murdoch College – Alexander Education Group
• Provide daily assistance to overseas students
• Participate seminars in China to expand market.
Educational experience
2006.2008 Bachelor of Human Resources Management & Management, Curtin University of Technology
2005.2006 Diploma of Commerce, Canning College
Other information
Languages:
Fluent English, Mandarin and Cantonese
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