Alexander Paruschke is an internationally experienced consultant who specializes in change management, strategy, business development, and internationalization. He has over 15 years of experience leading strategic consulting projects across various industries in countries like Germany, Spain, Italy, Croatia, and more. His services include advising companies on business transformations, innovation strategies, sales and marketing improvements, leadership development, and helping firms internationalize. Paruschke is fluent in German, Spanish, Italian, and English and has an educational background in business administration.

1. apcore
SERVICE PROGRAMMES
www.ap-core.com
It is not the strongest of the
species that survives, nor the most
intelligent, but the one most
responsive to change.
― Charles Darwin

2. Alexander Paruschke
ap@ap-core.com
www.ap-core.com
Studies:
Business Administration
University of Bergamo (Italy) and Alicante
(Spain)
Executive Education:
Marketing
Edinburgh Business School (Schottland)
Executive Education:
Corporate Finance
IE Business School, Madrid (Spain)
Seminar:
Finance Strategies for Managing Directors
IE Business School, Madrid (Spain)
Friendly, change orientated and globally-
focused perseverant international
consultant with more than 15 years of
professional experience, leading strategic
consulting projects and interim mandates in
several sectors. Excellent knowledge and
expertise of leading multicultural groups in
international markets.
Key Performance Areas: Change
Management, Strategy, Sales & Marketing,
Business Development, Internationalization
and Human Communication Skills.
Cross-industry expertise within
commercial companies, in branches such
as: Real Estate, Insurance, Financial
Services, Manufacturing Industry, Services
and Healthcare.
Council for several Board of Directors and
Advisory Boards.
Fluent in German, Spanish, Italian and
English. Basic skills in French
Selection of Engagements,
Projects and Speaker Activities
 Project Management – Introducing an
Omni-Channel approach to a German
Insurance Conglomerate´s Business
Modell: Defining Customer Journeys and
Clients Touchpoints, Strategic design and
implementation of a new business model,
Organizational and Hierarchical Changes,
Process reorganization. (Germany)
 Project Management - Restructuring of a
German Insurance Conglomerate: Strategic
design and implementation of a new business
model, Organizational and Hierarchical
Changes, Process reorganization of the Sales
& Marketing department. (Germany)
 Project Management - Reorganization of
a NGO dedicated to mentally handicapped
individuals: Design and implementation of a
strategic plan, Introduction of new business
model, Introduction of KPIs and a Financial
Report System. (Spain)
 Member of the Board of Directors of a
Human Resources Firm providing services
to the Health Sector: As a Board Member
contributed to the company’s strategic
planning and counseled the senior
management team on future business
development. (Spain)
 Member of the Advisory Board of a
Private Hospital Group: Strategic council and
advisory to the Chief Executive Officer and
senior management. (Spain)
 Interim Management as Business
Developer for an American Investment
Bank: International Business Development and
search for strategic alliances. (Germany, Spain,
Italy)
 Turnaround Management for a Croatian
Porcelain Industry: Strategic design and
implementation of a new business model and
Organizational Structure, Process
reorganization of Sales & Marketing /
Production. (Croatia)
 Project Management - Change Manager
for an Industrial Company: Restructuring of
the product portfolio, Introduction of Innovation
Management Processes, Process
reorganization of Sales & Marketing (Spain)
 Interim Management as International
Managing Director (Real Estate Group):
Responsible for developing the international
business (Albania, Cuba, México, Spain)
 Sales and Business Trainings
 International Leadership Mentoring
 Workshops about Strategy, Innovation,
Business Development and Internationalization
 Numerous Cross-Industry Speaker
Activities developed in several countries
@aparuschke
Advisory (depends on scope) – Project Assignment (depends on scope) – Workshop (1-3 days) – Executive Presentation (1-3 hours) – Speaker Activity & Conference (1-3 hours)

3. Advisory (depends on scope) – Project Assignment (depends on scope) – Workshop (1-3 days) – Executive Presentation (1-3 hours) – Speaker Activity & Conference (1-3 hours)
Business Transformation Change Management
EXAMPLE SERVICE CONTENTS
STATUS QUO DIAGNOSIS
Interviews and examination of internal
documentation related to strategic,
organizational, operational and cultural
Issues.
STRATEGY PLANS
Set-up, design and revision of overall
company strategy; Idea-structuring of
management’s vision.
TRANSFORMATION
Idea and requirement structuring; Introduction
of cross-industry solutions & tools to work out
recommendations on current business
model adaptation; Timeline set-up for
strategic, organizational, operational and
cultural transformation.
DIGITAL TRANSFORMATION
Defining customers’ needs and strategic
roadmap design.
CORPORATE CULTURE
Design of Change Management Plans for
employee adaptation to new models,
behaviors and processes.

4. INNOVATION STRATEGY
Design of global innovation strategy;
Introduction of innovation supervision
organs; Organization and structuring of
innovation activities, processes, goals
and recourses; Establish organizational
awareness for innovation.
INNOVATION MANAGEMENT
How to structure innovation activities;
Separation between incremental and
disruptive innovation activities; How to
implement an innovation culture; How
to monitor innovation; How to reward
innovation; How to report innovation
results; How to neutralize innovation
obstacles; How to boost innovation.
EXAMPLE SERVICE CONTENT
Advisory (depends on scope) – Project Assignment (depends on scope) – Workshop (1-3 days) – Executive Presentation (1-3 hours) – Speaker Activity & Conference (1-3 hours)

5. EXAMPLE SERVICE CONTENT
Advisory (depends on scope) – Project Assignment (depends on scope) – Workshop (1-3 days) – Executive Presentation (1-3 hours) – Speaker Activity & Conference (1-3 hours)
GENERATIONAL CHALLENGES
Implications for coexistence of different
generations; Necessary cultural changes
and changes in behavior while shifting from
an analog to a digital world.
MILLENNIAL CHARACTERISTICS
Millennial working methods, leadership
styles, preferences, values, behavior, goals,
learning methods and trends; How to adapt
communication to Millennial’s needs.

6. STATUS QUO DIAGNOSIS
Interviews and examination of
internal documentation related to
internationalization strategy,
organization and operation
STRATEGY DESIGN
Analysis, revision and design of an
internationalization strategy and
structure; Analysis and design of
international expansion strategy;
Set-up of international alliances;
Monitoring of market research
activities; Definition of client targets,
operational structure, reward and
remuneration strategy; Report and
KPI definition.
MARKET INTEGRATION
Set-up of global business
development and report strategies
for different markets.
EXAMPLE SERVICE CONTENT
Advisory (depends on scope) – Project Assignment (depends on scope) – Workshop (1-3 days) – Executive Presentation (1-3 hours) – Speaker Activity & Conference (1-3 hours)

7. VISION
Working on central personal
character traits and leadership
goals.
DEVELOPMENT
Personal leadership strategy design
and development; Set-up
of an implementation timeline.
TEAMWORK AND PEOPLE
Selection and implementation of
team evaluation methods; Design
of teambuilding and teamwork
strategies.
FEEDBACK CULTURE
Definition of a transversal and
hierarchical feedback culture;
Implementation of feedback
methods and tools.
ATTITUDE
Importance of positive attitude
culture; Impact and outcome of
conscious positive behavior on
daily management processes.
EXAMPLE SERVICE CONTENT
Advisory (depends on scope) – Project Assignment (depends on scope) – Workshop (1-3 days) – Executive Presentation (1-3 hours) – Speaker Activity & Conference (1-3 hours)

8. STATUS QUO DIAGNOSIS
Interviews and examination of
internal documentation
related to sales and marketing
strategy, organization and
operation.
STRATEGY DESIGN
Analysis, revision and design
of an overall sales and
marketing strategy;
Reorganization of hierarchies;
Reprocessing of operational
tasks and responsibilities;
Revision of reward and
remuneration strategy; Report
and KPI definition.
TRAINING
Sales training for managers
and salesforce to improve
communication skills and sales
effectiveness.
EXAMPLE SERVICE CONTENT
Advisory (depends on scope) – Project Assignment (depends on scope) – Workshop (1-3 days) – Executive Presentation (1-3 hours) – Speaker Activity & Conference (1-3 hours)

9. Contact Details
apcore is an
international firm with
projects all over Europe, but
formally based in Germany and Spain.
You can contact us at our offices
in Munich and Madrid, or via phone, email
or social media.
Our wide and versatile network of professionals adds
value to our clients’ portfolios across various markets
and industries.
We at apcore are proud to be associated with
dedicated, highly skilled and gifted professionals from
numerous countries capable of working flexibly on
any project.
“The world as we have created it is a process of our thinking. It cannot be
changed without changing our thinking.” ― Albert Einstein
“It’s tough when markets change and your people within
the company don’t.” ― Harvard Business Review
Alexander Paruschke
ap@ap-core.com
@aparuschke
D +49 171 93 00 528
ESP +34 619 110 400