Avital's resume summarizes her experience in motion design, brand strategy, and marketing roles over the past 15 years. She has worked as a freelance motion designer and brand strategist since 2015, and has previous experience coordinating events and digital marketing as an employee of the Jewish Agency for Israel in London from 2012 to 2014. Her resume also outlines roles she held earlier in her career in recruitment research, broadcast media, animation, and technical support.
1. Mobile: 07539457881 Email: Avital.ac@gmail.com Web: www.avituly.com
EMPLOYMENT HISTORY
Freelance
Motion Designer and Brand Strategist April 2015 - Ongoing
Consulted with clients to understand their brand values and vision
Worked on brand identity and layout design ‘look and feel’, and ‘brand book’ guidelines
Targetedprospective costumers by creating innovative digital marketing tools
Followed up with clients to ensure satisfaction and long on-going business relationships
Researched in order to identify brand competitors and ensure my work offers new and unique ideas
Jewish Agency for Israel, London
Events and Design Coordinator January 2013 – January 2014
Coordinated with the Marketing and Design department in the Israel and UK offices
Established digital marketing tools and used social media strategy to raise brand profile
Organised and coordinated the Jewish Expo 2013, exposing over 5000 people to the brand
Jewish Agency for Israel, London
Immigration Consultant June 2012 – January 2013
Instrumental in creating new print and media campaigns for conventions, professional lectures and exhibitions
Conducted personal one-to-one interviews
Provided creative account management and understood the international immigration laws
Informatiq Consulting LTD, London
Recruitment Planner and Researcher November 2010 – April 2011
Inspected and analysed candidates’ online CVs, identifying and evaluating each candidate and ensuring that the client
received a suitable rangeof high-level professionals for interviews
Digitalresearch techniques used to search and evaluate field
Used strategicthinking and sales orientated decision-making in order to ensure client received the most suitable
shortlist
TINTV Broadcast media, Tel Aviv
Assistant Brand Manager January 2008 – September 2009
Operated on-line and print campaigns advertising the channels services
Edited and managed flow of information to create awareness of the brand
Ensured the network indents were promoted on different platforms by using digital marketing tools
Enhanced brand awareness through taking part in the network portfolio rebranding and creating new network
identity package
2. TINTV Broadcast media, Tel Aviv
Motion Designer January 2007 – December 2008
Edited and animated the promo visual identities, edited the television programming and movies, creating
network promo and indents
Liaised between the Sound Editor and the Broadcast Room, the Head of Marketing and the Creative
department to ensure smooth and coordinated activities
Designed infographics for internal use and published upcoming events and social updates
VJ Animation, Tel Aviv
Motion Designer Live Animation August 2005 –January 2007
Real time advanced animator, for screenings during events in Israel and abroad. Clients included private and commercial
customers, such as TV programming, live bands performance, which required presence at concerts, complete with
equipment.
Researched PowerPoint for clients and created them according to client specification
Transferred footage from DVD and wrote database backup reports
PELEPHONE: GONEXT, Tel Aviv
Junior technical support and helpdesk October 2000 – June 2004
In the early 2000s Gonext was an innovative technology company which provided customer service support to online
users. My role involved identifying problems and advising the best solution. As an ambassador for this new media
experience I was also responsible for brand perception.
Client relationship management
Worked in a fast paced environment and often under pressure
EDUCATION:
BRUNEL UNIVERSITY
MA Design and Brand Strategy (2:1) 2009 - 2010
Research based Masters focusing on the future of the broadcasting media in the UK market. Dissertation title:
"Design of New Age Television Channel Branding"
HIT Academic Institute of Technology
Israel, B.Des Communication Design (Hons) 2001– 2005
Focus on: Visual Communication Design, Motion-Graphics, Illustration, Advertising & Marketing
My Animated Children's Book “Tulli Wings” was successfully published in Israel.
VOLUNTEER WORK
CHABAD COMMUNITY CHARITY 2012-2013
Managed the online outreach for a charity in the local community, through Facebook and Twitter.
Created adult focused infographics to promote the charity