1. Curriculum Vitae
Name: Lucie Xia Gender: Female
Degree: Master of Art DOB: 02.Dec.1989
E-mail: runjiexia@live.cn Home City: Beijing
Tel：+86 13810452533
Address: Houhongyuan, Xibahe South Road,
ChaoYang District, Beijing, China
Profile
As an outgoing person, I have excellent communication skill and learning skills, always think quickly. For work,
hard-working & make perfect more perfect is my motto. Love life, love to have new challenges! Almost three
years of 4A advertising agency background laid me a solid traditional advertisement foundation, trained me the
strict and professional working habit and attitude. After join BMW, I had deeper understanding about the BMW
brand. On the contrary, my agency base helped me to communication with agency easier and more efficiently
during the work.
Education
 Master of Art University of Southampton 2011/09--2012/09
Advertising Design Management
 Bachelor of Art University of Bedfordshire 2010/09--2011/07
Advertising and Marketing Communication
China Agriculture University 2008/09--2010/07
Advertising and Marketing Communication
Working Experiences
 BMW Brilliance Automotive
Responsible for sponsorship project management for potential sponsorship project ROI evaluation, contact
preparation, finance and TP process proceed to the event on-site supervision. Budget & time management.
Supervise the details and quality of agency’s work.
- Responsible Projects：
 Champion pool
 COC Limo service
 Celebrity car purchase
 Bazar Charity Night 2015：
- G12 Closed room and all creative related
- VIP handling
- On-site photographer arrangement
- Celebrity limo service

2.  Longines Masters 2015- VIP handling & VIP Tent
 2015 BMW Masters：
- Printing
- All creative related
- Print & OOH Advertisement communication
- Pro-am experience RSVP
- VIP RSVP
- Hotel management
- On-site VIP Tent management
 Sponsor team Car management: Budget management/ Car capacity management.
 Sports Wechat Account management

 Leo Burnett （Beijing）| Senior Account Executive 2013/05--Now
-Responsible for project management from brief to final delivery, including budge control, time management and
overall quality control. Ensure streamlined efficient communications internally and externally. Risk management.
Project owner of BMW 5 Series/Z Series/M Series/North Dealer/CSR Related
（Highlight Car Models: F06M/F18LCI/M5M6 Horse Edition/M3M4/F18 PHEV, etc.）
- Car launch campaign & Sustaining campaign overall management
- Library image shooting supervision
- Print and OOH advertisement creative and production supervision
- Radio recording
- Specsheet creative and production
- Special creative car launch event (BMW Z4:Ctrl Z Campaign)
- BMW M CI renew
- Dealer shop advertisement material creative and production
- Dealer shop opening material production
 Amanda Wakeley （Bicester shop）| Shop Assistant 2012/08--2012/12
- Daily sales management; stock room management
- Offering professional helps to the customers; building customer relationship; higher brand reputation.
 University of Southampton | International Office Student Assistant (PT)
2012/08--2012/09
- Help with the international student enrollment, accommodation check in and answer relative questions
- Consultancy works related to the international students’ study and daily lives.
 Beijing Yun Ding Advertising Agency | Project Assistant(Internship) 2009/01--2009/02
- Taking in charge of the “EF Small Star” Project; Children’s Day campaign planning and video editing
- Potential customers’ data collection, data management and calling back
- Learnt SONY Vegas and 3DMAX by myself
University and Social Activities

3.  English Heritage |West Park Volunteers Recruiting Campaign Planner 2011/05
- Marketing research and evaluation; entire campaign planning
- Help with the campaign implementation
 China Agriculture University |Undergraduate Research Program 2009/09--2010/07
- Automobile finance research
- Planning and implementing the entire of the research project.
- Publishing paper
 China Agriculture University |Volunteer of Enroll Student and Student Welcome
Helper
- Help with student enrollment; advisory service 2009--2010
- Receiving new students
 China Agriculture University | Music club president 2008/10--2010/06
- Managing the music club activities
- Participated the planning and performance of: Fresher Welcome Party, Halloween Party, Christmas
Party,etc.
- Seeking and screening the performances with other departments
Publishing
 In 2010 ，The research paper “Automobile Financial Service in China's Mainland” was published on IEEE
【“Automobile Financial Service in China's Mainland”, Management and Service Science (MASS), 2010
International Conference on, Beijing, China, 2010.】
Language Skills
 IELTS 6.5 : Reading 6.5, Writing 6, Listening 7, Speaking 7.
 Excellent English listening, oral, reading, writing skills; ability to work in fluent English confidently.
IT Skills
 Proficiency in using Windows Office software, such as Word, Excel, Power Point, PDF,etc.
 Familiar about the graphic design and editing software: 3DMAX, SONY Vegas