1. FELIPE FORERO ARDILA
Calle Hermosilla 67, Planta 6 Interior Izquierdo. 28001 Madrid, Spain
Mobile (+34) 691 852 841 Phone (+34) 912 891 021 / E-mail. fforero02@gmail.com
PROFILE
Bachelor in Business Administration with experience in the banking sector in retail, strategy and financial control
areas. Solid commercial skills for Individuals segment management, focused on leading business strategies, goal
oriented with high impact decision making and efficient communication.
PROFESSIONAL EXPERIENCE
Santander Group – Retail & Commercial Banking Division Madrid, Spain
Mid & Mass Market Segment – Individuals Area July 2013 - Currently
• Develop the framework at a corporate level, of the management model for the Mid & Mass Market
Business together with the local segment’s directors (Santander foot-print).
• Develop business strategies focused on Value Proposition, Customer Experience and Multichannel
Distribution model for the Mid&Mass Market segment, based on best practices identified inside the Group
and the market.
• Coordination and governance of the Individuals Area Direction with the business owners in Santander
countries and internal areas at a corporate level.
Santander Group – American Division Madrid, Spain
Individuals Segment March 2012 – July 2013
• Responsible for Consumer Loans product – follow-up and support of the local units in Latin-America.
$9.4 BlnEUR Portfolio
• Support the business evolution follow-up of the Individuals business – focus on spreads, balances and
customers evolution.
Santander Bank Colombia Bogota, Colombia
Supply and Cost Management Area December 2009 – February 2012
• Responsible for expenses and investment control and follow-up in Santander Bank – Efficiency
measures implementation: Publicity and Marketing, Financial Control, Risks, Organization and Property,
Human Resources, Legal, Technology and Operations. Results 2010: $2.5MM USD savings in expenses
budget.
Other responsibilities: New talent management Support - Along with Corporate Communication, Institutional
Relations, and Human Resources areas.
Santander Bank Colombia Bogota, Colombia
Strategic Planning and Special Projects Area November 2007 – November 2009
• Support de development and release of the Individuals Segment core project for 2008 “Depósito Más
Santander” – acquisition and sale processes structuring, Sales Force Training on commercial strategy,
production follow-up. First 8 months results: $250MM USD and 23M new customers’ acquisition.
• Responsible for Financial Sector follow-up – Benchmark reports and industry trends.
• Support Direct Debit Loan portfolio follow-up and Non-Performing Loans Ratio evolution.
• Support Payments area in developing new commercial strategies focused on business partnerships
with local merchants – profitability model, negotiation support, and partnership releases.
Credit Bank / Helm Financial Services Bogota, Colombia
Sales and Distribution Desk April 2007 – October 2007
• Sales trader responsible of selling Fixed Income, currencies, and developing hedging strategies for
SME’s and Individuals
EDUCATION
Alcalá de Henares University Madrid, Spain
Masters in Financial Risk January 2014 – Currently

2. Kansai Gaidai University Hirakata-shi, Osaka, Japan
Asian Studies Diploma – East Asian Business and Negotiation January 2006 – December 2006
Superior Studies in Business Administration College - CESA Bogota, Colombia
Bachelor degree – Business Administration July 2002 – March 2007
LANGUAGES
Spanish: Native; English: Bilingual; Portuguese: Fluent; Japanese: Intermediate – Basic; French: Basic
INVESTIGATIONS
Superior Studies in Business Administration College – CESA. “The Digital Revolution effects on Japan’s Tourism
Industry Marketing”. January 2006 – December 2006.
OTHER
Date and Birth-place: Bogota, Colombia – 01/06/1984
Marital Status: Married without children
Work permit in Spain
PROFESSIONAL REFERENCES
Ignacio Narvarte Ichazo
Individuals Area Director
Santander Group – Retail & Commercial Banking Division
Phone Number: (34) 912 596 609 / (34) 615 900 113
E-mail: inarvarte@gruposantander.com
Nuno Matos
Global SMEs and LATAM Retail Banking Director
HSBC
Phone Number: (55) 11 9497 60084
E-mail: nuno.a.matos@hsbc.com.br
Carmen Martínez Briongos
Managing Director HR, Organization and Efficiency
Santander Bank US
Phone Number: (1) 617 757 5878
E-mail: cbriongo@santander.us