This document provides a summary of Matthew Sims' work experience and qualifications. It outlines his 5 years of experience in liquor sales and marketing in Australia and New Zealand, including roles as a Territory Manager and Brand Ambassador. It also lists his education qualifications, including a BA Hons in Design and certificates in hospitality, education, and art. His work experience demonstrates strengths in sales, marketing, event management, and customer relations.

1. MATTHEW THOMAS SIMS
PHONE: +64 (0)499098012 EMAIL: matthewsims0478@gmail.com
NATIONALITY: New Zealander
PERSONAL STATEMENT
I am fortunate enough to have worked in some amazing industries in different countries around the world.
I have a strong background in education and training.I have worked on the marketing and promotion of brands. I have
managed teams and been managed. I have designed, photographed and created. I have negotiated and closed.
This is now my fifth year of working in the liquor sales and marketingindustry.The success I havehad in this field comes
from utilisingnotonly these skillsI haveacquired fromworking abroad,but also the sensibility I havelearntas well.
WORK EXPERIENCE
Jan 2015 – Present
THINK SPIRITS (Melbourne, AUS)
Position: Territory Manager
With a largeportfolio premium brands,Think Spirits is a well-established spiritsdistribution company in Australia.
Accomplishments:
 Maintained constantgrowth by implementing unique sales and marketing strategies to grow brands.
 Planned and conducted successful tradeand producttrainingevents.
 Planned and conducted successful consumer events.
 Prepared detailed territory plans to ensure adequate territory coverage.
 Secured, maintained and grew business revenue through exclusivepouringcontracts.
 Developed existingcustomer relationships.
 Identified and developed new accounts and business growth opportunities
 Developed key customer relationshipsto maximisebrand buildingand distribution opportunities.
 Utilised company marketing resources to promote and add valueto brands.
 Ensured excellent in-housecommunication and CRM reporting.
Apr 2014 – Dec 2014
NEAT SPIRITS (Melbourne, AUS)
Position: Territory Manager
I assisted in buildingthis newspirit distribution company with a strong focus on Australian spiritbrands.
Aug 2011 – Oct 2013
CATALYST BRANDS-GRUPPO CAMPARI (London, UK)
Position: Brand Ambassador – Italian Spirits Specialist
Accomplishments:
 Firstever Italian Sprits Specialist.A position which has become the model for employment Europe wide
 Exceeded all London targets and grew Aperol from an un-known brand into a speed-rail product.
 Increased sales of key brand ‘Aperol’ by 120% in 2012 and 274% in 2013.
 Organised and ran a number of hugely successful tastingand experiential events throughout UK.
 Introduced Aperol to Edinburgh through runningAperol Spritzpop-up bar duringFringeFestival – three hundred
cases sold in four weeks and twelve menu listings in key areas
 Conducted 200+ trainingsessionsincludinglectures to MPO heads (multiplepub operators),suppliers and atdrinks
festivals and tradeshows.
 Increased brand awareness through exposure both on-trade and off. This includes beinginvolved in a largescale
billboard,written and outdoor events marketing strategy.
 Established a solid workingnetwork in the key trend setting areas of London.
 Handled a range of sales contracts fromsmall independentout-lets to business chains.
 Established cross-sellingopportunities for business colleagues.
 Ensured journey plans and reports were clear and conciseand delivered by deadline.

2. Sep 2010 – Aug 2011
SAF RESTAURANT (London, UK)
Position: Head Cocktail Bartender
SAF is the best vegan restaurantin London and stands atthe forefront of the organic cocktail and wineindustry.
Sep 2010 – Casual
SHAKER BAR SCHOOL (London, UK)
Position: Trainer
Shaker is one of the leadingprofessional bar schoolsin London
Feb 2009 – Aug 2010
PROFESSIONAL BAR AND RESTAURANT SCHOOL (Auckland, NZ)
Position: Academic Team Coordinator/Tutor (National Certificate in Hospitality Operations and Supervision)
Team Coordinator Accomplishments:
 Guided the tutorial team through a business restructure.
 Inducted new staff and successfully streamlined them with the business.
 Created a clear lineof communication for both tutors and management.
 Established relationshipswith key industry stakeholders.
Tutor Accomplishments:
 Consistently meet Key Performance Indicators.
 Played a key role in the development of assessmentmaterial.
 Established trustingrelationships with students.
 Developed the Barista trainingscheme.
 Provided support for colleagues.
Feb 2008 – Sep 2008
BLA3.TRAINING (Barcelona, Spain)
Position: Cocktail Teacher (part time)
BLA3 is a company that offers one off workshops in all aspects of hospitality.I designed and delivered cocktail making
workshops to a variety of clientele.
Feb 2008 - Sep 2008
LAS QUEVAS DEL SORTE (Barcelona, Spain)
Position: Duty Manager/Cocktail Specialist
Las Quevas Del Sorte is a small independently owned bar located in Barcelona’s Bario Gotico which specialises in cocktails.I
was part of a small team of cocktail professionals.
Sep 2007 - Jan 2008
THE ELBOW ROOM (Shoreditch, London UK)
Position: Assistant/Promotions Manager
The Elbow Room is an award-winningmix of bar,club and American-style pool hall with three venues in London. I was
an assistantmanager of a team of twenty staff.I was also in chargeof promotions and sourcingmusic talent.
Feb 2006 - Sep 2007
THE LANE BAR (Brick Lane, London UK)
Position: Assistant Manager
The Lane Bar is a stylish restaurantand club venue situated atthe foot of Brick Lane. I was in chargeboth the general dail y
and nightly operation as well as runningof events.

3. CREATIVE WORK EXPERIENCE
Utilisingmy creativeeducation and experience, I have freelanced for a range of magazines and events. This has given me
firsthand experience of managingclientele,sourcinglocationsand workingto strictdeadlines.
MAGAZINE WORK: Reviews and Photographs
'BCN WEEK' MAGAZINE (Barcelona Spain)
‘ONE WEEK TO LIVE’ MAGAZINE (London)
‘THE PACKAGE’ MAGAZINE (Wellington NZ)
‘TEARAWAY’ MAGAZINE (Wellington NZ)
CONTRACTED WORK: Photography and Design
LORENZO OUMO MENSWEAR (Wellington NZ) – INSTORE PROMOTIONAL PHOTOGRAPHS
KIM AND ROBERT BRADBURY – WEDDING (NZ)
LISA AND PAUL ROBERTS – WEDDING (NZ)
DAVID ROCHE PHOTOGRAPHY (Sydney Australia)
VICTORIA HOUSE ANNUAL BALL (Wellington NZ)
TOWNSEND PHOTOGRAPHY (Napier NZ)
EDUCATION
BA HONS DESIGN, PHOTOGRAPHIC MAJOR
Massey University,Wellington,N.Z 1998–2001
DIPLOMA IN ADULT EDUCATION
Southern Institute of Technology (DistanceLearning) Current
NATIONAL CERTIFICATE IN ADULT LITERACY EDUCATION (VOCATIONAL)
Genesis TrainingCentre 2010
NATIONAL CERTIFICATE IN ADULT EDUCATION
Upskill New Zealand 2009
LEVEL 4 CERTIFICATE IN HOSPITALITY OPERATION AND SUPERVISION
Professional Bar and RestaurantSchool 2009
CERTIFICATE IN ART AND DESIGN
Eastern Institute of Tech, Napier, N.Z 1997-1998
SIXTH FORM CERT: ART, MUSIC, MATHS, PHYSICS, CHEMISTRY
Tamatea High School,Napier, N.Z 1992-1995
LANGUAGES
ENGLISH NATIVE
SPANISH BEGINNER / INTERMEDIATE
POLISH BEGINNER/ INTERMEDIATE
INTERESTS AND HOBBIES
I have a passion for music on a range of levels. I have made and collected music for a long time and have a wide range of
genres that areof interest to me. I am very creative and find this in conjunction with my digital SLRcamera a perfect a venue
to express myself. I have enjoyed travellingand as a result have gained confidence in meeting new people and have become
outgoing in whatever I do. I am motivated and confident in my skills and would like to utilise my experiences to further
enhance my prospects within a more dynamic environment.