1. 301, Westwood Condominium, Greenhills San Juan City, 1504
09178688123 donpalmares@gmail.com
Interested to pursue a long term career in Marketing, Brand Management,
and other related fields.
AB Communication Arts (2014)
Ateneo de Manila University
Dean’s Lister (First Semester, SY 2012–2013)
PANAF - DLSU (July – Sept 2014)
Fundamentals of Marketing
Awarded Best Marketing Proposal
Account Manager
Aug 2014 – Present • In charge of managing key accounts in the FMCG and Retail categories
o Ensures that each brand’s annual key performance indicators and targets
are met through various innovative strategies targeted to their consumers
• Social Media Management and Content Development
o Manages Clients’ social media profiles and strategizes online initiatives for
each brand in order to attain the best digital engagement
• Management & coordination to ensure timely delivery of client materials
o Guarantees that creative materials are in-line with the overall brand
message and presents the creative output within the project timelines.
• Briefing of creative and technical teams on campaigns and projects
o Leads the creative team to craft the best possible output based on the
client’s direction and objectives.
• Development of presentation documents and agency cost estimates
o Crafts the cost estimates for the campaign initiatives to be launched
o Collates, curates, and sorts presentation documents for pitches
o Researches content on the latest digital trends and digital statistics
• Coordination with third-party suppliers for production of materials
o Print materials (Posters and brochures)
o Digital materials (Facebook app development)
o Video materials (Video production)
o Google Ad Network placements (web banner ads, YouTube ads)
• Monitoring of website performance and presentation of statistics
• Search Engine Optimization and Search Engine Marketing
Corporate Communications Intern
• Wrote feature articles for “SPARK”, Meralco’s monthly magazine
• Researched for company projects and encoded voice transcripts
April – May 2013 • Learned basic Photoshop to create some materials for the company
2. Student Jock
July 2012 – • Talked On-Air as a Co-Dj and created short spiels on the latest entertainment news
January 2013 • Learned how to operate controls of the radio station
As an individual, I constantly challenge myself to exceed expectations. I am
organized, adaptable to change, and goal oriented towards work. I have a proactive
attitude that makes me a great team player and an effective project leader. I am
hardworking, able to utilize my skills to create only the best work output.
I am proficient in spoken and written English, and can also converse in Tagalog and
Ilonggo. I am skilled in basic computer applications such as Microsoft Word, Excel,
and PowerPoint. I am also comfortable with public speaking and I enjoy writing.