Events. Lead Generation
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How to generate relevant leads through events? What's the process and event-related campaigns workflow? What are your major mistakes?
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Events. Lead Generation
- 1. M A R I N A N I K I T C H U K EVENTS. LEAD GENERATION.
- 2. Introduction Lead generation events Pros and cons of the lead gen events Is it worth it running event campaigns? Events sources to review How to choose your relevant events with a limited budget Event-based lead gen campaigns. Step by step guide TOP-10 sales mistakes to avoid Lead gen activities If you can't attend the event Q&A DISCUSSION POINTS TOPICS FOR TODAY 2
- 3. Maryna Nikitchuk is the Director of Business Development, Europe, tritiumDX (formerly Social2B), B2B-Marketing Strategy and Execution firm, specializing in ABM (Account Based Marketing), Sales Enablement, Marketing Stack Implementation, and Content Marketing Execution. Also, Maryna is a BDM community influencer in Odessa, journaling a popular Telegram channel on business development and performing as a business development course lecturer, curator, and speaker at IT conferences. Business Development Experience: *tritiumDX (Formerly Social2B) (Nov. 2018- Now) *Provectus (2017-2018) *DataArt (2012-2017) Consultant for IT services companies. Main focus: *Inbound and Outbound Marketing *Lead generation *ABM (account-based marketing) BRIEF INTRODUCTION I AM MARINA NIKITCHUK, BDD @TRITIUMDX AND IT BD CONSULTANT 3
- 4. LEAD GENERATION EVENTS THE MOST SUCCESSFUL OUTBOUND MARKETING TOOL 2 TIMES MORE EFFECTIVE
- 6. CREATE YOUR ACTION PLAN LEAD GENERATION PROCESS Messaging and positioning It comes from your strategy and goals Get the feedback & Repeat Analyze, Be flexible, Make changes, Repeat Planning, Objectives & Retrospective Quarter Month Week Build your market anticipation Preparation (Collateral, Materials) & Execution Attend -> Young Exhibit -> Growing Create -> Mature
- 7. LEAD GEN EVENT BOARD
- 8. PROS & CONS
- 9. EVENTS SOURCES Google - “TOP AI conferences in the US” Specialized websites - https://www.fintechweekly.com/fintech-conferences Competitors websites Eventbrite Meetup DOU for Ukrainian events Telegram Channels
- 11. EVENT CAMPAIGN EXECUTION THE CHECKLIST Target: Startup Grind Europe, June, 6th Campaign kick-off: Meetings Scheduled - Not interested (and why) - Long-term leads - Comment: Team Stakeholder - Executor - Coordinator - Infrastructure Excel: Trello Board: Pipedrive: Weekly status reports on Mondays. Channels of Execution Social networks (LinkedIn) Emails Calls Initial pitch approved by the Team: Goals for the campaign Marketing research, brand awareness, arrange at least 5 introductory meetings with the decision makers (CMO, CEO, Marketing Director). Relevant materials Timeline: 1 month, 10th of May - 10th of June Status sync-ups
- 12. PITCHES
- 13. WE USE TRELLO TRACK YOUR PROGRESS 10
- 14. Telegram Follow-upLinkedIn/CRM The day of the event
- 15. Your Events Attend -> Young Exhibit -> Growing Create -> Mature
- 16. 10 mistakes
- 17. Marina Nikit4uk GET IN TOUCH WITH US acebook, LinkedIn, Twitter: marina.nikitchuk@gmail.com Email Address https://t.me/bizdeva Telegram Channel