This document provides a summary of EKATERINA MEKSHENKOVA's skills and experience as a digital manager. She has 12 years of experience in digital marketing, account management, sales, and project management. She holds a Master's degree in advertising/marketing and has worked with top brands. Her skills include digital strategy, media planning, content creation, and analytics. She has successfully managed social media marketing campaigns and worked with online advertising platforms.

1. EKATERINA MEKSHENKOVA DIGITAL MANAGER
SKILLS
 12 years of digital marketing, account, sales and project management
experience
 Master of Business in advertising/marketing
 Extensive experience working with top brands and companies
 Digital strategy planning, media planning, budgeting and cost estimation
 Successful SMM experience in creating engaging content and its seeding
 Work with context ads (Google, Yandex.Direct), targeted ads, web-analytics
(Google Analytics, Yandex Metric)
 Experience of working with partners and web portals
 Pro-activeness, good analytic skills, time planning, self-motivated, creativeness,
keenly aware of current digital trends and developments, fast learner
 Knowledgeable of digital channels, promo mechanics and instruments: web
development, mobile, SMM and SEO
EDUCATION
12 YEARS WORK EXPERIENCE
Account director 11.2014 — 05.2016
Dr. Jung, Digital Agency, www.dr-jung.ru, [Moscow, Russia]
 Building and maintaining strong long-lasting relationships with clients. Managing multiple projects
at a time (website development, special projects, promotion). Coordination of all executive specialists within
a team including producers, strategists, promo specialists and copywriters. Contract agreement negotiations
and follow up.
 Strategic planning, sales planning and budgeting. Identification and development of unique selling
propositions. Planning of persuasive approaches and pitches that speak to the client’s needs, concerns, and
objectives. Development of commercial proposals for new clients. Organization and management of tender
workflow (research and analytics, strategy, brainstorming with team, generation of creative ideas, cost
estimation).
New business manager 11.2010 – 10.2014
Convergent Media Group, digital agency, www.convergent-usa.com [Moscow, Russia]
 Research and build relationships with new clients, cold calls, tender participation, sale pitches
preparation (digital campaigns and strategy development projects, SMM and social network campaigns, SEO
and other tools)
 Preparation of commercial offers, digital strategies and creative solutions. Annual budget planning,
cost estimation, contract agreement negotiations.
Account manager 01.2010 – 01.11.2010
Ermine Digital Agency, digital agency [Moscow, Russia]
Sales manager 07.2009 – 11.2009
Interactive Solutions, advertising agency [Moscow, Russia]
Advertising and PR manager 11.2004 - 04.2005
BS Graphics production, postproduction house [Moscow, Russia]
Production manager 06.2003 - 11.2004
130-135 ESL courses
University of Alberta, Canada
2016
Master of Business in Advertising and Marketing
Moscow Academy of Natalia Nesterova
2004
2004

2. ADDITIONAL COURSES
SUCCESSFUL PROJECTS
Sales training
2-days course
2009
Оratorical skill training
Orator.ru, Oratorical skill
2013
IELTS BKC course
BKC language centre, English language
2007
ARISTO SMM (wardrobe systems):
SM content strategy development
Managing content creation for Facebook and
Vkontakte (including non-standard gif-posts and
longreads)
Launch of target ads to promote posts
Selection of popular publics for posts seeding and
promotion
Lasolvan Rhino promo campaign,
Boehringer-Ingelheim:
Account management and contract agreement
Directing a website creation and its promotion
Managing a special project on Eva.ru portal
Influence agents work coordination
Work with context ads
Vitrum Kids Gummy Special project for
Unipharm:
Branded content creation and seeding in Social
Media. Selection of publics (target audience of
moms) for posts at Vkontakte.ru and
Odnoklassniki.com. Generation of creative idea,
project management and placement.

3. An adaptive website about cold for Ambrobene,
TEVA:
A proposal preparation was made for website
development and its conception. The objective was
to create a informational and product website
dedicated to cold diseases which will offer consumers
either herbal or more chemical kind of treatment.
Sberbank 170th anniversary special project:
Contact with the client, managing of tender
workflow. A commercial proposal was prepared
along with creative idea and mechanic. Contract
agreement.
A corporate website for Convergent Media
Group agency:
I developed the structure and main concept of
the website. I engaged outsource designers to
this project. The entire process of project
management was made with my efforts
(Design, web layout, programming, content)