CSADV is an advertising agency founded in 2002 that has grown from a media agency to a full-service agency. It creates advertising campaigns across various media channels, provides creative services, and specializes in below-the-line (BTL) promotional activities. Some of its BTL services include event management, point-of-sale promotions, hiring promotional staff, and producing branded materials. It has experience managing campaigns for several international brands across multiple regions in Russia.

2. About us
CSADV advertising company mission is creating a solid basis for
business and supporting a company on its capitalization way.
CSADV ad company was founded in 2002, and has grown from media
agency to the full cycle agency.
In CSADV company history you can see the way of success, well realized
opportunities, good coincidences, high opportunities and accurately
planned events.
That was a period when a big work was done likewise a big experience
was obtained as a reward.
2CSADV

3. Media
CSADV Media sector key services:
Tracking and Analysis, planning Media campaign
Selecting appropriate the most effective media channels : TV, Radio, Press, Internet,
Outdoor, Indoor, Transit advertising
PR
Media monitoring within the whole Russian Federation
Research, analysis, preparing comprehensive recommendations
PR support start up campaigns
New possibilities and PR activities
Production
Preparing full TV production campaigns
Creative
preparing creative concept , creative scenario
web design full services
creating Brand book
designing P.O.S. materials- booklets, catalogs, leaflets
BTL
an extensive model database with Food drink sampling stuff, special event staff,
runway models allows to create, manage, and securely host any promotion effort
from start to finish.
intensive training program educates promotion staff to represent the company as
perfect corporate sales ambassadors.
event management: press conferences, exhibitions, special events
03 CSADV About us

4. 04 CSADV About us
Promotional actions are an ideal way to
attack the consumer attention and get
immediate sales results and gain new
customers.
Possibilities:
Organizing events
The point of sale promotion
Promo models, events stuffing
Preparing and managing press conferences, exhibitions, corporate events
BTL

5. 5 CSADV Possibilities
Key phases of ourwork
Consumer
Brief
Preparing full report
Creating ad campaign
Gatheringinformation,
discussingresults
Implementation ad campaign
Preparing ad campaign

6. 6 CSADV Possibilities
Key elements ofthe
estimate calculation
Customer
standard
mechanics
complicated
mechanics
Mechanic and estimate approvement
Presentation to the client
Brief
Project manager
Filling in
brief form
Total costs
calculation
+
offer
Standart estimate
and proposal
Brainstorming
coordination
with the
department of
implementing

7. 7 CSADV Possibilities
BTL
department
structure
key elements
Consumer
Project
manager
HR
Training
manager
Circulation
of documents
Preparing
reportsProject
coordinator/
”Field”
manager
qualities examining of works in regions
promostuffrequest
interim
andexterior report
promo
stufffee
exterior report
reportanalysis
projectdocuments
trainingrequest
regional
managers
coordinationregional
projects

8. 8 CSADV Possibilities
Regional
manager
Administrative
coordinator
«Field»
manager
In charge of:
•Brief and documentation
•Logistic
•Reports schedules
•Projects schedules
In charge of:
•Hire promo stuff
•Trainings
•Qualities examining of works
in regions
•Promo stuff fee
•Coordination
•Preparing and project
managing full period
In charge of
projects statuses:
•Analyzing reports
•Assisting and coordinating
promo stuff at the point
of sale or event location
to keep the service high
quality
Region Communication

9. 9 CSADV BTL Possibilities
Type of production – Plasma TV
In 2007 (November- December)
advertising agency CSADV organized
advertising campaign in 20 regions.
Outdoor advertising was used as a main channel,
mostly were used firewalls and other big wall
formats.
Type of production – watch G-Shock
Cooperation lasted 1,5 year (2007-2008)
For the promotion goals was chosen printed
advertising in the offline magazines.
Also CSADV was involved in design processes,
adaptation of instructions for the product and
advertising prints.
Company name: Pioneer
Company name: Casio

10. 10 CSADV BTL Possibilities
Type of production – all product line
Cooperation lasted 7 years (2002-2009)
Advertising agency CSADV realized:
all volume of BTL activities;
producing souvenirs and corporate production;
providing design processes and production of
corporate magazines, packs, instructions, POS
materials;
realizing of marketing strategy in the Russian
market for Bugatti home appliances;
building show-room for Binatone in the
Gorbushkin Dvor shopping mall;
realizing of the advertizing campaign: outdoor
and press.
Description of BTL activity in the Plehanov Russian
Economic University: in the hall of University several
professionals in the improvised hair-cut salon
made hair-dresses for volunteers with the Binatone
appliances.
Company name: Binatone
Description of the roadshow: CSADV company
according to the loyalty increasing program of
distribution channels among Moscow, St. Petersburg,
Volgograd, Yekaterinburg and Novosibirsk has
conducted the contest for Binatone dealers. The top
sales dealers have won the prizes and presents.
The project program:
magnificent meeting guests
presenting gifts
drawing the main prize- fabulous journey to the
exotic country
POP artists concert
catering

11. 11 CSADV BTL Другие акции
Type of production – all product line
CSADV provided all volume of activities for the sales
promotion in the Russian market:
BTL activities;
producing souvenirs and corporate production,
brand book;
providing design processes and production
of corporate magazines, packs, instructions, POS
materials;
creation of the web-site;
realizing of the advertizing campaign: outdoor
and press.
Creative department of CSADV advertizing agency:
Among the clients of our creative department there
are such companies as Panasonic (all product line),
Moulinex, Rolsen (LCD), Technics (stereo systems).
Company name: Hankel

12. CSADV prepares
ad campaigns
via the most effective
channels considering
the individuality of our
customers. That is why our
clients get their unique
offers that fit perfectly their
own style and campaign
strategy expectations.
®