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Persona 1 - The Budget Buyer
Who Goal(s) Barrier(s)
Name: Raj
Age: 28
Location: Suburbs
Household: 1
person
Education: College
1. To purchase quality bedding
that doesn’t cost too much
money
1. Concern about setting up the
bedding materials alone . Since
he is the only one person in his
home.
Persona 2 - The Variety Shopper
Who Goal(s) Barrier(s)
Name: Melana
Age: 42
Location: city
Household: 2 people
(1 child)
Education: college
1. To find the exact bedding they
want by choosing from a wide
selection of colors, fabrics,
and patterns
1. Concern about setting up the
bedding materials alone . Since
he is the only one person in his
home.And her kid can't help for
this.
Customer_persona.docx

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Customer_persona.docx

  • 1. Persona 1 - The Budget Buyer Who Goal(s) Barrier(s) Name: Raj Age: 28 Location: Suburbs Household: 1 person Education: College 1. To purchase quality bedding that doesn’t cost too much money 1. Concern about setting up the bedding materials alone . Since he is the only one person in his home. Persona 2 - The Variety Shopper Who Goal(s) Barrier(s) Name: Melana Age: 42 Location: city Household: 2 people (1 child) Education: college 1. To find the exact bedding they want by choosing from a wide selection of colors, fabrics, and patterns 1. Concern about setting up the bedding materials alone . Since he is the only one person in his home.And her kid can't help for this.