Raj is a 28-year-old single man living in the suburbs who wants to purchase quality bedding for a good price as the only person in his household. His barrier is concern about being able to set up the bedding materials alone. Melana is a 42-year-old mother living in the city with her child who wants a wide selection of bedding options to find the exact one she wants. Her barrier is also concern about setting up the bedding alone without help as her child cannot assist her.