Customer segmentation an analytical crm approach to telecommunication
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This is project proposal presentation on data mining of telecommunication data,
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Customer segmentation an analytical crm approach to telecommunication
- 1. Customer Segmentation An Analytical CRM Approach for NT By:- Bishal Timilsina Bishnu Bhattarai Narayan Pd. Kandel Niroj Karki
- 2. Introduction Based on paper “Data mining and CRM in telecommunication” by D. Ćamilović Objectives: – Call pattern analysis – Business Process and Strategy in Service Analysis
- 3. Scope & Methodology Scope: NT Prepaid users only
- 4. Tools and Techniques Tools R Python MySQL Data-mining libraries
- 5. Tools and Techniques Technique Clustering through K-mean Algorithm Decision Tree Neural Network Regression
- 6. Expected Result Customer Segmentation Analysis & BI visualization Development of Platform for Strategy Formulation
- 7. Further Expansion • Churn Pattern Analysis • Transform system to real time
- 8. References http://www.slideshare.net/Tommy96/data-mining-and-crm-in- telecommunications http://www.crmsoftware.asia/crm-telecom.htm Question ?
Editor's Notes
- CRM cannot be practiced in business without tracking patterns within customer data. Since the goal of data mining is extracting meaningful patterns and relationships from large data sets, data mining can redefine and improve customer relationships. Fortunately, telecommunications companies know more about their customers than anyone else.