Communication Service Providers (CSPs) can navigate the path to successful digital transformation through deep industry expertise, modular and customized solutions that meet real needs.

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Customer Intelligence & Insights
for Communications helps CSPs:
• Improve the customer experience
based on 360-degree view of
customer
• Drive monetization of network
data and services
• Lower operational costs
NETWORK
ANALYTICS
WEB ANALYTICS
PERSONALIZATION
RECOMMENDATION
Sales
forecast
accuracy increased2
conversion
rate increase
60% ONLY
18% cross-channel
of marketing data
integration
is fully automated
needs improvement9
with CRM data10
ENGINE
LOYALTY
MORE…
COLLABORATION
SUPPLY CHAIN
VISIBILITY
TCS
Platforms
Integration between
marketing applications
tops selection criteria for of marketers8 53% of companies don’t know which
Tata Consultancy Services (TCS) delivers solutions that help organizations navigate the path
to successful Digital Transformation. Through deep industry expertise, modular, customizable
solutions that meet real needs, and an “experience certainty” commitment, TCS helps
communications service providers stay ahead of customers’ needs and drive down costs.
Sources: 1. Results achieved by TCS customers, 2. Aberdeen, 2013, 3. Accenture, 4. J. Fleming & J. Asplund, 5. Conversion Rate Experts, 6. Forrester Research 2014 7. B2BOnline,
8. B2B Technology Marketing Community on LinkedIn, 9. Computer Weekly, 10. Scribe Software,11. Web Marketing 123.
www.tcs.com
80%
reduction in KPI
calculation
time1
27%
uptake of upsell
recommendations1
12% rise in
web self service6
120,000,000
call records analyzed per day1
more revenue4
Engaged customers
generated 1.7times
12%
10% increase
in overall
margins
due to
customer
centricity3
Digital Commerce for
Communications helps CSPs:
• Connect, communicate and
collaborate with their customers,
partners and suppliers
• Drive customer satisfaction and
retention by providing the
products and services customer
want, when and where they
want them
• Drive operational eciencies
and lower costs across the
commerce cycle
30%
said their organizations
couldn’t automate
marketing due to poor data
collection infrastructure7
To solve your digital transformation challenges with traditional
solutions, you have two—equally problematic—choices.
One group of vendors provides generic technology platforms that have to
be customized and integrated with other technologies to address the specic
digital transformation challenges you face. This approach is costly and takes time.
The second set of suppliers provides point products aimed at solving
isolated issues, such as web analytics or cross-channel management.
This approach requires integration with various technology platforms and
other point solutions to solve problems posed by digital transformation.
Non-Integrated
Point Solutions
Big, Generic
Technology Platforms
Traditional Solutions
1.
2.
channel generates the most revenue11 33%
Modular architecture
with industry-specic
modules running on a
common data and
ecommerce platform.
Generic technology
platforms or
non-integrated point
solutions.
50%
500%
can up
prots
5
for Communication Service Providers (CSPs)
TCS
Solutions
Traditional
Solutions
CONTENT
CAMPAIGN
MANAGEMENT
MORE...
INVENTORY
CROSSCHANNEL
DEMAND
FORECASTING
DISTRIBUTED ORDER
MANAGEMENT
CUSTOMER
SERVICE