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Customer
Satisfaction
Q1 2014
Management Team Meeting
May 19, 2014
Front Desk Agent
Mandarin Oriental Miami
CSI Process: What we have learned Q1 2014?
What is working
• New 11 point scale
• More meaningful data to all departments
• Collecting and summarizing data
• 55 different types of surveys per quarter
• Listening to our Customer
What can improve
• Not conveying the “How to” to improve CSI scores
• Breaking down what CSI means: moving from numbers to meaning
• Identifying Promoters, Passives, and Detractors in SFDC
Measuring Customer Satisfaction
Customer Satisfaction Index (CSI)
If all respondents are …
Promoters, score of 100
Passives, score of 0
Detractors, score of -100
New 0-10 scale classifications
Calculating CSI
- =
Promoters Detractors
CSI Score
10 8 7 3 2 0
Promoters. They love
us
Passives. They like us, but probably
won’t recommend us. Aren’t loyal
Detractors. Negative
attitudes.
CSI: What is the Scale in 2014?
Promoters
(10 + 9 + 8)
Detractors
(2 + 1 + 0)
40
20
40
Old Scale 1 - 5
Promoters
Passive
Detractors
27
46
27
New Scale 0-10
Promoters
Passive
Detractors
CSI score = (10 + 9 + 8) – (2 + 1 + 0)
What We Measured – 2014
Participants
for Q1 2014
% Responded
for Q1 2014
Participants
for Q2 2014
% Responded
for Q2 2014
Participants
for Q3 2014
% Responded
for Q3 2014
Participants
for Q4 2014
% Responded
for Q4 2014
Product 52 25.0
Sales 113 23.0
Account
Management
490 14.5
Implementation 47 31.9
Global Support 2,424 7.6
ATRIO Support 17 23.5
Company
Performance
166 25.3
Totals 3,309 10.8
Company Perception
CSI Overview
Professional Conduct 64.3
Company Values 47.6
Partnership 52.4
Innovation 21.4
Would you recommend 16.4
40.5
Promoters
Passives
Detractors
What we see
- Majority of customers are
promoters
- Lagging in innovation (21.4) and
propensity to recommend the
company (16.4)
Company Action Steps
- Make our innovation known
- Crank up the Intensity value
- Get to know our customers as a
partners
Company Perception
Year over year
-100
-80
-60
-40
-20
0
20
40
60
80
100
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2012 2013 2014
CSIScore
Average 53.2 Average 57.4
Promoters
Neutral
Detractors
Company Perception
CSI by year and quarter
Q1 Q2 Q3 Q4
2012 51.2 36.2 68.2 57.2
2013 53.8 49.2 65.5 61.2
2014
New Scale
40.5 ? ? ?
Global Support Cases Closed < 2 Days
CSI Overview
Professional Conduct 78.2
Commitment 70.1
Knowledge 73.9
Process 70.1
Would you recommend 55.9
69.7
Promoters
Passives
Detractors
What we see
- Majority of customers are
promoters
- Our customers like our people
- Consistently one of the highest
scoring survey
Department Action Steps
- Keep the helpful attitude
- Develop a WOW factor
- Thank each customer for using
PSMS
Average 79.1
Global Support Cases Closed < 2 Days
CSI Year over Year
Promoters
Neutral
Detractors
-100
-80
-60
-40
-20
0
20
40
60
80
100
Q1 Q2 Q3 Q4 Q1
2013 2014
CSIScore
Global Support Cases Closed < 2 Days
CSI score quarter by quarter comparison
Q1 Q2 Q3 Q4
2013 81.3 77.8 81.7 75.7
2014
New Scale
69.7 ? ? ?
Global Support Cases Closed > 2 Days
CSI Overview
Professional Conduct 76.6
Commitment 52.3
Knowledge 53.1
Process 53.3
Would you recommend 33.6
53.8
Promoters
Passives
Detractors
What we see
- Majority of customers are
promoters
-Our customers like us resolving
their issues faster
- Our customers want to know the
status of their issues
Department Action Steps
- Keep the helpful attitude
- Commit to following through
- Speed up the process
- Over communicate
Global Support Cases Closed > 2 Days
CSI Year over Year
Average 53.2 Average 57.4
Promoters
Neutral
Detractors
-100
-80
-60
-40
-20
0
20
40
60
80
100
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2012 2013 2014
CSIScore
Global Support > 2 Days average
CSI score quarter by quarter comparison
Q1 Q2 Q3 Q4
2012 80.0 70.7 59.6 59.6
2013 64.7 69.8 75.2 75.2
2014
New Scale
53.8 ? ? ?
Implementation
CSI Overview
Planning 66.7
Performance 80.0
Professional Conduct 100
Training 66.7
Would you recommend 46.7
72.0
Promoters
Passives
Detractors
What we see
- Majority of customers are
promoters
-Consistently one of the highest
scoring survey
- Our customers like our people
Department Action Steps
- Fine tune planning process to
improve the coordination of all
parties internally and externally
-Understand how our performance
influences the customers sense of
completion
-100
-80
-60
-40
-20
0
20
40
60
80
100
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2012 2013 2014
CSIScore
Average 60.1 Average 92.2
Implementation
CSI Year over Year
Promoters
Neutral
Detractors
Implementation
CSI score quarter by quarter comparison
Q1 Q2 Q3 Q4
2012 72.0 80.0 28.3 60.0
2013 100 95.6 83.1 90.0
2014
New Scale
72.0 ? ? ?
Account Management
CSI Overview
Professional Conduct 69.1
Solutions 49.2
Knowledge 45.1
Partnership 49.3
Would you recommend 49.3
52.4
Promoters
Passives
Detractors
What we see
- Professionalism
-Improved out reach to customers
- Good relationships when
established
- Communication is the key to
Satisfaction
Department Action Steps
- Get to know your properties future
plans to develop a partnership
-Deepen product knowledge to
provide solutions quickly
-Update contacts and contact roles
- Find a reason to connect with
contacts
-100
-80
-60
-40
-20
0
20
40
60
80
100
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2012 2013 2014
CSIScore
Average 79.3 Average 48.2
Account Management
CSI Year over Year
Promoters
Neutral
Detractors
Account Management
CSI quarter by quarter comparison
Q1 Q2 Q3 Q4
2012 65.0 85.2 80.9 86.0
2013 66.3 66.3 33.8 25.9
2014
New Scale
52.4 ? ? ?
Sales
CSI Overview
Professional Conduct 80.8
Demonstrated Functionality 69.3
Proposition Value 65.4
Process timing 65.4
Would you recommend 50.0
66.2
Promoters
Passives
Detractors
What we see
- Professionalism
- Responsiveness to needs
- Majority of customers are
promoters
Department Action Steps
-Deepen product knowledge
-Demonstrate the value of owning
our products
- Simply the process
-100
-80
-60
-40
-20
0
20
40
60
80
100
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2012 2013 2014
CSIScore
Average 68.7 Average 61.7
Sales
CSI Year over Year
Promoters
Neutral
Detractors
Sales
CSI score quarter by quarter comparison
Q1 Q2 Q3 Q4
2012 52.0 61.0 82.8 60.0
2013 69.5 76.9 51.3 90.0
2014
New Scale
66.2 ? ? ?
Product
CSI Overview
Working Correctly 46.2
System Functionality 38.5
Performance 38.5
on track UD/UG 65.4
Would you recommend 50.0
40.0
Promoters
Passives
Detractors
What we see
- Good release and upgrade cycle
- A majority of customers are
passive about our products
Department Action Steps
- Educate us about the product
- Communicate to us about the
product
-100
-80
-60
-40
-20
0
20
40
60
80
100
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2012 2013 2014
CSIScore
Average 46.0 Average 34.0
Product
CSI Year over Year
Promoters
Neutral
Detractors
Product
CSI score quarter by quarter comparison
Q1 Q2 Q3 Q4
2012 38.0 47.3 50.5 48.3
2013 - 5.0 42.3 53.3 45.3
2014
New Scale
40.0 ? ? ?
CSI: Shout Outs for Q1 2014
Don Tenney is
always a pleasure
to deal with. Thank
him for me!
David even sent
instructions for us
to use in the
future - that was
greatly
appreciated
I'd like to recognize
Kiara Sexton for her
prompt reply and
commitment to
resolve my problem in
a timely manner.
Andy Au is
absolutely fantastic.
he always replies to
me immediately and
takes ownership of
the problem
Catherine’s guidance
was perfect
Richard always
provides
efficient service.
Very Helpful and
courteous
I absolutely love speaking
with Wayne, Toya,
Shannon, Alphonso and
Don! Great Team !!
Victor was great at assisting
us for our upgrade
CSI: Call to Action for Q2 2014
What we can do together
• Constant Contact with our Customers
Find a reason to reach out and get to know our customers
CSI Reason: Our highest CSI numbers come from are our people
• Shepherd Program
New Installs will get a welcome program
CSI Reason: Directly from a Customer Comment
• Product Launch Program
Generate excitement, awareness, and educate both internally and
externally about our new products and releases
CSI Reason: Low innovation and “would you recommend” results
• Analyze and Quantify the Customer Comments
John Scrugham
CSI Reason: We have the data
Customer Satisfaction PowerPoint

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Customer Satisfaction PowerPoint

  • 1. Customer Satisfaction Q1 2014 Management Team Meeting May 19, 2014 Front Desk Agent Mandarin Oriental Miami
  • 2. CSI Process: What we have learned Q1 2014? What is working • New 11 point scale • More meaningful data to all departments • Collecting and summarizing data • 55 different types of surveys per quarter • Listening to our Customer What can improve • Not conveying the “How to” to improve CSI scores • Breaking down what CSI means: moving from numbers to meaning • Identifying Promoters, Passives, and Detractors in SFDC
  • 3. Measuring Customer Satisfaction Customer Satisfaction Index (CSI) If all respondents are … Promoters, score of 100 Passives, score of 0 Detractors, score of -100 New 0-10 scale classifications Calculating CSI - = Promoters Detractors CSI Score 10 8 7 3 2 0 Promoters. They love us Passives. They like us, but probably won’t recommend us. Aren’t loyal Detractors. Negative attitudes.
  • 4. CSI: What is the Scale in 2014? Promoters (10 + 9 + 8) Detractors (2 + 1 + 0) 40 20 40 Old Scale 1 - 5 Promoters Passive Detractors 27 46 27 New Scale 0-10 Promoters Passive Detractors CSI score = (10 + 9 + 8) – (2 + 1 + 0)
  • 5. What We Measured – 2014 Participants for Q1 2014 % Responded for Q1 2014 Participants for Q2 2014 % Responded for Q2 2014 Participants for Q3 2014 % Responded for Q3 2014 Participants for Q4 2014 % Responded for Q4 2014 Product 52 25.0 Sales 113 23.0 Account Management 490 14.5 Implementation 47 31.9 Global Support 2,424 7.6 ATRIO Support 17 23.5 Company Performance 166 25.3 Totals 3,309 10.8
  • 6. Company Perception CSI Overview Professional Conduct 64.3 Company Values 47.6 Partnership 52.4 Innovation 21.4 Would you recommend 16.4 40.5 Promoters Passives Detractors What we see - Majority of customers are promoters - Lagging in innovation (21.4) and propensity to recommend the company (16.4) Company Action Steps - Make our innovation known - Crank up the Intensity value - Get to know our customers as a partners
  • 7. Company Perception Year over year -100 -80 -60 -40 -20 0 20 40 60 80 100 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 CSIScore Average 53.2 Average 57.4 Promoters Neutral Detractors
  • 8. Company Perception CSI by year and quarter Q1 Q2 Q3 Q4 2012 51.2 36.2 68.2 57.2 2013 53.8 49.2 65.5 61.2 2014 New Scale 40.5 ? ? ?
  • 9. Global Support Cases Closed < 2 Days CSI Overview Professional Conduct 78.2 Commitment 70.1 Knowledge 73.9 Process 70.1 Would you recommend 55.9 69.7 Promoters Passives Detractors What we see - Majority of customers are promoters - Our customers like our people - Consistently one of the highest scoring survey Department Action Steps - Keep the helpful attitude - Develop a WOW factor - Thank each customer for using PSMS
  • 10. Average 79.1 Global Support Cases Closed < 2 Days CSI Year over Year Promoters Neutral Detractors -100 -80 -60 -40 -20 0 20 40 60 80 100 Q1 Q2 Q3 Q4 Q1 2013 2014 CSIScore
  • 11. Global Support Cases Closed < 2 Days CSI score quarter by quarter comparison Q1 Q2 Q3 Q4 2013 81.3 77.8 81.7 75.7 2014 New Scale 69.7 ? ? ?
  • 12. Global Support Cases Closed > 2 Days CSI Overview Professional Conduct 76.6 Commitment 52.3 Knowledge 53.1 Process 53.3 Would you recommend 33.6 53.8 Promoters Passives Detractors What we see - Majority of customers are promoters -Our customers like us resolving their issues faster - Our customers want to know the status of their issues Department Action Steps - Keep the helpful attitude - Commit to following through - Speed up the process - Over communicate
  • 13. Global Support Cases Closed > 2 Days CSI Year over Year Average 53.2 Average 57.4 Promoters Neutral Detractors -100 -80 -60 -40 -20 0 20 40 60 80 100 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 CSIScore
  • 14. Global Support > 2 Days average CSI score quarter by quarter comparison Q1 Q2 Q3 Q4 2012 80.0 70.7 59.6 59.6 2013 64.7 69.8 75.2 75.2 2014 New Scale 53.8 ? ? ?
  • 15. Implementation CSI Overview Planning 66.7 Performance 80.0 Professional Conduct 100 Training 66.7 Would you recommend 46.7 72.0 Promoters Passives Detractors What we see - Majority of customers are promoters -Consistently one of the highest scoring survey - Our customers like our people Department Action Steps - Fine tune planning process to improve the coordination of all parties internally and externally -Understand how our performance influences the customers sense of completion
  • 16. -100 -80 -60 -40 -20 0 20 40 60 80 100 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 CSIScore Average 60.1 Average 92.2 Implementation CSI Year over Year Promoters Neutral Detractors
  • 17. Implementation CSI score quarter by quarter comparison Q1 Q2 Q3 Q4 2012 72.0 80.0 28.3 60.0 2013 100 95.6 83.1 90.0 2014 New Scale 72.0 ? ? ?
  • 18. Account Management CSI Overview Professional Conduct 69.1 Solutions 49.2 Knowledge 45.1 Partnership 49.3 Would you recommend 49.3 52.4 Promoters Passives Detractors What we see - Professionalism -Improved out reach to customers - Good relationships when established - Communication is the key to Satisfaction Department Action Steps - Get to know your properties future plans to develop a partnership -Deepen product knowledge to provide solutions quickly -Update contacts and contact roles - Find a reason to connect with contacts
  • 19. -100 -80 -60 -40 -20 0 20 40 60 80 100 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 CSIScore Average 79.3 Average 48.2 Account Management CSI Year over Year Promoters Neutral Detractors
  • 20. Account Management CSI quarter by quarter comparison Q1 Q2 Q3 Q4 2012 65.0 85.2 80.9 86.0 2013 66.3 66.3 33.8 25.9 2014 New Scale 52.4 ? ? ?
  • 21. Sales CSI Overview Professional Conduct 80.8 Demonstrated Functionality 69.3 Proposition Value 65.4 Process timing 65.4 Would you recommend 50.0 66.2 Promoters Passives Detractors What we see - Professionalism - Responsiveness to needs - Majority of customers are promoters Department Action Steps -Deepen product knowledge -Demonstrate the value of owning our products - Simply the process
  • 22. -100 -80 -60 -40 -20 0 20 40 60 80 100 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 CSIScore Average 68.7 Average 61.7 Sales CSI Year over Year Promoters Neutral Detractors
  • 23. Sales CSI score quarter by quarter comparison Q1 Q2 Q3 Q4 2012 52.0 61.0 82.8 60.0 2013 69.5 76.9 51.3 90.0 2014 New Scale 66.2 ? ? ?
  • 24. Product CSI Overview Working Correctly 46.2 System Functionality 38.5 Performance 38.5 on track UD/UG 65.4 Would you recommend 50.0 40.0 Promoters Passives Detractors What we see - Good release and upgrade cycle - A majority of customers are passive about our products Department Action Steps - Educate us about the product - Communicate to us about the product
  • 25. -100 -80 -60 -40 -20 0 20 40 60 80 100 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2012 2013 2014 CSIScore Average 46.0 Average 34.0 Product CSI Year over Year Promoters Neutral Detractors
  • 26. Product CSI score quarter by quarter comparison Q1 Q2 Q3 Q4 2012 38.0 47.3 50.5 48.3 2013 - 5.0 42.3 53.3 45.3 2014 New Scale 40.0 ? ? ?
  • 27. CSI: Shout Outs for Q1 2014 Don Tenney is always a pleasure to deal with. Thank him for me! David even sent instructions for us to use in the future - that was greatly appreciated I'd like to recognize Kiara Sexton for her prompt reply and commitment to resolve my problem in a timely manner. Andy Au is absolutely fantastic. he always replies to me immediately and takes ownership of the problem Catherine’s guidance was perfect Richard always provides efficient service. Very Helpful and courteous I absolutely love speaking with Wayne, Toya, Shannon, Alphonso and Don! Great Team !! Victor was great at assisting us for our upgrade
  • 28. CSI: Call to Action for Q2 2014 What we can do together • Constant Contact with our Customers Find a reason to reach out and get to know our customers CSI Reason: Our highest CSI numbers come from are our people • Shepherd Program New Installs will get a welcome program CSI Reason: Directly from a Customer Comment • Product Launch Program Generate excitement, awareness, and educate both internally and externally about our new products and releases CSI Reason: Low innovation and “would you recommend” results • Analyze and Quantify the Customer Comments John Scrugham CSI Reason: We have the data