This document discusses Customer Relationship Management (CRM) and its importance for businesses. It notes that understanding customer behavior, needs, and psychology is key to business success. Companies that failed to understand changing customer preferences, like Nokia, declined while others that anticipated these shifts, like Samsung, thrived. The document promotes a CRM course by Smart Disha Academy that teaches how to analyze customer data and quantify insights to make good business decisions. CRM is presented as an important skill for careers in IT companies and other industries.

1. CUSTOMER RELATIONSHIP MANAGEMENT
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3. Customer Relationship Management
Customer is a God for any business in world. If customer is happy with your product or services, business
runs good. If customer is unhappy with your product or services, business had to survive and drive into
downward.
It means we need to follow customer, more than follow - we need to understand customer. There are many
statistical and scientific tools to measure and analyze customer day to day life and it is the key.
Business these days hiring decision science and marketing students from multiple graduation colleges for
this kind of task.
That’s why we added this course into our academy, because we understand value of this subject.
It is beneficial for CRM aspirants who want to understand 360 degree of this critical and most important
aspect in today’s world.
We can understand from perspective of NOKIA and SAMSUNG.
Nokia was famous and large population took their mobiles. But after some time Nokia did not
followed/understood – psychology of customers in aspect of changing their behavior and need.

4. Same time Samsung understood aspects of customer behavior in advance and they developed robust technology and
innovated way for future market of Mobile phone.
We have any examples like this and compare, whosever researched on customer behavior – they always successful.
Great people said–it is easier to become number 1 in business, but staying at number 1 is most difficult part, it was
clearly mentioned customer is everything for any business.
These days IT companies build their CRM (like Oracle CRM, Zoho CRM, Sales force, etc..) and implement on client side
and they require people who understand CRM with depth for all over world projects at Big to Small MNC’s.
CRM is not a rocket science but its more behavioural science in which we try to understand from every perspective
include statistical. We try to quantify every thought and try to build statistical understanding to take right decisions.
Big Data is future and CRM is base for Big Data. It’s a huge opportunity and next coming booming field.
So let’s come and join to us at SMART Disha Academy to learn Customer Relationship Management
For more information, visit: http://smartdisha.com/services.php?cid=268
Join Smart Disha for Sure Success.
Wishing You All The Best
Team Smart Disha
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5. CRM (Customer Relationship Management) Course
Details:
• CRM – Types
• Customer Relationships
• 21st Century Customers
• Building Value for Customers
• Managing the Customers
• Implementation
• Customer Related Databases
• CRM Automation
• CRM Sales Force Automation (SFA)
• CRM Marketing Automation
• Service Automation
• Emerging Trends
• Real world case studies

6. Smart Disha Academy: Navigating Your Career to Success
Expert in 4C:
CUSTOMISED TRAINING
•Personality Development ( Business English, Public Speaking, Personal Grooming, Communication Skill, English Bolo, & Prepare Exam like IELTS, TOEFL, GRE,
GMAT, UPSC, GPSC, SSC etc)
•Sales Skills
•Life Skills
•Management Development Programs (Corporate Training, Soft Skill Training, Campus to Corporate programs for College… etc)
•Entrepreneurship Development
COACHING
•Indian Defence Services ( SSB Interview Coaching, NDA Written, CDS Written, AFCAT Written, OTA Written, ACC Exam, Naval Academy, Tech Entry etc)
•Banking/ Competitive Exam( SBI Entrance, IBPS Entrance etc)
•Academics
CAREER
•Financial & Stock Market ( Job oriented professional stock market courses for job seekers, certificate stock market courses, NCFM Module preparation, NISM Module
preparation, Complete Knowledge for self trader, Knowledge for House wife for part time trading, Knowledge for job holders for part time trading, Advanced courses on
stock market, Technical analysis, Fundamental Analysis etc)
•IT & ESDM : Digital Marketing & Lean Six Sigma Awareness Program
•Solar Energy
•Beauty & Wellness
•Entrepreneurship ( TTT- Train The Trainer program)
COUNSELLING
•Career Counselling with Complete Personality Analysis
•DMIT- Brain Mapping
•Online Aptitude Tests
•Handwriting Analysis
•STUDENT VISA IMMIGRATION
•STUDY ABROAD
•PR- PERMANENT RESIDENTSHIP