1. Led Lighting - Business Consulting
Win The Market Competition First !
Ever First & Only Firm Offering micro Specialized Led Lighting Strategic Business Consulting Services To Gain An Edge Over
Competition & Managing Crucial Market Transition Period.
Introduction | Nature | Scope Of Service Offerings
http://theconsultants.net.in
2. To Participate In Lii 2015 Email Your Request on : contact.theconsultants@gmail.com
3. THE CONSULTANTS- Introduction
The Consultants, a Team Of Fortune 500 MNC’s Ex-Professionals, Individually working
together To fulfill the corporate Dreams of business world By sharing their Expertise.
All Of Our Team Members carries Min Of 15 + Years work experience with Most admired
MNC’s in Filed Of Fmcg / Durables Like Dabur,HLL,Xerox,Sony India,Godrej,Ranbaxy etc.
Not Only “Mee Too” Approach, But we Offers micro strategic Business Consulting Services
Where we Focus on “micro Dynamics Of Business ecosystem” to Keep You One Step Ahead Of
Competition. We Synthesis the micro strategies based on deep understanding of “Cues &
Triggers” of Consumers hence our strategies not only delivers results but develop Long Term
Brand Loyal Consumer Pool & highly efficient auto performing Business System. Our Simple
USP - We Dare To Be Different & Dare To Make You Different Too .
4. What We May Contribute
Market Eco System & Risks
Industry, first time will be
witnessing multi lateral,multi-
dimensional & Multi facet
hybrid business Transition
Phase dynamics via Led
Lighting.
Players will from different file
with their unique USPs i.e.
FromFMCG/Durables/Lighting
/IT/Neo natel etc.
Product Nature Itself will be
hybrid i.e. carrying few
characteristic from
FMCG,From Durables IT etc
etc.
Consumer CDP/CIP it self will
be a challenge to led players
due to its amalgamated
nature & spontaneous
reactions.
In this Never
experienced Complex
business eco system,
one may lead who will
understand micro
dynamics of business
ecosystem & One who
will be ready to face
multi angel strategic
competitions .EDLP
Pricing , new tech will
be introduced etc etc.
We assist our clients
to understand the risk
and keep their tuxedo
to face strategic
challenges for better
results by our
appropriate futuristic
strategic services.
5. Consulting Scope & Service Offering
●
At The Consultants, as Led Lighting Industry is
Our major focused area, we emphasis on
understanding ever volatile business
ecosystem & Market Transition phase
dynamics to assist our clients to develop &
practice needed strategies to manage the
risks and to respond the competition in quick
way to lead market.
●
Please find our detail Work Scope from next Page.
6. When U feels that things are stuck, when you realize that Business Growth Graph has become constant or competition is obstacle in your
success Journey or Market dynamics has turned as mystery to you on any phase of your business.
When you have a corporate dream in your eyes and want to bring it true, when you want to unknot the Business world puzzles. When you
clearly want to Keep Step ahead Of Competition or Planning a Speedy Startup for Great Future success.
Let The uncertainty should not be hurdle of Your growth path…… Just don’t Let it go away ------------Think Beyond, Think micro
Strategic Level Business with Us -------
Come ! Experience The Strategic Consulting Differences with Us.
Micro Strategic Business Consulting services – For Those who never learnt defeat.
7. Nature Of Job !
Consulting / Advisory
http://theconsultants.net.in
Ever First & Only Firm Offering micro Specialized Led Lighting Strategic Business
Consulting Services To Gain An Edge Over Competition & Market Transition Phase.
8. STRATEGIC SEGEMENTS WHERE WE WILL
BE ASSISTING TO OUR CLIENTS
UNDERSTANDING BUSINESS micro ECOSYSTEM
- Short – Mid – Long Term Evaluation of Market Nature & Business
dynamics.
- Forces Acting over each others & deciding the Game.
-
Understanding Competition / Competitor Nature & Their Future Strategic
Deployments.
-
Understanding Indian Consumer Class, Their responses,CDP/ CIP process.
-
Understanding Business process / execution style / and market stake
holders & parlance mechanism.
-
Understanding Controllable & Non Controllable dynamics .
-
Any Other Related with Market Growth.
9. Micro STRATEGIC BUSINESS CONCEPTULIZATION
"Managing The Transition Phase Of Industry”
●
Strategic Consultancy to Prepare Corporate Road Map/Business
Modeling For future operations & Managing Crucial Transition Phase
Dynamics Of Lighting Industry.
●
Phase Wise Organizational Development & Stretching.
●
Foundation Of Different organizational Policies / Strategies/ Pillars
/Architecture for future needs.
●
Development of SOP More Important Process Development & execution
style.
●
Product Conceptualization ,Assortment, Brand Personification, Market
Offerings, Strategies etc etc. for every dept.
●
Implimentation,Market execution & It’s Management,Controll &
Coordination. Periodic Review & Improvement.
●
Short – Mid- Long term Product Sourcing / Import vs Self Mfg Vs. OEM Contract Mfg .
10. PRODUCT SOURCING
●
Import Vs. OEM Mfg. In India / Abroad Vs.
Self Mfg. Plant Development.
●
Qualitative Norms.
●
Quality Certifications, Statutory Compulsive
& Competitive.
●
Guarantee / Warrantee Vs. Non Guarantee.
11. STRUCTURING THE ORGANIZATION
●
Phase wise Developing step wise
organizational Structure.
●
Deciding the organogram,KRA,authorities &
Responsibilities.
●
Phase wise deployment of Manpower,
Training & Development.
12. DEVELOPING STRATEGIES BASED ON
TOPOGEOGRAPHICAL NEED
●
Corporate Strategies.
●
Launching-Basic Establishment-Growth-Lead
Strategies.
●
Marketing strategies.( Physical & Virtual Marketing)
●
Strategic Branding.
●
Service Strategies Based On TAT.
http://theconsultants.net.in
13. CORPORATE STRATEGIES
●
Short – Mid – Long Term Financial & Non Financial Strategies.
●
Corporate Vision / Mission.
●
Corporate Qualitative & Quantitative Goals.
●
Corporate Planning / Budgeting & resource Allocation.
●
Corporate Expansion / Divarication's
●
Corporate quality Norms ethics, code of conducts,CSR ,Intra
& Inter Grievance / Consumer complaint mgt. mechanism
etc.
14. LAUNCH / BASIC ESTABLISHMENT /
GROWTH / LEAD PHASE STRATEGIES
●
Launching Strategies- Topogeographical,micro
dynamics & Time Scale Based.
●
Same For Other Phases Basic Establishment ,Growth
& Lead Phase.
-----------------------------------------------------
For Each & every Business Phase entire strategies will
be specific depending the need of time & hour.
Human Brand & Business Re-engineering for every
phase.
15. MARKETING STRATEGIES
●
Market (Physical & Virtual) & Consumer Segmentation For Different
Phases.
●
Selecting Target Geography, Consumer Class, & Different Channel routes.
( Traditional,Nontraditional,Lateral,Neonatel Symbiotic & Latent
Channels).
●
Media & Communication Strategic Planning.
●
Promotional Strategies based of different buying behaviors , Physical &
Psychological Factors.
●
Digital Marketing Strategies.
●
Consumer Mobilization Strategies.
●
Market Competition Management strategies.(Offensive defense Tactics).
In Next slides Second Part of Marketing - Find Practical Implementations
& Execution In Market . i.e. Strategic Sales Management.
16. STRATEGIC BRANDING
Defining Strategic Branding Needs, Goals & Competitive
Characteristic to Fight Multi facet Brand Competition &
Offering.
Brand personification Rather than Branding.
Brand / Product Length / Depth / Width / Sku To cater
wider /selected market & Consumer class.
Pricing Strategies for Different Brand / Product for different
consumer class /Market / nature of Competition especially
to Manage most crucial EDLP strategies by Market /
Competitor.
17. STRATEGIC SALES CONSULTING
●
Deciding Sales / Territorial norms For day To day working.
●
Territorial Multi tier penetration Strategies.
●
Sales Channel strategies, Logistic etc.
●
POS/POP Targeting & Catering.
●
Sales Call & Presentation Style.
●
Reporting ,MIS, Tracking ,different
formats,KRA,Incentivization/Motivation, review & skill
development.
●
Strategies to Complete 7-10 sale cycle in Market.
18. SERVICE / SUPPROT
●
For Both - Pre sales, After sales, For sales Force.
●
Developing Secondary Service verticals i.e. for any big tendering client
may give whole project not only for supply of Led Bulbs but also for
replacement. In this case we have to develop technical team who can
make energy Reading & implant led bulbs.
●
Strategizing Norms &SOP for after sales services guarantee/warranty
,replacement .
●
Consulting For Service Centre deployment system, norms based on
geographical coverage.
19. Conclusion
●
An Integrated Led Lighting Consulting Services
Focused On Non controllable & Market Risk
factors of a highly Volatile & ever-changing
Led Lighting Business Environment.
●
Emphasis will be on winning the market in
multifaceted competitive system by winning
marketing micro strategic Consulting.
http://theconsultants.net.in
20. HOW BIG IS THE OPPORTUNITY ?
Household ( Purchased by families) Led bulb Market Share was 4% by 2014.
ALL NATIONAL / INTERNATIONAL MARKET
Channel Partners.
House Hold
Consumer
Class
4 Bulbs /
Family (0-15
Watt)
GOVT. Tenders
For Offices
Street
Lights 28
millions
Insti,Hospital
s,Railways,Sta
diums,Factori
es etc.
INTERNATION
AL ORDERS
FROM SAARC
Business Potential From Different Market Verticals INR – 20 k CR BY 2020
Your Company
(Target ur Market
Share by 2020)
21. All Our Strategic Blogs Are Global Trend setter On Social Media.For More Plz Click On:
https://goo.gl/jqERhr - Excellence on Every Platform is our Quality.
