SlideShare a Scribd company logo
Led Lighting - Business Consulting
Win The Market Competition First !
Ever First & Only Firm Offering micro Specialized Led Lighting Strategic Business Consulting Services To Gain An Edge Over
Competition & Managing Crucial Market Transition Period.
Introduction | Nature | Scope Of Service Offerings
http://theconsultants.net.in
To Participate In Lii 2015 Email Your Request on : contact.theconsultants@gmail.com
THE CONSULTANTS- Introduction
The Consultants, a Team Of Fortune 500 MNC’s Ex-Professionals, Individually working
together To fulfill the corporate Dreams of business world By sharing their Expertise.
All Of Our Team Members carries Min Of 15 + Years work experience with Most admired
MNC’s in Filed Of Fmcg / Durables Like Dabur,HLL,Xerox,Sony India,Godrej,Ranbaxy etc.
Not Only “Mee Too” Approach, But we Offers micro strategic Business Consulting Services
Where we Focus on “micro Dynamics Of Business ecosystem” to Keep You One Step Ahead Of
Competition. We Synthesis the micro strategies based on deep understanding of “Cues &
Triggers” of Consumers hence our strategies not only delivers results but develop Long Term
Brand Loyal Consumer Pool & highly efficient auto performing Business System. Our Simple
USP - We Dare To Be Different & Dare To Make You Different Too .
What We May Contribute
Market Eco System & Risks
Industry, first time will be
witnessing multi lateral,multi-
dimensional & Multi facet
hybrid business Transition
Phase dynamics via Led
Lighting.
Players will from different file
with their unique USPs i.e.
FromFMCG/Durables/Lighting
/IT/Neo natel etc.
Product Nature Itself will be
hybrid i.e. carrying few
characteristic from
FMCG,From Durables IT etc
etc.
Consumer CDP/CIP it self will
be a challenge to led players
due to its amalgamated
nature & spontaneous
reactions.
In this Never
experienced Complex
business eco system,
one may lead who will
understand micro
dynamics of business
ecosystem & One who
will be ready to face
multi angel strategic
competitions .EDLP
Pricing , new tech will
be introduced etc etc.
We assist our clients
to understand the risk
and keep their tuxedo
to face strategic
challenges for better
results by our
appropriate futuristic
strategic services.
Consulting Scope & Service Offering
●
At The Consultants, as Led Lighting Industry is
Our major focused area, we emphasis on
understanding ever volatile business
ecosystem & Market Transition phase
dynamics to assist our clients to develop &
practice needed strategies to manage the
risks and to respond the competition in quick
way to lead market.
●
Please find our detail Work Scope from next Page.
When U feels that things are stuck, when you realize that Business Growth Graph has become constant or competition is obstacle in your
success Journey or Market dynamics has turned as mystery to you on any phase of your business.
When you have a corporate dream in your eyes and want to bring it true, when you want to unknot the Business world puzzles. When you
clearly want to Keep Step ahead Of Competition or Planning a Speedy Startup for Great Future success.
Let The uncertainty should not be hurdle of Your growth path…… Just don’t Let it go away ------------Think Beyond, Think micro
Strategic Level Business with Us -------
Come ! Experience The Strategic Consulting Differences with Us.
Micro Strategic Business Consulting services – For Those who never learnt defeat.
Nature Of Job !
Consulting / Advisory
http://theconsultants.net.in
Ever First & Only Firm Offering micro Specialized Led Lighting Strategic Business
Consulting Services To Gain An Edge Over Competition & Market Transition Phase.
STRATEGIC SEGEMENTS WHERE WE WILL
BE ASSISTING TO OUR CLIENTS
UNDERSTANDING BUSINESS micro ECOSYSTEM
- Short – Mid – Long Term Evaluation of Market Nature & Business
dynamics.
- Forces Acting over each others & deciding the Game.
-
Understanding Competition / Competitor Nature & Their Future Strategic
Deployments.
-
Understanding Indian Consumer Class, Their responses,CDP/ CIP process.
-
Understanding Business process / execution style / and market stake
holders & parlance mechanism.
-
Understanding Controllable & Non Controllable dynamics .
-
Any Other Related with Market Growth.
Micro STRATEGIC BUSINESS CONCEPTULIZATION
"Managing The Transition Phase Of Industry”
●
Strategic Consultancy to Prepare Corporate Road Map/Business
Modeling For future operations & Managing Crucial Transition Phase
Dynamics Of Lighting Industry.
●
Phase Wise Organizational Development & Stretching.
●
Foundation Of Different organizational Policies / Strategies/ Pillars
/Architecture for future needs.
●
Development of SOP More Important Process Development & execution
style.
●
Product Conceptualization ,Assortment, Brand Personification, Market
Offerings, Strategies etc etc. for every dept.
●
Implimentation,Market execution & It’s Management,Controll &
Coordination. Periodic Review & Improvement.
●
Short – Mid- Long term Product Sourcing / Import vs Self Mfg Vs. OEM Contract Mfg .
PRODUCT SOURCING
●
Import Vs. OEM Mfg. In India / Abroad Vs.
Self Mfg. Plant Development.
●
Qualitative Norms.
●
Quality Certifications, Statutory Compulsive
& Competitive.
●
Guarantee / Warrantee Vs. Non Guarantee.
STRUCTURING THE ORGANIZATION
●
Phase wise Developing step wise
organizational Structure.
●
Deciding the organogram,KRA,authorities &
Responsibilities.
●
Phase wise deployment of Manpower,
Training & Development.
DEVELOPING STRATEGIES BASED ON
TOPOGEOGRAPHICAL NEED
●
Corporate Strategies.
●
Launching-Basic Establishment-Growth-Lead
Strategies.
●
Marketing strategies.( Physical & Virtual Marketing)
●
Strategic Branding.
●
Service Strategies Based On TAT.
http://theconsultants.net.in
CORPORATE STRATEGIES
●
Short – Mid – Long Term Financial & Non Financial Strategies.
●
Corporate Vision / Mission.
●
Corporate Qualitative & Quantitative Goals.
●
Corporate Planning / Budgeting & resource Allocation.
●
Corporate Expansion / Divarication's
●
Corporate quality Norms ethics, code of conducts,CSR ,Intra
& Inter Grievance / Consumer complaint mgt. mechanism
etc.
LAUNCH / BASIC ESTABLISHMENT /
GROWTH / LEAD PHASE STRATEGIES
●
Launching Strategies- Topogeographical,micro
dynamics & Time Scale Based.
●
Same For Other Phases Basic Establishment ,Growth
& Lead Phase.
-----------------------------------------------------
For Each & every Business Phase entire strategies will
be specific depending the need of time & hour.
Human Brand & Business Re-engineering for every
phase.
MARKETING STRATEGIES
●
Market (Physical & Virtual) & Consumer Segmentation For Different
Phases.
●
Selecting Target Geography, Consumer Class, & Different Channel routes.
( Traditional,Nontraditional,Lateral,Neonatel Symbiotic & Latent
Channels).
●
Media & Communication Strategic Planning.
●
Promotional Strategies based of different buying behaviors , Physical &
Psychological Factors.
●
Digital Marketing Strategies.
●
Consumer Mobilization Strategies.
●
Market Competition Management strategies.(Offensive defense Tactics).
In Next slides Second Part of Marketing - Find Practical Implementations
& Execution In Market . i.e. Strategic Sales Management.
STRATEGIC BRANDING

Defining Strategic Branding Needs, Goals & Competitive
Characteristic to Fight Multi facet Brand Competition &
Offering.

Brand personification Rather than Branding.

Brand / Product Length / Depth / Width / Sku To cater
wider /selected market & Consumer class.

Pricing Strategies for Different Brand / Product for different
consumer class /Market / nature of Competition especially
to Manage most crucial EDLP strategies by Market /
Competitor.
STRATEGIC SALES CONSULTING
●
Deciding Sales / Territorial norms For day To day working.
●
Territorial Multi tier penetration Strategies.
●
Sales Channel strategies, Logistic etc.
●
POS/POP Targeting & Catering.
●
Sales Call & Presentation Style.
●
Reporting ,MIS, Tracking ,different
formats,KRA,Incentivization/Motivation, review & skill
development.
●
Strategies to Complete 7-10 sale cycle in Market.
SERVICE / SUPPROT
●
For Both - Pre sales, After sales, For sales Force.
●
Developing Secondary Service verticals i.e. for any big tendering client
may give whole project not only for supply of Led Bulbs but also for
replacement. In this case we have to develop technical team who can
make energy Reading & implant led bulbs.
●
Strategizing Norms &SOP for after sales services guarantee/warranty
,replacement .
●
Consulting For Service Centre deployment system, norms based on
geographical coverage.
Conclusion
●
An Integrated Led Lighting Consulting Services
Focused On Non controllable & Market Risk
factors of a highly Volatile & ever-changing
Led Lighting Business Environment.
●
Emphasis will be on winning the market in
multifaceted competitive system by winning
marketing micro strategic Consulting.
http://theconsultants.net.in
HOW BIG IS THE OPPORTUNITY ?
Household ( Purchased by families) Led bulb Market Share was 4% by 2014.
ALL NATIONAL / INTERNATIONAL MARKET
Channel Partners.
House Hold
Consumer
Class
4 Bulbs /
Family (0-15
Watt)
GOVT. Tenders
For Offices
Street
Lights 28
millions
Insti,Hospital
s,Railways,Sta
diums,Factori
es etc.
INTERNATION
AL ORDERS
FROM SAARC
Business Potential From Different Market Verticals INR – 20 k CR BY 2020
Your Company
(Target ur Market
Share by 2020)
All Our Strategic Blogs Are Global Trend setter On Social Media.For More Plz Click On:
https://goo.gl/jqERhr - Excellence on Every Platform is our Quality.
OUR OTHER VERTICALS
http://theconsultants.net.in
THANKING
TO YOU
The Consultants
http://theconsultants.net.in
Mob:
+91-8587067685

More Related Content

What's hot

Leadership Profile in Sales of Services / Solutions / Industrial Products
Leadership Profile in Sales of Services / Solutions / Industrial ProductsLeadership Profile in Sales of Services / Solutions / Industrial Products
Leadership Profile in Sales of Services / Solutions / Industrial Products
Soumen Bhattacharya
 
Resume
ResumeResume
Manohar Prabhu
Manohar PrabhuManohar Prabhu
Manohar Prabhu
Manohar Prabhu
 
RESUME- NEW 2014
RESUME- NEW 2014RESUME- NEW 2014
RESUME- NEW 2014
HITESH THAKKER
 
Resume
ResumeResume
Resume
subhamdas
 
Marketing Plan Of Energypac Engineering Limited
Marketing Plan Of Energypac Engineering LimitedMarketing Plan Of Energypac Engineering Limited
Marketing Plan Of Energypac Engineering Limited
sample_m2000
 
Lesson 24: Writing a Business Plan
Lesson 24: Writing a Business PlanLesson 24: Writing a Business Plan
Lesson 24: Writing a Business Plan
Novus Business and IT Training Program
 
Business Plan
Business PlanBusiness Plan
Business Plan
Sajad Nazari
 
Resume_Poorna Chand Silla
Resume_Poorna Chand SillaResume_Poorna Chand Silla
Resume_Poorna Chand Silla
poorna chand silla
 
Anurag CV ASM
Anurag CV ASMAnurag CV ASM
Anurag CV ASM
Anurag Mathur
 
Vivek Kumar
Vivek KumarVivek Kumar
Vivek Kumar
Vivek Kumar
 
Vikash_ Resume
Vikash_ ResumeVikash_ Resume
Vikash_ Resume
Vikash kumar
 
Resume - Ishtiaq Mohammed
Resume - Ishtiaq MohammedResume - Ishtiaq Mohammed
Resume - Ishtiaq Mohammed
Ishtiaq Mohammed
 
S.S.B INTERNATIONALE MARKETING CONSULTANCY
S.S.B INTERNATIONALE MARKETING CONSULTANCYS.S.B INTERNATIONALE MARKETING CONSULTANCY
S.S.B INTERNATIONALE MARKETING CONSULTANCY
arvindkumar gajadi
 
Business Plan Sample - Great Example For Anyone Writing a Business Plan
Business Plan Sample - Great Example For Anyone Writing a Business PlanBusiness Plan Sample - Great Example For Anyone Writing a Business Plan
Business Plan Sample - Great Example For Anyone Writing a Business Plan
The Business Plan Team
 
resume..
resume..resume..
resume..
Subodh Shukla
 
Gama seliem portfolio
Gama seliem portfolioGama seliem portfolio
Gama seliem portfolio
gamal selim selim
 
Business plan template for a startup business
Business plan template for a startup businessBusiness plan template for a startup business
Business plan template for a startup business
larsondunigan
 
khemendra CV
khemendra CVkhemendra CV
khemendra CV
Khemendra Singh Arya
 

What's hot (19)

Leadership Profile in Sales of Services / Solutions / Industrial Products
Leadership Profile in Sales of Services / Solutions / Industrial ProductsLeadership Profile in Sales of Services / Solutions / Industrial Products
Leadership Profile in Sales of Services / Solutions / Industrial Products
 
Resume
ResumeResume
Resume
 
Manohar Prabhu
Manohar PrabhuManohar Prabhu
Manohar Prabhu
 
RESUME- NEW 2014
RESUME- NEW 2014RESUME- NEW 2014
RESUME- NEW 2014
 
Resume
ResumeResume
Resume
 
Marketing Plan Of Energypac Engineering Limited
Marketing Plan Of Energypac Engineering LimitedMarketing Plan Of Energypac Engineering Limited
Marketing Plan Of Energypac Engineering Limited
 
Lesson 24: Writing a Business Plan
Lesson 24: Writing a Business PlanLesson 24: Writing a Business Plan
Lesson 24: Writing a Business Plan
 
Business Plan
Business PlanBusiness Plan
Business Plan
 
Resume_Poorna Chand Silla
Resume_Poorna Chand SillaResume_Poorna Chand Silla
Resume_Poorna Chand Silla
 
Anurag CV ASM
Anurag CV ASMAnurag CV ASM
Anurag CV ASM
 
Vivek Kumar
Vivek KumarVivek Kumar
Vivek Kumar
 
Vikash_ Resume
Vikash_ ResumeVikash_ Resume
Vikash_ Resume
 
Resume - Ishtiaq Mohammed
Resume - Ishtiaq MohammedResume - Ishtiaq Mohammed
Resume - Ishtiaq Mohammed
 
S.S.B INTERNATIONALE MARKETING CONSULTANCY
S.S.B INTERNATIONALE MARKETING CONSULTANCYS.S.B INTERNATIONALE MARKETING CONSULTANCY
S.S.B INTERNATIONALE MARKETING CONSULTANCY
 
Business Plan Sample - Great Example For Anyone Writing a Business Plan
Business Plan Sample - Great Example For Anyone Writing a Business PlanBusiness Plan Sample - Great Example For Anyone Writing a Business Plan
Business Plan Sample - Great Example For Anyone Writing a Business Plan
 
resume..
resume..resume..
resume..
 
Gama seliem portfolio
Gama seliem portfolioGama seliem portfolio
Gama seliem portfolio
 
Business plan template for a startup business
Business plan template for a startup businessBusiness plan template for a startup business
Business plan template for a startup business
 
khemendra CV
khemendra CVkhemendra CV
khemendra CV
 

Similar to Led Lighting

The Consultants
The ConsultantsThe Consultants
The Consultants
The Consultants
 
The Consultants - Corporate Profile
The Consultants - Corporate ProfileThe Consultants - Corporate Profile
The Consultants - Corporate Profile
AK MISHRA CONSULTING SERVICES
 
The Consultants
The ConsultantsThe Consultants
The Consultants
Self-employed
 
Entry To Indian Market
Entry To Indian MarketEntry To Indian Market
Entry To Indian Market
The Consultants
 
SSCG Management Consulting Services
SSCG Management Consulting ServicesSSCG Management Consulting Services
SSCG Management Consulting Services
SSCG Consulting
 
Ascend Services
Ascend ServicesAscend Services
Ascend Services
TradeDoor
 
Innogress bdas capabilities pr
Innogress bdas capabilities prInnogress bdas capabilities pr
Innogress bdas capabilities pr
Sumant Parimal
 
Corporate profile quadrant knowledge solutions
Corporate profile quadrant knowledge solutionsCorporate profile quadrant knowledge solutions
Corporate profile quadrant knowledge solutions
Samuel D'souza
 
Marketing Operations: The Engine Behind Predictive Analytics
Marketing Operations: The Engine Behind Predictive AnalyticsMarketing Operations: The Engine Behind Predictive Analytics
Marketing Operations: The Engine Behind Predictive Analytics
ClearAction Continuum
 
Cmg Consulting Sme 28th Mar09
Cmg Consulting Sme 28th Mar09Cmg Consulting Sme 28th Mar09
Cmg Consulting Sme 28th Mar09
anurag khurana
 
Strategic Management Consultants
Strategic Management ConsultantsStrategic Management Consultants
Strategic Management Consultants
ranjikuruvila
 
Gnayaan Consulting
Gnayaan ConsultingGnayaan Consulting
Gnayaan Consulting
Tapan Trivedi
 
Stallwart business preposal
Stallwart business preposalStallwart business preposal
Stallwart business preposal
satya mandiga
 
Simon stuart cons. retail advisory
Simon stuart cons.  retail advisorySimon stuart cons.  retail advisory
Simon stuart cons. retail advisory
Stuart Simon
 
Synram profile (mr)
Synram profile (mr)Synram profile (mr)
Synram profile (mr)
synramgaurav
 
Syn ram profile(hr)
Syn ram profile(hr)Syn ram profile(hr)
Syn ram profile(hr)
synramgaurav
 
Shailendra Singh cv
Shailendra Singh   cvShailendra Singh   cv
Shailendra Singh cv
Shailendra Singh
 
CASK_BUSINESS PORFOLIO - Copy
CASK_BUSINESS PORFOLIO - CopyCASK_BUSINESS PORFOLIO - Copy
CASK_BUSINESS PORFOLIO - Copy
An Nhien
 
Research i analysis i advisory i management
Research i analysis i advisory i managementResearch i analysis i advisory i management
Research i analysis i advisory i management
Mahandru Associates LLC
 
Nuummite Consulting - Digital transformation
Nuummite Consulting - Digital transformation Nuummite Consulting - Digital transformation
Nuummite Consulting - Digital transformation
Yasser H. Shemeis
 

Similar to Led Lighting (20)

The Consultants
The ConsultantsThe Consultants
The Consultants
 
The Consultants - Corporate Profile
The Consultants - Corporate ProfileThe Consultants - Corporate Profile
The Consultants - Corporate Profile
 
The Consultants
The ConsultantsThe Consultants
The Consultants
 
Entry To Indian Market
Entry To Indian MarketEntry To Indian Market
Entry To Indian Market
 
SSCG Management Consulting Services
SSCG Management Consulting ServicesSSCG Management Consulting Services
SSCG Management Consulting Services
 
Ascend Services
Ascend ServicesAscend Services
Ascend Services
 
Innogress bdas capabilities pr
Innogress bdas capabilities prInnogress bdas capabilities pr
Innogress bdas capabilities pr
 
Corporate profile quadrant knowledge solutions
Corporate profile quadrant knowledge solutionsCorporate profile quadrant knowledge solutions
Corporate profile quadrant knowledge solutions
 
Marketing Operations: The Engine Behind Predictive Analytics
Marketing Operations: The Engine Behind Predictive AnalyticsMarketing Operations: The Engine Behind Predictive Analytics
Marketing Operations: The Engine Behind Predictive Analytics
 
Cmg Consulting Sme 28th Mar09
Cmg Consulting Sme 28th Mar09Cmg Consulting Sme 28th Mar09
Cmg Consulting Sme 28th Mar09
 
Strategic Management Consultants
Strategic Management ConsultantsStrategic Management Consultants
Strategic Management Consultants
 
Gnayaan Consulting
Gnayaan ConsultingGnayaan Consulting
Gnayaan Consulting
 
Stallwart business preposal
Stallwart business preposalStallwart business preposal
Stallwart business preposal
 
Simon stuart cons. retail advisory
Simon stuart cons.  retail advisorySimon stuart cons.  retail advisory
Simon stuart cons. retail advisory
 
Synram profile (mr)
Synram profile (mr)Synram profile (mr)
Synram profile (mr)
 
Syn ram profile(hr)
Syn ram profile(hr)Syn ram profile(hr)
Syn ram profile(hr)
 
Shailendra Singh cv
Shailendra Singh   cvShailendra Singh   cv
Shailendra Singh cv
 
CASK_BUSINESS PORFOLIO - Copy
CASK_BUSINESS PORFOLIO - CopyCASK_BUSINESS PORFOLIO - Copy
CASK_BUSINESS PORFOLIO - Copy
 
Research i analysis i advisory i management
Research i analysis i advisory i managementResearch i analysis i advisory i management
Research i analysis i advisory i management
 
Nuummite Consulting - Digital transformation
Nuummite Consulting - Digital transformation Nuummite Consulting - Digital transformation
Nuummite Consulting - Digital transformation
 

Led Lighting

  • 1. Led Lighting - Business Consulting Win The Market Competition First ! Ever First & Only Firm Offering micro Specialized Led Lighting Strategic Business Consulting Services To Gain An Edge Over Competition & Managing Crucial Market Transition Period. Introduction | Nature | Scope Of Service Offerings http://theconsultants.net.in
  • 2. To Participate In Lii 2015 Email Your Request on : contact.theconsultants@gmail.com
  • 3. THE CONSULTANTS- Introduction The Consultants, a Team Of Fortune 500 MNC’s Ex-Professionals, Individually working together To fulfill the corporate Dreams of business world By sharing their Expertise. All Of Our Team Members carries Min Of 15 + Years work experience with Most admired MNC’s in Filed Of Fmcg / Durables Like Dabur,HLL,Xerox,Sony India,Godrej,Ranbaxy etc. Not Only “Mee Too” Approach, But we Offers micro strategic Business Consulting Services Where we Focus on “micro Dynamics Of Business ecosystem” to Keep You One Step Ahead Of Competition. We Synthesis the micro strategies based on deep understanding of “Cues & Triggers” of Consumers hence our strategies not only delivers results but develop Long Term Brand Loyal Consumer Pool & highly efficient auto performing Business System. Our Simple USP - We Dare To Be Different & Dare To Make You Different Too .
  • 4. What We May Contribute Market Eco System & Risks Industry, first time will be witnessing multi lateral,multi- dimensional & Multi facet hybrid business Transition Phase dynamics via Led Lighting. Players will from different file with their unique USPs i.e. FromFMCG/Durables/Lighting /IT/Neo natel etc. Product Nature Itself will be hybrid i.e. carrying few characteristic from FMCG,From Durables IT etc etc. Consumer CDP/CIP it self will be a challenge to led players due to its amalgamated nature & spontaneous reactions. In this Never experienced Complex business eco system, one may lead who will understand micro dynamics of business ecosystem & One who will be ready to face multi angel strategic competitions .EDLP Pricing , new tech will be introduced etc etc. We assist our clients to understand the risk and keep their tuxedo to face strategic challenges for better results by our appropriate futuristic strategic services.
  • 5. Consulting Scope & Service Offering ● At The Consultants, as Led Lighting Industry is Our major focused area, we emphasis on understanding ever volatile business ecosystem & Market Transition phase dynamics to assist our clients to develop & practice needed strategies to manage the risks and to respond the competition in quick way to lead market. ● Please find our detail Work Scope from next Page.
  • 6. When U feels that things are stuck, when you realize that Business Growth Graph has become constant or competition is obstacle in your success Journey or Market dynamics has turned as mystery to you on any phase of your business. When you have a corporate dream in your eyes and want to bring it true, when you want to unknot the Business world puzzles. When you clearly want to Keep Step ahead Of Competition or Planning a Speedy Startup for Great Future success. Let The uncertainty should not be hurdle of Your growth path…… Just don’t Let it go away ------------Think Beyond, Think micro Strategic Level Business with Us ------- Come ! Experience The Strategic Consulting Differences with Us. Micro Strategic Business Consulting services – For Those who never learnt defeat.
  • 7. Nature Of Job ! Consulting / Advisory http://theconsultants.net.in Ever First & Only Firm Offering micro Specialized Led Lighting Strategic Business Consulting Services To Gain An Edge Over Competition & Market Transition Phase.
  • 8. STRATEGIC SEGEMENTS WHERE WE WILL BE ASSISTING TO OUR CLIENTS UNDERSTANDING BUSINESS micro ECOSYSTEM - Short – Mid – Long Term Evaluation of Market Nature & Business dynamics. - Forces Acting over each others & deciding the Game. - Understanding Competition / Competitor Nature & Their Future Strategic Deployments. - Understanding Indian Consumer Class, Their responses,CDP/ CIP process. - Understanding Business process / execution style / and market stake holders & parlance mechanism. - Understanding Controllable & Non Controllable dynamics . - Any Other Related with Market Growth.
  • 9. Micro STRATEGIC BUSINESS CONCEPTULIZATION "Managing The Transition Phase Of Industry” ● Strategic Consultancy to Prepare Corporate Road Map/Business Modeling For future operations & Managing Crucial Transition Phase Dynamics Of Lighting Industry. ● Phase Wise Organizational Development & Stretching. ● Foundation Of Different organizational Policies / Strategies/ Pillars /Architecture for future needs. ● Development of SOP More Important Process Development & execution style. ● Product Conceptualization ,Assortment, Brand Personification, Market Offerings, Strategies etc etc. for every dept. ● Implimentation,Market execution & It’s Management,Controll & Coordination. Periodic Review & Improvement. ● Short – Mid- Long term Product Sourcing / Import vs Self Mfg Vs. OEM Contract Mfg .
  • 10. PRODUCT SOURCING ● Import Vs. OEM Mfg. In India / Abroad Vs. Self Mfg. Plant Development. ● Qualitative Norms. ● Quality Certifications, Statutory Compulsive & Competitive. ● Guarantee / Warrantee Vs. Non Guarantee.
  • 11. STRUCTURING THE ORGANIZATION ● Phase wise Developing step wise organizational Structure. ● Deciding the organogram,KRA,authorities & Responsibilities. ● Phase wise deployment of Manpower, Training & Development.
  • 12. DEVELOPING STRATEGIES BASED ON TOPOGEOGRAPHICAL NEED ● Corporate Strategies. ● Launching-Basic Establishment-Growth-Lead Strategies. ● Marketing strategies.( Physical & Virtual Marketing) ● Strategic Branding. ● Service Strategies Based On TAT. http://theconsultants.net.in
  • 13. CORPORATE STRATEGIES ● Short – Mid – Long Term Financial & Non Financial Strategies. ● Corporate Vision / Mission. ● Corporate Qualitative & Quantitative Goals. ● Corporate Planning / Budgeting & resource Allocation. ● Corporate Expansion / Divarication's ● Corporate quality Norms ethics, code of conducts,CSR ,Intra & Inter Grievance / Consumer complaint mgt. mechanism etc.
  • 14. LAUNCH / BASIC ESTABLISHMENT / GROWTH / LEAD PHASE STRATEGIES ● Launching Strategies- Topogeographical,micro dynamics & Time Scale Based. ● Same For Other Phases Basic Establishment ,Growth & Lead Phase. ----------------------------------------------------- For Each & every Business Phase entire strategies will be specific depending the need of time & hour. Human Brand & Business Re-engineering for every phase.
  • 15. MARKETING STRATEGIES ● Market (Physical & Virtual) & Consumer Segmentation For Different Phases. ● Selecting Target Geography, Consumer Class, & Different Channel routes. ( Traditional,Nontraditional,Lateral,Neonatel Symbiotic & Latent Channels). ● Media & Communication Strategic Planning. ● Promotional Strategies based of different buying behaviors , Physical & Psychological Factors. ● Digital Marketing Strategies. ● Consumer Mobilization Strategies. ● Market Competition Management strategies.(Offensive defense Tactics). In Next slides Second Part of Marketing - Find Practical Implementations & Execution In Market . i.e. Strategic Sales Management.
  • 16. STRATEGIC BRANDING  Defining Strategic Branding Needs, Goals & Competitive Characteristic to Fight Multi facet Brand Competition & Offering.  Brand personification Rather than Branding.  Brand / Product Length / Depth / Width / Sku To cater wider /selected market & Consumer class.  Pricing Strategies for Different Brand / Product for different consumer class /Market / nature of Competition especially to Manage most crucial EDLP strategies by Market / Competitor.
  • 17. STRATEGIC SALES CONSULTING ● Deciding Sales / Territorial norms For day To day working. ● Territorial Multi tier penetration Strategies. ● Sales Channel strategies, Logistic etc. ● POS/POP Targeting & Catering. ● Sales Call & Presentation Style. ● Reporting ,MIS, Tracking ,different formats,KRA,Incentivization/Motivation, review & skill development. ● Strategies to Complete 7-10 sale cycle in Market.
  • 18. SERVICE / SUPPROT ● For Both - Pre sales, After sales, For sales Force. ● Developing Secondary Service verticals i.e. for any big tendering client may give whole project not only for supply of Led Bulbs but also for replacement. In this case we have to develop technical team who can make energy Reading & implant led bulbs. ● Strategizing Norms &SOP for after sales services guarantee/warranty ,replacement . ● Consulting For Service Centre deployment system, norms based on geographical coverage.
  • 19. Conclusion ● An Integrated Led Lighting Consulting Services Focused On Non controllable & Market Risk factors of a highly Volatile & ever-changing Led Lighting Business Environment. ● Emphasis will be on winning the market in multifaceted competitive system by winning marketing micro strategic Consulting. http://theconsultants.net.in
  • 20. HOW BIG IS THE OPPORTUNITY ? Household ( Purchased by families) Led bulb Market Share was 4% by 2014. ALL NATIONAL / INTERNATIONAL MARKET Channel Partners. House Hold Consumer Class 4 Bulbs / Family (0-15 Watt) GOVT. Tenders For Offices Street Lights 28 millions Insti,Hospital s,Railways,Sta diums,Factori es etc. INTERNATION AL ORDERS FROM SAARC Business Potential From Different Market Verticals INR – 20 k CR BY 2020 Your Company (Target ur Market Share by 2020)
  • 21. All Our Strategic Blogs Are Global Trend setter On Social Media.For More Plz Click On: https://goo.gl/jqERhr - Excellence on Every Platform is our Quality.
  • 22.

Editor's Notes

  1. Ever First & Only Firm Offering micro Specialized Led Lighting Strategic Business Consulting Services To Gain An Edge Over Competition