Customer Relationship Management
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This document discusses two types of campaign management: direct and digital. Direct marketing seeks an action response through selected communication channels like email, voicemail, telemarketing and coupons. An example is a Johnson & Johnson event to connect with mothers. Digital marketing uses online efforts like social media and search engine optimization. An example is Bajaj Avenger's 2017 independence day video campaign with the hashtag #RideyourIndependence. The document provides examples of both direct and digital campaign management.
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Digital marketing planning and strategies are the set of actions and plans that help the organization to achieve its goals using digital technologies.
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Interactive marketing refers to marketing that focuses on conversation and interaction with customers rather than one-way transactions. It utilizes technologies like the internet to more easily collect customer information and communicate with customers. Interactive marketing differs from traditional marketing by using a "pull" strategy where customers have more power to select products rather than being "pushed" products. It also allows for more interaction with customers through reviews, blogs, and testimonials. Some next-generation interactive marketing strategies discussed for India include social marketing, viral/buzz marketing, mobile marketing, blue ocean strategy, green marketing, ambush marketing, and permission marketing. A key benefit of interactive marketing is its ability to more directly convert consumers to buyers through on-the-spot purchases.
Digital Marketing Why?
Digital marketing is necessary for businesses to reach more consumers and convince them to purchase through utilizing valuable online resources and technologies. It offers several key benefits including affordability, the ability to reach consumers on mobile devices, flexibility in testing various campaigns, expanding a business's reach, incorporating multimedia, allowing for interactivity and tracking effectiveness. Digital marketing also enables businesses to establish themselves as authorities and engage influencers to gain endorsements.
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Social media marketing utilizes social media websites as a marketing tool to produce shareable content that increases brand exposure and customer reach. It allows companies to reduce costs while learning about customers through feedback and competitive analysis on platforms like Facebook, Twitter, YouTube, and LinkedIn. When done effectively, social media marketing can create meaningful customer relationships, higher brand authority, and increased fan loyalty.
Smart Marketing for Kids
Kids represent an important target demographic for marketers. They influence billions in family purchasing decisions for items like food, clothing, and electronics. Marketers hope to establish brand recognition early with kids in order to build lifelong customer loyalty. Common online marketing techniques targeting kids include ads that try to build personal relationships with consumers, viral ads designed to be shared with friends, targeted ads based on personal information, and paid influencer endorsements.
Smart marketing for kids
Kids are an important demographic for marketers because they influence family purchasing decisions and will be future adult consumers. Marketers spend over $17 billion advertising to children, hoping to establish brand recognition at a young age that will lead to lifelong relationships. Companies use various online marketing techniques targeted at kids, such as ads that build personal relationships, viral ads designed to be shared, behavioral targeting based on personal data, and paid influencer endorsements.
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Information technology plays a key role in modern marketing by enabling strategies like CRM, digital marketing, internet marketing, and mobile marketing. IT allows companies to gather customer data, target specific audiences, and communicate through digital channels. Its use in industries like music, banking, healthcare, automobiles, and design has led to improved productivity, cost savings, stronger customer relationships, and better customer service.
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Businesses can gain competitive advantage through digital marketing using social media as its main tool to create information channels. One of the major changes in traditional marketing was the emergence of digital marketing, leading companies to reinvent their strategies to adapt to this shift. Digital marketing techniques include online behavioral advertising, collaborative environments, data-driven advertising, remarketing, and game advertising.
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Interactive marketing refers to marketing that focuses on conversation and interaction with customers rather than one-way transactions. It utilizes technologies like the internet to more easily collect customer information and communicate with customers. Interactive marketing differs from traditional marketing by using a "pull" strategy where customers have more power to select products rather than being "pushed" products. It also allows for more interaction with customers through reviews, blogs, and testimonials. Some next-generation interactive marketing strategies discussed for India include social marketing, viral/buzz marketing, mobile marketing, blue ocean strategy, green marketing, ambush marketing, and permission marketing. A key benefit of interactive marketing is its ability to more directly convert consumers to buyers through on-the-spot purchases.
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Digital marketing is necessary for businesses to reach more consumers and convince them to purchase through utilizing valuable online resources and technologies. It offers several key benefits including affordability, the ability to reach consumers on mobile devices, flexibility in testing various campaigns, expanding a business's reach, incorporating multimedia, allowing for interactivity and tracking effectiveness. Digital marketing also enables businesses to establish themselves as authorities and engage influencers to gain endorsements.
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Kids represent an important target demographic for marketers. They influence billions in family purchasing decisions for items like food, clothing, and electronics. Marketers hope to establish brand recognition early with kids in order to build lifelong customer loyalty. Common online marketing techniques targeting kids include ads that try to build personal relationships with consumers, viral ads designed to be shared with friends, targeted ads based on personal information, and paid influencer endorsements.
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Information technology plays a key role in modern marketing by enabling strategies like CRM, digital marketing, internet marketing, and mobile marketing. IT allows companies to gather customer data, target specific audiences, and communicate through digital channels. Its use in industries like music, banking, healthcare, automobiles, and design has led to improved productivity, cost savings, stronger customer relationships, and better customer service.
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Digital marketing refers to online, social, and mobile marketing activities using digital channels and media. Social media platforms like Twitter, Instagram, Facebook, and YouTube allow for interpersonal interactions and content sharing. The 4E framework for digital marketing is Excitement, Education, Experience, and Engagement. Marketers use digital offers and social media to Excite customers. They Educate customers about products. Customers can Experience products through videos and virtual experiences. The goal is to Engage customers and build relationships through social media interactions. Influencer marketing uses popular social media influencers to drive marketing messages to targeted audiences. When assessing influencers, marketers consider the influencer's Relevance, Reach, Response, and potential Return
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Digital marketing provides several key benefits in 2021. It allows for wide accessibility as people increasingly use mobile devices. It is also flexible, as ads and content can be customized in various shapes and sizes. Digital marketing has wide reach, as more customers shop online during the pandemic. It also enables interactivity through comments and social media engagement. Influencer marketing is effective, as many follow influencers' recommendations. Content marketing is important for search engine optimization and driving traffic. Finally, digital marketing has lower costs than traditional marketing methods.
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Monar Strategic Limited_2016
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Visit Us:- https://creationinfoways.blogspot.com/2023/07/difference-between-direct-marketing-and-digital-marketing.html
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This document discusses currency exchange rates and their management. It defines currency exchange rates as the price of one nation's currency in terms of another. There are three main types of exchange rate systems: fixed exchange rates, where a government maintains a set rate for a period of time; floating or flexible exchange rates, where the rate is determined purely by supply and demand; and managed floating rates, where a central bank intervenes to influence changes in the exchange rate to smooth fluctuations. The document also explains the concepts of currency appreciation and depreciation in terms of supply and demand and their economic effects.
Company International Market Entry Strategy By – Mansi Deokar Bba (ib) Sem - vi
ABOUT THE COMPANY
INTERNATIONAL MARKET ENTRY STRATEGY
COUNTRY IDENTIFICATION – CONSUMER PREFERENCE
PRELIMINARY SCREENING AND IN-DEPTH ANALYSIS
FINAL SELECTION AND DIRECT EXPERIENCE
ABOUT THE COMPANY
INTERNATIONAL MARKET ENTRY STRATEGY
COUNTRY IDENTIFICATION – CONSUMER PREFERENCE
PRELIMINARY SCREENING AND IN-DEPTH ANALYSIS
FINAL SELECTION AND DIRECT EXPERIENCE
Pepsodent.ppt A presention on Company International Market Entry Strategy BB...
Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago.
The original formula for the paste contained ”pepsin”, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name.
Pepsodent is still sold as a Unilever property in all markets except the United States and Canada.
According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands.
Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras.
Mc d A presentation on Company International Market Entry Strategy BACHELOR O...
Introduction
McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.
In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers.
McDonald's is the world's largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016.
Mansi m&s A presentation on Marks & spencer: A case study in international re...
Marks and Spencer is a general retailer in Britain that sells
Merchandise
Food
Home Furnishing
Financial Services (3%)
In UK, Europe, Americans and Far east
Marks and Spencer was started in 1884 by Michael Marks as a stall by taking 5 lakh loan from wholesaler.
It developed to open 35 outlets and also got a partner Tom Spencer in 1901
To achieve its mission they used certain principals
Coca cola SUPPLY CHAIN MANAGEMENT OF COCA COLA BY:- Mansi Deokar BBA-IB Semes...
INTRODUCTION
COCA COLA SUPPLY CHAIN PROCESS
SUPPLY CHAIN STAGES
INVENTORY AND WAREHOUSES SYSTEM
SUPPLY CHAIN PROCESS
GLOBAL BUSINESS
INTRODUCTION
COCA COLA SUPPLY CHAIN PROCESS
SUPPLY CHAIN STAGES
INVENTORY AND WAREHOUSES SYSTEM
SUPPLY CHAIN PROCESS
GLOBAL BUSINESS
Athira nike ppt A presentation on Company International Market Entry Strategy...
Introduction
Nike in India
Opportunities in India
PRELIMINARY SCREENING AND IN-DEPTH ANALYSIS
Challenges faced in India
Strategies used to overcome the challenges
Current Market Position
H & M COMPANY PROFILE SUPPLY CHAIN MANAGEMENT H&M: Organization of Supply Cha...
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Founder : Erling Persson
Founded on : 4th October, 1947
Headquarters : Stockholm, Sweden
Products : Clothing, Accessories
Areas served : Worldwide
Industry : Retail
Etop analysis(ENVIRONMENT THREAT AND OPPORTUNITY PROFILE (ETOP)
Definition of environment
Overview of environment scanning
Techniques of environment scanning
Environment means the surroundings, external objects, influences or circumstances under which someone or some thing exits.
Environmental scanning is a process of gathering, analyzing, and dispensing information for tactical or strategic purposes.
It is a process of dividing the environment into different sectors and then analyzing the impact of each sector on the organization.
ENTREPRENEURSHIP DEVELOPMENT (Ajeenkya D Y Patil University)
NRM bags ltd. is a partnership business that manufactures cloth bags to capitalize on the ban of plastic bags in India. Their target market is retailers in Lohegaon, Pune. NRM sources bags from Eco generation bags ltd. and sells them to retailers, while also providing printing services. Their bag products come in cotton/cloth in 4 sizes ranging from Rs. 3.20 to Rs. 6.00 each. NRM aims to expand their business and eventually set up their own production, while also empowering women by providing employment in bag manufacturing.
Entrepreneurship Development Product Presentation (Ajeenkya D Y Patil Univ...
Marketing Strategies:_
Location – Lohegaon,Pune.
Reason to select Pune , good opportunity for our product due to the ban on Plastic carry bags and there are small scale paper and cloth bag manufacturers.
Target industry – Retail
Target Customers – All Retailer’s like jewellery showrooms, mobile shop owners, General provisional stores, grocery stores , etc
Target Consumers – People who shop from these Retailers
Company Profile (Ajeenkya D Y Patil University)
INDEX
Company Profile.
Objectives.
Research Methodology.
Data Analysis and interpretation
Findings.
Findings.
Conclusion.
Limitations.
The entire project was planned with a view to study the level of “Employee satisfaction in relation to their job” in Zeteo. The research has proved that the motivation and job satisfaction is the key component for any organization. The employees prefer to work in healthy environment, with good and adequate resources provided, they also look for opportunities to grow and develop.
The employee’s job satisfaction level is very important and generally depends on facilities provided to the employees. If the recreational facilities and leave packages are provided to the employees, it motivates them to work hard, resulting in better industrial relations between the employees and the employer and increase job satisfaction.
Communication between the higher level, middle level and lower level employees improves relationship, it also helps in problem solving, helps in supporting and guiding the employees. . When superiors guide, support and appreciate their subordinates it helps the employee to have clear quality goals and work towards it to the best of their knowledge
Employees talents, skills, knowledge must be given importance and their opinions and suggestions should also be taken into consideration. Employees need a good healthy environment to work in, they spend almost the whole day working in their respective work places.
Employees expect to be recognized for the hard work they also expect progression, promotion etc.
Most of the employees are satisfied with the relationship that they share with their colleagues, sub-ordinates and seniors but there are very few of the employees who are dissatisfied.
There are maximum number of employees satisfied with their salary and incentives, few employees expresses dissatisfaction and very few employees are neutral.
For other benefits that the employees are provided with like transport and medical facilities, training provided, leave package, innovation and growth opportunity etc. majority of them are said to be satisfied where as there are employees who are dissatisfied.
Most of the employees are satisfied with the relationship that they share with their superiors hence they find clarity in their goals and expected work.
Maximum number of employees are satisfied with the appraisal system and only 3% of them are dissatisfied hence most of them are satisfied with their progression so far.
Global warming (Ajeenkya D Y Patil)
Global Warming: Global warming refers to an average increase in the Earth's temperature, which in turn causes changes in the global climate.
Thailand Country ( Ajeenkya D Y Patil University)
THAILAND
POPULATION
FESTIVAL
CURRENCY
CULTURE AND RELIGION
CAPITAL
MAP
EDUCATION
IMPORT
EXPORT
TOP 10 EXPORTS
FOOD
AMAZING FACTS
Thailand is the world`s tweenth most population country,with close to 67 million people
It is the worlds most visited city,according to the global destination cities index, ahead of london. It will welcome 16 million international arrivals this year
Kitti`s hog-nosed bat-thought to be the world`s smallest mammal is found in Thailand . It weight just two grams.
According to the worlds economy forum , thaliand is the 13th friendliest country in the world.Iceland is the friendliest
It is strictly against to the law to critise the monarchy
Organization behavioral human factors contributing to accident (Ajeenkya D Y ...
Human Factors Causing Accidents :-
Human factors causing accidents are those factors directly attributable to the operator, worker or personnel involved in an accident.
A number of human behavioral factors may contribute to the accidents.
Managerial Economics (Ajeenkya D Y Patil)
FISCAL POLICY:-
Fiscal policy is the means by which a government adjusts its spending levels and tax rates to monitor and influence a nation's economy
Fiscal policy is the means by which a government adjusts its spending levels and tax rates to monitor and influence a nation's economy
Business communication(Ajeenkya D Y Patil University)
Business communication,internal and external,elements of good business writing,report writing, email,brochures,website, advantages and disadvantages.Business communication,internal and external,elements of good business writing,report writing, email,brochures,website, advantages and disadvantages
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- 1. ATHIRA CHATHOTH MEETHAL MANSI DEOKAR BBA-IB SEM 5
- 2. Introduction- Campaign management Direct marketing campaign management Example of Direct marketing campaign management Digital marketing campaign management Video - #RideyourIndependence Example of Digital marketing campaign management
- 3. WHAT IS CAMPAIGN MANAGEMENT? Marketing campaigns promote a product through different media, including television, radio, print and online platforms. Campaigns don't have to rely solely on advertising and can also include demonstrations, word of mouth and other interactive techniques. The two types of campaign management are :- i. Direct campaign management ii. Digital campaign management
- 4. Direct marketing is a type of advertising campaign that seeks to answer an action (such as an order, a visit to a store or website or a request for further information) from a selected group of consumers in response to communication from a marketer. Some of the channels of Direct Marketing Management are:- 1.E mail 2.Voicemail 3. Telemarketing 4.Couponing Direct Marketing Campaign Management
- 5. Example of Direct marketing campaign management On April 2, 2008 US- Based Johnson & Johnson, one of the largest healthcare companies in the world organized a unique event called ‘camp baby’ at its headquarters in New Jersey. Their main motive was to connect with core group of their customer i.e. mothers. The participant got chance to interact with guest, doctors, and industry to know about physical and mental healthcare.
- 6. Digital Marketing Campaign Management A digital marketing campaign is known as the online marketing effort forwarded by a company or brand to drive traffic, leads, revenue, conversions, and engagement. Digital Marketing Campaign Management channels are:- 1.Social Media Marketing 2.Search Engine Optimization
- 8. Example of Digital marketing campaign management The above video by Bajaj Avenger is the most impactful commercial independence day digital marketing campaign 2017 as is among the best marketing campaigns. Bajaj Avengers released their title of communication on the day of independence, “#RideyourIndependence,” which delivers the freedom of our country with women liberation.