Social media marketing and brand equity
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This document discusses social media marketing and how it relates to brand equity. It defines social media marketing as promoting websites, products, and services through online social channels like blogging and sharing photos. Brand equity is determined by consumer perception and experiences with a brand. The document then outlines how brand equity develops through awareness, recognition, trial, preference, and loyalty. It presents a model showing how social media marketing can enhance brand equity by increasing exposure, engaging customers, gaining fan loyalty, and influencing others.
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1. Vacuum tubes were used as switches in early computers but had issues like generating a lot of heat and being unreliable. They were replaced by transistors.
2. Integrated circuits were invented in the late 1950s and represented the next generation of computers. They placed multiple circuit components like transistors onto a single semiconductor substrate.
3. Integrated circuits are superior to vacuum tubes because they use transistors which are smaller, more reliable, and can contain many more components than vacuum tubes.
Black box Testing by Laraib
Black box testing examines the external behavior of an application without considering its internal structure or workings. It attempts to find errors in a program's functionality. Techniques include decision table testing, state transition analysis, equivalence partitioning, and error guessing. Decision table testing associates conditions with actions. State transition testing models systems as finite state machines. Equivalence partitioning divides inputs into equivalent classes to identify test cases. Error guessing derives test cases from common software failures. Black box testing also evaluates usability, security, performance, load, stress, and functionality.
SOCIAL MEDIA MARKETING
Keller's model of customer-based brand equity has four levels: 1) Salience focuses on brand awareness and associations, 2) Performance and Imagery examines how customer needs are met, 3) Judgement and Feelings assesses customer trust and brand comparisons, and 4) Resonance creates customer loyalty. Facebook marketing can maintain customer contact and attract new customers. Brand awareness is important for launching new products/services and increasing market share through incremental sales. Top-of-funnel marketing focuses on lead generation through content, social media, and other activities.
CULTURE
This document discusses various aspects of culture including:
- Definitions of culture from anthropologists EB Taylor and CC North.
- The nature of culture as learned, transmitted, social, adaptive, and dynamic.
- The components of culture including symbols, language, values, customs, and laws.
- The evolution and diversity of culture as well as factors leading to cultural uniformity.
- The role of culture and socialization in shaping human behavior.
- How culture spreads between societies and influences aspects of health and disease.
DIGITAL LOGIC DESIGN
This document discusses different types of registers used in computing. It describes serial input serial output, serial input parallel output, parallel input serial output, and parallel input parallel output registers. Registers are described as small, high-speed memory inside the CPU that store data temporarily. Flip flops are the basic building blocks of registers, with a group of flip flops making up a register. Common registers mentioned include the address register, data register, accumulator, program counter, instruction register, and temporary register.
Function of culture
This document discusses culture and communication. It begins by introducing the author and providing an outline of topics to be covered, including the functions of culture, core values of culture, culture and identity, and culture and communication. It then delves into each of these topics. Some key points made are that culture provides patterns for learning and relationships, teaches biological and social norms, and informs identity. Communication both reflects and shapes culture, allowing for understanding of self and others. Intercultural communication occurs between members of different cultures and requires awareness of cultural differences.
Cultures
This document discusses several key concepts related to culture, including enculturation, acculturation, subcultures, cultural relativism, high and popular culture, diversity of culture, ethnocentrism, and xenocentrism. It defines each concept and provides examples. Enculturation is the process of adopting the behaviors of one's own culture, while acculturation involves adopting behaviors of other surrounding cultures. Subcultures are segments of a society that are distinguished by their style. Cultural relativism holds that cultures can only be understood within their own contexts. High culture refers to elite culture while popular culture is widespread. Diversity of culture creates variety in a society. Ethnocentrism views one's
Scrambling
Scrambling is a technique used to rearrange digital data sequences to make them appear more random. It is used to prevent unauthorized access of data and avoid long runs of zeros and ones that could cause problems for receivers. There are two main types of scramblers: additive scramblers, which use XOR operations to scramble data, and multiplicative scramblers, which multiply data by a transfer function. Scrambling is widely implemented in communication systems like satellites, modems, and telephone networks to enhance security and reliability of data transmission.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Social media marketing and brand equity
- 1. LARAIB KIRAN H1F18MSCT0020 UN IVERSITY OF CENTRAL PUNJAB HFD
- 2. Social Media Marketing And Brand Equity
- 3. Introduction The popularity of social media has generated a drastic change in the business world. It has changed the landscape of brand management and forces business firms to use a new interactive way to deal with their customers
- 4. Social Media Marketing: “Social media marketing can be defined as the process that empowers promotion of websites, products, and services via online social channels. It involves marketing related activities such as blogging, sharing photos and posts online.”
- 5. Brand Equity Brand equity is a marketing term that describes a brand’s value. That value is determined by consumer perception of and experiences with the brand
- 6. How Brand Equity Develops Awareness – The brand is introduced to its target audience – often with advertising – in a way that gets it noticed. Recognition – Customers become familiar with the brand and recognize it in a store or elsewhere.
- 7. How Brand Equity Develops Trial – Now that they recognize the brand and know what it is or stands for, they try it. Preference – When the consumer has a good experience with the brand, it becomes the preferred choice.
- 8. How Brand Equity Develops Loyalty – After a series of good brand experiences, users not only recommend it to others, it becomes the only one they will buy and use in that category. They think so highly of it that any product associated with the brand benefits from its positive glow.
- 9. Aligning Brand Equity and Social Media Marketing In an attempt to explore the effect of social media marketing on brand equity, the model, suggested by Lee (2014) is significant in building the conceptual framework for the company in question. Exposure → Customer Engagement → Fan loyalty → Influence
- 10. ‘Exposure’ is the main ingredient that paves the way forward to Customer Engagement. Fan Loyalty and Influence that helps to enhance brand equity.
- 11. Customer engagement takes place when users co- create the brand online, like and share social media contents. Creating fan loyalty is about driving customer to act as brand ambassadors, spread the positive E-Word-of-Mouth which encourage peers to join the online brand community . Brand loyalty is the ultimate relationship between the company and customer