A clear understanding of the customer is absolutely crucial to growth. Customers are bombarded with more and more options every day. They do not hesitate to walk away from products that fail to meet their expectations. The best companies are focused on customers to drive sustainable growth — tailoring offerings to customers’ unique needs.
Slide presentation of major aptitudes of product managers who are good at, and enjoy, their careers -- in other words, product managers who are ENERGIZED!
How is sales force management likely to evolve in the coming 10 years?
Main themes are: co creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
Sales Excellence does not describe a state, but rather a continuous process. The Kienbaum Sales Excellence Model provides guidance in this process. It serves on a theoretical, as well as practical level, as it guides through the ten fundamental components of sales. It has proven itself in practice as an analytical and optimization tool used in various industries and sales segments.
Fortune 500 - Global Sales Challenges SurveyAndyMoorhouse
Our recent Global Sales Challenges Survey highlights the biggest problems facing sales leaders today. One of them is the rise of procurement – but at a higher level, the problems with procurement stem from a lack of early executive engagement; ‘selling’ after the RFP has been received; and most importantly, the inability of the sales person to quantify their actual business value.
Fortune 500 performance on developing a ‘value calculator’ (value quantification tool) is the lowest scoring area in the survey.
The three biggest sales capability gaps can be summarised as:
1. Lack of early involvement (before the RFP) and influencing executive decision makers
2. Changing behaviour of sellers from information providers into value creators
3. Quantifying the value created and demonstrating a tangible ROI.
These high level challenges run across all Fortune 500 companies in the sample.
Product and brand management unit-2
Product Market Evolution: Strategy and Planning. New Product Development: Innovation and New Product Development (NPD), Theories of NPD, Models of NPD, Generic Product Development process.
New Product Introduction, Growth Strategies Intensive, Interactive, Diversification Strategies. Product Portfolio analysis BCG, GE, Ad little. Shell International, Risk-Return analysis.
*************************************
The General Electric/McKinsey matrix
• Shell directional policy matrix
• Arthur D. Little strategic condition matrix
Slide presentation of major aptitudes of product managers who are good at, and enjoy, their careers -- in other words, product managers who are ENERGIZED!
How is sales force management likely to evolve in the coming 10 years?
Main themes are: co creation, networking, communication, the sales process, team based selling and the relationship between sales, marketing and customer service.
Sales Excellence does not describe a state, but rather a continuous process. The Kienbaum Sales Excellence Model provides guidance in this process. It serves on a theoretical, as well as practical level, as it guides through the ten fundamental components of sales. It has proven itself in practice as an analytical and optimization tool used in various industries and sales segments.
Fortune 500 - Global Sales Challenges SurveyAndyMoorhouse
Our recent Global Sales Challenges Survey highlights the biggest problems facing sales leaders today. One of them is the rise of procurement – but at a higher level, the problems with procurement stem from a lack of early executive engagement; ‘selling’ after the RFP has been received; and most importantly, the inability of the sales person to quantify their actual business value.
Fortune 500 performance on developing a ‘value calculator’ (value quantification tool) is the lowest scoring area in the survey.
The three biggest sales capability gaps can be summarised as:
1. Lack of early involvement (before the RFP) and influencing executive decision makers
2. Changing behaviour of sellers from information providers into value creators
3. Quantifying the value created and demonstrating a tangible ROI.
These high level challenges run across all Fortune 500 companies in the sample.
Product and brand management unit-2
Product Market Evolution: Strategy and Planning. New Product Development: Innovation and New Product Development (NPD), Theories of NPD, Models of NPD, Generic Product Development process.
New Product Introduction, Growth Strategies Intensive, Interactive, Diversification Strategies. Product Portfolio analysis BCG, GE, Ad little. Shell International, Risk-Return analysis.
*************************************
The General Electric/McKinsey matrix
• Shell directional policy matrix
• Arthur D. Little strategic condition matrix
Entrepreneurial Selling is a new sales methodology aimed at helping sales people and entrepreneurs to identify and develop new business opportunities together with their customers. The methodology is based on a 10 year long research program on the future of sales.
Tactics for sales and marketing managers to use in working with independent sales channels such as distributors, dealers and independent reps. It provides a step-by-step approach for designing channels, and managing and motivating performance.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
10 Strategies for Growing Customer RevenueGainsight
This presentation was delivered by Dan Steinman, Chief Customer Officer at Gainsight, during the Salesforce World Tour event in Chicago, IL on March 24, 2016. The session was titled: "10 Strategies for Growing Customer Revenue"
Since 90% of the revenue generated from your customers happens after the initial sale, the fastest way to drive profitable growth across existing customers is by focusing on customer retention and expansion. This presentation shares ten actionable strategies to grow customer revenue with retention, renewals and upsells.
Leading companies such as Box, Citrix and Adobe have transformed their post-sales Account Management & Customer Success teams by improving their customer operations. Adopt these strategies to increase net retention by 5 - 10 points.
Marketing Your Station is a PDF of materials from a one-day workshop for personnel from local radio and TV stations.The same presentation is available with embedded links through my website, BrainSnacksCafe.com.
SPI was very pleased to join the European Business Awards as the exclusive sales consulting sponsor of this year’s edition. It was a great opportunity to meet and discuss with the best of European business about their challenges and innovations.
The Awards’ primary purpose is to support the development of a stronger and more successful business community throughout Europe. On 4 May in Dubrovnik, Croatia, 132 finalists from 34 countries were in attendance, hoping to be named a winner in this prestigious business competition.
On this occasion, Steven Vantongelen delivered a presentation about sales excellence, explaining the five hurdles sales teams need to overcome to ensure business growth.
The saying is somewhat valid that you only
have “1 shot” at launching a new product but
that would stand the reasoning that 100% of
product launches are successful…and we all
know that’s NOT accurate. In this presentation
I will attempt to provide ways you can
revitalize your brand if indeed…your launch
wasn’t stellar.
A value proposition is where your company’s product offer intersects with your customer’s desires.
It’s the magic fit between what you make and why people buy it.
Your value proposition is the crunch point between business strategy and brand strategy.
This course is specifically designed for those organizations embarking on or improving their operational practices, to implement a food safety management system based on the latest industry standards. This intensive five-day course is about the implementation, policies, procedures and standards required to operate within an accredited system. All documentation is provided.
Entrepreneurial Selling is a new sales methodology aimed at helping sales people and entrepreneurs to identify and develop new business opportunities together with their customers. The methodology is based on a 10 year long research program on the future of sales.
Tactics for sales and marketing managers to use in working with independent sales channels such as distributors, dealers and independent reps. It provides a step-by-step approach for designing channels, and managing and motivating performance.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
10 Strategies for Growing Customer RevenueGainsight
This presentation was delivered by Dan Steinman, Chief Customer Officer at Gainsight, during the Salesforce World Tour event in Chicago, IL on March 24, 2016. The session was titled: "10 Strategies for Growing Customer Revenue"
Since 90% of the revenue generated from your customers happens after the initial sale, the fastest way to drive profitable growth across existing customers is by focusing on customer retention and expansion. This presentation shares ten actionable strategies to grow customer revenue with retention, renewals and upsells.
Leading companies such as Box, Citrix and Adobe have transformed their post-sales Account Management & Customer Success teams by improving their customer operations. Adopt these strategies to increase net retention by 5 - 10 points.
Marketing Your Station is a PDF of materials from a one-day workshop for personnel from local radio and TV stations.The same presentation is available with embedded links through my website, BrainSnacksCafe.com.
SPI was very pleased to join the European Business Awards as the exclusive sales consulting sponsor of this year’s edition. It was a great opportunity to meet and discuss with the best of European business about their challenges and innovations.
The Awards’ primary purpose is to support the development of a stronger and more successful business community throughout Europe. On 4 May in Dubrovnik, Croatia, 132 finalists from 34 countries were in attendance, hoping to be named a winner in this prestigious business competition.
On this occasion, Steven Vantongelen delivered a presentation about sales excellence, explaining the five hurdles sales teams need to overcome to ensure business growth.
The saying is somewhat valid that you only
have “1 shot” at launching a new product but
that would stand the reasoning that 100% of
product launches are successful…and we all
know that’s NOT accurate. In this presentation
I will attempt to provide ways you can
revitalize your brand if indeed…your launch
wasn’t stellar.
A value proposition is where your company’s product offer intersects with your customer’s desires.
It’s the magic fit between what you make and why people buy it.
Your value proposition is the crunch point between business strategy and brand strategy.
This course is specifically designed for those organizations embarking on or improving their operational practices, to implement a food safety management system based on the latest industry standards. This intensive five-day course is about the implementation, policies, procedures and standards required to operate within an accredited system. All documentation is provided.
After five years of efforts by global QFD experts, the introductory Part 1 of the new international standard, ISO 16355 for QFD, has been approved for publication
Responsive layouts squish and stretch, tailoring themselves to the browsing context at hand. But images — which account for nearly two-thirds of the weight of the web — have been stuck in the fixed-layout past. Their solitary src has forced developers to optimize images around a particular context.
Until now! New, native responsive image functionality lets authors mark up multiple, alternate image sources. This markup paves the way for enormous performance gains by giving images the ability to adapt to meet users’ needs.
In this talk, we’ll kick the new markup’s tires and take it for a spin. We’ll get acquainted with how it works, how it doesn’t, and the new possibilities that it brings. Buckle up!
International team of experts, each with a long track record of responsibility for industrial innovation projects.
We support companies in discovery of real customer needs, we help them deploy those into new generation products and services that are fully aligned with organisational strategy.
Customer centricity creating value for your customers and value for your orga...Simon Rodaway
Creating Value for your Customers & Value for your Organisation - the smartest organisations today are now looking to, and learning from, their customers by becoming and being customer-centric
Strategy creates context for operating decisions.
It establishes the playing field and provides guidance for decision-making, the experience and skills needed by employees, positioning of marketing and advertising, the priority of initiatives, how to structure the company, and a many other issues.
In developing strategy, leaders make conscious and informed choices about who they are and what they stand for:
–What are our core values and beliefs?
–What markets and customer groups will we serve?
–What products and services will we offer and how profitable is each one?
–What infrastructure, core processes and resources must we have to succeed?
–What competitive advantages will cause us to succeed?
–What core competencies must we have to fuel our growth?
–How will we sell our products and services?
–How will we market our products and services?
–What financial results will we achieve?
In this A to Z we will cover some of the main elements of business strategy and give you some tricks and tips along the way!
Customer-centric marketing is a marketing approach that is centered around the needs and interests of customers and clients.
Customer-centric marketing provides a unique approach for companies to reach their target clientele as the focus is centered around several factors including
NextGenInnov8 is an innovation driven company committed to sparking the power of innovation in every child. NextGenInnov8 is the brainchild of Aditya Pachpande, a young innovator and entrepreneur who is a crusader in the field of innovation
Product Innovation Strategy helps you to match your specific competitive needs. Building a product innovation strategy starts with constructing a plan that focuses on the best possible way to win.
For more details, visit : https://mitidinnovation.com/recreation/how-to-build-a-product-innovation-strategy/
In the dynamic landscape of 2024, embarking on the journey how to become an entrepreneur? requires a strategic blend of vision, determination, and adaptability. This step-by-step guide illuminates the path, encompassing ideation, market research, honing skills, crafting a robust business plan, securing funding, legal setup, and building a resilient team.
Navigating the modern entrepreneurial landscape demands embracing innovation and digital platforms while fostering a growth mindset. Aspiring entrepreneurs must seize the opportunities presented by technology and evolving consumer trends, empowering themselves to create impactful, sustainable ventures in today's interconnected world.
Building strong connections with customers is key to cultivating customer advocates. Here are some strategies to consider:
Provide excellent customer service: The foundation of any strong customer relationship is excellent customer service. Make sure your customers have a positive experience with your brand by offering fast and effective support, answering their questions promptly, and being helpful and friendly.
Listen to customer feedback: Actively seek out feedback from your customers and take it seriously. Use their feedback to improve your products and services, and let them know you are making changes based on their input.
Personalize the experience: Make customers feel valued and appreciated by personalizing their experience with your brand. Use their name in communication, remember their preferences, and offer tailored recommendations based on their previous purchases.
Offer exclusive perks and rewards: Reward your loyal customers with exclusive perks such as early access to new products, special discounts, and other incentives. This will not only show your appreciation but also encourage them to keep coming back.
Engage on social media: Social media is a powerful tool for building customer relationships. Engage with your followers by responding to their comments and messages, sharing user-generated content, and creating interactive content that encourages engagement.
Build a community: Create a sense of belonging by building a community around your brand. This could be through forums, social media groups, or other channels where customers can connect and share their experiences with your brand.
Celebrate your customers: Show your customers you appreciate them by celebrating their successes, milestones, and achievements. This could be through shoutouts on social media, personalized emails, or even sending small gifts or cards.
By following these strategies, you can cultivate a strong connection with your customers, turning them into loyal advocates for your brand.
Lead generation is a crucial aspect of business development, marketing,
and sales. It involves identifying and attracting potential customers (leads)
who have shown interest in a product or service. The benefits of lead
generation are significant and can contribute to the overall success of a
business.
What is innovation? The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.
Innovation is generally considered to be the result of a process that brings together various novel ideas in a way that they have an impact on society.
What is competition? An innovation competition is a method or process of the industrial process, product or business development. It is a form of social engineering, which focuses to the creation and elaboration of the best and sustainable ideas, coming from the best innovators.
Competition is not just another business that might take money away from you. It can be another product or service that's being developed and which you ought to be selling or looking to license before somebody else takes it up.
Check out: www.eleaderstochange.com
Follow: #eleaders2change
How you communicate with clients, anticipate their needs, share insights of value, and keep enlightening them along the way — these elements require go-to-market execution just as much as introducing a new digital banking solution.
While the scope of a successful go-to-market execution strategy will vary, the following three essentials are critical:
• Client Focus – Which clients and prospects, industries and regions are you targeting, and why?
• Value – Do your products demonstrate measurable and direct value to meet clients' critical needs?
• Competition – Are your products, people and value proposition best in class?
Strategies for Growing Your Small Business.pdfBusiness Tips
This comprehensive guide provides entrepreneurs with a practical roadmap for navigating the complexities of business growth. From defining clear goals and understanding market dynamics to leveraging digital marketing strategies and fostering strategic partnerships, each step is meticulously outlined to help small business owners achieve sustainable expansion. Whether you're looking to increase revenue, expand market reach, or diversify your offerings, this guide offers actionable insights to propel your business forward in today's competitive landscape.
Key Customer Account Management is the master-key to quantum sales improvement and retention of key customers.Yet few companies are able to convert good intentions to effective programs. Dr Wilfred Monteiro India's leading sales performance guru share a few insights and ideas.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
1.
Driving
Customer
Centered
Innovation
Set
yourself
apart
from
competitors
by
seeing
the
world
through
your
customers’
eyes.
Focus
on
finding
the
right
metrics,
developing
an
integrated
approach,
creating
a
thorough
understanding
of
the
customer,
and
generating
strategic
investments
that
can
reap
real
rewards.
That
sounds
like
a
lot
of
work,
and
it
is.
But
when
you
do
it
right
it
all
pays
off.
Innovators
build
loyalty,
command
price
premiums,
and
increase
retention.
A
clear
understanding
of
the
customer
is
absolutely
crucial
to
growth.
Customers
are
bombarded
with
more
and
more
options
every
day.
They
do
not
hesitate
to
walk
away
from
products
that
fail
to
meet
their
expectations.
The
best
companies
are
focused
on
customers
to
drive
sustainable
growth
—
tailoring
offerings
to
customers’
unique
needs.
2. Innovation,
beyond
technologies
and
products,
must
be
customer
centered
to
ensure
sustainable
competitive
outcomes.
This
is
easier
said
than
done
for
many
companies.
Most
organizations
are
entrenched,
having
long
ago
optimized
around
functional
disciplines
and
rigid
processes.
But
you
can
change
this.
Intelligent
ways
to
integrate
customer
insights
in
design
and
development
are
always
a
challenge.
This
intelligence
can
be
developed
through
a
well-‐defined
systematic
approach
using
dedicated
tools.
The
best
techniques
and
tools
to
use
are
QFD
(Quality
Function
Deployment)
and
VoC
(Voice
of
the
Customer),
proven
from
decades
of
industry
learning
and
refinement.
Consequently,
any
successful
strategy
requires
leaders
to
break
the
rigid
structure
around
functional
disciplines
and
usher
in
a
new
era
of
flexibility
and
agility.
Customer-‐centered
innovation
is
about
integration,
alignment,
and
collaboration.
Today
customer
insights
are
more
relevant
than
ever
before
to
strategy,
communication,
developments,
and
operations.
The
entire
organization
must
be
optimized
around
customers’
needs.
As
a
result
products,
services,
and
solutions
evolve,
just
as
the
customer
does.
Customer-‐centered
innovation
organizes
everyone
within
a
company
around
central
ideas
of
customer
needs.
Review
this
10
step
roadmap
that
outlines
innovation
points
in
the
product
lifecycle.
Define
the
focus
customer
segment
-‐
the
key
to
success
is
knowing
who
the
primary
customer
is
and
the
steps
to
optimize
value
for
them.
First
decide
what
customer
group
is
the
most
important
to
be
served.
Analyze
the
customer’s
problem
-‐
get
into
the
shoes
of
your
customers
and
look
through
their
eyes
to
understand
what
they
do
and
how
you
can
help
them.
Discover
real
customer
needs
-‐
in
series
of
qualitative
analysis
and
creative
sessions
define
customer
needs
beyond
a
“wish
list.”
Success
is
dependent
on
your
ability
to
create
products
and
services
that
address
unmet
customer
needs.
Define
the
value
proposition
-‐
focus
on
the
customer
experience
not
just
products
and
services.
That
is
the
value
proposition.
3. Define
the
market
size
-‐
look
at
the
specific
market-‐customer
group
you
are
targeting.
Remember
sizing
a
market
from
a
product
perspective
doesn’t
always
work
because
products
come
and
go.
Look
carefully
at
relevant
emotions
and
feelings
exhbitied
by
your
customers.
Competitive
intelligence
-‐
customers
will
judge
your
offer
based
on
competitors.
Companies
must
know
what
the
solutions
in
a
market
are,
how
those
are
offered,
and
what
customer
perceptions
about
quality
and
attractiveness
are.
Beat
your
competitors
by
focusing
on
the
total
value
proposition
not
products.
New
business
and
earning
models
–
consider
modernizing
your
business
model
by
shifting
focus
from
product
to
services.
For
example
Zipcar
exercises
a
unique
service
model
in
a
product
driven
industry.
Define
the
solution
–
complete
the
value
chain
by
working
with
marketing
to
clearly
articulate
your
value.
Evaluate
organizational
risks
–
as
a
part
of
the
new
business
plan:
technology,
business,
and
financial
risks
are
evaluated
and
aligned
with
strategically
relevant
objectives
and
investment
plans.
Align
new
solution
with
existing
business
-‐
integrate
your
new
solution
into
your
existing
portfolio.
Communicate
its
value
to
the
very
core
of
the
business.
Use
these
10
steps
and
put
yourself
in
your
customer’s
shoes
to
drive
new
and
powerful
innovation
in
your
company.
To
have
more
in-‐depth
discussion
how
to
implement
the
customer-‐centered
innovation
journey,
please
contact
QFD
Europe.