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1. CRM
Strategies
Your Company Name

2. Acquisition Strategy Plan
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▪ Sales Force
Automation
Sales
▪ Advertisement
▪ Social Media
Marketing
▪ Seo
▪ Blogs
Driving Traffic
▪ Lead Generation
▪ Lead Management
▪ Analytics
▪ Lead Scoring
Conversion
▪ Lead Nurturing Tactics
▪ Email And Marketing
Automation
▪ Marketing And Sales
Enablement
Nurturing
It is a framework
indicating all the key
aspects considered while
making acquisition
strategy
www.company.com
2

3. Acquisition
Strategy
Plan
3
Nurturing
▪ Lead Nurturing Tactics
▪ Email and Marketing Automation
▪ Marketing and Sales Enablement
Sales
▪ Sales Force Automation
Conversion
▪ Lead Generation
▪ Lead Management
▪ Analytics
▪ Lead Scoring
Driving Traffic
▪ Advertisement
▪ Social Media Marketing
▪ SEO
▪ Blogs
www.company.com
It is a framework
indicating all the key
aspects considered
while making
acquisition strategy

4. Nurturing
20%
31%
40%
30%
50%
35%
69%
Creating
Relevant
Content
Personalizing
Campaigns
Targeting
By
Prospect
Persona
Targeting
By
Decision
Stage
Nurturing
Campaign
Workflows
Segmenting
Lead Data
Multi-channel
Integration
Most effective lead nurturing tactics
www.company.com
4

5. Email & Marketing Automation
▪ Nurture Email #1
▪ Follow Up 2nd phone
Call-Validate Ifo
Received
▪ Mail Latter
▪ Follow Up 3rd phone
Call-Offer Similar
Content
▪ Nurture Email #2
▪ 4th phone Call w/CTA
(Such as Webinar
Invite)
▪ CTA Email Follow Up
▪ 5th Phone Call
▪ If first contact is not achieved
after 3 weeks of one-to one
nurturing, review with LDR
Manager regarding
appropriate next steps
▪ Email-Break Up Email (If no
Response)
▪ Intro Phone Call
(VM)
▪ Intro Email
▪ Connect/InMail
Day 1
Day 5
Day 9
Day 13
Day 17
www.company.com
5

6. Sales Enablement Checklist
For Sales Enablement
Plan content creation around
sales pipeline
01
Use feedback from sales to
create content they’ll actually use
02
Use visibility into buyer behavior
to create targeted content
03
Ensure sale content lines up
with the sales methodology
04
Align marketing end goals
and strategies with sales
05
MARKETING
needs to be
Give marketing visibility into
the sales pipeline
01
Provide feedback on content
usage
02
Give marketing visibility into the
status of marketing leads
03
Give marketing visibility into
buyer behavior
04
Align sales end goals and
strategies with marketing
05
SALES
needs to be
www.company.com
6

7. Sales Enablement Checklist
For Sales Enablement
Plan content creation around
sales pipeline
01
Use feedback from sales to
create content they’ll actually use
02
Use visibility into buyer behavior
to create targeted content
03
Ensure sale content lines up
with the sales methodology
04
Align marketing end goals
and strategies with sales
05
MARKETING
needs to be
Give marketing visibility into
the sales pipeline
01
Provide feedback on content
usage
02
Give marketing visibility into the
status of marketing leads
03
Give marketing visibility into
buyer behavior
04
Align sales end goals and
strategies with marketing
05
SALES
needs to be
www.company.com
7

8. Sales Enablement Checklist
For Sales Enablement
Plan content creation around
sales pipeline
01
Use feedback from sales to
create content they’ll actually use
02
Use visibility into buyer behavior to
create targeted content
03
Ensure sale content lines up
with the sales methodology
04
Align marketing end goals
and strategies with sales
05
MARKETING
needs to be
Give marketing visibility into
the sales pipeline
01
Provide feedback on content
usage
02
Give marketing visibility into the
status of marketing leads
03
Give marketing visibility into
buyer behavior
04
Align sales end goals and
strategies with marketing
05
SALES
needs to be
Pipeline
Feedback
Visibility
Align
Content
www.company.com
8

9. CRM Strategies Icon Slide
www.company.com
9

10. Chart &
Graphs
www.company.com
10

11. 5
20
10 9
35
15
30 30
56
0
10
20
30
40
50
60
0% 10% 20% 30% 40% 50%
In
millions
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on it and select “Edit Data”.
Product 01
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needs and capture your audience's attention.
Product 02
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needs and capture your audience's attention.
Line Chart
www.company.com
11

12. 0
10
20
30
40
50
60
70
0 10 20 30 40 50
This graph/chart is linked to excel, and changes automatically based on data. Just left click
on it and select “Edit Data”.
Bubble
Chart
Product 01
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and capture your audience's attention.
Product 02
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and capture your audience's attention.
Product 03
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and capture your audience's attention.
Product 04
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and capture your audience's attention.
www.company.com
12

13. 0
10
20
30
40
50
60
70
80
90
100
FY 12
FY 11
FY 10
FY 09
FY 08
FY 07
FY 06
FY 05
FY 04
FY 03
FY 02
FY 01
100%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and
select “Edit Data”.
In
Percentage
Product 01
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needs and capture your audience's attention.
Product 02
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needs and capture your audience's attention.
Area Chart
www.company.com
13

14. Stock Chart
0
10
20
30
40
50
60
70
0
20
40
60
80
100
120
140
160
FY '14 FY '15 FY '16 FY '17 FY '18
Volume
Open
Low
High
Close
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Product 01
www.company.com
14

15. 0
10
20
30
40
50
60
70
80
90
100
FY '16 FY '17 FY '18
Sales
in
Percentage
(%)
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on it and select “Edit Data”.
Bar
Chart
Product 01
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and capture your audience's attention.
Product 02
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and capture your audience's attention.
Product 03
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and capture your audience's attention.
www.company.com
15

16. Donut Pie Chart
40%
30%
20%
10%
Product 02
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to your needs and capture your
audience's attention.
Product 01
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to your needs and capture your
audience's attention.
Product 04
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to your needs and capture your
audience's attention.
Product 03
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to your needs and capture your
audience's attention.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
www.company.com
16

17. 0
2
4
6
8
10
12
14
FY 01 FY 02 FY 03 FY 04
Revenue
In
Percentage
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on it and select “Edit Data”.
Stacked
Line
Product 01
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and capture your audience's attention.
Product 02
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Product 03
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and capture your audience's attention.
www.company.com
17

18. Additional
slides
www.company.com
18

19. 19
www.company.com
Our
Vision
Vision
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Mission
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Goals
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20. MARY CLARK
(CEO)
JOHN SMITH
(Graphic Designer)
CHARLY DOE
(Financial Advisor)
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should be replaced by your own image.
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This is a representative image, and
should be replaced by your own image.
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This is a representative image, and
should be replaced by your own image.
Just right click and replace image.
Our Team
20
www.company.com

21. Target
Audiences
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it to your needs and capture your
audience's attention.
Preferred by
Many
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it to your needs and capture your
audience's attention.
Values
Client
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it to your needs and capture your
audience's attention.
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About Us
www.company.com
21

22. 22
This is a representative image,
and should be replaced by your
own image. Just right click and
replace image.
Our Goal
www.company.com

23. Comparison
55%
Woman
Man
95%
vs
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your needs and capture your audience's attention.
www.company.com
23

24. 24
www.company.com
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capture your audience's
attention.
245$
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capture your audience's
attention.
245$
▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Financial

25. A winner is a
dreamer
who never gives
up
-Nelson Mandela
Quotes
25
www.company.com

26. Time Line
2018
2017
2016
2015
01
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03
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04
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capture your audience's
attention.
02
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attention.
www.company.com
26

27. Circular
01
02
04
03
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your audience's attention.
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your audience's attention.
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your audience's attention.
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your audience's attention.
www.company.com
27

28. Mind Map
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and capture your audience's attention.
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and capture your audience's attention.
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and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
www.company.com
28

29. 29
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@.com
Thank you