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Tim Currie
Assistant Professor
School of Journalism
University of King’s College
Halifax, Nova Scotia, Canada
Experiments in Location-Based Content:
A Case Study of Postmedia’s Use of
Foursquare
Foursquare
 Social network
 6.5 million users
 Smartphone app tied to
GPS
 Users leave tips at a
location
 Users can indicate they
have “done” tips
 Game-like experience
2/7
The Study
 Interviews with editors placing editorial content as
tips
 3 Postmedia newspapers: National Post,
Edmonton Journal, Vancouver Sun
 RQ1: What criteria have editors used to select
content for Foursquare?
 RQ2: How have the editors produced this
content?
 Theory: Gatekeeping 3/7
Uses
Q: What content was
successful?
1. Film festival guide
2. Restaurant review
3. Opinion piece
4/7
Findings
 Q: How would you characterize the editorial
content
you place in Foursquare? “Not hard-core news”
“Evergreen”
“Feature-y”
“Useful to people
over a longer period
of time”
“Opinion”
5/7
Findings
Newspaper content placed in Foursquare was:
 An opinion, review, guide or first-person account
 Described with the goal of inspiring action
 Timeless — or about an event of 2+ days
 About a specific location or an activity done at a
specific type of location
 Placed at a location where people gather socially
6/7
Implications
 News on mobile devices is the future
 Foursquare is just one of many distribution
channels
 Content tied to social nature of the tool
7/7

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Currie2011

  • 1. Tim Currie Assistant Professor School of Journalism University of King’s College Halifax, Nova Scotia, Canada Experiments in Location-Based Content: A Case Study of Postmedia’s Use of Foursquare
  • 2. Foursquare  Social network  6.5 million users  Smartphone app tied to GPS  Users leave tips at a location  Users can indicate they have “done” tips  Game-like experience 2/7
  • 3. The Study  Interviews with editors placing editorial content as tips  3 Postmedia newspapers: National Post, Edmonton Journal, Vancouver Sun  RQ1: What criteria have editors used to select content for Foursquare?  RQ2: How have the editors produced this content?  Theory: Gatekeeping 3/7
  • 4. Uses Q: What content was successful? 1. Film festival guide 2. Restaurant review 3. Opinion piece 4/7
  • 5. Findings  Q: How would you characterize the editorial content you place in Foursquare? “Not hard-core news” “Evergreen” “Feature-y” “Useful to people over a longer period of time” “Opinion” 5/7
  • 6. Findings Newspaper content placed in Foursquare was:  An opinion, review, guide or first-person account  Described with the goal of inspiring action  Timeless — or about an event of 2+ days  About a specific location or an activity done at a specific type of location  Placed at a location where people gather socially 6/7
  • 7. Implications  News on mobile devices is the future  Foursquare is just one of many distribution channels  Content tied to social nature of the tool 7/7

Editor's Notes

  1. Study looked a very specific thing done by a small number of editors in North America: Tying editorial content to location using the social network Foursquare People at a location “check in” to a place & can read tips left by others. They indicate that they have “Done” a tip or add the tip to their “To-Do” list News organizations are using it to distribute their editorial content as tips on locations, which Foursquare calls venues. If you follow a user, they will also see their tips pop up when you are nearby the place where they left the tips News organizations using this to distribute restaurant reviews — and other types of content