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Hoosier Hospitality Conference March 15, 2011
Ranking the Travel Industry (output) Revenue (billions) Jobs (millions) Taxes (billions) $546.3 3.0 $65.7 $668.1 2.3 $76.1 $772.5 7.7 $115 $897.8 2.8 $98.8 Industry Chemical Auto Travel Insurance
Big Impact, Little Support FLU
Washington Opinion Leaders Say: Jobs Are Low Paying
Washington Opinion Leaders Say: Leisure and Business Travel is Frivolous
Washington Opinion Leaders Say: “Fun and Entertainment” = Less Important
Travel:  Frivolous or Necessary? Necessary Core Business Function Commonplace Unnecessary Dispensable Frivolous / Luxury
Makings of Something Greater
Makings of Something Greater War on Travel?  Industry Fights Back Law Is Signed to Create A U.S. Tourism Board
Step 1: Acknowledge Problem Same Problem Frivolous Non-Essential Luxury
Step 2:  Become Advocates
What You Can Do [email_address]

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Current Travel Landscape and Future Trends - Geoff Freeman, U.S. Travel Association

Editor's Notes

  1. Swine flu 9/11 DHS New Barriers Recession Broken air travel Attacks on corporate meetings, events
  2. Changing travel’s identity – becoming necessary rather than frivolous – will not happen overnight. We will need a concerted, holistic and smart strategy. That strategy begins by setting a baseline: What do people think of travel? Why do they think the way they do? And, what might make them think differently of travel and the industry as a whole? At the spring board meeting, Rich Thau, President and Founder of Presentation Testing, talked about the process we might go through to better understand how target audiences would answer these questions. Since then, he held individual conversations with a dozen key opinion leaders and surveyed 400 more to get their views on travel and its importance relative to other industries. The information Rich is about to present is, in some respects, disappointing. On the other hand, Rich’s data further confirms the immense opportunities available to this industry if we can harness its economic, grassroots and intrinsic powers.