The purpose of the video is to get the audience to buy a new vacuum cleaner. It will do this by demonstrating how powerfully it sucks through interviewing the product manager and a satisfied customer about how much it sucks, showing how it can lift a bowling ball, demonstrating how well it cleans a messy floor, and telling the audience where they can buy it.

1. Pre-Production
Complete the sentence in the frame below, which
describes the purpose for creating this video.
My audience will
after viewing this video,
because .
Write one sentence in each box below, describing
points that support the purpose above.
Point A Point B Point C Point D Point E
Copyright © 2011 Candidio by 12 Stars Media. All rights reserved.

2. Pre-Production
Complete the sentence in the frame below, which
describes the purpose for creating this video.
My audience will buy our new vacuum cleaner
after viewing this video,
because I demonstrate how much it sucks .
Write one sentence in each box below, describing
points that support the purpose above.
Interview of
Interview a
Product Manager Demonstrate how it
Demonstrate how it satisfied customer Tell the viewer
telling how it cleans a super
lifts a bowling ball telling how much where to buy
sucks more than messy floor
it sucks
any other vacuum
Point A Point B Point C Point D Point E
Copyright © 2011 Candidio by 12 Stars Media. All rights reserved.