Victoria Isley is the Chief Operating Officer of an organization that promotes destination marketing for 600 member organizations with $2 billion in annual budgets across 13 U.S. states and 13 countries. There are currently 4 generations in the workforce and 1 billion international travelers crossed borders in 2012. Americans are becoming more racially diverse, with 1 in 3 Americans not identifying as non-Hispanic white alone according to the 2010 Census. Diversity in consumer spending is significant and influences $12 trillion in global consumer spending.