Current Event #2 – Coca ColaCoca-Cola saying goodbye to half.docx
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Current Event #2 – Coca Cola Coca-Cola saying goodbye to half its drink brands Coca-Cola is planning to kill off 200 drink brands, which account for about half of its portfolio, as it works to return to pre-coronavirus levels of growth. In a bid to better weather the pandemic, the company plans to shift focus onto brands "that can be scaled to drive profits for the long term," CEO James Quincey said during an earnings call Thursday. ----------- The streamlining is taking place during a rough stretch for Coca-Cola and almost all companies that cater to social events. Half of Coca-Cola’s sales come from stadiums, movie theaters and other places where people gather in large numbers — venues that have been closed in an attempt to curb the spread of COVID-19. As it reshapes its portfolio, the company expects to offer "approximately 200 master brands" while phasing out some products. YOUR ASSIGNMENT: Do A competitive Analysis of Coca Cola relative to materials we covered in class such as: The internal environment Review of current objectives, strategy, and performance Availability of resources Organizational culture and structure The customer environment Who are our current and potential customers? What do customers do with our products? When do customers select our products? Why (and how) do customers select our products? Why do potential customers not purchase our products? The external environment Competition Economic growth and stability .
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The document provides an overview and analysis of The Coca-Cola Company. It discusses the company's history and objectives to achieve growth through expanding its portfolio, partnerships, and management. It then performs a SWOT analysis, identifying strengths such as brand recognition, and weaknesses like a focus on carbonated drinks. Opportunities include growing demand for bottled water and healthy products, while threats include changes in consumer preferences toward healthier substitutions.
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Coca-Cola is truly a worldwide company, the company’s products are consumed and recognized globally. The coke company structures and organizes itself in the way that reflects the fact. At the same time, the Company aims at satisfying particular regional market needs in a sensitive manner and the company’s structure is supposed to reflect it too. Hence, the Coke Company has to build an organizational structure that will be flexible enough to meet all these requirements.
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Fils-Aime 13
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Project: Five-Step Strategic Management Plan Analysis
Coca-Cola Company in the beverages industry
Step I. Corporate Mission and Goals
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Coca-Cola Company is the manufacturer of Coke or Coca-Cola soft drinks. The company was founded in 1886 by John Pemberton. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Although John Pemberton invented Coca-Cola, which is a carbonated soft drink, he later sold it to businessman Asa Griggs Candler, whose smart marketing tactics made the soft drinks to dominate the world of beverages in the entire 20th century. During the introduction stage into the market, the company used to sell nine drinks in Atlanta per day, but currently it is selling more than 19400 beverages every second around the globe (Moran). Its advertising strategies have changed to reach greater markets. Today Coca-Cola is one of the best-known brands around the world. However, when the company started, it used free coupons to promote its product. When Griggs Candler acquired the company, his budget to promote the product was $11,000. In 2011, the company allocated $4 billion for the marketing of its products (Moran). Also, over the decades the bottling of the beverages has changed to differentiate it from other close substitutes. These changes have also been seen in the company logos.
Mission and Vision
Coca-Cola has aimed to maximize its profit while keeping long-term sustainable growth in the beverage industry. The mission statement of the company states that it aims to refresh the world, inspire the moments of happiness and optimism, and create value and build a difference in the world. The vision of the company is their road map and acts as a guide to every aspect of their business by explaining what ought to be accomplished to achieve sustainable and quality growth around the world. It appears that the vision of Coca-Cola consists of 6 P’s which are people, portfolio, partners, planet, profit, and productivity. The company’s values include integrity, collaboration, accountability, diversity, leadership, passion, and quality (“Mission, Vision & Values”). The winning culture of the company explains its behaviors and attitudes that will make their vision 2020 a reality.
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The organizational structure of the company is structured in such a way that it operates smoothly, and the growth of the company is enhanced. The company is composed of fifteen board members who include the CEO of the company James Quincey. The board members are all divided, and each of the board heads several other committees. Currently, the company is now divided into three regional groups, which include ...
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Introduction-to-Coca-Colas-Marketing-Strategies.pptx
Coca colaCertainly! Here's a 1000-word overview of the history of Coca-Cola:
---
**Title Slide**
- Title: "The History of Coca-Cola: From Soda Fountain to Global Icon"
- Presented by: [Your Name]
- Date: [Presentation Date]
---
**Table of Contents**
1. Introduction
2. The Birth of Coca-Cola
3. Early Growth and Expansion
4. The Contour Bottle and Iconic Branding
5. Coca-Cola in the 20th Century
6. Global Expansion and Cultural Impact
7. Challenges and Innovations
8. Conclusion
---
**1. Introduction**
Coca-Cola, the world's most iconic beverage, has a rich and fascinating history that spans more than a century. From its humble beginnings in a small pharmacy to its status as a global brand, the story of Coca-Cola is one of innovation, perseverance, and cultural significance.
---
**2. The Birth of Coca-Cola**
In 1886, Dr. John Pemberton, a pharmacist in Atlanta, Georgia, created a caramel-colored syrup in a brass kettle in his backyard. This syrup, when mixed with carbonated water, produced a delicious and refreshing drink that Pemberton initially sold at Jacobs' Pharmacy for five cents a glass. Named "Coca-Cola," the beverage was marketed as a tonic, promising to cure various ailments.
---
**3. Early Growth and Expansion**
Coca-Cola's popularity grew rapidly, thanks in part to its unique flavor and effective marketing strategies. In 1888, Pemberton sold the rights to Coca-Cola to Asa Candler, a businessman who recognized the brand's potential. Under Candler's leadership, Coca-Cola expanded beyond Atlanta, with bottling operations established in several cities across the United States.
---
**4. The Contour Bottle and Iconic Branding**
In 1915, Coca-Cola introduced its distinctive contour bottle, designed to be recognizable even in the dark or when shattered. This innovative packaging became an integral part of Coca-Cola's identity and helped differentiate it from competitors. Additionally, the Coca-Cola logo underwent several redesigns, becoming one of the most recognizable symbols in the world.
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**5. Coca-Cola in the 20th Century**
The 20th century marked a period of tremendous growth and innovation for Coca-Cola. During World War II, Coca-Cola was provided to American soldiers overseas, contributing to its global visibility. In the post-war era, Coca-Cola continued to expand its international presence, entering new markets and introducing new products like Sprite and Fanta.
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**6. Global Expansion and Cultural Impact**
By the end of the 20th century, Coca-Cola had established itself as a global brand, with operations in over 200 countries. Its advertising campaigns, such as "Hilltop" and "Mean Joe Greene," became cultural touchstones, ingraining Coca-Cola into the fabric of society. Coca-Cola's presence at major events like the Olympics and FIFA World Cup further solidified its status as a symbol of unity and happiness.
---
**7. Challenges and Innovations**
Despite its success, Coca-Cola has faced its share of challenges over
FInal.pptx
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
Coca-Cola Wars
Coca-Cola is the world's largest beverage company. It considers stakeholders such as shareholders, employees, customers, and communities in its business. The company focuses on the triple bottom line of financial performance, social responsibility, and environmental stewardship. Coca-Cola implements various corporate social responsibility initiatives including ethical, altruistic, and strategic CSR. Its long-term focus on stakeholders and CSR has contributed to the company's success over many decades.
Marketing plan
The Coca-Cola Company is the world's largest beverage company offering over 500 brands of sparkling and still beverages. It has a portfolio of 16 billion-dollar brands like Diet Coke, Fanta and Sprite. Through strategic acquisitions and expansion, Coca-Cola now serves over 1.8 billion beverages daily in over 200 countries. The company was founded in 1886 and has grown to become the most ubiquitous brand worldwide through strategic marketing, partnerships and adapting to changing consumer preferences and regulations.
Coca cola by Jeevan
Coca Cola's Profile, History, Headquartes, Product line n width, Porter's Five force model' Competitors, SWOT, Marketing n Promotional Strategies, Conclusion, KSF i.e., Key Success Factors
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Kiran B. Deshmukh's document discusses Coca-Cola's marketing strategies. Coca-Cola operates in over 200 countries and 94% of the world's population is aware of its red and white logo. Its mission is to refresh the world, inspire optimism and happiness, and create value. Coca-Cola employs diverse integrated marketing across direct marketing, social media, sales promotions, and more to advertise consistently. Its logo, bottle design, and brand image are internationally recognizable.
Cyber War versus Cyber Realities Cyber War v.docx
Cyber War versus Cyber Realities
Cyber War versus
Cyber Realities
Cyber Conflict in the International System
Brandon Valeriano
and
Ryan C. Maness
Oxford University Press is a department of the University of
Oxford. It furthers the University’s objective of excellence in research,
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You must not circulate this work in any other form
and you must impose this same condition on any acquirer.
Librar y of Congress Cataloging-in-Publication Data
Valeriano, Brandon.
Cyber war versus cyber realities : cyber conflict in the international system /
Brandon Valeriano, Ryan C. Maness.
pages cm
ISBN 978–0–19–020479–2 (hardback)
1. Cyberspace operations (Militar y science) 2. Cyberterrorism.
3. Technolog y and international relations. 4. Internet and international
relatins. I. Maness, Ryan C. II. Title.
U163.V36 2015
355.4—dc23
2014039240
9 8 7 6 5 4 3 2 1
Printed in the United States of A merica
on acid-free paper
Dedicated to John Vasquez and J. David Singer
CO N T E N T S
Preface ix
Acknowledgments xiii
1. The Contours of the Cyber Conflict World 1
2. Cyber Power, Cyber Weapons, and Cyber Operations 20
3. Theories of Cyber Conflict: Restraint, Regionalism, Espionage, and Cyber
Terrorism in the Digital Era 45
4. The Dynamics of Cyber Conflict Between R ival Antagonists 78
5. The Impact of Cyber Actions: Cyber Events and the Conflict-Cooperation
Nexus 109
6. Stuxnet, Shamoon, and Bronze Soldier: The Impact and Responses to Cyber
Operations 137
7. Cyber Conflict and Non-State Actors: Weapons of Fear 164
8. Cyber Rules: Encouraging a System of Justice and Proportionality in Cyber
Operations 188
9. Conclusion 209
Appendix: Research Methods 229
Notes 233
References 249
Index 259
P R E FA C E
PROJEC T B EGINNINGS
We started working in the cyber security field in 2010 w.
Cyber terrorism, by definition, is the politically motivated use.docx
Cyber terrorism, by definition, is the politically motivated use of computers and information technology to cause severe disruption or widespread fear in society. The Center for Strategic and International Studies reported in March 2019 that Chinese Hackers targeted at least 27 Universities to steal Naval Technologies research, being one of many cyber-terrorist attacks. Besides these attacks, Hacktivism is a cyber-attack either by legal or illegal digital means in the pursuit of political ends, free speech, and the right of free speech. A most notable example would be the group Anonymous conducting numerous hacks from 2008 to 2012 against companies, organizations, and even governments that go against their moral codes. Behind the Tunisia Operation in 2010, Anonymous took down eight government websites with DDOS (Distributed Denial of Service) attacks in support of Arab Spring movements. Between the two Cyberterrorism is meant to instill fear and panic in society. At the same time, Hacktivism brings about a voice or an opposition to the government and other organizations to support a cause against them. Hacktivism is more politically based, pointing out flaws in the system raising awareness on our rights as human beings. Advances in technology lead to newer and different types of attacks either group can conduct. From viruses waiting for you to log into your bank account to massive-scale attacks against the banks' systems themselves, terrorists, or hacktivists, have infinite ways to infiltrate and attack for their cause. Many laws have been put in place to combat these groups, acts put in place such as Cybersecurity Information Sharing Act (CISA) or Cybersecurity Enhancement Act of 2014 helping share information and build research and development to fight against cyber-attacks. Given the push against both groups by our government, I can't help but feel concern for our rights and freedoms that may be infringed upon that our government or some corporation is doing while combating the whistleblower with Hacktivist tactics. It only keeps me and others mindful while fighting against cyberattacks that may be classified as cyberterrorism. There is a fine line on what would be a genuine noble act of hacking or something labeled as cyberterrorism placing information and lives at risk, its not so black and white as some areas can be considered grey. Thankfully some events in history, thanks to Hacktivism has brought good results that benefit society, such as Operation "Nice" which organized to hunt down the terrorist responsible for attacks in the French city, killing nearly a hundred people. Also, Operation Darknet which infiltrated 40 child pornography websites publishing 1500 plus names of frequent visitors to the sites stopping such activity. In these instances, I am for hacktivism and specific groups that act for the benefit of society and our rights as humans.
Cyberterrorism. (n.d.). Retrieved from
https://www.dictionary.com/browse/cyberterroris.
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- Bottlers are responsible for manufacturing, packaging, distribution and sales within their exclusive territories. Distribution centers deliver products to retailers.
Marketing Communications of Coca -Cola
Coca-Cola uses an integrated marketing communications approach to promote its brands. It utilizes various media channels including newspapers, magazines, television, radio, cinema, internet, outdoor advertising, and social media. Coca-Cola also leverages word-of-mouth marketing, point-of-sale materials, sales promotions, public relations, and a network of salespeople to communicate with customers. The company aims to create consistency across its various marketing initiatives and tailor certain campaigns to local cultures to maximize effectiveness on a global scale.
Coca cola brand audit
The document provides a brand audit report for Coca-Cola from 2012. The report includes:
1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture.
2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis.
3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.
Marketing strategy of coca cola
Coca-Cola is a carbonated soft drink sold worldwide and produced by The Coca-Cola Company. Originally created as a patent medicine in the late 19th century, Coca-Cola's marketing tactics led to its dominance in the soft drink market in the 20th century. The Coca-Cola Company produces concentrate that is sold to licensed bottlers who produce the finished product. The bottlers then sell and distribute Coca-Cola products. The Coca-Cola Company also sells fountain syrup to restaurants and food service distributors. Coca-Cola has introduced other cola drinks under its brand, like Diet Coke, and is working to remove controversial additives from some products in response to consumer preferences.
a-ppt-on-coca-cola
Coca-Cola is the largest bottler of its own beverages globally. It has a wide portfolio of drinks including carbonated soft drinks, water, juices, teas and coffee. Its mission is to refresh people and inspire happiness. The presentation analyzes Coca-Cola's strategic management using PESTEL and Porter's Five Forces frameworks. It discusses Coca-Cola's focus on customer value, market segmentation strategies, product innovation, and operational efficiencies to drive growth. In India, Coca-Cola is using a low-cost, high-volume strategy to increase market share of its flagship Coke brand, even if it reduces bottling business profits.
COMPETITIVE ADVANTAGE OF COCA-COLA
Coca-Cola has achieved a competitive advantage through strong brand recognition around the world and an extensive distribution system. It holds the leading market share for carbonated beverages and offers over 400 brands globally. Coca-Cola faces competition from PepsiCo but maintains competitive differentiation through emotional branding appeals and product variety. Its marketing strategies aim to target young consumers and expand into new markets and product categories.
Coca-cola
- Coca-Cola is the largest beverage company in the world, valued at $79 billion in 2013, and owns brands like Coca-Cola, Sprite, and Dasani sold in 128 countries.
- In Vietnam, Coca-Cola has the highest market share of the soft drink industry, which has steadily increased since 2011. Coca-Cola targets consumers aged 15-40 across rural and urban areas and uses campaigns like "Share a Coke" to position itself as the youthful, fun brand compared to competitors Pepsi and Big Cola.
- While Coca-Cola has strong brand recognition and marketing, its websites lack detailed campaign information for customers and it faces threats from changing consumer preferences towards healthier
Group
Coca-Cola is pursuing a low-cost, high-volume strategy to boost sales of its flagship Coke brand in India. It has lowered the price of Coke concentrate for bottlers and the price of 200ml Coke bottles to Rs. 8, while keeping prices of other brands like Thums Up and Sprite the same. This makes Coke bottling unprofitable but is aimed at increasing Coke's volumes in India. Coca-Cola's global headquarters focuses on the performance of the Coke brand specifically, so growing Coke volumes is important to how Coca-Cola is perceived globally despite the strategy compromising bottlers' profits locally.
Coca Col Case Study Of Coca-Cola
Coca Cola faced a crisis in 2003 when an environmental group accused them of selling drinks with toxic pesticide residues above global standards in India. This led the Indian government to ban Coke and Pepsi products temporarily. Coca Cola's stock price dropped as a result. The company responded by claiming the reports were invalid and conducting independent tests that found no detectable pesticide residues. However, the situation still posed a threat to Coca Cola's standing in India.
Coca cola
The document provides information about Coca-Cola Company's history, products, vision, mission, values, target markets, factors affecting sales, and supply chain process. Some key details include: Coca-Cola was founded in 1886 and currently offers over 500 brands worldwide; its vision includes being the best place to work and presenting quality beverage brands; major target markets are young generations; factors influencing sales include income, competitors, and weather; its supply chain involves customers, retailers, distributors, plants, and suppliers.
A project report on coco cola
This document provides a project report on increasing hardcore sales of Coca-Cola Zero in the alternative beverages sector. The objective is to increase the visibility and availability of Coca-Cola Zero by visiting retail stores and convincing retailers to purchase and display the product. Data was collected through primary research by tracking sales and visibility at retailers. Analysis found Coca-Cola Zero has low awareness currently. The project focused on merchandising stores and incentivizing salespeople to promote Coca-Cola Zero and achieve more sales. The report details markets visited and strategies used to penetrate different retail segments.
Marketing plan by amdad and annie
This document provides an overview and marketing plan for Coca Cola presented by students at Baluchistan University of Information Technology and Management Sciences. It includes an introduction to Coca Cola as the world's largest beverage company with over 500 brands. The marketing plan examines Coca Cola's situation, industry analysis, SWOT analysis, objectives, and strategies. It aims to create strong brand awareness for Coca Cola and expand its global market share of nonalcoholic drinks.
Fils-Aime 13Valdirene Fils-AimeMichael Matvichuk C.docx
Fils-Aime 13
Valdirene Fils-Aime
Michael Matvichuk
CMGMT 4140 -- Strategic Management
Project: Five-Step Strategic Management Plan Analysis
Coca-Cola Company in the beverages industry
Step I. Corporate Mission and Goals
Brief history of the background and evolution of the organization
Coca-Cola Company is the manufacturer of Coke or Coca-Cola soft drinks. The company was founded in 1886 by John Pemberton. He was inspired by his curiosity as he stirred up a fragrant, caramel-colored liquid that he brought down to a place called Jacobs’ Pharmacy. There he added carbonated water and let several customers sample the new concoction. Although John Pemberton invented Coca-Cola, which is a carbonated soft drink, he later sold it to businessman Asa Griggs Candler, whose smart marketing tactics made the soft drinks to dominate the world of beverages in the entire 20th century. During the introduction stage into the market, the company used to sell nine drinks in Atlanta per day, but currently it is selling more than 19400 beverages every second around the globe (Moran). Its advertising strategies have changed to reach greater markets. Today Coca-Cola is one of the best-known brands around the world. However, when the company started, it used free coupons to promote its product. When Griggs Candler acquired the company, his budget to promote the product was $11,000. In 2011, the company allocated $4 billion for the marketing of its products (Moran). Also, over the decades the bottling of the beverages has changed to differentiate it from other close substitutes. These changes have also been seen in the company logos.
Mission and Vision
Coca-Cola has aimed to maximize its profit while keeping long-term sustainable growth in the beverage industry. The mission statement of the company states that it aims to refresh the world, inspire the moments of happiness and optimism, and create value and build a difference in the world. The vision of the company is their road map and acts as a guide to every aspect of their business by explaining what ought to be accomplished to achieve sustainable and quality growth around the world. It appears that the vision of Coca-Cola consists of 6 P’s which are people, portfolio, partners, planet, profit, and productivity. The company’s values include integrity, collaboration, accountability, diversity, leadership, passion, and quality (“Mission, Vision & Values”). The winning culture of the company explains its behaviors and attitudes that will make their vision 2020 a reality.
General Structure and Leadership Style
The organizational structure of the company is structured in such a way that it operates smoothly, and the growth of the company is enhanced. The company is composed of fifteen board members who include the CEO of the company James Quincey. The board members are all divided, and each of the board heads several other committees. Currently, the company is now divided into three regional groups, which include ...
Cola Wars
This document analyzes the competition between Coca-Cola and Pepsi using various frameworks including Porter's Five Forces, PEST analysis, and the resource-based view. It finds that Coca-Cola and Pepsi dominate the soft drink oligopoly through brand loyalty and large marketing budgets that create barriers to entry. While demand is slowing domestically, growth opportunities exist in international markets like China. Both companies operate in fast economic times and imitate each other's strategies, though their secret cola formulas and brand images remain rare and valuable resources.
Introduction-to-Coca-Colas-Marketing-Strategies.pptx
Coca colaCertainly! Here's a 1000-word overview of the history of Coca-Cola:
---
**Title Slide**
- Title: "The History of Coca-Cola: From Soda Fountain to Global Icon"
- Presented by: [Your Name]
- Date: [Presentation Date]
---
**Table of Contents**
1. Introduction
2. The Birth of Coca-Cola
3. Early Growth and Expansion
4. The Contour Bottle and Iconic Branding
5. Coca-Cola in the 20th Century
6. Global Expansion and Cultural Impact
7. Challenges and Innovations
8. Conclusion
---
**1. Introduction**
Coca-Cola, the world's most iconic beverage, has a rich and fascinating history that spans more than a century. From its humble beginnings in a small pharmacy to its status as a global brand, the story of Coca-Cola is one of innovation, perseverance, and cultural significance.
---
**2. The Birth of Coca-Cola**
In 1886, Dr. John Pemberton, a pharmacist in Atlanta, Georgia, created a caramel-colored syrup in a brass kettle in his backyard. This syrup, when mixed with carbonated water, produced a delicious and refreshing drink that Pemberton initially sold at Jacobs' Pharmacy for five cents a glass. Named "Coca-Cola," the beverage was marketed as a tonic, promising to cure various ailments.
---
**3. Early Growth and Expansion**
Coca-Cola's popularity grew rapidly, thanks in part to its unique flavor and effective marketing strategies. In 1888, Pemberton sold the rights to Coca-Cola to Asa Candler, a businessman who recognized the brand's potential. Under Candler's leadership, Coca-Cola expanded beyond Atlanta, with bottling operations established in several cities across the United States.
---
**4. The Contour Bottle and Iconic Branding**
In 1915, Coca-Cola introduced its distinctive contour bottle, designed to be recognizable even in the dark or when shattered. This innovative packaging became an integral part of Coca-Cola's identity and helped differentiate it from competitors. Additionally, the Coca-Cola logo underwent several redesigns, becoming one of the most recognizable symbols in the world.
---
**5. Coca-Cola in the 20th Century**
The 20th century marked a period of tremendous growth and innovation for Coca-Cola. During World War II, Coca-Cola was provided to American soldiers overseas, contributing to its global visibility. In the post-war era, Coca-Cola continued to expand its international presence, entering new markets and introducing new products like Sprite and Fanta.
---
**6. Global Expansion and Cultural Impact**
By the end of the 20th century, Coca-Cola had established itself as a global brand, with operations in over 200 countries. Its advertising campaigns, such as "Hilltop" and "Mean Joe Greene," became cultural touchstones, ingraining Coca-Cola into the fabric of society. Coca-Cola's presence at major events like the Olympics and FIFA World Cup further solidified its status as a symbol of unity and happiness.
---
**7. Challenges and Innovations**
Despite its success, Coca-Cola has faced its share of challenges over
FInal.pptx
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
Coca-Cola Wars
Coca-Cola is the world's largest beverage company. It considers stakeholders such as shareholders, employees, customers, and communities in its business. The company focuses on the triple bottom line of financial performance, social responsibility, and environmental stewardship. Coca-Cola implements various corporate social responsibility initiatives including ethical, altruistic, and strategic CSR. Its long-term focus on stakeholders and CSR has contributed to the company's success over many decades.
Marketing plan
The Coca-Cola Company is the world's largest beverage company offering over 500 brands of sparkling and still beverages. It has a portfolio of 16 billion-dollar brands like Diet Coke, Fanta and Sprite. Through strategic acquisitions and expansion, Coca-Cola now serves over 1.8 billion beverages daily in over 200 countries. The company was founded in 1886 and has grown to become the most ubiquitous brand worldwide through strategic marketing, partnerships and adapting to changing consumer preferences and regulations.
Coca cola by Jeevan
Coca Cola's Profile, History, Headquartes, Product line n width, Porter's Five force model' Competitors, SWOT, Marketing n Promotional Strategies, Conclusion, KSF i.e., Key Success Factors
Coca Cola Assignment
Kiran B. Deshmukh's document discusses Coca-Cola's marketing strategies. Coca-Cola operates in over 200 countries and 94% of the world's population is aware of its red and white logo. Its mission is to refresh the world, inspire optimism and happiness, and create value. Coca-Cola employs diverse integrated marketing across direct marketing, social media, sales promotions, and more to advertise consistently. Its logo, bottle design, and brand image are internationally recognizable.
Similar to Current Event #2 – Coca ColaCoca-Cola saying goodbye to half.docx (20)
Fils-Aime 13Valdirene Fils-AimeMichael Matvichuk C.docx
Fils-Aime 13Valdirene Fils-AimeMichael Matvichuk C.docx
Introduction-to-Coca-Colas-Marketing-Strategies.pptx
Introduction-to-Coca-Colas-Marketing-Strategies.pptx
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Cyber War versus Cyber Realities Cyber War v.docx
Cyber War versus Cyber Realities
Cyber War versus
Cyber Realities
Cyber Conflict in the International System
Brandon Valeriano
and
Ryan C. Maness
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Librar y of Congress Cataloging-in-Publication Data
Valeriano, Brandon.
Cyber war versus cyber realities : cyber conflict in the international system /
Brandon Valeriano, Ryan C. Maness.
pages cm
ISBN 978–0–19–020479–2 (hardback)
1. Cyberspace operations (Militar y science) 2. Cyberterrorism.
3. Technolog y and international relations. 4. Internet and international
relatins. I. Maness, Ryan C. II. Title.
U163.V36 2015
355.4—dc23
2014039240
9 8 7 6 5 4 3 2 1
Printed in the United States of A merica
on acid-free paper
Dedicated to John Vasquez and J. David Singer
CO N T E N T S
Preface ix
Acknowledgments xiii
1. The Contours of the Cyber Conflict World 1
2. Cyber Power, Cyber Weapons, and Cyber Operations 20
3. Theories of Cyber Conflict: Restraint, Regionalism, Espionage, and Cyber
Terrorism in the Digital Era 45
4. The Dynamics of Cyber Conflict Between R ival Antagonists 78
5. The Impact of Cyber Actions: Cyber Events and the Conflict-Cooperation
Nexus 109
6. Stuxnet, Shamoon, and Bronze Soldier: The Impact and Responses to Cyber
Operations 137
7. Cyber Conflict and Non-State Actors: Weapons of Fear 164
8. Cyber Rules: Encouraging a System of Justice and Proportionality in Cyber
Operations 188
9. Conclusion 209
Appendix: Research Methods 229
Notes 233
References 249
Index 259
P R E FA C E
PROJEC T B EGINNINGS
We started working in the cyber security field in 2010 w.
Cyber terrorism, by definition, is the politically motivated use.docx
Cyber terrorism, by definition, is the politically motivated use of computers and information technology to cause severe disruption or widespread fear in society. The Center for Strategic and International Studies reported in March 2019 that Chinese Hackers targeted at least 27 Universities to steal Naval Technologies research, being one of many cyber-terrorist attacks. Besides these attacks, Hacktivism is a cyber-attack either by legal or illegal digital means in the pursuit of political ends, free speech, and the right of free speech. A most notable example would be the group Anonymous conducting numerous hacks from 2008 to 2012 against companies, organizations, and even governments that go against their moral codes. Behind the Tunisia Operation in 2010, Anonymous took down eight government websites with DDOS (Distributed Denial of Service) attacks in support of Arab Spring movements. Between the two Cyberterrorism is meant to instill fear and panic in society. At the same time, Hacktivism brings about a voice or an opposition to the government and other organizations to support a cause against them. Hacktivism is more politically based, pointing out flaws in the system raising awareness on our rights as human beings. Advances in technology lead to newer and different types of attacks either group can conduct. From viruses waiting for you to log into your bank account to massive-scale attacks against the banks' systems themselves, terrorists, or hacktivists, have infinite ways to infiltrate and attack for their cause. Many laws have been put in place to combat these groups, acts put in place such as Cybersecurity Information Sharing Act (CISA) or Cybersecurity Enhancement Act of 2014 helping share information and build research and development to fight against cyber-attacks. Given the push against both groups by our government, I can't help but feel concern for our rights and freedoms that may be infringed upon that our government or some corporation is doing while combating the whistleblower with Hacktivist tactics. It only keeps me and others mindful while fighting against cyberattacks that may be classified as cyberterrorism. There is a fine line on what would be a genuine noble act of hacking or something labeled as cyberterrorism placing information and lives at risk, its not so black and white as some areas can be considered grey. Thankfully some events in history, thanks to Hacktivism has brought good results that benefit society, such as Operation "Nice" which organized to hunt down the terrorist responsible for attacks in the French city, killing nearly a hundred people. Also, Operation Darknet which infiltrated 40 child pornography websites publishing 1500 plus names of frequent visitors to the sites stopping such activity. In these instances, I am for hacktivism and specific groups that act for the benefit of society and our rights as humans.
Cyberterrorism. (n.d.). Retrieved from
https://www.dictionary.com/browse/cyberterroris.
Cyber Security ThreatsYassir NourDr. Fonda IngramETCS-690 .docx
Cyber Security Threats
Yassir Nour
Dr. Fonda Ingram
ETCS-690
Cybersecurity Research Seminar
Date: 02/08/2019
1. Denial-of-Service (DoS) Attacks
A denial-of-service (DoS) is any kind of assault where the assailants (programmers) endeavor to keep real clients from getting to the service.
Programmer sends undesirable high volumes of traffic through the system until it ends up stacked and can never again work.
https://www.incapsula.com/ddos/ddos-attacks/denial-of-service.html
2
Company and summary of how the threat affected the firm
Deezer, an online music streaming service, says it was affected by a vast scale DDoS assault on June 7 through a botnet, which brought about the organization's site being down for a few hours.
https://www.theguardian.com/technology/2014/jun/10/deezer-user-data-hack-attack-ddos
3
Possible
Solution
s
These threats could been avoided by:
Reinforcing the security frameworks and servers
WAFs (Web Application Firewalls) are an incredible instrument to use against these assaults as they give you more command over your web traffic while perceiving malicious web misuses.
2. Malware
A malware assault is a sort of cyber-attack in which malware or malicious programming performs exercises on the unfortunate casualty's PC system, more often than not without his/her insight.
In straightforward words, it is a code with the expectation to takes information or obliterates something on the PC.
https://us.norton.com/internetsecurity-malware.html
5
Company and summary of how the threat affected the firm
Onslow Water and Sewer Authority (OWASA) on October 15, 2018, was assaulted by Ryuk ransomware making huge harm to the association's system and brought about various databases and systems being modified starting from the group up.
The ransomware corrupted vast quantities of endpoints and requested higher payments than what we ordinarily observe (15 to 50 Bitcoins).
https://blog.malwarebytes.com/cybercrime/malware/2019/01/ryuk-ransomware-attacks-businesses-over-the-holidays/
6
Possible
.
Cyber Security in Industry 4.0Cyber Security in Industry 4.0 (.docx
Cyber Security in Industry 4.0
Cyber Security in Industry 4.0 (IEEE) Using Emerging Technology to Improve Compliance As cyber threats, malicious software, and cyber-attacks continue to escalate in sophistication, and no industry can remain immune to these threats. The IEEE has used industry-inspired advances in innovation and implementation to promote the highest level of cybersecurity standards for the most robustly protected information and communication technology infrastructure, from networks and telecommunication systems through websites, digital certificates, and passwords, and other software-based systems (Ardito et al., 2019). This Enhanced Canada Cybersecurity Standards and Certificates (ECCS&C) project strives to provide a common framework for enhanced cybersecurity across all sectors. The fourth industrial revolution is referred to as cybersecurity in Industry 4.0 and is encompassing three discrete components: machine learning, artificial intelligence, and automation.The effects of these four technologies will most certainly impact the processes and processes aspects of technology adoption. Over the next decade, we will most certainly see further and the further rise of robotics (Ardito et al., 2019).
The industrial revolution will begin with smart factory security systems. For now, those systems are secure, but many manufacturers will soon provide safeguards against attack and malware threats to help prevent malware attacks and lawsuits. The processes can look simple like a boiler next to a giant hexagon. For example, all these processes would trigger heating or cooling at some point, and the heating or cooling can be controlled by digital control boxes connected to a smart grid (Shi et al., 2019).
The industrial network will soon have more people connected in more complex networks, such as industrial warehouses. All of these buildings can communicate with each other and can remotely activate or deactivate automation systems to reduce manufacturing costs. The need for the defense, control, and monitoring of systems and networks. The blockchain is the most viable platform for these purposes (Shi et al., 2019). Decentralization is gaining respect and confidence on a global scale, and so there is a renewed emphasis on the blockchain in the industry. There is an abundance of articles on the blockchain's potential and benefits for companies. For example, more than fifty articles are covering the blockchain's potential for authentication, threat modeling, and development of social payment interfaces. Companies are beginning to explore smart contracts and smart systems for security, reputation, and data. All in all, it seems that all the evidence points to blockchain technology as the future of the financial industry (Shi et al., 2019).
References
Ardito, L., Petruzzelli, A. M., Panniello, U., & Garavelli, A. C. (2019). Towards Industry 4.0. Business Process Management Journal.
Shi, L., Chen, X., Wen, S., & Xiang, Y. (2019, December)..
Cyber Security and the Internet of ThingsVulnerabilities, T.docx
Cyber Security and the Internet of Things:
Vulnerabilities, Threats, Intruders
and Attacks
Mohamed Abomhara and Geir M. Køien
Department of Information and Communication Technology,
University of Agder, Norway
Corresponding Authors: {Mohamed.abomhara; geir.koien}@uia.no
Received 14 September 2014; Accepted 17 April 2015;
Publication 22 May 2015
Abstract
Internet of Things (IoT) devices are rapidly becoming ubiquitous while IoT
services are becoming pervasive. Their success has not gone unnoticed and
the number of threats and attacks against IoT devices and services are on the
increase as well. Cyber-attacks are not new to IoT, but as IoT will be deeply
interwoven in our lives and societies, it is becoming necessary to step up
and take cyber defense seriously. Hence, there is a real need to secure IoT,
which has consequently resulted in a need to comprehensively understand the
threats and attacks on IoT infrastructure. This paper is an attempt to classify
threat types, besides analyze and characterize intruders and attacks facing IoT
devices and services.
Keywords: Internet of Things, Cyber-attack, Security threats.
1 Introduction
The recent rapid development of the Internet of Things (IoT) [1, 2] and its
ability to offer different types of services have made it the fastest growing
technology, with huge impact on social life and business environments. IoT has
Journal of Cyber Security, Vol. 4, 65–88.
doi: 10.13052/jcsm2245-1439.414
c© 2015 River Publishers. All rights reserved.
66 M. Abomhara and G. M. Køien
gradually permeated all aspects of modern human life, such as education,
healthcare, and business, involving the storage of sensitive information about
individuals and companies, financial data transactions, product development
and marketing.
The vast diffusion of connected devices in the IoT has created enormous
demand for robust security in response to the growing demand of millions or
perhaps billions of connected devices and services worldwide [3–5].
The number of threats is rising daily, and attacks have been on the increase
in both number and complexity. Not only is the number of potential attackers
along with the size of networks growing, but the tools available to potential
attackers are also becoming more sophisticated, efficient and effective [6, 7].
Therefore, for IoT to achieve fullest potential, it needs protection against
threats and vulnerabilities [8].
Security has been defined as a process to protect an object against physical
damage, unauthorized access, theft, or loss, by maintaining high confidential-
ity and integrity of information about the object and making information about
that object available whenever needed [7, 9]. According to Kizza [7] there is no
thing as the secure state of any object, tangible or not, because no such object
can ever be in a perfectly secure state and still be useful. An object is secure if
the process can maintain its maximum intrinsic value under different condi-
tions. S.
Cyber Security Gone too farCarlos Diego LimaExce.docx
Cyber Security Gone too far
Carlos Diego Lima
Excelsior College
BNS301 National Security Ethics and Diversity
How far is it too far when protecting the peoples' rights in cyberspace and its national security? In an ever-evolving cyber world, many states tend to infringe on citizens' cyber information privacy for their own accord. Sometimes governments overstep boundaries and bend the rules to protect the land and overstep the peoples' privacy to enforce rules and regulations. My final paper will analyze rules and regulations within the Cybersecurity realm within the United States. The National Security Strategy is a good guideline on the laws and what the U.S is looking to implement soon. This paper intends not to make conspiracy theories to show facts and existing laws and regulations on how the citizens' privacy has no longer been protected and some examples of historical events. (Snowden) had an ethical dilemma when he made his decisions. My paper will include my opinions and the bullet points below to construct a good argument on how the U.S can protect its citizens' privacy.
· National Security Strategy
· Cyber laws within the United States
· Privacy Laws
· Phone settings
· Phone Companies and laws sharing information to the government
· Internal agencies search and espionage laws
Edgar, T. H. (2017). Beyond Snowden privacy, mass surveillance, and the struggle to reform the NSA. Washington, D.C: Brookings Institution Press.
J., T. P., & Upton, D. (2016). Cyber security culture: Counteracting cyber threats through organizational learning and training. Routledge.
Miloshoska, D., & Smilkovski, I. (2016).
Http://uklo.edu.mk/filemanager/HORIZONTI 2017/Horizonti serija A volume 19/14. Security and trade facilitation - the evidence from Macedonia- Milososka, Smilkovski.pdf.
HORIZONS.A, 19, 153-163. doi:10.20544/horizons.a.19.1.16.p14
Omand, D. (2018). Principled Spying: The Ethics of Secret Intelligence. Georgetown University Pre Omand, D. (2018). Principled Spying: The Ethics of Secret Intelligence. Georgetown University Press.
Zimmerman, R. (2015). The Department of Homeland Security: Assessment, recommendations, and appropriations. New York: Nova.
Running Head: METHODS, RESULTS AND DISCUSSION 1
METHODS, RESULTS AND DISCUSSION
Kaytlin De Los Santos
Florida International University
METHODS, RESULTS AND DISCUSSION 2
Methods, Results and Discussion
Methods
Participants
One hundred and thirty-nine participants were randomly selected and requested to fill a
questionnaire during the study. Every one of the 48 researchers looked for about 3 participants
each who were strangers to them or students at FIU. The participants needed to have not taken a
psychology research methods class in the fall of 2019.
Male participants for the study were 53 which accounted 38.1% while female participants
were 86 which accounted for 61.9% of the total number of particip.
CW 1R Checklist and Feedback Sheet Student Copy Go through this.docx
CW 1R Checklist and Feedback Sheet: Student Copy
Go through this checklist before you submit your CW 1R assessment. You can also use this sheet to make notes on your tutor’s feedback in the following areas. This information will be essential when you are improving your draft.
Tutor’s comments
Part 3
Is your referencing complete and accurate?
Part 1
Have you evaluated the required number of sources?
Have you included all the sources in your evaluation in your list?
Is it clear how you have identified your sources as reliable and appropriate for academic use? Have you considered a number of aspects eg. currency, authority, etc?
Are your sources all clearly relevant to your topic?
Have you explained the key points or identified useful data from each source? Have you explained points in your own words?
Have you noted how you will use the source in your essay? Will it support a point / provide data / offer a counter-argument?
Have you identified the relationship between the information you have read? Do articles support an argument presented in another source? Provide additional information? Offer an alternative view?
Part 2
Have you included all your sources in part 2 in your outline?
Is your introduction clear? Have you included: the background /context for your essay? An overview of the essay structure?
Is your position clear?
Does your position relate to the main body of the essay? Do all your points relate to your position?
Is the development of your argument logical throughout your outline? Do any paragraphs seem repetitive / irrelevant or out of place?
For each paragraph
Is it clear how each paragraph develops your argument?
Does each paragraph focus and develop one key point?
Is the topic sentence clear?
Do the supporting points develop the topic sentence?
Is there clear evidence / data to support your points?
Are citations included for the support you will use?
Have you used more than one source for each paragraph?
Conclusion
Does your conclusion effectively answer your question?
1
BERNICE BOBS HER HAIR
by
F. Scott Fitzgerald
After dark on Saturday night one could stand on the first tee
of the golf-course and see the country-club windows as a
yellow expanse over a very black and wavy ocean. The
waves of this ocean, so to speak, were the heads of many
curious caddies, a few of the more ingenious chauffeurs, the
golf professional's deaf sister--and there were usually several
stray, diffident waves who might have rolled inside had they
so desired. This was the gallery.
The balcony was inside. It consisted of the circle of wicker
chairs that lined the wall of the combination clubroom and
ballroom. At these Saturday-night dances it was largely
feminine; a great babel of middle-aged ladies with sharp eyes
and icy hearts behind lorgnettes and large bosoms. The main
function of the balcony was critical. It occasionally showed
grudging admira.
CW 1 Car Industry and AIby Victoria StephensonSubmission.docx
CW 1 Car Industry and AI
by Victoria Stephenson
Submission date: 03-Jan-2020 12:53PM (UTC+0000)
Submission ID: 1239134764
File name: 14900_Victoria_Stephenson_CW_1_Car_Industry_and_AI_278016_1651532176.docx (39.1K)
Word count: 2448
Character count: 13114
Overall structure looks clear, but what is the main focus of paragraph
5?
Non-academic source
Referencing error
Good point /
s
Pt 1. Search method
issue 1
This is not the title of the article - it is 'Driving Tests Coming for Autonomous Cars'. Make sure your referencing
is accurate.
Pt 1. Search method
issue
This article does not come up on a Google Scholar
search.
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Good point /
s
QM
QM
FINAL GRADE
60/100
CW 1 Car Industry and AI
GRADEMARK REPORT
GENERAL COMMENTS
Instructor
Source Selection: 6 (One merit criteria met; two of the
sources are less academic)
Source Evaluation and Use of Sources: 7 (Both Merit
criteria met)
Processing Text: 6.5 (mid-mark) One Distinction criteria
met - main points are all clear, support is repetitive /
less clear in places - make sure you give specific
examples / data).
Research and Understanding: 4.5 - mid-mark awarded.
Search methods are unclear / could not be followed.
Conclusions are good and clearly indicate reading has
been undertaken and understood.
24 / 40
PAGE 1
Text Comment. Overall structure looks clear, but what is the main focus of paragraph 5?
PAGE 2
Non-academic source
Remember that your sources must be reliable/trustworthy. This means they should be books,
academic journal articles, or reports from governments or international organisations. Do not use
general websites as primary sources.
Referencing error
QM
QM
QM
QM
QM
QM
QM
Check the guidelines on the cover page of this submission template to make sure you have
formatted the reference accurately.
Good point / s
Pt 1. Search method issue
You have not explained where you found your source or have used a non-academic search engine.
This is not good practice for academic study; please use either Google Scholar, StarPlus or the
reference lists of other related academic papers.
Comment 1
Google Scholar would be a better starting point, or you could follow up on research cited in the
website article to make sure that the research is academic and non-biased.
PAGE 3
Text Comment. This is not the title of the article - it is 'Driving Tests Coming for Autonomous
Cars'. Make .
CWTS CWFT Module 7 Chapter 2 Eco-maps 1 ECO-MAPS .docx
CWTS
CWFT Module 7 Chapter 2
Eco-maps
1
ECO-MAPS
The eco-map helps to identify family resources at-a-glance. Areas of strength and concern are presented to assist in
creating a picture of the family’s world. Information is gathered in circles. Eco-maps are a snapshot in time.
Periodically update changes in connections to resources—especially natural familial and community resources to
maximize usefulness of the tool. The list below helps spur questions and generate deeper discussion about resources
and strengths during the initial visit.
Extended Family Medical/Health Care
Who is in the area that can be a support for you ALL family members: physical illness or disease
What kind of relationship Effects of chemical use
What kind of insurance
Income Effects of chemical use
Financial status Access to medical care
Sources of income Psychological illness, disease
Budgeting
Social Services/Resources
Friends County or Tribal/Financial Services/Child Welfare
Close – Supportive – Conflictive Names of workers
Where located Neighborhood centers
What kind of contact - frequency Agencies / counseling involved with in the past
Positive or negative experiences
Recreation
What do you do for fun Work/School
What do you do for relaxation Employment—past/present
What would you like to do What work are you interested in pursuing
Interests and / or hobbies What type of skills, vocation
What have you done in the past Degree or school until what grade
Positive or negative experiences
Spiritually/Religion
Spirituality and/or religious affiliation growing up Neighborhood
What kind of experiences did you have How long at present home
With what activities were you involved What is your neighborhood like
Current spiritual beliefs and religious affiliations Do you feel safe in your home and neighborhood
Where did you grow up, and what was it like
When showing connections with the ecomap, indicate the nature of the connections with a descriptive word or by
drawing different kinds of lines:
Strong connections: ----------
Tenuous connections: ._._._._
Stressful connections: //////
Draw arrows along the connection lines to signify the flow of energy and resources.
Identify significant people and fill in empty circles as needed. See the example Kelly Family below.
CWTS
CWFT Module 7 Chapter 2
Eco-maps
2
CHURCH/SPIRITUALITY
RECREATION
WORK/SCHOOL
FRIENDS
Extended Family/
Significant Others NEIGHBORHOOD
INCOME
SOCIAL SERVICES/
RESOURCES
NAME: ________________________
MEDICAL/
HEALTH CARE
STRENGTHS:
CONCERNS:
CWTS
CWFT Module 7 Chapter 2
Eco-maps
3
KELLY
FAMILY
Example
HEALTH CARE
EXTENDED
FAMILY
Absent father
WILLIAM
13
VERONA
9
GLORIA
14
SCHOOL
HOUSING:
Homeless
DANGEROUS
NEIGHBORHOOD
CHILD
WELFARE
(foster homes)
MFIP
BENEFITS
JOB TRAINING
Vocational
Rehabilitation
Prog.
Cw2 Marking Rubric Managerial Finance0Fail2(1-29) Fail.docx
Cw2 Marking Rubric Managerial Finance
0
Fail
2
(1-29) Fail
30-39
Fail
40-49
3rd
50-59
2:2
60-69
2:1
70+
1st
Grade Descriptors (Right)
Learning Pillars, Criterion Description and Expectations (Below)
Module Learning Outcome and Industry Competencies
Weighting
No attempt, No submission, Absent
Unsatisfactory, Poor, Week
Incomplete, Inadequate, Limited
Basic, Satisfactory, Sufficient
Appropriate, Fair, Reasonable,
Commendable, Competent, Judicious
Highly Commendable, Outstanding, Exceptional
1
Professional Skills - Executive Summary - Degree to which the executive summary explains the key themes and outcomes of the report in a one page summary
1A,1C
5%
As per grade descriptor
Poor attempt at identifying and
including key themes and/or outcomes. Is unlikely to be limited to one page only
The summary is limited in approach and
therefore incomplete. Possibly over one page in length.
Covers most of the key themes and
outcomes, basic use of information and sources, likely over one page in length.
A one page summary, which provides a
fair and appropriate executive summary to the report.
A commendable, one page summary.
Efficient structure which conveys and logically explains key themes and outcomes.
A strong one page summary. Which is
proficient in explaining key themes and outcomes. Very good structure to the summary.
2
Knowledge and Understanding:
- Introduction completeness and clarity of introduction to the organisation, background, context and rationale for the report being prepared
LO5,4A,4B,5A
10%
As per grade descriptor
Unsatisfactory introduction to the
organisation and background to report. Poor rational is presented. The scope of the report is very broad.
Incomplete introduction and/or background,
inadequate rationale for the report presented. Scope not adequately defined
Acceptable intro and/or background.
Somewhat basic rationale for the research presented. Satisfactory definition of report scope.
Appropriate introduction and/or
background. Fair rationale for the report presented. Scope reasonably well defined.
Commendable introduction and
background presented. Competent rationale presented. Scope well defined.
A strong and well articulated
introduction, the background is proficiently presented with excellent explanation of rationale to the report.
Scope very well defined.
3
Cognitive (thinking) Skills: Literature review:
Information is gathered from multiple, research- based sources. The appropriate content in consideration is covered in depth without being redundant. Sources are cited when specific statements are made. Significance to the
course is unquestionable
LO2,4A,1C,3C,3D
10%
As per grade descriptor
The literature review is
unsatisfactory in that the research content is irrelevant and/or incomplete with poor analysis and conclusions.
The literature review is inadequate in
that the research content is limited and/or incomplete with the same for it's analysis and conclusions.
The review is a.
Cyber AttacksProtecting National Infrastructure, 1st ed.Ch.docx
Cyber Attacks
Protecting National Infrastructure, 1st ed.
Chapter 6
Depth
Copyright © 2012, Elsevier Inc.
All Rights Reserved
1
Introduction
Anylayerofdefensecanfailatanytime,thusthe
introduction of
defense in depth
Aseriesofprotectiveelementsisplacedbetweenan
asset and the adversary
Theintentistoenforcepolicyacrossallaccesspoints
Copyright © 2012, Elsevier Inc.
All rights Reserved
2
Chapter 6 – Depth
Fig. 6.1 – General defense in depth schema
Copyright © 2012, Elsevier Inc.
All rights Reserved
3
Chapter 6 – Depth
Effectiveness of Depth
Quantifyingtheeffectivenessofalayereddefenseis often difficult
Effectivenessisbestdeterminedbyeducatedguesses
Thefollowingarerelevantforestimating
effectiveness
– Practical experience
– Engineering analysis
– Use-case studies
– Testing and simulation
Copyright © 2012, Elsevier Inc.
All rights Reserved
4
Chapter 6 – Depth
Fig. 6.2 – Moderately effective single layer of protection
Copyright © 2012, Elsevier Inc.
All rights Reserved
5
Chapter 6 – Depth
Effectiveness of Depth
• Whenalayerfails,wecanconcludeitwaseither
flawed
or
unsuited
to the target environment
• Nolayeris100%effective—thegoalofmakinglayers “highly” effective is more realistic
Copyright © 2012, Elsevier Inc.
All rights Reserved
6
Chapter 6 – Depth
Fig. 6.3 – Highly effective single layer of protection
Copyright © 2012, Elsevier Inc.
All rights Reserved
7
Chapter 6 – Depth
Fig. 6.4 – Multiple moderately effective layers of protection
Copyright © 2012, Elsevier Inc.
All rights Reserved
8
Chapter 6 – Depth
Layered Authentication
Anationalauthenticationsystemforeverycitizen would remove the need for multiple passwords, passphrases, tokens, certificates, and biometrics that weaken security
Singlesign-on(SSO)wouldaccomplishthis authentication simplification objective
However,SSOaccessneedstobepartofa multilayered defense
Copyright © 2012, Elsevier Inc.
All rights Reserved
9
Chapter 6 – Depth
Fig. 6.5 – Schema showing two layers of end-user authentication
Copyright © 2012, Elsevier Inc.
All rights Reserved
10
Chapter 6 – Depth
Fig. 6.6 – Authentication options including direct mobile access
Copyright © 2012, Elsevier Inc.
All rights Reserved
11
Chapter 6 – Depth
Layered E-Mail Virus and Spam Protection
Commercialenvironmentsareturningtovirtual,in- the-cloud solutions to filter e-mail viruses and spam
Tothatsecuritylayerisaddedfilteringsoftwareon individual computers
Antivirussoftwarehelpful,butuselessagainstcertain attacks (like botnet)
Copyright © 2012, Elsevier Inc.
All rights Reserved
12
Chapter 6 – Depth
Fig. 6.7 – Typical architecture with layered e-mail filtering
Copyright © 2012, Elsevier Inc.
All rights Reserved
13
Chapter 6 – Depth
Layered Access Controls
• Layeringaccesscontrolsincreasessecurity
• Addtothisthelimitingofphysicalaccesstoassets
• Fornationalinfrastructure,assetsshouldbecovered by as many l.
CVPSales price per unit$75.00Variable Cost per unit$67.00Fixed C.docx
CVPSales price per unit$75.00*Variable Cost per unit$67.00*Fixed Cost$100,000.00*Targeted Net Income$0.00*(assume 0 if you want to calculate breakeven)Calculated Volume12,500calculated* inputted by user
Social Networking Channels
Thomas Lamonte Esters
Independence University
29 September 2018
SOCIAL NETWORKING CHANNELS 1
I dislike social networking sites because of the dangerous hazards connected to it.
The ProCon article vividly describes the numerous benefits that are attached to the social networking sites such as connecting people, enhancing advertising and marketing, promoting research and education, assisting to spread information faster as compared to other media, connecting employers and employees and assisting the government to identify and prosecute criminals. These are just a few examples that the article illustrates to support the necessity of the social networking sites in the society today. According to the article, the social networking channels have significantly transformed different sectors such as businesses for the better since they can sell their products and services globally (Procon.org, 2018).
However, the detrimental effects connected with the social networking channels are also numerous and most of them may lead to permanent damage to our lives. It is very clear that the education is the backbone of our lives and also the key to success. Currently, about 69% of the American population use social media channels which is a drastic increase in the usage from 2008 where about 26% of the Americans were connected to the social media (Procon.org, 2018). Most of the social networking sites users are the youths who are in their lower grade level, colleges or even universities. The research shows that using social media when handling assignments decreases the quality of work and makes the students drop in their performance. Education is a core value to a successful life and allowing social media to intrude in the academics will be detrimental since it will lead to the production of incompetent individuals who may end up causing problems in the society (Rowell, 2015).
Moreover, the social media channels expose individuals’ to privacy problems and intrusion by any interested parties. In fact, nothing which is shared in the social media channels is private. According to the survey conducted, 81% of the people surveyed believed that social media is insecure. The government through the NSA (National Security Agencies) intrudes to people’s data and communication in social media meaning that their private information ends up in the hands of the government. Many people do not know about social media privacy settings and this means that they leave their social media accounts prone to invasion (Procon.org, 2018). Viruses such as Steck. Evl can also be propagated via the social media to cause harm to the users. Most of these viruses are spies and send users priv.
CYB207 v2Wk 4 – Assignment TemplateCYB205 v2Page 2 of 2.docx
CYB/207 v2
Wk 4 – Assignment Template
CYB/205 v2
Page 2 of 2
NIST Risk Management Framework Step
What is the key NIST Special Publication that guides this step?
What are the typically deliverables for this step??
Who typically works on the deliverables for this step??
Step 1
Categorize
<(list NIST special pub)
(Describe the deliverable)
(List Author)
Step 2
Select
Step 3
Implement
Step 4
Assess
Step 5
Authorize
Step 6
Monitor
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
A Selection From
HAMMURABI'S CODE OF LAWS
(circa 1780 B.C.)
Translated by L. W. King
CODE OF LAWS
2. If any one bring an accusation against a man, and the accused go to the river and leap into the river, if he sink in the river his accuser shall take possession of his house. But if the river prove that the accused is not guilty, and he escape unhurt, then he who had brought the accusation shall be put to death, while he who leaped into the river shall take possession of the house that had belonged to his accuser.
3. If any one bring an accusation of any crime before the elders, and does not prove what he has charged, he shall, if it be a capital offense charged, be put to death.
6. If any one steal the property of a temple or of the court, he shall be put to death, and also the one who receives the stolen thing from him shall be put to death.
14. If any one steal the minor son of another, he shall be put to death.
15. If any one take a male or female slave of the court, or a male or female slave of a freed man, outside the city gates, he shall be put to death.
17. If any one find runaway male or female slaves in the open country and bring them to their masters, the master of the slaves shall pay him two shekels of silver.
21. If any one break a hole into a house (break in to steal), he shall be put to death before that hole and be buried.
22. If any one is committing a robbery and is caught, then he shall be put to death.
25. If fire break out in a house, and some one who comes to put it out cast his eye upon the property of the owner of the house, and take the property of the master of the house, he shall be thrown into that self-same fire.
59. If any man, without the knowledge of the owner of a garden, fell a tree in a garden he shall pay half a mina in money.
108. If a tavern-keeper (feminine) does not accept corn according to gross weight in payment of drink, but takes money, and the price of the drink is less than that of the corn, she shall be convicted and thrown into the water.
112. If any one be on a journey and entrust silver, gold, precious stones, or any movable property to another, and wish to recover it from him; if the latter do not bring all of the property to the appointed place, but appropriate it to his own use, then shall this man, who did not bring the property to hand it over, be convicted, and he shall pay fivefold for all that had been entrusted to him.
.
CUSTOMERSERVICE-TRAINIGPROGRAM 2 TA.docx
CUSTOMER SERVICE- TRAINIG PROGRAM
2
TABLE OF CONTENTS
Introduction ------------------------------------------------------------------------------------------------------------3
Training Needs Analysis ---------------------------------------------------------------------------------------------4
Training Design -------------------------------------------------------------------------------------------------------9
Training Objectives --------------------------------------------------------------------------------------------------10
Training Methods ----------------------------------------------------------------------------------------------------11
Training Development ----------------------------------------------------------------------------------------------13
Training Evaluation -------------------------------------------------------------------------------------------------14
Appendix I ------------------------------------------------------------------------------------------------------------16
References ------------------------------------------------------------------------------------------------------------17
3
INTRODUCTION
Background
In contrast to Walmart’s ability in maintaining leadership as a multinational retail aiming sustainability,
corporate philanthropy and employment opportunity, the company is falling behind in terms of customer
service satisfaction. Despite to the effort of Walmart’s executives throughout these years, in building a better
relationship with their customers, it seems they remain still unsuccessful. This can be measured as their
satisfaction rating levels are still extremely low when compared to other businesses in the same industry. Per
the American Customer Satisfaction Index (ACSI) annual ranking for 2016, Walmart, “still between one of
the 10 companies with the worst customer satisfaction”. (Tim Denman-March 01, 2016)
Since we all recognize the crucial importance that represents to any business keeping their customers happy,
not only with the price of the product but most important with the service provided. I will create a training
plan mainly focused in the delivery of effective customer service practices for all Walmart customer services
associates. This training program will provide to all Walmart’s new hires and current associates the
opportunity of not only learning, but also expanding, reinforcing and creating consistency of their knowledge
on how to deal with customers in different situations. How to improve happiness for the customers while
shopping and how to improve the associate’s customer service attitude and efficiency with the goal of
offering an outstanding service. Ultimately, to achieve delivering an enjoyable shopping experience to all
Walmart’s clients. This training will be presented in five different modules; each module will represent a
fundamental aspect inside of customer service job in order to make the associates.
Customer Service Test (Chapter 6 - 10)Name Multiple Choice.docx
Customer Service
Test (Chapter 6 - 10)
Name:
Multiple Choice Questions (3 points each – please highlight your response)
1) ____ The Regional Sales Manager of a medical device company is an assertive person who proactively engages in confrontational dialogue during sales meetings of his company. Being a forceful businessman, he prefers firm handshakes in his interactions and is inclined to project a confident, arrogant demeanor. He is most likely to prefer what personality style:
a. Inquisitive
b. Rational
c. Expressive
d. Decisive
2) ____ An individual who favors solitary leisure activities over people-oriented activities is most likely to adopt what personality style:
a. Decisive
b. Expressive
c. Inquisitive
d. Rational
3) ____ People who adopt the inquisitive style differ from people who adopt the expressive style in that the former tends to be more like which of the following:
a. Volunteers feelings freely
b. Be very punctual and time conscious
c. Enjoys engaging individuals in person
d. Prefers informality and closeness in interactions
4) ____ A customer approaches a salesperson to discuss details of a product he is interested in. Given her preference for the expressive style, which of the following would the customer likely be interested in:
a. The bottom line of using the product
b. Instructions that discuss the use of the product
c. Questions related to rebates and other technical information
d. The color and sizes that the product is available in
5) ____ A good way to establish good relationships with an internal customer is to:
a. Tell your co-worker about all your work and family challenges
b. Wear strong fragrances to make sure you get noticed
c. Stay connected by stopping by their work area periodically
d. Forward your calls to him/her when you are away from your desk
6) ____ One strategy for dealing with talkative customers is to:
a. Ignore all the other customers while listening to them
b. Roll your eyes and look away
c. Direct them to your co-workers
d. Used closed-end questions to guide the conversation
7) ____ Which of the following is the last step of the problem solving model:
a. Evaluate the alternatives
b. Identify the alternatives
c. Monitor the results
d. Make a decision
8) ____ The Customer Experience Representative is confronted by an upset customers and uses a problem solving model to address the issue. She first identified the problem. The next step she should take is:
a. Monitor the results
b. Identify the alternatives
c. Make a decision
d. Evaluate the alternatives
9) ____ The last step of the service recover process is:
a. Show compassion
b. Conduct a follow up
c. Take further action
d. Apologize another time
10) ____ Which of the following statements is an example of an individualistic culture:
a. A country that provides all of it citizens with complete healthcare
b. A native tribe whose members pursue personal goals over the tribe’s
c. An ethnic group that runs all its decis.
Customer Value Funnel Questions1. Identify the relevant .docx
Customer Value Funnel Questions
1. Identify the relevant macroenvironmental factors (level 1). What impact do these issues have on the focal organization?
2. Discuss the market factors (level 2). How do collaboration, competition, suppliers and regulators affect the performance of the focal organization?
.
Customer service is something that we have all heard of and have som.docx
Customer service is something that we have all heard of and have some degree of familiarity with. However, customer service issues are a frequent complaint amongst customers. Using the Internet or another resource identify an organization with a reputation in customer service excellence. Then find another that has had a long history of customer service issues and complaints.
How do organizations promote customer service excellence?
What are the effects of poor customer service?
How does quality tie into customer service?
How can organizations improve their customer service models?
.
Customer requests areProposed Cloud Architecture (5 pages n.docx
Customer requests are:
Proposed Cloud Architecture (5 pages needed from step 1 to step 5)
Final Report Evaluating AWS and Azure Providers (5 pages (step1 to5) + 2 pages from step 6 to 7 = the final report would be 7 pages), also you will find
the template for the final
report is on the last pages
Below are the instructions
Since you have become familiar with the foundations of cloud computing technologies, along with their risks and the legal and compliance issues, you will now explore cloud offerings of popular cloud providers and evaluate them to recommend one that would be the best fit for BallotOnline.
In this project, you will first learn about networking in the cloud and auxiliary cloud services provided by cloud vendors. Next, you will explore cloud computing trends, best practices, and issues involved in migrating IT deployments to the cloud, as well as typical architectures of cloud deployments. Then, you will apply your findings to propose a general architecture for BallotOnline’s cloud deployment to best address the company’s business requirements.
Once you have selected a deployment architecture, you will research two leading cloud vendors: Amazon Web Services (AWS) and Microsoft Azure. Exploring and comparing the tools available for application migration will enable you to recommend a vendor to the executives in your final report. The final deliverable is a written report to BallotOnline management, describing the results of your research and recommending the cloud deployment architecture and the vendor for its deployment, with justification.
Your final report should demonstrate that you understand the IT needs of the organization as you evaluate and select cloud providers. The report should include your insights on the appropriate direction to take to handle the company’s IT business needs. You will also be assessed on the ability to integrate relevant risk, policy, and compliance consideration into the recommendations, as well as the clarity of your writing and a demonstration of logical, step-by-step decision making to formulate and justify your ideas.
Check the
Project 3 FAQ thread
in the discussion area for any last-minute updates or clarifications about the project.
Step 1: Research Networking and Auxiliary Services in the Cloud
The executives at BallotOnline have been impressed with your research on cloud computing thus far. While there are a variety of
cloud providers
, BallotOnline is considering using Amazon Web Services (AWS) and Microsoft Azure, two of the top providers in the market. BallotOnline's executives want you to help determine which would be the best provider for the organization.
You will start with learning about
internet networking basics
and
cloud networking
. You will also research many
cloud services
that cloud providers make available to their customers to help them take full advantage of cloud service and deployment models.
Step 2: Research Cloud Trends, Best Practices, and Mig.
Customer Relationship Management Presented ByShan Gu Cris.docx
Customer Relationship Management
Presented By:
Shan Gu
Cristobal Vaca
Amber Vargas
Jasmine Villasenor- Team Leader
Xiaoqi Zhou
1
IST 309
Professor He
Group 10
3/18/20
23-25 minute presentation
Overview
Introduction to Customer Relationship Management (CRM)
Objectives of CRM
Different forms of CRM
Examples of businesses that use CRM
The problem, context, & architecture of CRM
The state of art & current best practices of CRM
Advantages and Disadvantages of CRM
Recommendations
2
Introduction to CRM
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers
It’s seen as both an organizational strategy & information technology
Takes form in various systems and applications
Builds sustainable long-term customer relationships that create value for both the company and it’s customers
Contributes to customer retention & expansion of their relationships with advantageous existing customers
Obtains new customers
3
It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
CRM helps companies acquire new customers and retain and expand their relationships with profitable existing customers. Retaining customers is particularly important because repeat customers are the largest generator of revenue for an enterprise. Also, organizations have long understood that winning back a customer who has switched to a competitor is vastly more expensive than keeping that customer satisfied in the first place.
The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
Objectives
Who is CRM for?
Large businesses
Small businesses
Customers of both types of businesses listed above
4
Key Features:
stay connected to customers
streamline processes
provide visibility & easy access to data
improve efficiency & profitability
How does CRM benefit businesses?
Provides a clear overview of your customers
Can be used as both a sales and marketing tool
Contributes information from HR → Customer service → Supply-chain management
A CRM system gives eve#ryone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool, and embedding it in your business – from HR to customer services and supply-chain management.
E.
Custom Vans Inc. Custom Vans Inc. specializes in converting st.docx
Custom Vans Inc. Custom Vans Inc
. specializes in converting standard vans into campers. Depending on the amount of work and customizing to be done, the customizing could cost less than $1,000 to more than $5,000. In less than four years, Tony Rizzo was able to expand his small operation in Gary, Indiana, to other major outlets in Chicago, Milwaukee, Minneapolis, and Detroit.
Innovation was the major factor in Tony’ s success in converting a small van shop into one of the largest and most profitable custom van operations in the Midwest. Tony seemed to have a special ability to design and develop unique features and devices that were always in high demand by van owners. An example was Shower-Rific, which Tony developed only six months after he started Custom Vans Inc. These small showers were completely self-contained, and they could be placed in almost any type of van and in a number of different locations within a van. Shower-Rific was made of fiberglass and contained towel racks, built-in soap and shampoo holders, and a unique plastic door. Each Shower-Rific took 2 gallons of fiberglass and 3 hours of labor to manufacture.
Most of the Shower-Rifics were manufactured in Gary, in the same warehouse where Custom Vans Inc. was founded. The manufacturing plant in Gary could produce 300 Shower-Rifics in a month, but that capacity never seemed to be enough. Custom Vans shops in all locations were complaining about not getting enough Shower-Rifics, and because Minneapolis was farther away from Gary than the other locations, Tony was always inclined to ship Shower-Rifics to the other locations before Minneapolis. This infuriated the manager of Custom Vans at Minneapolis, and after many heated discussions, Tony decided to start another manufacturing plant for Shower-Rifics at Fort Wayne, Indiana.
The manufacturing plant at Fort Wayne could produce 150 Shower-Rifics per month. The manufacturing plant at Fort Wayne was still not able to meet current demand for Shower-Rifics, and Tony knew that the demand for his unique camper shower would grow rapidly in the next year. After consulting with his lawyer and banker, Tony concluded that he should open two new manufacturing plants as soon as possible. Each plant would have the same capacity as the Fort Wayne manufacturing plant. An initial investigation into possible manufacturing locations was made, and Tony decided that the two new plants should be located in Detroit, Michigan; Rockford, Illinois; or Madison, Wisconsin. Tony knew that selecting the best location for the two new manufacturing plants would be difficult. Transportation costs and demands for the various locations were important considerations.
The Chicago shop was managed by Bill Burch. This Custom Vans shop was one of the first established by Tony, and it continued to outperform the other locations. The manufacturing plant at Gary was supplying the Chicago shop with 200 Shower-Rifics each month, although Bill knew that the demand for the.
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